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PODCAST

A Slice Of - Packaging Design

Packaging design can make or break how consumers see and understand your brand. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products. That a lot of choice! So what is it that makes us pick up the products up and part with our hard earned cash? In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesn’t. What makes you desire them, or even hate them? Website -

business marketing

All Episodes

00:07:07

A Slice Of... Coca Cola 3000 Packaging Design (No. 18)

A Slice Of - Packaging Design ·

2024/01/23

Branding and packaging design for Coca Cola 3000 and the issues faced by FMCG brands using AI for design. The rise of artificial intelligence is changing the world of product branding and packaging design in fascinating ways. Coca-Cola recently launched a limited-edition beverage called Coca-Cola Zero Sugar 3000 that was co-created using AI technology. This provides an interesting case study into how consumer brands are beginning to leverage AI as part of their marketing and product development

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00:19:58

A Slice Of... Pepsi Packaging Design (No. 17)

A Slice Of - Packaging Design ·

2024/01/23

Branding and packaging design for Pepsi and the issues faced by FMCG brands rebranding classics. At the beginning part of 2023, most of the social media feeds were flooded with a brand new take on packaging design classic. The last time the brand had had a revamp was back in 2008 and with it pending 125th Anniversary, it was probably high time for a refresh so today I wanted to talk about that icon. Soft drinks that is Pepsi It’s something that cause much debate across LinkedIn and plenty of

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00:06:59

A Slice Of... Good Sh*t Cola Packaging Design (No. 19)

A Slice Of - Packaging Design ·

2024/01/23

Branding and packaging design for Good Sh*t Cola and the issues faced by FMCG brands using humour to sell. If you make a consumer smile, you have tapped into an important human emotion and engaged them, so this week we are going to be taking a look at a brand that does just that, it’s that cheeky little upstart from the world of soft drinks, Good Sh*t Cola. I hadn't actually seen the brand before as it has not yet made it over to the UK. In fact, one of my LinkedIn connectons sent it over to

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00:08:32

A Slice Of... Festive Packaging Design (No. 21)

A Slice Of - Packaging Design ·

2023/11/30

Branding & packaging design for Festive products & the issues faced by FMCG brands protecting brand logos. I’m seeing the example on the image quite a lot recently. Brands are challenging and changing their logo in order to fit a seasonal offering. Hovis has transformed to ‘Ho Ho Hovis’ and Warburtons, rather more subtly has become ‘Warbrrrtons’. Whilst this may seem fitting, it removes recognition from previously strong branding. Importantly, maintaining brand consistency also

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00:05:31

A Slice Of... Red Bull Packaging Design (No. 20)

A Slice Of - Packaging Design ·

2023/11/17

Branding and packaging design for Red Bull and the issues faced by FMCG brands creating masterbrands. If you have invested time and energy in an instantly recognisable, master brand, it’s advantageous to use this navigational aid across the entire portfolio. This consistency creates reassurance for your consumer and links the wider portfolio together. It also ensures that your product looks like it is from the brand leader rather than one of the copycat discounters. This inconsistency creates

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00:09:43

A Slice Of... Spontex Packaging Design (No. 13)

A Slice Of - Packaging Design ·

2023/06/27

Branding and packaging design for Spontex cleaning products and the issues faced by FMCG brands with large ranges. If you have a large portfolio of products, one of the biggest challenges you have from the packaging design point of view is making sure that the brand architecture is consistent enough to hold all the products under one umbrella, but flexible enough to allow differentiation of individual products within the range. This is especially important when you have wide variety of different

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00:05:42

A Slice Of... Purina Go-Cat Packaging Design (No. 12)

A Slice Of - Packaging Design ·

2023/06/09

Branding and packaging design for Purina Go-Cat pet food and the issues faced by FMCG brands with busy packs. Have you ever wondered why some brands excel at capturing our attention while others seem to get lost in the crowd? Well, one crucial aspect of successful branding lies in the packaging design, specifically in making sure that the front and back of the pack work harmoniously to convey a clear and impactful message. Importantly, that both the front and the back each have clear and distinct

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00:07:31

A Slice Of... Activia Packaging Design (No. 11)

A Slice Of - Packaging Design ·

2023/05/22

Branding & packaging design for Activia yoghurt / yogurt & the issues faced by FMCG brands with functional food offerings. Functional foods are seemingly everywhere at the moment. And there are probably a couple of key reasons behind this. Firstly, consumers are looking for for healthier options and products with added value which fit into much their much healthier lifestyles than seen in previous generations. Secondly, In order to create differentiation brands have had to find more to

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00:06:55

A Slice Of... Ramonas Heavenly Houmous Packaging...

A Slice Of - Packaging Design ·

2023/05/14

Branding and packaging design for Ramonas and the issues faced by natural FMCG brands using bright colours. Using punchy colourways is a fantastic way to stand out on shelf. If everybody else is muted red, then why not go bright blue, right? This methodology is something that has been successfully adopted in sectors, such as home, cleaning where bleaches dropped the usual robust blues and adopted a fluorescent pink palette. This works well in this sector as bright colours, cue action and efficacy

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00:07:35

A Slice Of... Contemporary Craft Beer Packaging...

A Slice Of - Packaging Design ·

2023/05/08

Branding and packaging design for contemporary craft beer and the issues faced by FMCG brands using humour. A good while back, I remember working on the packaging design for one of the first alcopop brands. They were pretty exciting products to work on, as it was the first time they’ve been a real competitor, an alternative to beer, spirits and wines. That excitement wasn’t to last long. There was huge uproar at the time over the advent of these particular products and their potential appeal to

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00:08:02

A Slice Of... Bottled Water Packaging Design (No. 8)

A Slice Of - Packaging Design ·

2023/05/01

Branding and packaging design for bottled water brands and the issues faced by FMCG brands being sustainable. I’ve never really understood the need for bottled water. It’s bulky, it looks ugly in store and we can get it out of a tap, can’t we? Whilst that may make sense in certain corners of the world, do we really need bottled water in developed countries? Is it actually serving in need or are we being served quite possibly the greatest marketing ploy of all time? Clearly there are certain

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00:05:16

A Slice Of... Gazebo Street Food Packaging Design (#7)

A Slice Of - Packaging Design ·

2023/04/20

Branding and packaging design for Gazebo street food and the issues faced by FMCG brands with authenticity. Authenticity is a word that you see banded around a lot on brands and packaging. Whether it’s been made with authentic ingredients or made to authentic recipe, in a World busy with brands trying to be authentic, How do you differentiate yourself? Is it possible to be even more authentic than the competition, or do you have to find a better workaround? In this episode we are going to be

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00:06:02

A Slice Of... Ryvita Packaging Design (#6)

A Slice Of - Packaging Design ·

2023/04/13

Branding and packaging design for Ryvita crackers and the issues faced by FMCG brands with standout on shelf. Honesty in packaging design will always win through. There is always temptation on pack to make everything look perfect. All the logos contained in holding shapes, all of the ingredients shots beautifully cropped and balanced, but sometimes a bit of honesty is the best policy. This week, we look at Ryvita. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the

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00:06:16

A Slice Of... Easter Egg Packaging (#5)

A Slice Of - Packaging Design ·

2023/04/05

Branding & packaging design for Easter Eggs & the issues faced by FMCG brands to reduce packaging / be sustainable. It has seemed like Easter for the last eight weeks! What is really odd this year is that in the midst of the cost of living crisis the theme across all Easter Egg packaging design seems to be that of excess. Not just the excess in amount of different offerings available but excess in the amount of packaging associated and allocated to the seasonal treats (All comments are

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00:04:42

A Slice Of... Pattern Hair Products Packaging (#4)

A Slice Of - Packaging Design ·

2023/03/26

Branding & packaging design for Pattern hair products & the issues faced by FMCG brands with being different. Always be seen to do something different and never be afraid to be bold with your packaging design! Many personal care and cosmetic brands follow a very stale and characterless approach to their pack design. The shelves in these sectors are strewn with examples of just type, on a single coloured background, so it’s refreshing to see brands in this area do something a little

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00:05:59

A Slice Of... Barilla Pasta Packaging (#3)

A Slice Of - Packaging Design ·

2023/03/21

Branding and packaging design for Barilla pasta and the issues faced by FMCG brands with tradition & sustainability. It’s not often that I literally stop and stare in awe at a piece of packaging design. The pasta shelf has traditionally been a much unloved section of the supermarket. Plastic packs with the same old pastiche, Italian look. Then came Barilla! (All comments are taken from my LinkedIn page and voiced on the podcast by actors) Each week, ‘a slice of’, will take a look at a

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00:06:06

A Slice Of... Sainsbury's Beef Mince Packaging (#2)

A Slice Of - Packaging Design ·

2023/03/16

Branding & packaging design for Sainsbury's mince beef & the issues faced by FMCG brands with appetite appeal. Creating appetite appeal on food packaging design is incredibly important. If it doesn’t look tasty, then consumers won’t buy it. So in this podcast, we look at the rather bizarre new packaging design for Sainsbury’s, beef mince. Thanks to Joe Puttick and the other contributors for their thoughts! (All opinions are their own) I plan to keep the podcast to around five minutes

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00:02:16

A Slice Of... what this packaging design podcast is...

A Slice Of - Packaging Design ·

2023/03/13

This series is all about Packaging design. Specifically, the sort of pack design that you see in the supermarket and put in your basket. We will cover the tricks that brands use to stand out and some of the stories they are trying to tell Each week, ‘a slice of’, will take a look at a supermarket brand and critique the packs to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! So why a podcast I hear you cry? I

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00:00:37

A Slice of..... Trailer.

A Slice Of - Packaging Design ·

2023/03/09

We spend a huge portion of our lives shopping in supermarkets for products. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products. That a lot of choice!! So what is it that makes us pick up the products and part with our hard earned cash? I’m Al, owner and creative director of Slice Design, a branding and Packaging Design agency based in the UK. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the packs to find out what works, or

en

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