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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:44:08

Ep 391: Homes.com Sets Its Sights on Builders

Market Proof Marketing: Home Builder Marketing Insights ·

2025/06/11

Kevin Oakley is joined by Chris Mumford, CMO of CoStar Group Marketplaces, and Marc Regardie, Senior Director of New Construction at Homes.com. They pull back the curtain on why they want to become the most influential platform for new construction listings, how homes.com is different, and what it takes to disrupt a deeply entrenched real estate category. From Chris’s experience leading one of the largest media campaigns in real estate history to the quiet power of aligning incentives between

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00:29:00

Ep 390: Punch Above Your Weight with Steve Shoemaker

Market Proof Marketing: Home Builder Marketing Insights ·

2025/06/05

Market Proof Marketing · Ep 390: Punch Above Your Weight with Steve ShoemakerIn this episode of Market Proof Marketing, Kevin Oakley is joined by Steve Shoemaker, President of Ideal Homes in Oklahoma City. From gluing sales contracts to leading an entire company, Steve shares the mindset shifts and hard-earned lessons that helped him grow beyond his original marketing role.  It’s a conversation packed with career wisdom, hilarious stories, and a preview of what Steve will bring to the stage at this

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00:40:44

Ep 389: Fix the Pics Before the Price

Market Proof Marketing: Home Builder Marketing Insights ·

2025/05/29

Market Proof Marketing · Ep 389: Fix the Pics Before the PriceThis week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today’s homebuyer mindset and what marketers need to do right now to drive results. They share cautionary tales about misattributed wins, the importance of applying the fundamentals (like walking your own inventory homes), and why finished homes deserve more strategic attention than ever. Plus, they tackle the

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00:40:00

Ep 388: Can't Stop, Won't Stop Connecting Ideas

Market Proof Marketing: Home Builder Marketing Insights ·

2025/05/21

Market Proof Marketing · Ep 388: Can't Stop, Won't Stop Connecting IdeasIn this episode ofMarket Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value of human connection in online sales, the evolving use of AI tools, and what builders need to understand right now about market timing and syndication platforms. Jen surprises everyone with an AI-assisted rap performance, and the group explores how technology can support, but never replace, the critical

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00:41:23

Ep 387: Books, Buzzwords & Benchmarks

Market Proof Marketing: Home Builder Marketing Insights ·

2025/05/15

Market Proof Marketing · Ep 387: Books Buzzwords & Benchmarks In this episode of Market Proof Marketing, Jackie Lipinski and Beth Russell reflect on the power of clear communication, clean marketing systems, and community-first thinking. From school movie nights and panic cleaning to organizing ad accounts and analyzing the Q1 Online Sales Benchmarks, this episode covers the serious and the silly. Plus, a detailed recap of the most recent Market Proof Marketing Academy, thoughts on Google's AI ad

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00:52:38

Ep 386: The SEO Lie You Didn't Know You Bought

Market Proof Marketing: Home Builder Marketing Insights ·

2025/05/08

Market Proof Marketing · MPM_Episode_386Kevin, Jackie, and Beth explore why panic marketing leads to bad decisions—and why AI, chatbots, and SEO are still misunderstood tools, not magical solutions. They unpack the overreaction to AI “replacing” Google, the importance of strategic authority in marketing, and the hard truth that too much content is just as bad as too little. Plus: how builders can actually compete with resale, avoid misleading optimism, and why YouTube is still often the most

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01:04:32

Ep 385: Content Is Still King - But Now With Receipts

Market Proof Marketing: Home Builder Marketing Insights ·

2025/05/01

Market Proof Marketing · Ep 385 - Content Still King - Now With ReceiptsIn this episode, Kevin, Beth, and Julie tackle the power of foundational marketing—reminding us that great content isn't a trend, it's the baseline. They unpack why “just run more ads” is a dangerous trap, how AI is becoming a real-world assistant (but also maybe your nosy coworker), and what Disney, Chick-fil-A, and Hamilton all teach us about brand experience. Plus, why resale is back, price reductions aren’t a failure, and

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00:37:49

Ep 384: DYC Education Deep Dive – Special Takeover...

Market Proof Marketing: Home Builder Marketing Insights ·

2025/04/24

Market Proof Marketing · Ep 384: DYC Education Deep Dive – Special Takeover EditionSpecial Takeover: Mike Lyon & the team discuss all of the DYC educational experiences. With Kevin Oakley away in Italy, Mike Lyon leads a lively and insightful discussion with the DYC team about their robust lineup of educational offerings for home builder sales and marketing professionals. Expect laughs, passionate pitches, and a whole lot of insider knowledge.💡 Highlights of Educational Programs:🧠 Online

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00:47:46

Ep 383: You’re Not as Ready as You Think

Market Proof Marketing: Home Builder Marketing Insights ·

2025/04/17

Market Proof Marketing · Ep 383 -You’re Not as Ready as You ThinkKevin and Jackie reveal why real preparation means more than feeling ready—it means verifying your tools, processes, and assumptions. They challenge builders to stop reacting to trends and instead double down on differentiation, deliberate marketing, and human connection. Plus: why AI-generated content might begin hurting your SEO, and what billiard balls can teach you about chaos and prediction.Story Time: Jackie jump-starts a

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00:57:09

Ep 382 - Your First 3 Ideas Always Suck

Market Proof Marketing: Home Builder Marketing Insights ·

2025/04/10

Market Proof Marketing · Ep 382 - Your First 3 Ideas Always SuckKevin, Julie, and Jackie unpack the difference between shortcut thinking and strategic depth in marketing—from the value of real buyer stories to asking better follow-up questions. They explore how transparency, timing, and self-awareness can shape stronger marketing strategies without leaning on fear or fluff. Plus: AI overload, advisory boards, and what happens when salespeople skip the long game.Story Time: Julie shares the best

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00:40:21

Ep 381 - The Scooby-Doo Method

Market Proof Marketing: Home Builder Marketing Insights ·

2025/04/03

Market Proof Marketing · Ep 381 - The Scooby-Doo MethodBeth, Jackie, and Julie uncover the value of process-driven problem-solving in marketing, from diagnosing odd data spikes to rethinking event strategy. They explore how tools like Loom, AI creator hubs, and collaborative data practices can transform communication and performance. Plus, honest talk about what Mercedes at The Masters can teach builders about intentional brand experiences.Story Time (02:06): Jackie’s knee injury turns into a

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00:49:06

Ep 380 - Buyers Are Liars To Themselves

Market Proof Marketing: Home Builder Marketing Insights ·

2025/03/27

Market Proof Marketing · Ep 380 - Buyers Are Liars To ThemselvesIn this episode, Kevin, Beth, and Julie dive into the psychological journey of today’s homebuyer—especially how they often say they’re “just looking” while subconsciously preparing to buy. From a sister’s “accidental” contract to the unexpected post-sale influence of a handyman, this one’s all about perception, timing, and customer experience. They also unpack the return of escalation clauses (wait - WHAT?), digital marketing data

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01:00:52

Ep 379 - RocketFin or Red Rocket?

Market Proof Marketing: Home Builder Marketing Insights ·

2025/03/20

Market Proof Marketing · Ep 379 - RocketFin or RedRocket?Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder incentives, AI readiness in

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00:59:36

Ep 378 - 3 Keys To The Spring Market

Market Proof Marketing: Home Builder Marketing Insights ·

2025/03/13

Market Proof Marketing · Ep 378 - 3 Keys To The Spring MarketStory Time:$50 gift card prize for top IBS takeaways from All Access membersBeth shares insights from an Oscar winner that can apply to buildersJackie has an incredible customer service experience that included a lot of contentKevin did a webinar for the WHLG about Realtor relations with builders - and shares his favorite question from Q&AMarket Proof Marketing Academy Is Back - And Upgraded! (23:50):May 6 - 8th plus 8 weeks of ongoing

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00:29:48

Ep 377 - 2025 Builders Show Wrap Up!

Market Proof Marketing: Home Builder Marketing Insights ·

2025/03/03

Market Proof Marketing · Ep 377 - 2025 Builders Show Wrap UpThe 2025 International Builders' Show (IBS) was a compelling experience for the entire Do You Convert team! It was a memorable event filled with many highlights, including presentations from our very own Julie Jarnagin, Karla Tuten and Kevin Oakley! In this episode, the team discusses their biggest takeaways from IBS. Topics covered include:AI Aids in Interior DesignStorytelling & Data in MarketingA Call for More Diverse

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01:01:49

Ep 376 - The Best Project Management Tool? The One...

Market Proof Marketing: Home Builder Marketing Insights ·

2025/02/27

Market Proof Marketing · Ep 376 - The Best Project Management Tool? The One You’ll Use!Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder

en

00:36:54

Ep 375: Builders' Show Pro Tips

Market Proof Marketing: Home Builder Marketing Insights ·

2025/02/20

Market Proof Marketing · Ep 375: Builders' Show Pro TipsJulie Jarnagin and Beth Russell are here for a special Valentine's Day episode! They kick things off looking forward to the 2025 International Builders' Show (IBS), and share tips that you may not have thought of, that will make your time in Vegas more enjoyable and impactful if you're attending! They also share some really exciting news out of DYC -- the release of our brand-new SEM-PPC Quarterly Benchmarks! News topics include OpenAI's recent

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00:53:58

Ep 374: Messaging, Metrics & Moments

Market Proof Marketing: Home Builder Marketing Insights ·

2025/02/13

Market Proof Marketing · Ep 374: Messaging, Metrics & MomentsJen Barkan joins the podcast this week for a very special episode with Julie Jarnagin and Kevin Oakley. In Story Time, Julie highlights the importance of detailed messaging, referencing a builder survey on buyer preferences, while Kevin stresses having strong systems first, and Jen shares insights from National OSC Day and a creative prospecting strategy. In The News covers Q4 Benchmarks, a Homes By Dickerson award-winning case study,

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00:41:47

Ep 373 - When to Speak and When to Listen

Market Proof Marketing: Home Builder Marketing Insights ·

2025/02/06

Market Proof Marketing · Ep 373 - When to Speak and When to Listen Join us for episode 373 as Jackie Lipinski and Julie Jarnagin cover exciting news from DYC's online sales team and upcoming events. A big topic this week is the almost out-of-nowhere emergence of DeepSeek, a new AI app that has the world talking. They also cover Threads -- which now offers ads -- and the importance of authenticity when selling a product, and not just focusing on overloading information. Story Time (01:14): Jackie

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00:45:41

Ep 372 - See You At The 2025 International Builders'...

Market Proof Marketing: Home Builder Marketing Insights ·

2025/01/30

Market Proof Marketing · Ep 372 - See You At The 2025 International Builders' Show! Join Jackie Lipinski, Julie Jarnagin and Beth Russell for an exciting new episode! They kick things off by applying recent experiences to insightful marketing opportunities, and sharing the importance of speaking your customers' language. Julie talks about the team's upcoming trip to Las Vegas for the 2025 International Builders' Show, and the team gives practical advice for those looking into some influencer

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