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PODCAST

Serves You Right

Do you ever feel like life is happening around you, and you’re just drifting through it? Like you should be doing something—something more, something better—but you’re not sure what? My name is Andrew, and I’ve been there. Like so many in America, I found myself aimless, uncertain, and stuck in the cycle of service industry jobs. Until one day I found the courage to write post on simple thing online. "I"m still trying to answer the question of whether or not I can be happy working in a

education self-improvement

All Episodes

00:50:31

#29 Mattias Horseman: From Hendrick’s to the...

Serves You Right ·

2025/07/31

From tiki bars to temples, from corporate cocktails to ancient consciousness, Mattias Dylan Horseman has seen it all…and stirred it with grace. In this heartfelt, wide-ranging conversation, Mattias shares the real story of what happens when a world-class brand ambassador leaves the job, the platform, and the identity to search for a little magik.We explore his journey across Peru, Bali, the Himalayas, and Egypt, the lessons of silence and service, and what it means to create spaces where people are

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00:50:46

#28 Daniel Frazier: Multi-Unit Mindset, Daniel...

Serves You Right ·

2025/07/29

In this episode of Serves You Right, I sit down with Daniel Frazier, Director of Operations and General Manager of The Pharmacy Burger Parlor & Beer Garden in Nashville. Starting as a host, Daniel worked his way up the ladder and now oversees a fleet of restaurant concepts…including a food hall, a beer garden, and an airport location, each with its own challenges and quirks.Today we had an unfiltered, thoughtful conversation about what it really takes to lead with heart in an industry that often

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00:53:31

#27 Tim Gaiser: Why Most Sommeliers Fail the Tasting...

Serves You Right ·

2025/07/24

What happens when a Master Sommelier rewires how he sees, smells, and thinks just to pass one of the hardest exams in the world? In this episode, I sit down with Tim Gaiser, Master Sommelier, author, educator, and possibly the only human who tastes Zinfandel and visualizes cafeteria trays of fruit.We dive deep into Tim’s decades-long obsession with wine, his uncanny tasting method (involving internal IMAX theaters and invisible buttons), and why tasting exams are NOT creative. He also opens up about

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00:51:20

#26 Randy Page: The Most Viral Chocolate on Earth,...

Serves You Right ·

2025/07/22

This week, I sit down with actual master chocolatier Randy Page: a chocolatier whose viral pistachio bar may or may not be involved in causing an international nut shortage. (You’ll see.)Randy’s story stretches from the kitchens of fine dining to the counter at Cricket & Fig, his much-loved chocolate shop in Tulsa, Oklahoma. We talk about how a TikTok-fueled chocolate bar from Dubai created a global frenzy, how he reverse-engineered it in his own kitchen, and what it actually means to make good

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00:49:40

#25 Kayla Herrera: You Won’t Believe How Much Goes...

Serves You Right ·

2025/07/17

In today’s episode, I sit down with Kayla Herrera: Director of Education and Training at Iconik Coffee Roasters, latte art competitor, and one of the most intentional service professionals I’ve ever worked with.We talk about the hidden emotional cost of great hospitality, what it takes to train a world-class barista, and how to find meaning in a career that many people see as “just a job.”Kayla also opens up about the pressure to lead, the fine line between passion and burnout, and what happens when

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00:12:54

#24 What's it Really Like to Ramble incoherently for...

Serves You Right ·

2025/07/15

This is me, talking to the wise and wonderful and rambling...me. Glad you can listen in. Each week, I typically sit down with world-class bartenders, winemakers, programmers, poets, and the occasional wildcard, to talk shop, life, craft, failure, redemption, and what it actually takes to serve others without losing yourself in the process.See you all at mead stampede next year!Service starts now.I talk mostly to people in and around the service industry space. I'm looking to hear from the people

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00:58:08

#23 Jeffrey Morgenthaler: A Master Bartender’s Guide...

Serves You Right ·

2025/07/03

00:50 The Journey of Writing and Sharing Knowledge03:33 Cocktail Crafting: Learning from Mistakes06:48 Respecting Classic Cocktails09:41 The Art of Tasting and Developing Cocktails12:37 The Design Process in Cocktail Creation15:36 Navigating the Bar Scene and Mentorship18:43 The Evolution of Bartending and Management21:39 The Importance of Flavor Memory and Experience24:34 Judging Spirits and Continuous Learning27:54 Embracing Individual Strengths28:29 The Evolution of Bartending Culture29:39 Trends

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00:57:35

#22 Doug Frost MS & MW: What It Really Takes to...

Serves You Right ·

2025/07/01

00:00 Introduction and Background01:57 Exploring Alcohol Knowledge and Education09:59 The Journey of Starting a Winery19:48 Navigating the Wine Industry and Regulations30:10 The Differences Between Master Sommelier and Master of Wine39:47 Blind Tasting and Personal Preferences49:46 Conclusion and Future EndeavorsHow many times can different organizations call you a master???Doug Frost is one of only a handful of people alive to hold both the Master Sommelier and Master of Wine titles. That alone

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00:48:19

#21 Donald Altman: From Modern Life to Mindfulness:...

Serves You Right ·

2025/06/26

What if your greatest power wasn’t hustle or grit, but attention? 00:00 The Discipline of Mindfulness03:21 Understanding Thoughts and Emotions09:18 Changing Relationships with Emotions11:59 The Power of Observation19:45 Mindfulness Techniques and Tools24:02 Mindfulness in the Modern World27:06 The Role of Gratitude31:29 The GLAD Practice36:13 Attention as a Superpower39:08 Getting Started with MindfulnessToday’s guest, Donald Altman, is a former monk, psychotherapist, and award-winning author who’s

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00:26:50

#20 Parsa Riahi : The Grassroots AI Tech Giving Power...

Serves You Right ·

2025/06/24

00:00 Introduction to DYNE and Its Mission02:43 The Role of Technology in Restaurants05:53 AI and Marketing Automation for Restaurants09:03 Demand Forecasting and Inventory Management11:50 Personalization and Customer Experience14:47 The Future of Restaurants and AI18:09 Challenges and Opportunities in the Restaurant Industry20:44 Conclusion and Future Outlook“Most restaurant owners are bleeding money, and they don’t even know it. In today’s episode, I sit down with Parsa Riahi, the CTO of DYNE, to

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00:42:03

#19 Jared Brown & Anistatia Miller: What If...

Serves You Right ·

2025/06/19

What if everything you’ve ever heard about booze was wrong?This episode isn’t just about spirits: it’s about truth, myth, and the fight to preserve real history in a world flooded with marketing fluff.Today, I’m joined by Jared Brown and Anistatia Miller, two of the most prolific drink historians alive. Between them, they’ve authored nearly 40 books, deciphered 17th-century distilling manuals written in code, advised the world’s top bars, and even uncovered bottles worth half a million dollars!But

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00:52:29

#18 Matthew Justice: Most People Build Software Like...

Serves You Right ·

2025/06/17

Today’s guest is Matthew Justice : a rare breed of software engineer, educator, and retro game creator who has seen the machine from the inside out.He spent years debugging the Windows kernel at Microsoft, helping fix bugs in one of the most complex and used systems on the planet. He’s the author of "How Computers Really Work", a book that breaks down the myth of tech as magic and shows you the logic and beauty underneath it all, whether you’re a beginner or an engineer deep in the

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00:36:10

#17 Dr. Henry Roediger: Why Everything You Know About...

Serves You Right ·

2025/06/12

In this episode, I sit down with Dr. Henry Roediger: professor, cognitive psychologist, and co-author of the book that changed how the world learns: Make It Stick.This conversation is a deep dive into the science of memory, why struggling is the secret ingredient to retention, and how decades of research are finally being used to transform schools, businesses, and individual lives.Whether you're memorizing a wine list, studying anatomy, or just trying to stop forgetting everything you read—this

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00:44:15

#16 Mark Johnson: Master Somm Exams to Cold-Pressed...

Serves You Right ·

2025/06/10

In this powerful and unfiltered conversation, I sit down with Mark Johnson: a hospitality veteran, sommelier, educator, and now national sales director for a cold-pressed juice company.Mark’s journey is a masterclass in transformation. From a music student waiting tables to managing top restaurants in Nashville and Santa Fe, studying under legends like Doug Frost, and mentoring future wine professionals. You'll hear how one man dedicated his life to service in the deepest sense.We explore the

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00:47:54

#15 Max Scott: Rebuilding More Than Restaurants: A...

Serves You Right ·

2025/06/07

What if the thing you always wanted—the ownership, the freedom, the legacy—ended up being the thing that taught you just how much you didn’t know?This week’s guest is Max Scott, a former bartender turned restaurant owner, artist, and now construction entrepreneur. He helped transform one of Santa Fe’s most iconic bars—not just with sweat equity, but literal rewiring, plumbing, and vision. We talk about how it all came together, what it cost, and why walking away might’ve been the best thing he ever

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01:06:47

#14 Dr. Shalini Bahl: Steakhouse Zen…What Mindfulness...

Serves You Right ·

2025/06/03

You’re not burned out. You’re disconnected.This episode cuts through the noise of trendy “mindfulness hacks” and dives deep into something far more useful: how to actually wake up in your life, your job, and your head.Dr. Shalini Bahl is a former marketing professor with a PhD, a top-tier publication record, and the courage to walk away from it all. What made her trade career accolades for meditation cushions? It wasn’t a TED Talk or a productivity book. It was pain, disillusionment, and a shamanic

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01:02:55

#13 Brian Sincerbeaux: From Industry Superstar to...

Serves You Right ·

2025/05/29

What if the best wine class you ever took wasn’t about wine at all? What if it was really about friendship, redemption, and whether you can really come back from rock bottom?This week’s guest is my old friend Brian, someone I studied wine with, worked late nights alongside, and haven’t seen in over a decade. In this episode, we reconnect to trace the wild paths we’ve both taken since Santa Fe: from sommelier certifications and fine dining highs to addiction, collapse, and the quiet work of

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00:37:38

#12 Tiki Lindy: Pharmacy School to Tiki Queen, an...

Serves You Right ·

2025/05/27

What do pharmacy school, cookbooks, and Polynesian pop culture have in common?Today’s guest, Tiki Lindy, connects those dots and a dozen more. From her early days bartending in the South to becoming one of the leading voices in the modern Tiki scene, Lindy has carved out a space all her own: equal parts chef, scholar, and cocktail alchemist.We talk Tiki, not the Instagram hashtag, but the messy, misunderstood, intoxicating cultural wave that blends anthropology, rum, escapism, and spice. She's a

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00:36:27

#11 Julio: Coffee Boy to Industry Coach ... Waiter...

Serves You Right ·

2025/05/22

What if the difference between $100 in tips and $1,000 wasn’t your wine list—but your mindset? This week’s guest, Julio of Waiter, There’s More, joins us from Sweden to share his mission: training the next generation of hospitality pros not just to serve, but to elevate. From starting as a coffee boy to building a service training empire online, Julio has seen it all—and filmed a lot of it, too.Expect to learn the art of invisible service, the myth of perfection, and why most waiters never make it

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00:48:41

#10 Nat Harry: Agave Addict to Corn Crusader, A...

Serves You Right ·

2025/05/20

Picture this: thirty‑year agave plants hauled by burro through Oaxacan dust, corn fields reborn as gold in your glass, and a mango eau‑de‑vie so juicy it will drive you mad. That wild collision of flavor and story is exactly what today’s guest, Nat Harry, lives for. Nat’s a former bartender turned spirits buyer, San Francisco World Spirits Competition judge, and newly minted author helps guide us towards what is truly important in the world of fine spirits. Expect to learn just how big of a geek I

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