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PODCAST

The Turn

The Turn takes a broad look at golf, not just as a game but as a business. Julia Kelly and Kris Strauss have decades of experience in the golf industry. The duo discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

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All Episodes

29:02

Happy Anniversary - Best Practices for Celebrating...

The Turn ·

2023/04/17

Tune in as Julia and Kris chat with Haylie Lessard, Director of Membership at Manchester Country Club, and Joelle Creamer, Brand Development Lead for RealFood Hospitality, Strategy, and Design, about planning for the club's centennial celebration.

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29:11

Els for Autism Foundation plus Troon - Joining forces...

The Turn ·

2023/04/09

In this episode, Julia and Kris speak with Dr. Marlene Sotelo and Paige Thomas of the Els for Autism Foundation, whose global mission it is to "transform the lives of people with autism and those who care for them through lifetime services and collaborative partnerships." During the month of April, participating Troon courses are encouraging players to donate their score in order to help the Foundation create a world of limitless possibilities for those with autism spectrum disorder.

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37:59

The Event Experience - A RealFood F&B Special Edition

The Turn ·

2023/04/04

In this special F&B edition of The Turn, Julia and co-host Ed Doyle of RealFood Hospitality, Strategy, and Design chat with Bob Barrett, Founder of Honours Golf, for an inside look into the F&B lessons to be learned as an attendee at Golf's First Major for the last 60+ years.

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36:37

Celebrating Women's History Month - The Past,...

The Turn ·

2023/03/01

It's Women's History Month 2023, and in this episode Kris and Julia sit down with Kristy Edwards, General Manager of Jackson Park and South Shore Golf Courses of Chicago Park District Golf to chat about women in golf who have impacted our past, present and future.

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23:41

Upping Caddie Program Technology with ClubUp

The Turn ·

2023/02/14

In this episode, Kris and Julia are joined by Matthew Rose, Founder and CEO of ClubUp, a leading golf service and technology company acquired by Troon in 2022. Founded in 2016, ClubUp provides innovative technology that helps improve the caddie experience for golfers and caddies at partner clubs and resorts. Additionally, ClubUp technology offers a more efficient way to schedule and communicate with caddies working at a partner club property. The improved communication and efficient logistics

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23:38

Women in Turf - Behind the Scenes at Kapalua

The Turn ·

2023/01/28

In this episode, Kris and Troon agronomy colleague Brie Kenny take a peek into the inspiring group of female turf specialists who came together to volunteer at the 2023 Sentry Tournament of Champions at Kapalua in Maui, including: Kimberly Gard - Territory Manager for Syngenta Carey Hofner - Superintendent of the Valley Course at The Club at Cordillera Morgan Taylor - Assistant Superintendent at Robert Trent Jones Magnolia Grove Noel Popoli - Assistant Superintendent at The Olympic Club

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24:21

Connecting Members and Customers through Unique...

The Turn ·

2023/01/24

Listen in with Kris and Julia and hear great programming ideas from Atusa Freyer, Naperville Country Club, and Devin Lowe, Ak Chin Southern Dunes. From calendar standards to trending events and pop ups, these club professionals share best practices that anyone in the club world can use. "Ritas and Fajitas," anyone?

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10:15

Kapalua Head Golf Pro Makes Sony Open Debut at 60

The Turn ·

2023/01/12

While onsite at Kapaula for the Sentry Tournament of Champions, Kris Strauss captures an interview with Michael Castillo. As the Head Professional of the Plantation Course at Kapalua and former President of the Aloha Section PGA, Castillo comes from a rich heritage of golf in Hawaii. His father is long-time club pro Ron Castillo, who has played the Sony Open 10 times. His five children all became golf professionals. His daughter, Lori, won the US Junior Girls in 1979 and US Women's Amateur Public

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17:37

Club Car and the Evolution of Golf, Utility, and...

The Turn ·

2023/01/09

Listen in as Kris and Julia learn about the evolution of golf, utility, and personal transportation with Bill Hodge, David Hules, and Chris Sanders from Club Car - a Troon partner for 25+ years.

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41:48

An Exclusive Q&A with Rory McIlroy

The Turn ·

2022/12/21

In this special episode, Kris and Julia share the recording of an exclusive Q&A with world #1 Rory McIlroy, which was broadcast live on December 14, 2022. Tune in to hear Rory talk about his junior golfing days growing up in Ireland, career highlights, mentors, and his plans for the day he eventually decides to hang up his clubs.

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26:20

Around the World with Sven at Indian Wells Golf Resort

The Turn ·

2022/12/14

In this episode, Kris and Julia took the opportunity to visit with Sven Wiedenhaupt, General Manager of Indian Wells Golf Resort about his global adventures and unique approach to the customer experience. For questions, feedback and show ideas, contact jkelly@troon.com

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34:06

Pushing the Boundaries of Simulators and "Eatertainment"

The Turn ·

2022/11/30

From a Patented Hydraulic Moving Platform, three hitting surfaces, and real-time ball flight data, to mesmerizing 3D graphics, birdsong, and cool breezes, Golfzon is truly a high-tech experience that might be as mind blowing as it is fun - especially when served up with a whole new level of food and beverage offerings. And the experience goes way beyond golf! Join Julia and Kris as they chat with Troon colleagues Ed Doyle - SVP F&B, Jeff Thomasson - SVP Operations, and Ryan Phelps - VP Operations,

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38:15

Insights from the 2022 Troon Golfer Survey

The Turn ·

2022/11/17

Troon only sends its biannual Golfer Survey once every two years, and in this episode Kris and Julia are joined by EVP Phil Green to chat about the interesting statistics revealed in the 2022 edition. More than 10,000 individuals from Troon's subscriber database responded, which represents an increase of 3,000 from the 7,000 who responded in 2020. This was the fifth survey sent since 2014.

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20:25

Folds of Honor - Meeting Sacrifice with Hope

The Turn ·

2022/11/09

In honor of Veteran's Day, Julia and Kris chat with Tony Biata, PGA Member and Senior Director of Development for Folds of Honor. Meeting sacrifice with hope, Folds of Honor has awarded more than 44,000 educational scholarships to the families of fallen and disabled military personnel since its inception in 2007 - and now their mission also extends to first responders. Troon became involved with Folds of Honor on a corporate level in 2014 with the creation of the Troon Patriot Card, but

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27:03

Benefits of Incorporating the Deep Work Philosophy

The Turn ·

2022/10/27

In this episode, Senior Vice Presidents Phillip Martin and Bill O'Brien share ideas with Julia on how to incorporate the philosophy of deep work into our professional and personal lives, as described in Cal Newport's 2016 book Deep Work: Rules for Focused Success in a Distracted World. For feedback, questions, or show ideas reach out to Julia Kelly at jkelly@troon.com.

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35:17

Perks of Curated Beverage Programming

The Turn ·

2022/10/18

It's not just about the ice, glassware, garnishes, or pour... beverage programming also requires strategy, creativity and collaboration. Join Julia as she dives into the world of libations with Ed Doyle, SVP of Food and Beverage and President of RealFood Hospitality, Strategy and Design, Joe Martin Corporate Director of Food & Beverage, and Anthony DeSantis, Regional Account Manager for BeamSuntory. For feedback, questions, or show ideas reach out to Julia Kelly at jkelly@troon.com.

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24:48

Club Operations and Greenlights

The Turn ·

2022/10/06

Julia is joined by colleagues Phillip Martin and Justin Herr to discuss a few key concepts of club operations, viewed through the lens of the New York Times Bestseller, Greenlights, written by Matthew McConaughey and published by Crown Publishing Group.

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20:49

An Interview with Matt Fitzpatrick

The Turn ·

2022/09/28

This episode of The Turn features an excerpt of Kris' interview with Team Troon member and US Open Champion, Matt Fitzpatrick. Listen in as the pro shares special moments from the US Open and a few other cool thoughts along the way.

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36:46

Troon Family Golf Month 2022

The Turn ·

2022/06/30

In this episode, Julia and Kris chat with the ultimate golfing family, the Maurers. Both Lindsay and Neil are Troon General Managers, and 9-year old son Kingston is already well into developing his love for the game.

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27:01

Logos - To Change or Not to Change?

The Turn ·

2022/06/06

Listen in as Julia and Kris take a deep dive on logo changes relative to brand strategy, standards guides, best practices, and more. Our guests for this episode are Lauren Weingartner, Corporate Director of Sales & Marketing, and Joelle Creamer, Brand Development Lead for RealFood Hospitality, Strategy & Design.

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