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PODCAST

Adtech Unfiltered

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

technology marketing

All Episodes

38:10

Uncovering Human Insight for Programmatic Success...

Adtech Unfiltered ·

2025/03/14

In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so. In this episode, Thompson shares how bringing more human insight to programmatic campaigns is vital for optimal media performance. Together with host Noor Naseer, he explores how buyers can blend automation with human expertise to drive more successful campaigns.

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37:57

The CIO's Playbook for Media Investment (with Shelby...

Adtech Unfiltered ·

2025/01/13

In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby Saville, Chief Executive Officer at Starcom US, shares valuable insights from her time serving as Chief Investment Officer at Publicis Media, US. Together with host Noor Naseer, Saville discusses her approach to partner engagement, what drives investment strategies, and how buying teams can adapt to

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37:51

The Art of Selling to Holding Companies (with Beau...

Adtech Unfiltered ·

2024/12/16

In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into the challenges sellers face in today’s advertising ecosystem. Davis explores strategies for overcoming these obstacles, from longer sales cycles and less face time with clients to growing skepticism from buyers. Together with host Noor Naseer, he discusses what sellers need to know before securing meetings and how to better connect with ad

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28:05

Dealing with Signal Loss (with Vince Voiro)

Adtech Unfiltered ·

2024/12/03

As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more crucial than ever. In this episode, Vince Voiro, Sr. Director of Connectivity & Ecosystem at LiveRamp, shares the latest on one of these alternative solutions: identity resolution. Together with host Noor Naseer, Voiro explores what identity resolution is, what data is needed to enable it, how it can improve activations and measurement workflows, and

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30:44

How Agencies Can Keep Up with Media Evolution (with...

Adtech Unfiltered ·

2024/09/19

In the context of today’s quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper insights and expertise around which platforms to invest in, how to leverage first-party data for greater impact, and more. In this episode, John Lods, CEO of the agency Arm Candy, shares his thoughts on navigating these complexities. Together with host Noor Naseer, Lods explores how agencies can stay

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35:03

AI, Explained (with Alex Castrounis)

Adtech Unfiltered ·

2024/05/09

Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understanding of what AI actually is. Alex Castrounis is the Founder and CEO of Why of AI, an AI consultancy that educates and advises businesses on investing in AI in impactful ways. In this episode, he lays out the foundational knowledge marketers need to effectively harness this much hyped emerging

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29:10

Accelerating Campaigns with Automation & AI (with...

Adtech Unfiltered ·

2024/03/01

Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it his purpose to improve how people buy digital media. He joins host Noor Naseer to highlight how automation and AI can reduce low-value manual labor, minimize friction in workflows and help people and organizations unleash themselves from the laborious aspects of media buying.

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31:51

Examining the Supply Side (with Ian Trider)

Adtech Unfiltered ·

2023/10/03

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply path’s crucial role in impactful programmatic media buying. Ian explains how this strategy enhances transparency and efficiency in the digital advertising supply chain. The episode explores how advertisers can benefit from selecting optimal paths to reach their target audiences while minimizing costs

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31:12

Discerning Fact from Fiction in AdTech (with Ratko...

Adtech Unfiltered ·

2023/05/30

What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagated by ad solution providers. In this episode, industry thought leader and AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden

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50:12

Diving into DOOH Advertising (with Ian Dallimore)

Adtech Unfiltered ·

2023/05/01

After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising, joins host Noor Naseer to discuss what digital and programmatic buyers should know about this channel, from misconceptions to big opportunities.

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24:50

Reaching Black Audiences in Adtech

Adtech Unfiltered ·

2023/03/29

While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic media inventory is an ongoing problem. President of Advertising at Group Black, Kerel Cooper, is working to change that by building a publisher collective that aggregates programmatic inventory focused on reaching Black audiences. In this episode, Kerel discusses what advertisers and marketers can

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47:35

Getting Smart About CDPs and First-Party Data (with...

Adtech Unfiltered ·

2023/02/28

To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory Munchbach, CEO of CDP company BlueConic, breaks down the use cases for a CDP, how to identify if a brand is well-positioned to leverage one, and best practices to help marketers reap the rewards of this popular but complex tool.

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31:46

How to Build a Digital Marketing Strategy That Lasts...

Adtech Unfiltered ·

2023/01/26

This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey but shortsighted marketing and media tactics that curb long-term success. Her conversation with host Noor Naseer touches on strategies for generating scalable and sustainable results for agencies and brands.

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33:46

Are You Ready to Take Programmatic In-House? (with...

Adtech Unfiltered ·

2022/03/29

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing it. Host Noor Naseer chats with Raashee Gupta Erry, principal and founder of UpLevel Digital Media Consulting, about how an organization can determine if

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40:01

Keeping up with Cannabis Advertising (with Sam...

Adtech Unfiltered ·

2022/02/23

Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles. Sam Hollander, Chief Digital Officer at Enlighten, joined the podcast this month to share what he's learned building an advertising framework for the largest digital retail and digital marketing company in cannabis. Listen in to learn why

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54:50

Finding Mentorship in AdTech (with Matt Barash)

Adtech Unfiltered ·

2022/01/26

Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive advisor, and AdTech Personality of the Year nominee Matt Barash has been a longtime beneficiary of mentorship and enjoys mentoring others as well. In this episode, he chats with host Noor Naseer about how to find well-suited mentors, how to make the most of the relationship, and reasons to become a

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41:46

How to Thrive as a Programmatic Consultant

Adtech Unfiltered ·

2021/12/20

After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepreneur, Helene has gained hard-and-fast insights about what works best to grow her business. In this episode, Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the

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36:47

Creating Inclusive Workplaces (with Corean Canty)

Adtech Unfiltered ·

2021/09/15

The adtech industry has been working through a ‘Great Resignation’ this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusive needs. Noor speak with Corean Canty, the COO of talent platform We Are Rosie about the current talent landscape and what organizations must bring to the table to best appeal to sought-after professionals.

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43:58

Test Cookieless Targeting...Now! (with Angelina Eng)

Adtech Unfiltered ·

2021/06/28

Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out alternative solutions, the quest for finding those alternatives demands dedicated and ongoing attention in 2021. Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to

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50:16

How to Lead a Digital Agency (with Mitch Joel)

Adtech Unfiltered ·

2021/05/28

Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it’s more challenging than ever to maintain an agency's success. For perspective on this topic, we speak with former digital agency president and partner Mitch Joel about his experience building, running and selling agency Twist Image (to WPP). Joel shares his thoughts on meeting client expectations, managing talent, assessing

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64 results

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