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PODCAST

Marketing Music Education with Kathleen Heuer

Marketing Music Education is THE podcast that encourages music educators & boosters to use simple tools and tactics to increase the reach, influence and “relentlessly positive” perception of their programs. In addition to tips and tricks, I’ll also feature other topics and guests that affect the world of music education. In a world where we"re all waiting for the next budget battle axe to drop, the techniques you learn here will strengthen the armor that protects the program you"ve worked so hard to

education k-12

All Episodes

28:53

How NOT to Celebrate Music In Our Schools Month

Marketing Music Education with Kathleen Heuer ·

2015/03/25

Bless your heart. The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM). It just didn’t quite work. Here is the story of the MIOSM Sax Fail of 2015. The post Whoever was tasked with sourcing that image for MIOSM was clearly never a band kid. Nor was the […] The post How NOT to Celebrate Music In Our Schools Month appeared first on Kathleen Heuer.

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59:28

Tim Hinton

Marketing Music Education with Kathleen Heuer ·

2015/03/20

In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and […] The post Tim Hinton appeared first on Kathleen Heuer.

en-US

56:10

Gary Doherty, author of The Ignition Point

Marketing Music Education with Kathleen Heuer ·

2015/02/25

Gary Doherty is spearheading a conversation that is long overdue, particularly in the field of music education. We were introduced at Midwest Band and Orchestra Clinic by mutual friend Cam Stasa (who gets an associate producer credit for this episode). After just a few moments with him, I knew that Gary Doherty could speak with […] The post Gary Doherty, author of The Ignition Point appeared first on Kathleen Heuer.

en-US

11:54

Practice slowly to learn fast!

Marketing Music Education with Kathleen Heuer ·

2015/02/19

If you want to learn something quickly, practice that thing S-L-O-W-L-Y. Because your brain is like a fresh snowdrift. Obviously. Listen to find out why musicians should practice slowly. Here’s the Lifehacker article that inspired this podcast, and the piece by Dick Hensold that inspired the article. From Daniel Coyle’s Little Book of Talent: 52 Tips for […] The post Practice slowly to learn fast! appeared first on Kathleen Heuer.

en-US

1:15:20

Christopher Bill

Marketing Music Education with Kathleen Heuer ·

2015/02/12

In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell Williams‘ Happy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend […] The post Christopher Bill appeared first on Kathleen Heuer.

en-US

1:05:00

Cam Stasa

Marketing Music Education with Kathleen Heuer ·

2015/02/04

Cam Stasa is one of my favorite people on the planet. And if you’ve met her, as so many music educators have, I’d bet she’s one of yours, too. In this conversation, we talk about: her role at VanderCook College of Music in Chicago how students and their families should approach applying to college the […] The post Cam Stasa appeared first on Kathleen Heuer.

en-US

43:20

Marc Whitt of the Association of Music Parents

Marketing Music Education with Kathleen Heuer ·

2015/01/28

About Marc Whitt For 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts. Marc’s work has achieved measurable results, garnering over 40 honors. In 2012, he was the recipient of CASE Kentucky’s prestigious Beth […] The post Marc Whitt of the Association of Music Parents appeared first on Kathleen Heuer.

en-US

59:30

Christopher Woodside of NAfME

Marketing Music Education with Kathleen Heuer ·

2015/01/21

I was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is. I was blown away by his knowledge of the inner workings of government, and more importantly, […] The post Christopher Woodside of NAfME appeared first on Kathleen Heuer.

en-US

50:55

Last-Minute Gift Ideas for Musicians

Marketing Music Education with Kathleen Heuer ·

2014/12/22

In this impromptu “inbetweenisode,” I’m recording from the Midwest Clinic in Chicago. I’m joined by former band director and current band parent Maria Dripps-Paulson, who you might remember from episode 5. Because this gift guide episode is so time-sensitive, I’ve done minimal editing so that I can bring it to you before you finish your […] The post Last-Minute Gift Ideas for Musicians appeared first on Kathleen Heuer.

en-US

24:14

Season 1 Finale of Promoting Your Music Program

Marketing Music Education with Kathleen Heuer ·

2014/11/26

This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really. That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here. Also, I’ll be at Midwest Band & Orchestra Clinic December 17-20 […] The post Season 1 Finale of Promoting Your Music Program appeared first on Kathleen Heuer.

en-US

33:09

DJ Corchin

Marketing Music Education with Kathleen Heuer ·

2014/11/04

On this episode, I talk with DJ Corchin, also known as The 13th Chair Trombone Player. He’s a former band director turned prolific author whose works include poetry, children’s books, and even a musical. He’s just published the 3rd book in the Band Nerds series: Band Nerds Confessions and Confusion. He’s a regular columnist for […] The post DJ Corchin appeared first on Kathleen Heuer.

en-US

23:47

Courtney Brandt: Young Adult Author

Marketing Music Education with Kathleen Heuer ·

2014/10/30

On this episode of the Promoting Your Music Program podcast, I’m so excited to speak with young adult novelist Courtney Brandt. You can find her books here: Amazon Barnes and Noble iBooks Courtney Brandt is the author of The Line, plus the additional novels in the series: A Fine Line, Keeping in Line, and The Line […] The post Courtney Brandt: Young Adult Author appeared first on Kathleen Heuer.

en-US

24:56

Education reform: Here’s why I care

Marketing Music Education with Kathleen Heuer ·

2014/10/22

I never intended to care about education reform. So boring, right? When my firstborn child became old enough to start playing a band instrument, THAT’S when I started paying attention. Anyone who cares about music and arts education SHOULD care about education reform. Standardized testing and school district funding I started hearing stories about schools […] The post Education reform: Here’s why I care appeared first on Kathleen Heuer.

en-US

23:38

Margaret Bauer of the Pennsylvania Music Educators...

Marketing Music Education with Kathleen Heuer ·

2014/10/08

On this podcast, I’m honored to introduce you to Margaret Bauer of PMEA. Margaret Bauer has served as executive director of the Pennsylvania Music Educators Association since 1996. Previously she was executive director of the Pennsylvania Library Association for 11 years. Her education includes an undergraduate degree in music education from Mansfield University, and two […] The post Margaret Bauer of the Pennsylvania Music Educators Association appeared first on Kathleen Heuer.

en-US

42:35

Eugene Cantera of the Dallas School of Music

Marketing Music Education with Kathleen Heuer ·

2014/10/01

Eugene Cantera of the Dallas School of Music: Are You Making These Common Website Mistakes? Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs […] The post Eugene Cantera of the Dallas School of Music appeared first on Kathleen Heuer.

en-US

18:06

Band kids are the BEST.

Marketing Music Education with Kathleen Heuer ·

2014/09/24

I’ve long had a sneaking suspicion that band kids are the best. Honestly, there’s just something extra awesome about these kids. This week, a bit more evidence crossed my desk. I make my case in this episode. Band kids are the BEST. Here’s why: Del Valle High School student’s wish granted Band students save teacher’s […] The post Band kids are the BEST. appeared first on Kathleen Heuer.

en-US

15:31

Apple recap + Carolina kicker shoves HS band member

Marketing Music Education with Kathleen Heuer ·

2014/09/10

In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups? Check out these links for more details: http://www.cnet.com/products/apple-iphone-6/ http://www.cnet.com/products/apple-watch/ Apple event […] The post Apple recap + Carolina kicker shoves HS band member appeared first on Kathleen Heuer.

en-US

20:03

Facebook Page Post Ideas for your Music Program

Marketing Music Education with Kathleen Heuer ·

2014/09/03

Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas. Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we […] The post Facebook Page Post Ideas for your Music Program appeared first on Kathleen Heuer.

en-US

34:54

Reactions to News about The Ohio State University Band

Marketing Music Education with Kathleen Heuer ·

2014/08/27

Ohio State University Band Updates (October 10, 2014): Ohio State’s fired band director got more support Ohio State pays at least $885 an hour for 2nd band investigation; questions remain about firms involved Ohio State University Band Updates (August 28, 2014): Music publishers are reportedly denying performance rights to the OSU Marching Band. The […] The post Reactions to News about The Ohio State University Band appeared first on Kathleen Heuer.

en-US

28:54

David Vandewalker, author of Boosters to the Rescue!

Marketing Music Education with Kathleen Heuer ·

2014/08/20

Before I recorded this interview with the amazing David Vandewalker, I’d participated in the first half of the Music for All Parent/Booster Institute. It was a hugely valuable experience, and I am so glad that he agreed to sit down with me over our lunch break. The rest of the day was packed with awesome, […] The post David Vandewalker, author of Boosters to the Rescue! appeared first on Kathleen Heuer.

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