x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Master B2B Friday 15

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

technology

All Episodes

29:41

Mythbuster: AI Will Revolutionize Human Decision...

Master B2B Friday 15 ·

2025/07/03

One of the big questions of the moment in AI is whether we are experiencing a REvolution or an Evolution when it comes to whether new technologies will enhance the decisions eCommerce practitioners make in their day-to-day roles, or whether it will soon take over many of the decisions practitioners make. Join Andy Hoar, Brian Beck, and HCL's Brian Gillespie as they try to bust the myth that AI be making all of our decisions for us. The Mythbuster discusses: – Can Agentic AI agents build dynamic

en

19:33

Why Is B2B Lagging in Mobile Investment?

Master B2B Friday 15 ·

2025/06/27

When we surveyed B2B practitioners, we learned that they have chosen not to invest in mobile, even though their B2C counterparts have long ago made the shift to focus on mobile. We heard that 34% of B2B companies have less than 5% of their sales on mobile, while 18% don’t even track mobile sales. In this podcast, Andy and Brian talk about some of the reasons why mobile is on the back burner, and why this is a huge missed opportunity for most companies. Learn more about our upcoming events and the

en

23:05

Part 2: Is Generative Engine Optimization (GEO)...

Master B2B Friday 15 ·

2025/06/20

In B2B eCommerce practitioners are all asking the same question: how do I get my products to show up in search results when people are searching on an AI tool like ChatGPT or Perplexity?The answer, it seems, is to create authority around your listings, and in this podcast Andy Hoar and Brian Beck discuss exactly how to do that.

en

23:10

Is Generative Engine Optimization Replacing SEO for...

Master B2B Friday 15 ·

2025/06/13

Andy and Brian dig into the new (and mysterious) world of Generative Engine Optimization (GEO) and what that means for how B2B eCommerce companies that are looking to drive traffic to their websites (which is, of course, all of them). How will it replace their SEO efforts (if at all?) They share 5 emerging GEO best practices: - AI answers reduce clicks (AI provides the answer up front) - Semantic relevance rules: focus on topics, not just keywords. - Expertise, authoritativeness and

en

24:51

How Should You Select a System Integrator?

Master B2B Friday 15 ·

2025/06/06

Andy & Brian offer six criteria for how B2B eCommerce practitioners should select a system integrator when they are embarking on a commerce technology project.The Friday 15 is presented by Master B2B Nexus, your personal B2B digital lifeline.. Visit us at http://www.masterb2b.com/nexus

en

24:12

Should you hire your platform or your implementation...

Master B2B Friday 15 ·

2025/05/30

This week - Andy and Brian debate whether someone looking to implement a new eCommerce platform should choose their system integrator first, or whether they should select their technology first. And whether that's the right question to be asking at all...Visit us at masterb2b.com to see all our upcoming events and to join our Forum.

en

23:30

May 2025 Executive Roundtables Roundup

Master B2B Friday 15 ·

2025/05/16

Andy & Brian talk through their key takeaways from the dozen executive roundtables they held with B2B eCommerce practitioners across the country.

en

23:10

A Report from B2B Online - Chicago

Master B2B Friday 15 ·

2025/05/09

Andy and Brian recap the key themes from B2B Online in Chicago, including what it means when younger executives take over senior roles in a company, and how practitioners are talking about tariffs.Learn more about Master B2B, the online forum and NEXUS at MasterB2B.com.

en

23:00

Is the private equity model effective for the B2B...

Master B2B Friday 15 ·

2025/05/02

Andy and Brian recap their on-stage debate from B2B Online where they wrestled with whether private equity is ultimate good or bad for B2B companies. Is it true that PE firms never invest for the long-term? Is it true that your career is at risk if your company is bought by a PE firm? Are there benefits to having a PE owner?Visit our website to learn more about Master B2B.

en

22:24

Is Amazon a Friend or Foe in B2B

Master B2B Friday 15 ·

2025/04/25

Andy & Brian talk about whether B2B companies are correct when they say that they view Amazon as a foe. Brian makes the case that Amazon will only continue to steal market share in B2B, and the best way to understand what they're doing is to be on the site selling yourself.See all the Master B2B events and see how to join the online Forum at MasterB2B.com.

en

20:45

Where are B2B eCommerce executives putting their next...

Master B2B Friday 15 ·

2025/04/18

This week - Andy and Brian walk through the results of a survey they conducted at the Master B2B Summit where they asked B2B eCommerce executives where they'll be investing next...they're surprised at what answers were missing.

en

30:04

The Master B2B Interview: Andy Hoar and VTEX Founder...

Master B2B Friday 15 ·

2025/04/15

A special for Friday 15 subscribers:Master B2B's Andy Hoar speaks with VTEX founder and co-CEO Mariano Gomide about the company's decision to leave the MACH Alliance, and how he sees the eCommerce software industry changing in the coming years. This is a really interesting conversation about the future of the eCommerce platform ecosystem, how systems integrators fit into it, and whether the forces that control the industry can ever change.

en

24:25

Can you build a successful career at a family-owned...

Master B2B Friday 15 ·

2025/04/11

This week on the Friday 15, Andy and Brian speak with Trent Guyer, the VP of Marketing and Digital at Grasshopper Mowers, a family-owned manufacturer of mowers, about how to build a successful career at a family-owned business.Learn more about Master B2B at masterb2b.com.

en

20:37

How Should B2B eCommerce Companies Think about Their...

Master B2B Friday 15 ·

2025/04/04

This week on the podcast - Andy and Brian look at how B2B eCommerce companies are thinking about investing in new hires in the coming year, and the challenges they may face when looking to bring on new talent.

en

20:57

Is it better for B2B companies to have an AI strategy...

Master B2B Friday 15 ·

2025/03/28

This week - Andy and Brian dig into a thought-provoking article (link below) asking whether organizations should even have an AI strategy and the reasons why it may be better if they don't.Mentioned in the podcast: Rushing into an AI Strategy? The Master B2B Nexus Program

en

23:24

Key Takeaways from the 2025 Master B2B Mindshare Summit

Master B2B Friday 15 ·

2025/03/21

Master B2B held its 3rd annual Mindshare Summit in Chicago recently, and Andy & Brian went over some of the key takeaways from the event including these 4 focus areas:Building a digital organization Successful digital business models Data, analytics & data cleanliness (Of course) AI Stay up to date on all Master B2B events at http://www.masterb2b.com

en

38:54

Master B2B Fireside Chat: Solving the Data Problem

Master B2B Friday 15 ·

2025/03/14

We're all recovering from the Master B2B Mindshare Summit this week, so in lieu of a new Friday 15 episode we're bringing you a recent Fireside Chat that Brian Beck conducted with Jeff Reichert, Kimball Midwest's Director of eCommerce & Digital Marketing, and Eli Cooley, President of Industrial Data Associates, about how manufacturers and distributors can approach fixing their dirty product data.

en

21:37

How Effective Is B2B eCommerce Site Search?

Master B2B Friday 15 ·

2025/03/07

This week on the podcast, Andy & Brian look at site search, and how today's site search solutions meet the needs of B2B eCommerce practitioners. Plus, Andy shares some takeaways from the Site Search Combine he conducted, where he looked at the strengths and weaknesses of site search vendors. For more info on the Combine (and to get a copy of the report), visit ParadigmB2B.com.

en

19:31

What Is the Best Way to Measure Customer Acquisition...

Master B2B Friday 15 ·

2025/02/28

When you measure the cost to acquire a customer, should you use narrow measures that only include the direct costs associated with getting a new customer, or should you go broad and include every cost used in your sales and marketing?In B2B, the customer journey is extremely complex so we'd expect that measuring the cost to acquire a customer to be equally complex. This week, Andy & Brian talk about the challenges of getting CAC measured correctly in B2B. Be sure to rate and review us

en

21:06

Is Digital Transformation a Project or a Program?

Master B2B Friday 15 ·

2025/02/21

This week on the podcast, Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing strategy for running the business).They talk through the main reasons for failure, and how companies can change how they approach digital transformation (hint: for every operational person, you'll need 1 HR person...), plus more ideas for creating successful digital transformation strategies. For

en

108 results

Similar Podcasts

Lead With AI

Tamara Nall

Linux in the Ham Shack

Black Sparrow Media

Data Engineering Podcast

Tobias Macey

Eye On A.I.

Craig S. Smith

Reflections

Livewire Labs