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PODCAST

Health Connective Show

Health Connective

Medtech companies are at the forefront of innovation in healthcare, but it can be hard to keep up with everything going on–new technologies, regulations, the changing needs of healthcare providers. Yet, all of these things can impact your decision-making processes.But worry not–we’re here to tackle it together. Published every two weeks, the Health Connective Show is your go-to source for the latest developments. Each episode promises a fresh perspective on the most pressing issues in the medtech

technology marketing

All Episodes

32:36

Sustainability in the Medtech Industry with Jennifer...

Health Connective Show ·

2024/11/26

Jennifer Michelle, a sustainability consultant and director of GreenTown Consulting, joins host Michael Roberts to discuss sustainable solutions in the medtech industry. Jennifer explains the solutions she provides, sustainability trends in the industry, and what medtech companies can do if they want to move to more sustainable solutions. Hosted on Acast. See acast.com/privacy for more information.

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32:52

electronRX’s Mission for Early Disease Detection with...

Health Connective Show ·

2024/11/12

Dr. Bipin Patel, founder and CEO of UK-based company electronRX, joins host Michael Roberts to talk about his company’s mission for early disease detection in the cardiorespiratory space. You’ll learn more about the electronRX technology, as well as broader issues around early disease detection and how companies in this sector can better empower patients. Hosted on Acast. See acast.com/privacy for more information.

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30:12

Running Successful Digital Campaigns in Medtech with...

Health Connective Show ·

2024/10/29

Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, joins our host Michael Roberts to discuss how highly regulated industries like medtech can run successful digital campaigns. You’ll learn about some of the latest strategies for tracking campaigns while maintaining HIPAA compliance, and how to target the right audience within those restrictions. Hosted on Acast. See acast.com/privacy for more information.

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28:23

Marketing Advantages for Small Medtech Companies with...

Health Connective Show ·

2024/10/15

Hosted on Acast. See acast.com/privacy for more information.

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32:15

Translating Engineer-Speak into Marketing Messages...

Health Connective Show ·

2024/10/01

Translating “engineer-speak” into marketing messages can get tricky when marketers don’t have the depth of knowledge around the technical aspects of the project. Lindsey Dinneen, a fractional CMO and former brand engagement manager at Velentium, joins our hosts Michael Roberts and Ashley Hohensee to discuss how marketers can work with engineers and expand their own knowledge to craft the right message for the right audience. Hosted on Acast. See acast.com/privacy for more information.

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33:59

Application Development for Older Adults with...

Health Connective Show ·

2024/09/17

Jennifer Cain Birkmose, co-founder and CEO of VivaValet, joins hosts Michael Roberts and Justin Bantuelle to discuss how medtech companies can develop applications that are user-friendly for elderly adults, or as she calls them, "olders." You might be surprised to learn that older adults actually DO want to use apps to maintain their independence, but user-friendliness goes beyond just making the fonts larger. Jennifer explains how companies can best help this underserved population. Hosted on

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34:52

Episurf’s Product & Customer Support Approach with...

Health Connective Show ·

2024/09/10

Patrick Jamnik, President of Episurf Medical, joins hosts Michael Roberts and Scott Zeitzer to discuss Episurf’s Patellofemoral System, as well as the systems they have in place to better support their customers. You’ll learn how companies with customized implants can enable customers throughout the process, and the advantages smaller companies have in connecting with others in the industry on LinkedIn. Hosted on Acast. See acast.com/privacy for more information.

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29:01

How Cybersecurity Can Be a Business Differentiator...

Health Connective Show ·

2024/09/03

Terry Ziemniak, a fractional CISO and partner in Tech CXO’s Product and Technology practice, joins hosts Michael Roberts and Justin Bantuelle to discuss how cybersecurity can be a business differentiator for medtech companies. Most of us think of cybersecurity as a requirement we have to meet, but it can be a key feature of your offering, particularly in a space where protecting patient data is of utmost importance. Hosted on Acast. See acast.com/privacy for more information.

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31:37

Market Positioning for Large & Small Medtech...

Health Connective Show ·

2024/08/20

Rachel Knutton, CEO of Alluvia Studio, joins our host Michael Roberts to discuss the challenges medtech companies face when it comes to market positioning and reaching the right customer. Rachel explains how to tell a compelling brand story, differentiating yourself in saturated markets, and how to stay consistent in branding and messaging. Hosted on Acast. See acast.com/privacy for more information.

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30:28

Buying, Selling, and Refurbishing Surgical Robots...

Health Connective Show ·

2024/08/06

Tom Shrader, Ryan Koleda, and Jordan Killam of R2 Surgical join our host Michael Roberts to discuss their business model of buying, selling, and refurbishing surgical robotics and equipment. You’ll learn more about how their process works, the types of customers they serve, and how this type of business fits into the overall landscape of the medtech industry. Hosted on Acast. See acast.com/privacy for more information.

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34:16

How Next Gen Technology Will Influence the Future of...

Health Connective Show ·

2024/07/23

From AI to telesurgery, there are a lot emerging technologies that have the potential to transform how we approach healthcare. Dr. Roger Smith, Chief Strategist at modelbenders.ai and expert in robotic surgery technologies, joins our hosts Michael Roberts and Justin Bantuelle to discuss how the next generation of technologies might influence the future of healthcare. Hosted on Acast. See acast.com/privacy for more information.

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38:33

What the FDA's Latest Cybersecurity Guidance Means...

Health Connective Show ·

2024/07/09

Jose Bohorquez and Mohamad Foustok of Bold Type join our hosts Michael Roberts and Justin Bantuelle to discuss recent updates to FDA guidance for cybersecurity requirements. You may be surprised to learn how many medical devices are affected and what changes are coming. Hosted on Acast. See acast.com/privacy for more information.

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24:34

Analytics Planning for Medtech Companies with Kyle...

Health Connective Show ·

2024/06/18

Kyle Akerman of Akerman Analytics joins our host Michael Roberts and our marketing manager Ashley Hohensee to discuss how medtech companies can plan out their analytics and determine what they want to track to measure success. Whether you need analytics for your commercial website, product analytics, or both, the right planning ensures that you are tracking the data that will be most useful to your business goals. Hosted on Acast. See acast.com/privacy for more information.

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26:24

Relationship Building in Marketing & Sales with Scott...

Health Connective Show ·

2024/06/04

Our company president, Scott Zeitzer, joins our host Michael to discuss how sales and marketing take different approaches to relationship building, and how sales and marketing can bridge those gaps and work together to strengthen the pitch. Whether your conversation is one-to-one (sales) or one-to-many (marketing), there are things that each group can learn from one another. Hosted on Acast. See acast.com/privacy for more information.

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32:07

Streamlining the Customer Experience with Justin...

Health Connective Show ·

2024/05/21

The customer experience sometimes gets overlooked when developing dashboards and websites in medtech, but it can really impact your customers' perception of your offerings. In this episode, our COO Justin Bantuelle and senior front end developer Katie Fullmer explain why streamlining the customer experience is an important part of our process with all development work, and the value it adds to the end product. Hosted on Acast. See acast.com/privacy for more information.

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27:36

Positioning AI-Enabled Medical Devices in the Market...

Health Connective Show ·

2024/05/07

Dr. Ronald Razmi, founder of Zoi Capital and author ofAI Doctor, The Rise of Artificial Intelligence and Healthcarejoins our host Michael Roberts to discuss the positioning of AI-enabled medical devices on the market. Learn about the status of AI-enabled medical devices today and how potential customers perceive them and why FDA approval may not be enough. We also discuss what the future of AI in healthcare could look like, and how long it might realistically take us to get there. Hosted on Acast

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26:07

Going from Data to Actionable Insights with RJ Kedziora

Health Connective Show ·

2024/04/23

RJ Kedziora, co-founder of Estenda Solutions, joins our hosts Michael Roberts and Justin Bantuelle to discuss how to develop actionable insights from the data collected by medical devices. Learn more about the challenges and limitations with providing meaningful insights in reports, and how medtech companies can start down the pathway of solving this problem to provide useful reporting. Hosted on Acast. See acast.com/privacy for more information.

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34:49

AI’s Role in Proactive Healthcare with Adityo Prakash

Health Connective Show ·

2024/04/09

Adityo Prakash, founder and CEO of Verseon, shares how AI and molecular science can play a role in proactive healthcare measures. Join Adityo and host Michael Roberts for a discussion on how AI can have a positive impact on healthcare in terms of diagnosis and treatment, how healthcare professionals might transition to using AI, and addressing issues with trust and accountability with the use of AI. Hosted on Acast. See acast.com/privacy for more information.

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28:18

Why Interoperability Has a Bright Future w/Rob Brull

Health Connective Show ·

2024/03/26

Rob Brull, Senior Product Director at Infor, is optimistic about what’s possible for interoperability with FHIR and AI. Join Rob and hosts Michael Roberts and Justin Bantuelle for a discussion about where interoperability is today, where it’s headed in the future, and how medical device companies can approach emerging opportunities to connect data healthcare data. VisitHC.Show for more on this show and to sign up for email notifications of new episodes.Resources:Infor Hosted on Acast. See

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30:04

How to Pivot MedTech Messaging w/Marnie Hayutin

Health Connective Show ·

2024/03/13

Marnie Hayutin, founder of Writing.Health, returns to share how MedTech companies can succeed when they need to pivot their messaging. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss why aligning is important, how to make sure your new messaging works, and how to roll it out. VisitHC.Show for more on this show and to sign up for email notifications of new episodes. Hosted on Acast. See acast.com/privacy for more information.

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161 results

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