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PODCAST

From the Yellow Chair

Lemon Seed
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working
business marketing

All Episodes

21:54
AI With a Soul: How Michael Wheelock Helps...
From the Yellow Chair ·
2025/05/27
en-us
26:32
Taking Flight: How Wingman AC Rebranded to Soar Higher
From the Yellow Chair ·
2025/05/20
en-us
20:49
Promo & No Mojo : When bad ads happen to good...
From the Yellow Chair ·
2025/05/13
en-us
24:13
Your Brand Breakthrough Starts Here
From the Yellow Chair ·
2025/05/06
en-us
21:38
Beyond the Logo: Building a Brand That Lasts
From the Yellow Chair ·
2025/04/29
en-us
37:50
Culture that Converts: How Thaddeus Tondu Built a...
From the Yellow Chair ·
2025/04/22
en-us
39:17
Hooked on Growth: Tim Brown’s Approach to Marketing...
From the Yellow Chair ·
2025/04/15
en-us
32:35
Show Up, Stand Out, Scale: Jen McKee’s Formula for...
From the Yellow Chair ·
2025/04/08
en-us
22:12
2+2=5: Marketing Beyond Digital
From the Yellow Chair ·
2025/04/01
en-us
35:16
Winning with Gratitude: The Marketing Strategy That...
From the Yellow Chair ·
2025/03/25
en-us
54:44
AI, Branding & Customer Re-hash Breakthroughs for...
From the Yellow Chair ·
2025/03/18
en-us
49:11
Are Your CSRs Your Secret Weapon?
From the Yellow Chair ·
2025/03/11
en-us
38:47
Scaling Smarter: Jess Kralemann on Optimizing Service...
From the Yellow Chair ·
2025/03/04
en-us
50:36
"Cracking the Code: Purchase Cycles, Messaging, and...
From the Yellow Chair ·
2025/02/25
en-us
36:26
Building Success: John DeLaurier on Roofing...
From the Yellow Chair ·
2025/02/18
en-us
51:09
Behind the Scenes of Our Client Quarterly Trainings...
From the Yellow Chair ·
2025/02/11
en-us
28:51
Revolutionizing Technician Development and Its...
From the Yellow Chair ·
2025/02/04
en-us
53:33
Owning your community with a fantastic brand!
From the Yellow Chair ·
2025/01/28
en-us
35:01
Heating Up the Market: Rory Krueger on Geothermal,...
From the Yellow Chair ·
2025/01/21
en-us
26:19
Breaking Barriers in HVAC: Katy Higgins’ Inspiring...
From the Yellow Chair ·
2025/01/14
en-us
188 results

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