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Startup Stories - Mixergy

Andrew Warner

Business tips for startups by proven entrepreneurs

business management & marketing

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#2272 Aux: >$10mil advising private equity

Startup Stories - Mixergy ·

2025/02/21

When Kasey Grelle heard that private equity companies paid marketing agencies to evaluate companies they wanted to buy, she spotted a business opportunity. That realization became Aux Insights, the firm that’s become “the office of the CMO” for private equity companies. Listen to how they got clients & built their business.Kasey is a former reporter who founded Aux Insights, a global advisory firm that acts as the office of the CMO for private equity firms, specializing in

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#2271 Tucker Max left & his business crashed

Startup Stories - Mixergy ·

2024/11/29

Tucker Max thought his business was worth $64 million.Then it nearly died. This is the story of how Scribe, the ghostwriting and publishing company rose, crashed, and rose again. Tucker Max first became famous for his best-selling “fratire” books. He shifted to entrepreneurship when he launched Scribe, a book ghostwriting and publishing company. Today he spends time on his ranch where he grows his own food, and runs Tell Your Story Memoir Academy, which helps authors document their truth. Sponsored

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#2270 Zillow laid him off, so he started his own company

Startup Stories - Mixergy ·

2024/11/22

Zillow laid him off. So John Doherty launched Credo a digital agency matchmaking firm. Exactly 7 years later — to the day — he sold the company.This is the story of how he built and sold Credo, and how he’s building his latest company, EditorNinja, which offers outsourced text editing. John Doherty is the founder of Credo, which matches digital agencies with clients. After an exit in 2022, he built his professional editing/SEO service EditorNinja. When he’s not doing that,

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#2269 How the “My First Million” Guy Made his Money

Startup Stories - Mixergy ·

2024/11/15

Shaan Puri was exceptional at doing the Silicon Valley thing.Still, he says his newsletter was the fastest way he’s ever made money. Within a year of its creation, The Milk Road grew to 250k readers and a reported 8-figure exit. Shaan Puri is perhaps most famous for co-hosting the My First Million podcast with Sam Parr, which has garnered over 200 million YouTube views since it started in 2019. Some of his additional projects include Bebo (sold to Twitch in 2019), Blab (live-streaming service with

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#2268 How is beehiiv making $15 mil per year?

Startup Stories - Mixergy ·

2024/11/01

They feel like the millionth company to offer email newsletter publishing. How are they growing so fast despite the competition?Tyler Denk is a big reason. A former Morning Brew employee, he took their growth techniques and turned them into a software company: beehiiv. Tyler Denk was the second-ever employee at Morning Brew. After growing it to the reported biggest exit of any newsletter business, he started building beehiiv. Now, they’re doing $15 million in ARR as a growing underdog. More

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#2267 This listener got a Mixergy guest to invest in...

Startup Stories - Mixergy ·

2024/09/20

Vlada Lotkina noticed something wrong at her daughter’s school.So she built the solution and sold it for 8-figures. It’s called ClassTag, and it’s a platform where teachers, parents and school administrators can communicate and send out announcements. No flyers, no ridiculously long emails… My favorite part is that she’s a Mixergy listener herself. She literally called a previous guest of mine and got him to invest before her business took off. Vlada Lotkina is the co-founder and CEO of ClassTag,

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#2266 The $21M ARR Business That Sells Your Email...

Startup Stories - Mixergy ·

2024/09/13

Adam Robinson struggled to compete with MailChimp.So he built software that’s too dangerous for them to build. Businesses that use Retention.com can instantly grab email addresses from anonymous website visitors — even if they never fill out a form. To promote his software he made himself into one of the few interesting follows on LinkedIn by picking fights, bringing drama and adding production values. Adam Robinson is the founder and CEO of Retention.com, which identifies email

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#2265 He Bought a Ghost Town

Startup Stories - Mixergy ·

2024/04/12

Brent Underwood had a business idea: buy an abandoned town and turn it into a tourist destination.It didn’t work. Mostly because he tried running it remotely. Then he moved in. He started looking around, diving into old mines, and finding old treasures. He shot video of what he saw and of his renovations. That got hugely popular on social media, helped him raise money and allowed him to fund his project. It’s all in his book, Ghost Town Living, and in this interview. Brent Underwood is

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#2264 From Chaos to $200M. Ryan Deiss’s Method

Startup Stories - Mixergy ·

2024/03/01

Ryan Deiss’s business was too chaotic to grow beyond a few team members. So he tried creating SOP’s, you know those how-to docs that every business is told to create, but few people end up using.He figured there had to be a better way. Through experiments with he came up with “an operating system for companies.” He says this approach helped him grow to over a dozen different companies which last year did revenue in excess of $200 million. He explained his process in his book Get

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#2263 Art.com’s A Rocky Road to Success

Startup Stories - Mixergy ·

2024/02/23

He built Art.com through the early days of the internet, despite the dotcom bust, and through heavy competition….After all that work, the company sold to a much bigger company….And that’s when the lawsuit came.You’ll hear how Joshua Chodniewicz built that business and how his latest business, Fundify, is changing startup investing by making it super-simple. Joshua Chodniewicz is the founder of Art.com, a pioneering online platform for art and wall décor. He is deeply passionate about

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#2262 What happened to Allbirds?

Startup Stories - Mixergy ·

2024/02/16

Allbirds were the sustainable shoes known to be worn by Marissa Mayer, Jennifer Garner, and every dude I knew when I lived in San Francisco. How did the company get so big and where is it now? I invited the founders Tim Brown and Joey Zwillinger to talk about it. Tim Brown and Joey Zwillinger are the founders of Allbirds. Previously, Tim was a footballer and business student. And Joey specialized in biotech and renewable materials. Sponsored byGusto – The easy payroll and benefits software the

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#2261 Succeeding Where Airbnb Falls Short?

Startup Stories - Mixergy ·

2024/02/09

This founder found a niche that Airbnb didn’t reach and rode it to $6 million in revenue. Steve Satoru Naito’s Anyplace, accommodations come with big monitors, high-speed internet, an office setup, ergonomic chairs, webcams, and key lights, all tailored to create an optimal environment for remote work and zoom calls. In this interview, you’ll hear Steve’s entrepreneurial journey from Japan to Silicon Valley, the unique business model that sets Anyplace apart, and strategies for customer

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#2260 Noah Kagan, SHUT UP and take my $100!

Startup Stories - Mixergy ·

2024/01/30

My vision for this interview was to hear Noah Kagan’s process for launching companies, like the $80+ million / year AppSumo – the process he wrote about in his book, Million Dollar Weekend. We did that. You’ll hear his step-by-step business launch process. But, when I asked him how he was proving his process, he told me he was creating an alternative to Docusign and started asking me about the problems I have with it. I got so angry listing my problems that I told him I’d fork up whatever money he

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#2259 Bootstrapping a Subscription Service Company

Startup Stories - Mixergy ·

2024/01/26

Video Husky started with a challenge. Justin Tan challenged himself to get 10 customers in 90 days for his new venture. The company grew to over $1 million in annual sales by providing flat fee remote video editing services. In this interview, we explored how he found his initial customers, how he pivoted to more profitable customers, and the inner-workings or running a subscription-based service business. Justin Tan, the founder of Video Husky, has navigated the intricacies of growing a video

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#2258 Why Didn’t Facebook Groups Crush Circle?

Startup Stories - Mixergy ·

2024/01/19

When I interviewed founders of online courses and asked about their communities, they often said they host them on Facebook. “That’s where everyone is” was the answer. Sometimes they’d use Slack, but FB was dominant. So how did Circle break through? That’s what founder Andrew Guttormsen & I breakdown. Andrew Guttormsen is the Co-Founder of Circle.so, a modern community platform for creators. Prior to founding Circle, he spent nearly five years at Teachable, where he joined as the seventh

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#2257 How TikTok Students Sold to Morning Brew

Startup Stories - Mixergy ·

2024/01/12

They used TikTok to promote their podcast, but podcasting is painful. There’s no discovery. It’s hard to grow. And there’s little audience feedback. Meanwhile, their short videos took off. This is the story of how the Our Future creators grew their short video business, generated revenue and sold it to Morning Brew. Michael Sikand and Simran Sandhu are the founders of Our Future, a media company dedicated to inspiring young entrepreneurs. Michael, with a background in finance and a passion for

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#2256 Profiting from bad email deliverability

Startup Stories - Mixergy ·

2024/01/05

The clearest line to a business success is solving big pain. That’s what Benny Rubin did. Senders.co, optimizes email deliverability for businesses. You’ll hear how he came up with his business idea, how he got clients, why he left the business and why he’s back. And Benny will give you some suggestions for getting better results from your email campaigns. Benny Rubin is the founder of Senders.co, which specializes in email deliverability solutions, focusing on technical service and scalable

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#2255 YouTube’s Most Popular Productivity Creator

Startup Stories - Mixergy ·

2024/01/02

How did Ali Abdaal reach over 5 million YouTube subscribers? How did he build his business? what insights can he offer to aspiring content creators? You’ll hear about that and about his new book, Feel-Good Productivity. Ali Abdaal is an ex-doctor turned YouTuber, Podcaster, entrepreneur and author. His book is called Feel-Good Productivity. Sponsored byGusto – The easy payroll and benefits software the Mixergy interviewees love. More interviews -> https://mixergy.com/moreint Rate this interview

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#2254 HipCamp, not like AirBnb for camping

Startup Stories - Mixergy ·

2023/12/01

Before we started, I asked Alyssa Ravasio, why she didn’t model her company on other marketplaces. “Why don’t you encourage more people to buy land near national parks and turn them into campgrounds that they list on Hipcamp? It’s a good way for entrepreneurs to make money and for Hipcamp to grow your inventory.” She didn’t seem happy with my suggestion. Alyssa is trying to preserve nature and get more people into it, not “capitalize” on nature. Still,

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#2253 Mahway: A Startup Creating Startups

Startup Stories - Mixergy ·

2023/11/10

Jess Mah was listening to my interviews when I first connected with her, just like you are now. We got to know each other and I invested in her first startup, indinero. It aimed to take on Quickbooks, before pivoting to bookkeeping services. After watching her grow as an entrepreneur and pilot, we lost touch for years. We recently reconnected and I learned she’s now the founder of Mahway, which launches companies with moonshot ambitions. Jess Mah is the founder of indinero, the tax, financial

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Startup Stories - Mixergy

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