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PODCAST

eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what"s new and what"s next in eCommerce.

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All Episodes

01:00:54

Episode 306 - From Data Overload to Actionable...

eCommerce Evolution ·

2025/03/05

In this episode of the eCommerce Evolution Podcast, I welcome back Chris Mercer (co-founder of MeasureU) to discuss how e-commerce store owners can transform their approach to data and understanding customer behavior. We dive deep into Microsoft Clarity, a powerful free tool that helps visualize how users interact with your website, and explore how AI can be leveraged strategically to enhance measurement and business operations. This conversation is packed with actionable insights that can help you

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43:26

Episode 305 - Amazon's New Rules: GeoRank, AI, and...

eCommerce Evolution ·

2025/02/19

In this eye-opening episode, legendary Amazon expert Kevin King reveals game-changing insights about how Amazon's search and ranking systems really work. From the little-known concept of GeoRank to Amazon's powerful AI engine Cosmo, Kevin shares insider knowledge that every Amazon seller needs to understand to stay competitive in 2024 and beyond.Key topics covered:The truth about Amazon's GeoRank system and why your products might rank differently across regions – plus actionable strategies to

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30:13

Episode 304 - 4 Proven Ways to Double Your Email &...

eCommerce Evolution ·

2025/02/05

In this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and retention channel. With rising costs across advertising, shipping, and operations, Nick shares how leading brands are using email and SMS marketing to protect and grow their margins in 2025. Whether you're doing $2M or $50M in revenue, these practical insights will help you unlock more revenue from your existing customer base.Key

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48:14

Episode 303 - Building Billion-Dollar Brands Through...

eCommerce Evolution ·

2025/01/22

In this fascinating episode, beauty industry veteran Carey Grange shares invaluable insights from her journey building major brands like Proactiv, Murad, and numerous other successful beauty and wellness companies. From the early days of infomercials to today's digital landscape, Carey reveals how the fundamental principles of effective performance marketing remain unchanged—and how modern brands can leverage these principles to drive growth across multiple channels while building lasting brand

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37:28

Episode 302 - Combining PR and Paid Ads for Explosive...

eCommerce Evolution ·

2025/01/08

Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marketing efforts better.Key topics covered:The CPR (Credibility, Point of View, Relevance) method: A foolproof framework for crafting compelling pitches that

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37:36

Episode 301 - BFCM 2024 Deep Dive: What Actually...

eCommerce Evolution ·

2024/12/18

In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss.Key Takeaways:The "sweet spot" for

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27:52

Episode 300 - 11 Game-Changing Lessons for Smarter...

eCommerce Evolution ·

2024/12/04

In this milestone 300th episode of the eCommerce Evolution Podcast, I've distilled the most impactful insights from recent top-performing episodes to help you prepare for eComm success in 2025. From AI marketing innovations to viral content secrets and customer psychology insights, these carefully selected takeaways represent the cutting edge of eCommerce strategy. This special edition delivers concentrated wisdom from industry leaders to help you stay ahead of the competition.Key Highlights:Why

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47:53

Episode 299 - From Paddle to Profit: How Carbon...

eCommerce Evolution ·

2024/11/20

When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authentic community and stand out in a competitive market.Key Takeaways:Product Innovation & Customer Feedback: Learn how CRBN maintains its competitive

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51:28

Episode 298 - Amazon's New Marketing Arsenal: AI...

eCommerce Evolution ·

2024/11/06

No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen.Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist.I wanted Jeff to join the podcast to talk about what's new and trending with Amazon Ads. This is important information even if you're not selling on Amazon. Amazon is

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40:45

Episode 297 - Unboxing Amazon's Fall Prime Day:...

eCommerce Evolution ·

2024/10/23

In this episode of the eCommerce Evolution Podcast, we dive deep into the results of Amazon's Fall Prime Day 2024. Amazon experts Christine Shiloni and Jonathan Finkes unpack valuable insights, compare performance to previous events, and provide a strategic outlook for the upcoming holiday shopping season. Whether you're an established Amazon seller or just getting started, this episode is packed with actionable advice to help you maximize your Q4 sales.Key topics discussed:Fall Prime Day

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52:06

Episode 296 - AI Marketing Mastery: Building Custom...

eCommerce Evolution ·

2024/10/09

In this illuminating episode of the eCommerce Evolution Podcast, I sit down with AI marketing expert Russ Henneberry to explore the transformative potential of artificial intelligence in eCommerce. Russ shares invaluable insights on how we can leverage AI as a powerhouse marketing tool by creating customized AI marketing hubs. This episode is a must-listen for any eCommerce professional looking to stay ahead of the curve and harness AI's capabilities to drive business growth.Key topics covered:The

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45:14

Episode 295 - Direct Mail Revival: The Untapped...

eCommerce Evolution ·

2024/09/25

In this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growthThey explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael debunks common misconceptions about direct mail—highlighting its effectiveness when paired with data-driven targeting and other marketing channels.Here are

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40:17

Episode 294 - The $600 Million Ad Study: Building an...

eCommerce Evolution ·

2024/09/18

In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversions. This episode is packed with actionable strategies to help eCommerce brands scale in today's competitive landscape.Key topics discussed:-The importance

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42:26

Episode 293 - From Zero to $50 Million in 3 Years:...

eCommerce Evolution ·

2024/09/11

In this episode of the eCommerce Evolution Podcast, I sit down with Dean Brennan, CEO of Heart and Soil Supplements, to unpack the meteoric rise of this innovative health brand. From zero to $50 million in just three years, Heart and Soil has disrupted the supplement industry with its focus on nutrient-dense organ meats and regenerative farming practices. Dean shares invaluable insights on building a brand with passionate customers and maintaining profitability during rapid growth.Key topics

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48:32

Episode 292 - Mastering Amazon in 2024: AI, SEO, and...

eCommerce Evolution ·

2024/08/28

In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-building strategies, this episode is packed with actionable advice for sellers looking to stay ahead of the curve.Key topics covered:The impact of AI on Amazon's

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42:08

Episode 291 - Behind the Click: The Psychology of...

eCommerce Evolution ·

2024/08/21

Dive deep into the minds of online shoppers with Jon MacDonald, founder and CEO of The Good, as he unpacks the psychological forces that shape e-commerce behavior. In this episode, Jon and I explore key insights from his new book, Behind the Click, offering actionable strategies for e-commerce brands to enhance their digital customer experience and boost conversions.Key topics discussed:Understanding the two types of online shoppers: 'satisficers' vs. 'maximizers,' and how to cater to bothThe

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47:38

Episode 290 - The Retention Revolution: Insights on...

eCommerce Evolution ·

2024/08/14

The best brands do things differently. Jimmy Kim has taken a unique approach to growing Sendlane from obscurity to becoming one of the fastest-growing ESPs on the market. As both a former brand owner and a current tech leader, Jimmy brings a fresh perspective to DTC. He explores what he refers to as the "retention revolution," the need to rethink email strategies, and the changing landscape of DTC.Key topics explored:-The critical distinction between marketing to prospects versus customers, and

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47:02

Episode 289 - Scaling to 8-Figures with One Product...

eCommerce Evolution ·

2024/07/31

In this episode, Ashly Knox from Henson Razors shares the unique story of how an aerospace machinist teamed up with digital marketers to build an 8-figure razor company.Henson Razors defies typical eCommerce conventions by focusing on a single product, avoiding discounts, and obsessing over cash flow and core financial performance. Ashly discusses the key principles that have fueled Henson's impressive growth.Key topics and lessons:-How Henson Razors achieved 8-figure success by selling a single

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44:40

Episode 288 - The Viral Content Formula: Create...

eCommerce Evolution ·

2024/07/24

https://www.omgcommerce.com/youtube-la-event---In this episode of the eCommerce Evolution Podcast, Eugenia Chen, founder of PandaLoon and CEO of Huxley Media Group, shares her secrets to creating viral content that can propel your brand to new heights. Discover the science behind crafting videos that captivate audiences, drive engagement, and boost your product's visibility across multiple platforms.Key Takeaways:-How PandaLoon drove 30 million organic views in just a week and 160 million organic

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54:08

Episode 287 - Crafting Ad Creative That Converts:...

eCommerce Evolution ·

2024/07/10

https://www.omgcommerce.com/youtube-la-event---You've heard that creative is KING.In reality, it's probably King, Queen, and more.In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé Nast. Dara shares her wealth of knowledge on crafting ad creative that truly converts, diving into the importance of testing, iteration, and taking big

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