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PODCAST

SaaS That App - Building B2B Web Applications

Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones). Each episode is packed with practical

technology management

All Episodes

33:13

The Unsung Visionary: Inside the Founder-Adjacent Role

SaaS That App - Building B2B Web Applications ·

2025/07/29

From CTO leadership, founder-adjacent roles, remote engineering teams, and AI in logistics, this episode of SaaS That App: Building B2B Web Applications dives into it all. Matthew Benzel, Chief Technology Officer at DeliverThat, joins Aaron Marchbanks and Justin Edwards to share his journey building high-performing tech teams across enterprise and startup environments. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development

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37:01

Will AI Replace Software Engineers—or Just Redefine...

SaaS That App - Building B2B Web Applications ·

2025/07/22

AI adoption and building an AI-forward mindset start at the top. In this episode of SaaS That App: Building B2B Web Applications, Karynn Ikeda, Engineering Manager at Babylist, joins Aaron Marchbanks and Justin Edwards to discuss how leadership and culture shape whether engineering teams actually embrace AI or resist it.This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same

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40:44

Lights, Camera… SaaS? The App That’s Transforming...

SaaS That App - Building B2B Web Applications ·

2025/07/15

Film sets, Call of Duty nights, and real SaaS testing all led to the creation of a B2B web app that’s changing how film crews communicate. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards talk to Rolling! co-founders Ryan Sands and Bob Shambo about their journey from initial concept to successful product launch.This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At

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46:08

Joe Kowalski $1B Mistake? Picking the Wrong Vertical

SaaS That App - Building B2B Web Applications ·

2025/07/08

In SaaS entrepreneurship, conventional wisdom often falls short of reality. Few stories illustrate this better than Joe Kowalski's journey from biomedical polymer chemist to successful SaaS founder and investor. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards discuss with Joe what it really takes to succeed in the SaaS world.

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36:28

Cracking the B2B Marketplace Code with Brett Farmiloe

SaaS That App - Building B2B Web Applications ·

2025/07/01

The SaaS platform,Featured revolutionized expert-to-publisher connections by turning manual PR processes into scalable software solutions. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brett Farmiloe, Founder and CEO of Featured, to explore his journey of transforming a service-based business into a successful SaaS platform.

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36:49

The Brutal Truth About Being a Startup CEO with Steve...

SaaS That App - Building B2B Web Applications ·

2025/06/24

Building a successful SaaS company requires deep market understanding, relentless focus, and the willingness to sacrifice traditional work-life balance in pursuit of sustainable growth. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks is joined by Steve Benson, Founder and CEO of Badger Maps, to navigate his journey of bootstrapping a successful B2B mapping solution for field sales teams.

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33:22

Most Startups Build the Wrong Product First

SaaS That App - Building B2B Web Applications ·

2025/06/17

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Wayne Neale, co-founder and Chief Product Officer at Founders Workshop, to explore his proven 5D Process for turning ideas into successful software products.

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29:36

An AI Sales Engine That Actually Feels Human with Dan...

SaaS That App - Building B2B Web Applications ·

2025/06/10

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Dan Wegner, Co-Founder of AI Sales Prospector and CEO of Traffic Resources International, to help us separate the AI signal from the noise, especially when it comes to building smarter sales processes into your web apps.

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43:46

Drones, Django, and Saying No to Bad Clients with...

SaaS That App - Building B2B Web Applications ·

2025/06/03

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Brian Stinar, Co-Founder and CEO of Noventum Custom Software, to share insights on building and scaling a successful software consultancy, transitioning from project-based work to recurring revenue, and developing innovative technical solutions for niche markets.

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47:01

How One AI Insight Took YellowBird from MVP to Market...

SaaS That App - Building B2B Web Applications ·

2025/05/27

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Michael Zalle, Founder and CEO of YellowBird, to share insights about Minimal Viable Product (MVP) development, the challenges of early tech decisions, and leveraging AI to match safety professionals with specialized needs.

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37:32

Why Most Startups Fail and How to Avoid It

SaaS That App - Building B2B Web Applications ·

2025/05/20

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Don Fotsch, Co-Founder and COO of Battery Detection Solutions AI (BDS AI), to discuss principles behind building successful tech companies and Arizona's transformation into a major tech destination.

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48:36

.NET vs. Rails: Which Tech Stack Will Save Your Startup?

SaaS That App - Building B2B Web Applications ·

2025/05/13

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Damon Altamore, Founder and CEO of ThisWay Development, to jump into a deep-dive comparison of Ruby on Rails vs .NET for SaaS applications, exploring when each framework shines and why.

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45:59

The Case Against SPAs

SaaS That App - Building B2B Web Applications ·

2025/05/06

In the first episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Daniel Cannon, Chief Innovation Officer at Delta Systems. Together, they take a critical (yet fair) look at single-page applications (SPAs) vs. multi-page applications (MPAs).

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44:34

The Print Shop That Automated Its Way to Growth

SaaS That App - Building B2B Web Applications ·

2025/04/29

In the first episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Reid Lyle, founder and owner of Fast Yowi Tees. Reid shares his journey from accidental t-shirt entrepreneur to established B2B printer, discussing marketplace challenges, business pivots, and his approach to sustainable growth through customized technology solutions.

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39:16

How Strong Culture Built a Stronger SaaS

SaaS That App - Building B2B Web Applications ·

2025/04/23

In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by TK Herman, Co-Founder, Investor, and Board Member at Factor AE, to share insights on building and selling a consulting business, pivoting to a SaaS-first strategy with Factor AE, and the three key principles for sustainable business growth.

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0:46

Trailer

SaaS That App - Building B2B Web Applications ·

2025/04/18

🚀 Launching Tomorrow: SaaS That App – Building B2B Web Applications 🎙️Are you building (or dreaming of building) a tech-enabled business? Whether you're scaling your SaaS startup or just sketching out your big idea, SaaS That App, a podcast by Delta Systems is your new go-to podcast for real-world insights, practical strategies, and zero fluff. Hosted by: Aaron Marchbanks and Justin Edwards 👉 Subscribe now and start building smarter, not harder. 💡 #SaaS #TechPodcast #StartupTips #B2BTech

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