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PODCAST

The VA Simple™ Podcast

Susan Mershon - The Techie Mentor

The VA Simple™ Podcast is your go-to show for building a freedom-based Virtual Assistant business—starting with the skills you already have. No fluff. No busywork. Just clear, actionable episodes to help you launch, grow, and scale on your terms. Formerly known as VA Tips, Tricks + Advice and The Techie VA Podcast, this show has evolved to focus fully on simplicity, strategy, and a skills-first approach to building a business that truly fits your life.

business entrepreneurship

All Episodes

05:40

VATTA #264: Gratitude and Goals: Setting Yourself Up...

The VA Simple™ Podcast ·

2024/12/31

Hey there! As we wrap up the year, I want to take a moment to reflect, celebrate, and help you prepare for an amazing 2024. In this episode, we’re talking about gratitude, goal-setting, and a simple way to celebrate your wins while planning for what’s ahead. Here’s what we’re covering: Celebrating your wins: Why reflecting on your accomplishments is so important and how starting a “success jar” can keep you motivated all year long. Why goal-setting matters: The power of setting simple, actionable

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03:29

VATTA #263: What’s Changing (and Staying the Same)...

The VA Simple™ Podcast ·

2024/12/24

Hey there! I’ve got some exciting news to share with you today about the future of this podcast. After lots of thought, I’ve decided it’s time for a new focus and a fresh chapter. Here’s what we’re covering: Why the podcast is evolving: I’m doubling down on what I love most—helping VAs and freelancers grow their businesses through tech. What’s changing: The podcast will focus more on tech tools, strategies, and skills, while still being packed with actionable tips anyone can use. What’s staying the

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07:02

VATTA #262: Recurring Revenue Streams: Why You Need...

The VA Simple™ Podcast ·

2024/12/17

Hey there! In this episode, we’re talking about something every freelancer/va needs: recurring revenue streams. Imagine having steady, predictable income every month without constantly chasing new clients. Sounds pretty good, right? Here’s what we’re covering: Why recurring revenue is a game-changer: Say goodbye to feast or famine and hello to stability. The easiest ways to add recurring revenue to your business: Retainers, subscriptions, memberships—you’ve got options. How to get started today:

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06:17

VATTA #261: From Inquiry to Sale: Key Questions for...

The VA Simple™ Podcast ·

2024/12/10

Hey everyone! In this episode, we’re getting straight to the point with the top 5 questions to ask when selling tech packages. Whether you’re offering WordPress solutions or building a full tech stack, these questions will help you uncover your client’s needs, set clear expectations, and close the sale with confidence.Here’s what we’ll cover: What’s the primary goal of this project? Understanding what your client wants to achieve is the foundation for recommending the right package. Are you

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32:27

VATTA #260: Guest Expert Sarah Noked on Transitioning...

The VA Simple™ Podcast ·

2024/12/03

Hey everyone! In this episode, I sit down with Sarah Noked from OBM School to uncover the world of Online Business Managers (OBMs) and how many Virtual Assistants (VAs) might already be doing OBM-level work without realizing it. If you’re tired of scope creep, feeling underpaid, or wondering how to step into a more strategic role, this one’s for you.Here’s what we’ll cover: What is an OBM? How OBMs bridge strategy and implementation to help clients grow their businesses. Signs You’re an OBM in

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10:28

VATTA #259: The Fundamentals of Offer Ladders for...

The VA Simple™ Podcast ·

2024/11/26

Hey everyone! In this episode, we’re diving into the fundamentals of offer ladders—what they are, why they matter, and how creating one can help you scale your tech-focused VA or freelance business.Here’s what we’ll cover: What Is an Offer Ladder? I’ll start by explaining what an offer ladder is, breaking down the levels, and why it’s a game-changer for building trust and guiding clients through a journey that naturally leads to higher-ticket services. The Customer Journey: Why You Should Always

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06:19

VATTA #258: What is a Techie PM and Why This Role...

The VA Simple™ Podcast ·

2024/11/19

Hey everyone! In this episode, we’re diving into the world of Techie PMs—what they do, why they matter, and how this role could be perfect for you if you’d rather manage projects than do the hands-on work. Here’s what we’ll cover: What Is a Techie PM?: I’ll explain how a Techie PM differs from a traditional project manager, focusing on managing tech-based projects like digital marketing campaigns, course launches, and system setups—all without needing to be a tech expert. Key Responsibilities: We’ll

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19:37

VATTA #257: Beat the Burnout: Prioritizing Self-Care...

The VA Simple™ Podcast ·

2024/11/12

Hey everyone! In this episode, we’re diving deep into a topic that’s all too common for service providers—burnout. Today, I’ve got a special guest, Aleisha Asgard, founder of Build The Balance, to talk about how we can avoid burnout as VAs, Freelancers, and OBMs, while still running successful businesses. Aleisha is a heart-centered productivity specialist, and she’s here to share her personal story and give us some incredible insights. Here’s what we’ll explore: Aleisha’s Personal Burnout Story:

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07:20

VATTA #256: Designing Your Day as a Techie VA:...

The VA Simple™ Podcast ·

2024/11/05

Hey everyone! In this episode, we’re diving deep into how to design your day as a Techie VA—creating a business that revolves around freedom, flexibility, and flow. As someone who’s built a tech-focused business myself, I know firsthand how important it is to structure your day in a way that aligns with your lifestyle while still delivering high-value services to clients. Here’s what we’ll explore: Designing a Flexible Workday: We’ll look at how you could shape your office hours to fit your life,

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09:35

VATTA #255: What Exactly is a Techie VA or Freelancer?

The VA Simple™ Podcast ·

2024/10/29

Hey everyone! In this episode, we’re digging into the world of Techie VAs and Freelancers—what it means, what skills you need, and why businesses are looking for tech-savvy pros like you. As someone who got their start as a techie VA myself, I know firsthand how mastering tech tools and systems can transform your business.Here’s what we’ll cover: What is a Techie VA/Freelancer: I’ll explain what makes a techie VA or freelancer different from traditional VAs, focusing on specialized services like

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10:59

VATTA #254: Mindset for Building a Six-Figure Business

The VA Simple™ Podcast ·

2024/10/22

Hey everyone! In this episode, we’re talking about mindset—specifically, 7 tips for building the mindset you need to create a six-figure business. If you’ve been hustling but feel like something’s holding you back from reaching that next level, this one’s for you. Here’s what we’ll cover: From Employee to CEO: How to shift your thinking from just "doing the work" to running the show with a long-term vision. Know Your Value and Charge Accordingly: We’ll dive into how to stop undercharging and start

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09:49

VATTA #253: How to Attract WordPress Clients Who...

The VA Simple™ Podcast ·

2024/10/15

Hey everyone! In this episode, we’re diving into how to attract WordPress clients who value your skills. If you’re tired of dealing with clients who don’t appreciate what you bring to the table, this one’s for you. Here’s what we’ll cover: Position Yourself as the Go-To WordPress Expert: I’ll show you how to niche down and position yourself so clients see you as a specialist, not just another generalist. Communicate the Value of Your Services: I’ll break down how to talk about what you do in a way

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09:57

VATTA #252: 3 Key Tech Tools for Scaling to Six Figures

The VA Simple™ Podcast ·

2024/10/08

Hey everyone! In this episode, we’re diving into the 3 key tech tools that can help you scale your business to six figures. If you’re feeling overwhelmed by all the tech options out there but know you need systems to streamline and grow, this episode is for you. Here’s what we’ll cover: What Are the 3 Must-Have Tech Tools? I’ll explain the three essential tools you need to efficiently manage projects, automate your marketing, and streamline client onboarding—helping you save time and scale your

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08:55

VATTA #251: 7 Simple Info Products You Can Create in...

The VA Simple™ Podcast ·

2024/10/01

Hey everyone! In this episode, we’re exploring simple info products—what they are and how they can impact your business. If you’ve been curious about creating digital downloads but don’t know where to start, this episode is for you.Here’s what we’ll cover: What Are Info Products? I’ll explain simple, downloadable info products and why they’re a great addition to your business. Spoiler: they’re easier to create than you might think! 7 Easy Info Product Ideas You Can Create in a Day: I’ll walk you

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08:12

VATTA #250: From Hustle to Freedom: Redesigning Your...

The VA Simple™ Podcast ·

2024/09/25

Hey everyone! In this episode, I’m talking to those of you who feel like you’re constantly hustling in your VA or freelance business and not seeing the freedom you hoped for. If you’re tired of grinding and want to create a business that works for you instead of the other way around, stay tuned—this episode is for you! Here’s what we’ll cover: Why Hustling Isn’t Sustainable: We’ll dive into why the hustle culture leads to burnout and how focusing on the right systems and strategies can create

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06:41

VATTA #249: Tired of Spinning Your Wheels? It’s Time...

The VA Simple™ Podcast ·

2024/09/17

Hey everyone! In this episode, I’m talking to those of you who’ve been wanting to start your VA, freelance, or consulting business but haven’t quite launched yet. Or maybe you’ve started, but you’re not seeing the momentum you were hoping for. If that’s you, stay tuned—this episode is for you! Here’s what we’ll cover: Why You Might Be Feeling Stuck: We’ll dive into why launching can feel like a struggle, especially if you’re missing key business systems. Who This Mastermind is Perfect For: Whether

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09:28

VATTA #248: Overcoming the Overwhelm as a WP Beginner

The VA Simple™ Podcast ·

2024/09/10

Hey everyone! In this episode, I’m talking to anyone who’s interested in offering WordPress services but feels too overwhelmed because you don’t have any experience with WordPress, tech, or coding. If that sounds like you, stick around—this episode is for you! Here’s what we’ll cover: Why Overwhelm is Normal: It’s totally normal to feel intimidated by new tech, and I’ll explain why acknowledging that feeling is the first step toward mastering WordPress. Simple Tips to Make it Easier: I’ll share

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05:43

VATTA #247: Embracing Change: Evolving Your Offers to...

The VA Simple™ Podcast ·

2024/09/03

Hey everyone! In today’s episode, I’m diving into a topic that’s super important for anyone building a business: the power of evolving and adapting your offers. Whether you’re a Virtual Assistant, Freelancer, or Consultant, it's essential to recognize when your business needs to change to better align with your lifestyle, strengths, and values.Here’s what we’re talking about: Why Change is a Good Thing: I’ll explain why evolving your offers isn’t just okay—it’s necessary for growth. We’ll talk

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05:33

VATTA #246: Keeping It Real: Why Authenticity Matters...

The VA Simple™ Podcast ·

2024/08/27

Hey everyone! In today’s episode, I’m diving into something super important that’s at the heart of building a successful and fulfilling business: authenticity. Whether you’re a Virtual Assistant, Freelancer, or Consultant, staying true to yourself and your values is more crucial than ever in this crowded market.Here’s what we’re talking about: What It Means to Be Authentic: I’ll explain what authenticity really looks like in business and why it’s more than just a buzzword. It’s about showing up as

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06:47

VATTA #245: Did You Know? A Growing Trend That Could...

The VA Simple™ Podcast ·

2024/08/20

Hey everyone! In today’s episode, I’m shedding light on a serious and unsettling trend that’s starting to pop up in our industry. If you’re hiring Virtual Assistants, Freelancers, or Consultants, this is something you absolutely need to be aware of because it could put your business at serious risk.Here’s what we’re diving into: What’s Happening: I’ll fill you in on training that’s going around, teaching people how to create fake U.S. documents—everything from driver’s licenses to utility bills—and

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164 results

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