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PODCAST

Engage Your Brand®

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We"ll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand.

business marketing

All Episodes

53:03

26: Flodesk Email Marketing for Wedding Pros

Engage Your Brand® ·

2025/10/09

In this episode, I’m diving into one of the most overlooked yet powerful tools in your marketing toolkit: email marketing, specifically Flodesk email marketing for wedding pros. Whether you’re a planner, photographer, or florist, email marketing helps you create genuine connections beyond social media, and it might just be your most effective way to turn inquiries into loyal clients. I’m sharing why I resisted email marketing for a long time (and what finally changed my mind), how I simplify ...

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42:05

25: Copywriting for Wedding Pros with Andrea Shah

Engage Your Brand® ·

2025/10/02

Your website isn’t just a digital storefront, it’s the very beginning of your client experience. ✨ In this episode of the Engage Your Brand™ podcast, I sit down with Andrea Shah, copywriter and marketing consultant for wedding creatives. With over a decade of experience writing for Fortune 500 companies and luxury brands, Andrea now helps wedding pros spotlight their artistry and client experience through strategic copywriting. We dive into everything from buyer psychology to pricing transpar...

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41:00

24: Showit vs Wordpress for Wedding Pros

Engage Your Brand® ·

2025/09/25

In this episode, I compar two popular website platforms, Showit vs WordPress, focusing on their pros and cons for creative service providers. We'll discuss user experience, SEO myths, pricing structures, creative freedom, customer service, security, and the ease of transitioning between platforms. The conversation aims to help listeners make informed decisions about which platform best suits their needs – truly breaking it down for you so you can choose the best fit for your business! H...

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37:28

23: Rock Paper Coin for Your Wedding Business with...

Engage Your Brand® ·

2025/09/18

Have you ever felt overwhelmed with the admin work it takes to manage client payments, contracts, and proposals? Nora Sheils felt that as a wedding planner too. In this episode, I chat with Nora, co-founder of Rock Paper Coin, about her extensive experience in the wedding industry and the development of her software platform designed to streamline operations for wedding professionals. Nora shares her journey from starting Bridal Bliss to creating Rock Paper Coin, emphasizing the importance of...

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62:34

22: 10 Lessons I've Learned Running A Creative...

Engage Your Brand® ·

2025/09/10

What better way to celebrate my birthday than reflecting on five years of running this business? In this special birthday episode of the Engage Your Brand™ podcast, I’m sharing the 10 biggest lessons I’ve learned, from sales skills to mindset shifts that have shaped both my life and my business. We’ll talk about why learning sales early on sets you up for long-term success, why entrepreneurship can sometimes feel like its own “cult,” and how investing in help (instead of trying to DIY everyth...

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44:24

21: Pinterest Tips for Wedding Vendors with Dana Johnson

Engage Your Brand® ·

2025/09/04

Did you know Pinterest is STILL a powerful tool to grow website traffic? In this episode, Dana Johnson, owner of Dana's Desk, teaches us her genius Pinterest ways! Pinterest can be a powerful tool for wedding and event professionals and is one that is still highly underestimated, even in 2025. We'll discuss Dana's journey from wedding planning to becoming a Pinterest strategist, the importance of consistency in marketing, and how to effectively use Pinterest as a visual sear...

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56:00

20: Wedding Planning Marketing in Multiple States...

Engage Your Brand® ·

2025/08/28

What does it really take to expand your wedding business into multiple markets without losing your identity or burning out? In this episode, I’m joined by Irene Katzias of Irene & Co. Events. Irene is a wedding planner with teams across Connecticut, New York, and Utah. We dive into what it looked like to go from side hustle to full-time business, how she scaled into the luxury space intentionally, and what she’s learned about pricing transparency, SEO, and team building along the way. Ire...

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60:26

19: Showit or Squarespace? What’s the Right Platform...

Engage Your Brand® ·

2025/08/21

Frustrated with your website or wondering if you’re even on the right platform? In this episode of the Engage Your Brand™ podcast, I compare two of the most popular website platforms for wedding and creative professionals — Squarespace and Showit. We cover why your website platform choice matters for design flexibility, SEO, ease of use, and long-term growth. I share my personal experiences working in both platforms, as well as insights from helping clients successfully switch between them. G...

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59:57

18: Your Branding Blueprint with Jade Buford

Engage Your Brand® ·

2025/08/14

What if your brand wasn’t just pretty but purposeful, profitable, and deeply personal? In this episode, I sat down with multi-passionate creative and founder of Jade Alexandria Creative, Jade Buford to talk all things branding, entrepreneurship, and what it means to show up on brand in a meaningful way. Jade shared her journey from corporate life to creative business ownership, the lessons that shaped her approach to branding, and what inspired her to write her new book, The On-Brand Blueprin...

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47:25

17: How to Book More Weddings with Heidi Thompson

Engage Your Brand® ·

2025/08/07

Feeling the slowness of the economy, or like you're just not booking as many weddings as usual? You're not alone! In this episode of Engage Your Brand™, Heidi Thompson from Evolve Your Wedding Business came on to chat about how to book more weddings with your dreamiest couples. I was on her podcast, Evolve Your Wedding Business a while back, and just had to bring Heidi on to talk about marketing for wedding pros! It was a great conversation all about how you can optimize your market...

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35:09

16: Choosing A Personal vs Business Name for Your Brand

Engage Your Brand® ·

2025/07/31

Wondering if you should name your business after your own name, or come up with something creative? Personal vs business names for brands have been a debate for a while. In this episode of the Engage Your Brand™ podcast, I delve into the world of brand naming, exploring the nuances between personal and business brand names. Discover the pros and cons of each, and learn how your choice can impact your business's growth and identity. Whether you're considering a rebrand or starting fresh, I'll ...

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41:51

15: Systems Strategist Cinthia Onines Talks...

Engage Your Brand® ·

2025/07/24

In this episode of the Engage Your Brand™ podcast, I interview Cinthia Onines, a systems strategist and marketing expert for wedding professionals. We discuss the importance of effective systems, branding, and contingency planning in the wedding industry. Cinthia shares her journey from being a wedding planner to founding Boda Bliss, emphasizing the need for streamlined processes and a supportive community. Get ready to cover the significance of marketing strategies and proj...

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51:42

14: Building a Client Journey Map to Book More and...

Engage Your Brand® ·

2025/07/17

Do you know what it takes to get your dream clients to purchase your services? In this conversation, I discuss the significance of understanding the client journey in the wedding and event industry. We'll chat about the importance of mapping out your client experience from the moment they become aware of a service to the point of inquiry and beyond. The discussion covers various stages of the client journey, the need for effective communication, and strategies to enhance client en...

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42:38

13: Strategizing & Streamlining Your Marketing with...

Engage Your Brand® ·

2025/07/10

Overwhelmed with marketing and feeling like you're doing it ALL, all day every day? I feel that, which is why I wanted to bring on Tayler Cusick-Hollman to talk about marketing. In this episode of the Engage Your Brand™ podcast, I interview Tayler Cusick-Hulman, founder of Enji, a marketing software designed for wedding professionals. Tayler shares her journey from aspiring community college professor to entrepreneur, detailing her experiences in the marketing field and the challenges o...

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44:28

12: How to Build a Luxury Brand Color Palette

Engage Your Brand® ·

2025/07/03

Did you know colors can influence up to 90% of first impressions with your business? This is why strategic color selection is crucial for branding. In this episode of Engage Your Brand™, the conversation covers how to build a luxury brand color palette, the psychology behind colors, common mistakes to avoid, and practical tips for implementing an effective color strategy. I'll explain how to be intentional with your color choices to create a memorable and cohesive brand identity -- one that i...

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57:36

11: Social Media for Wedding Vendors with Nina Addeo

Engage Your Brand® ·

2025/06/26

Episode 11 brings to you the very first guest on Engage Your Brand™ – Nina Addeo! In this engaging conversation, we'll explore the evolving landscape of social media in the wedding industry, particularly focusing on the differences between millennial and Gen Z clients. We'll also discuss the importance of quick responses, authenticity, and effective branding strategies on platforms like Instagram. The conversation also delves into the significance of behind-the-scenes content and ...

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61:17

10: Tips for Launching a New Brand & The Story Behind...

Engage Your Brand® ·

2025/06/18

Want to get to know me and my brand better? In this episode, I talk through the history behind my brand, Emily Foster Creative - why I started it, why I named it after my personal name, and what we offer. But this is so much more. We'll also talk about what you need to know when launching a new brand and developing yours into something bigger. We'll talk about how to position your services to help you brand your business in a more stable way, and how to choose a brand name that fits you...

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21:53

9: Four Logo Variations Your Brand Needs

Engage Your Brand® ·

2025/06/11

In this episode of the Engage Your Brand™ Podcast, I discuss the importance of having multiple variations of your logo to build a consistent and recognizable brand. Big takeaway: different logo formats ensure brand presence across various marketing touch points. This episode covers the differences between illustrated and text-based logos, the significance of custom logos, and outlines four essential logo variations every brand should hav - especially in the event and wedding...

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26:19

8. Five Website Pages Your Business Needs

Engage Your Brand® ·

2025/06/05

In this episode, we'll cover the essential website pages you need to have if you're a wedding or event pro. Gone are the days where it was acceptable to have just 1 long page on your website. In fact, I recommend you have more than 5 pages, but at the very least 3 separate pages! Here are some takeaways: Your website should have multiple pages for better SEO.Fresh content is crucial for ranking on Google.The homepage acts as your digital sales page.An about page helps clients co...

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54:15

7: How to Define Your Ideal Client

Engage Your Brand® ·

2025/05/29

In this episode, we cover one of the biggest essentials of building any successful brand: defining your ideal client. Here's a secret we deny early on in our businesses (and maybe for way too long in): You don’t need a million clients. You need the right ones. And for most of you, it'll take booking just 12-60 clients in a year to be fully booked and profitable. In this episode, we'll cover: What an ideal client isWhy you need to know this person, like yesterdayHow to determ...

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47 results

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