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PODCAST

AutoKnerd

AutoKnerd: Where the Sales Floor Gets Smarter Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer. Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip

leisure automotive

All Episodes

38:40

AutoKnerd x The Bliss Podcast Interview Part 2

AutoKnerd ·

2025/08/08

“This conversation could change how you sell — and why you sell.”When two worlds collide — one built on kindness and car sales, the other on empathy and enterprise systems — something powerful happens. That’s exactly what went down when Andrew sat down with Stephen Sakach, founder of Zero Company and creator of the BLISS philosophy: Build Love Into Scalable Systems. In this episode, we explore: Why emotional intelligence isn’t a soft skill — it’s your secret weapon How empathy can be

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27:36

EP50 - The Trust Equation: Empathy + Trust = SOLD

AutoKnerd ·

2025/08/07

🚗 Why do some consultants close effortlessly while others keep grinding with no results? In this special 50th episode of AutoKnerd, we crack the code behind The Trust Equation—a proven formula that turns cautious shoppers into confident buyers. 🤝 You’ll learn how Credibility, Reliability, and Intimacy work together to build unshakable trust—and how self-orientation quietly kills deals before they even start. 💡 Packed with real stats, practical scripts, and CX psychology, this episode will show

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22:51

EP51 Why Customers Lie (And What They’re Really...

AutoKnerd ·

2025/07/31

Decode customer “lies” into trust‑building opportunities — plus grab your free Empathetic Decoder in the show notes.In this episode of the AutoKnerd Podcast, Andrew Sardone explores why customers sometimes say things they don’t really mean — and how those “lies” are actually signals about trust, fear, or control. From “I’m just looking” to “Not buying today,” you’ll learn how to decode the real meaning behind common phrases and respond with empathy that builds confidence instead of

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40:59

EP49 Smarter Cars, Dumber Delivery

AutoKnerd ·

2025/07/24

Vehicles are evolving faster than our delivery process—and it’s starting to show. In this episode, we unpack the irony of ultra-advanced cars being handed off with the same tired, rushed walkarounds. From ADAS systems and over-the-air updates to confused customers and botched first impressions, we explore what’s broken—and how sales consultants can bridge the tech gap with calm, clarity, and a little bit of care.If your customers leave delivery feeling more overwhelmed than excited, this episode is

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29:23

EP48 – Quiet Confidence: The Close That Doesn’t Push

AutoKnerd ·

2025/07/17

In this episode of AutoKnerd, we flip the script on what it means to be a strong closer in automotive sales. Forget the fast-talking, pressure-heavy tactics. Instead, we explore the power of quiet confidence—where calm presence, deep listening, and strategic silence close more deals than any flashy pitch ever could.Grounded in behavioral science, neuroscience, and real showroom stories, this episode breaks down why confident sales consultants don’t chase… they anchor. You’ll learn how posture,

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14:38

EP47 Ego is the Enemy of Trust: How Sales Consultants...

AutoKnerd ·

2025/07/10

Subscribe to the Saturday Morning Autoknerd Dispatch!! Get Saturdays started off in the right headspace! www.AutoKnerd.com--------- Every car deal lives or dies on trust—and nothing kills trust faster than unchecked ego. In this episode, Andrew breaks down how ego creeps into the sales process, hijacks your mindset, and quietly drives customers away. You’ll hear real-life stories, psychological insights, and tactical steps to recognize and dismantle ego in the moment. Whether you’re a seasoned

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30:21

The Light Inside: Selling with Illumination

AutoKnerd ·

2025/07/03

Interior lighting isn’t just about looking good. It’s about feeling right.In this episode of AutoKnerd, we explore how dome lights, ambient strips, and glowing dashboards influence buyer behavior, emotional connection, and brand identity. We dig into the neuroscience of lighting, why your brain relaxes when the cabin glows just right, and how that moment of comfort can turn a maybe into a yes. You’ll learn: • How car brands use lighting to build emotional signatures • The brain science behind

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15:32

EP45 - Remember What We Forgot

AutoKnerd ·

2025/06/26

🚀 Ready to turbocharge your sales game? Introducing AutoKnerd Dispatch—your ultimate weekly dose of insider strategies, real talk, and soul-driven encouragement for car enthusiasts who sell with passion. Not just a newsletter—it's your VIP pass to exclusive podcasts, YouTube drops, and the legendary Saturday Morning Booster to keep your mindset sharp and unstoppable. Subscribe now and shift your hustle into high gear! 🔥https://autoknerd.com/ ----more---- In this soul-stirring episode of

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13:34

EP44 - Trust is the Transfer of Confidence

AutoKnerd ·

2025/06/18

WE NOW HAVE A WEEKLY NEWS LETTER!!! Subscribe for the Saturday Morning OttoShift Tool Drop Click Here Before your customer buys the car… they buy you. In this episode, we break down why trust is the real engine of the sales process—and how your confidence becomes the customer’s confidence. We explore the neuroscience of trust, the psychology of decision-making, and the very human truth that people don’t just buy vehicles—they buy the person guiding them through the process. You’ll

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17:58

EP43 – So Long, and Thanks for All the Leads

AutoKnerd ·

2025/06/12

Ever wonder how many deals you’ve lost—not to your competition, but to your own silence?In this heartfelt and slightly cosmic episode, Andrew takes you on a journey through the CRM graveyard—where forgotten leads float in digital limbo, waiting for a call that never comes. With empathy, dry humor, and brutal honesty, we unpack why most dealerships don’t lose sales to other stores—they lose them to slow follow-up, poor timing, and CRM neglect. You’ll learn: Why responding within 5 minutes makes

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16:46

EP42 – The Answer to Car Sales, the Universe, and...

AutoKnerd ·

2025/06/05

Why do people really buy cars? In this interstellar episode of AutoKnerd, we take a galactic detour through Maslow’s hierarchy of needs—exploring how each customer is actually chasing security, status, connection, or even self-actualization when they step into your showroom.Inspired by The Hitchhiker’s Guide to the Galaxy, this episode layers cosmic humor over serious insights, giving sales consultants, managers, and CX nerds a fresh way to decode buyer behavior and deliver unforgettable

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18:26

The Closing Hack Nobody Teaches: Customer Validation

AutoKnerd ·

2025/05/30

Welcome to AutoKnerd, where car sales gets smarter, funnier, and a whole lot more human. In this episode, we’re diving into the real secret sauce of selling cars: customer validation. Spoiler alert: it’s not about stamping a parking ticket or dropping prices like confetti.Host Andrew Sardone unpacks what it actually means to earn trust, ask the right questions, and build connections so strong they convert anxious browsers into confident buyers. You’ll hear: • A firsthand story of how listening beat

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19:45

High EQ, High RPM: Shift Your Sales Into Overdrive

AutoKnerd ·

2025/05/22

Car buyers aren’t just buying vehicles—they’re buying you. In this episode, we unpack how emotional intelligence (EQ) transforms average consultants into top performers. Backed by data, dealership success stories, and real-world strategies, we’ll show you how mastering empathy, trust, and active listening leads to more sales, happier customers, and longer careers. Whether you’re new to the game or looking to sharpen your edge, this episode is your roadmap to selling with soul and closing with

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20:22

EP40: Supercharged EQ: Why Emotional Intelligence Is...

AutoKnerd ·

2025/05/15

In this episode of the AutoKnerd Podcast, we pop the hood on the most overlooked performance upgrade in car sales: Emotional Intelligence. Buckle up as Andrew breaks down how empathy, active listening, and trust-building aren’t just soft skills—they’re power tools for every sales consultant who wants to thrive in today’s customer-first market.From the showroom floor to the sales desk, this episode explores how high-EQ teams close more deals, handle objections with finesse, and turn skeptics into

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20:22

The Intent Illusion: Working Digital Ups Without...

AutoKnerd ·

2025/05/08

In this episode of AutoKnerd, we dive into the often-misunderstood world of digital leads—the ones that show up from sources like social media and credit sites without clear intent. These leads can feel like a mystery, and working them can quickly turn into a draining guessing game. We explore how to approach them with empathy, strategy, and clarity, offering real-world messaging tips that actually get responses without sounding robotic. Whether you’re getting ghosted on day one or trying to nurture

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21:20

EP38 The Fortune’s in the Follow-Up

AutoKnerd ·

2025/05/01

Most salespeople lose their next five deals the moment their last customer drives away. Why? Because their follow-up is either lazy, robotic… or nonexistent.In this episode of AutoKnerd, we’re digging into one of the most underrated, money-making habits in automotive sales: purposeful follow-up. I’ll show you what bad follow-up sounds like, how to build a rhythm that actually creates trust, and the exact moment you’ve earned the right to ask for repeat and referral business—without sounding

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10:04

EP37 When the Deal Disappears

AutoKnerd ·

2025/04/24

You did the work. You asked the right questions. You found the perfect car. And they still bought from someone else.In this episode, we break down the kind of rejection that hurts the most—when you do everything right and still lose the deal. Learn why it’s not always your fault, how embarrassment plays into customer ghosting, and what real follow-up with integrity looks like. This one’s for every consultant who gave it their best… and walked away empty-handed.

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22:08

EP36: You Are Not Your Commission Slip

AutoKnerd ·

2025/04/17

What happens when the sales board goes blank… and your confidence goes with it?In this episode, we’re taking aim at one of the most toxic beliefs in the car business: “You are only as good as your last deal.” Spoiler alert—you’re not. This isn’t just another sales training episode. It’s a gut-check. We dive into: The emotional trap of commission-based identity Stoic wisdom for surviving a slow month Why legacy beats leaderboard every time And how kindness is the KPI no one talks about—but

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38:19

EP35: Rebuilding Yourself – Overcoming Setbacks and...

AutoKnerd ·

2025/04/10

In this episode of the AutoKnerd Podcast, we dive into the power of reinvention and resilience. Inspired by the remarkable post-WWII transformation of Volkswagen, we explore how even the toughest setbacks—whether in your career, personal life, or business—can become the foundation for a powerful comeback. Through the lens of Volkswagen’s shift from a wartime symbol to a beloved global brand, this episode offers practical insights on how you can reset your mindset, rebuild trust, and move forward

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22:40

EP34 How to Deal with Customers You Really Don’t Like

AutoKnerd ·

2025/04/03

Let’s face it: sometimes, customers can be a lot. Whether they’re rude, demanding, or just plain frustrating, we’ve all encountered those clients who make us want to hit “snooze” on our careers. But here’s the secret—kindness is the best way to survive, thrive, and even maybe win them over. In this episode, we dive into the art of smiling through gritted teeth, keeping your cool, and turning difficult customers into loyal ones—all with a sprinkle of humor and a splash of sarcasm. Spoiler alert:

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