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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

19:53

Episode 187 - AI Will Redefine Your Business Strategy

The Digital Slice ·

2025/05/06

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kevin Dean as they discuss the shift in how business is done, AI, and the importance of business owners considering the real value they provide to clients and customers. Kevin J. Dean is leading AI-driven business transformation. As the Founder and CEO of ManoByte, a technology services company specializing in business process automation, CRM, and intelligent automation, Kevin has dedicated his

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21:30

Episode 186 - From Burnout to Buyout: How to Know...

The Digital Slice ·

2025/04/29

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jonathan Baker as they chat about a topic every business owner needs to think about at some point. Having an exit strategy! Jonathan Baker heads up the M&A practice at Punctuation. He has worked on dozens of deals both inside and outside the industry and brings a unique perspective as a fellow owner who has gone through the process himself. He graduated from Emory University’s Goizueta Business

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44:00

Episode 185 - Unlocking The Secrets Of Thriving...

The Digital Slice ·

2025/04/22

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sabir Semerkant as they chat about tactics to employ when setting up your storefront, marketing your e-commerce business, and more! Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups,

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16:50

Episode 184 - Maximizing ROI Through Data Analytics

The Digital Slice ·

2025/04/15

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Ivan Burban discuss the need to collect the right data in order to make data-driven decisions that generate revenue. Ivan Burban is the Head of Marketing at Coupler.io, with over 12 years of experience in digital marketing, SEO, analytics, and product management. Ivan advocates the growth culture and value of data for modern marketing. He firmly believes that marketing is the first

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23:09

Episode 183 - Consumer Psychology Secrets That Make...

The Digital Slice ·

2025/04/08

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Adam Ortman as they chat about the ins and outs of consumer psychology and the importance of businesses knowing their audience. Adam Ortman is a marketing author as well as the president and founder of Kinetic319, a leading marketing and advertising agency headquartered in Denver, Colo. The agency offers full-funnel marketing campaigns, fusing cutting-edge practices and consumer psychology to

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30:08

Episode 182 - A Healthcare Marketer's Guide to...

The Digital Slice ·

2025/03/25

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Saul Marquez as they discuss the ins and outs of marketing strategies and tactics for practices, vendors and healthcare systems. Saul Marquez is a prominent figure in healthcare digital marketing, serving as the founder and CEO of Outcomes Rocket a global digital marketing agency serving healthcare clients exclusively. With over twenty years of experience in sales and marketing within the

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24:37

Episode 181 - Amazon Selling Mistakes To Avoid: Why...

The Digital Slice ·

2025/03/18

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Carolyn Lowe as they discuss the science behind growing your brand’s profitability by selling products on Amazon without ads. Carolyn Lowe established ROI Swift in 2015 to provide expert assistance and profitable Amazon strategies for established brands. Her mission is to rectify the overcharging and under-serving of smaller businesses by large agencies. Under Carolyn's

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31:44

Episode 180 - The Rebrand Man Explains How To...

The Digital Slice ·

2025/03/11

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Refresh vs. Rebrand: Learn how a strategic rebrand can skyrocket your firm's success with Brad Friedman and The Rebrand Man, Jim Heininger. Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch, and others. Rebranding Experts was purposefully designed to be the only agency

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29:36

Episode 179 - Build A Brand That Lasts

The Digital Slice ·

2025/03/04

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jim Pietruszynski as they discuss how branding is more than a log, and how great brands solve problems, while their branding elicits emotions. Jim Pietruszynski is the CEO of Soulsight, a full-service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience

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28:55

Episode 178 - Maximize Your Marketing Impact With Data!

The Digital Slice ·

2025/02/25

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jim Harenchar as they discuss the importance of collecting data to measure the results of your businesses’ marketing efforts. Jim is the CEO of Response Marketing Group, a consumer-data-focused marketing agency that primarily serves clients in the financial services, tourism and healthcare sectors. Founded in 1986, the company leverages 35+ years of experience and data insights and pairs it with

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27:55

Episode 177 - Silos to Synergy: How Holistic...

The Digital Slice ·

2025/02/18

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Jennifer White as they chat about the importance of communication between the marketing department and the sales department for business success. 5 & Rise Marketing Solutions founder and principal consultant, Jennifer White, has more than 25 years of marketing experience and has held senior marketing leadership positions in Fortune 500 companies, small and mid-size companies, and ownership in a real

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27:49

Episode 176 - AI Will Make Human Jobs Obsolete By 2030

The Digital Slice ·

2025/02/11

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Ron Green as they chat about recent advancements in AI technology, the rise of reasoning models, and when the robots take over. Ron Green is the Co-founder and Chief Technology Officer at KUNGFU.AI, the leading AI management consultancy and engineering firm. He is a sought-after speaker, thought leader, and podcast host who has spent over 20 years in artificial intelligence. Ron has successfully

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26:51

Episode 175 - Use Gamification To Capture Attention...

The Digital Slice ·

2025/02/04

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Joel Steel to learn about the use of gamification to get the attention of customers while gathering data and building a one-to-one relationship. Joel Steel is the Co-founder & CEO of Komo Technologies (Komo). His experience spans two decades and includes fostering and guiding teams across diverse industries. Joel founded Komo Technologies in 2014 and has remained committed to becoming a recognized global

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26:04

Episode 174 - Forcing Your Workers Back To The...

The Digital Slice ·

2025/01/28

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Andrew Howlett as they chat about creating engaging, interesting and inspiring workplaces that keep our employees and clients coming back. Andrew Howlett is the CEO of Struck, an agency that excels in transforming brands in the destination marketing, outdoor recreation, and biotech industries. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning,

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34:24

Episode 173 - Less Tech Can Mean Better Customer...

The Digital Slice ·

2025/01/21

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Chris Zeunstrom as they chat about businesses that build relationships and Chris' work improving relationships between people and the technology they use. Chris Zeunstrom is the Founder and CEO of Ruca and Yorba. Since July 2017, Chris has led Ruca, a full-service global design cooperative, overseeing its design practice, ventures, philanthropy, and investments in bootstrapping startups. Chris

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26:16

Episode 172 - The #1 Marketing Metric Business Owners...

The Digital Slice ·

2025/01/14

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Katie Smith as they chat about the Customer Journey, marketing stagnation and the #1 marketing metric business owners need to track. Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in

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31:40

Episode 171 - Use Psychological Principles To Drive...

The Digital Slice ·

2025/01/07

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jon MacDonald as they discuss optimizing your website using psychological principles focused on getting website visitors to convert. Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands, including Adobe, Nike, Xerox, The Economist, and more. As the author of three books on optimization, Jon regularly

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30:28

Episode 170 - Writing For Impact: The Plain Language...

The Digital Slice ·

2024/12/31

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Casey Mank as they chat about how workplace writing impacts your personal brand and how to write with more confidence at work. Casey Mank is the Co-founder of Bold Type, a women-owned communications training firm. She has worked with organizations including Kellogg’s, Viacom Media, the Kauffman Foundation, the National Association of Government Communicators, the PR Society of America, and many

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24:15

Episode 169 - The #1 Mistake Small Businesses Make On...

The Digital Slice ·

2024/12/17

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Wayne Stanley as they discuss what small business owners can do to create compelling content that increases website visits and generates revenue. Wayne is the founder and Chief Inspiration Officer of Bowe Digital, is a dynamic force in the world of marketing and communications. As the owner of Bowe Digital, a thriving marketing agency with a vast client base across the United States, Wayne's expertise in

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29:48

Episode 168 - 3 Red Flags Your Marketing Strategy Is...

The Digital Slice ·

2024/12/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Caroline Crawford as they discuss the need for business owners to take a step back and examine their marketing holistically. Caroline helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing

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