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PODCAST

Strategy Hour | Online Marketing for Business Growth

Abagail Pumphrey - Business Strategist

Listen to our show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products

business marketing

All Episodes

31:36

980: Get Paid to Build Your Email List (Yes, Really)

Strategy Hour | Online Marketing for Business Growth ·

2025/08/14

Get ready for the wildest ride! I am seeing massive change, growth, and opportunities for small businesses today, and incredible ways to get visible. In today’s episode, I’m going to dig into what it’s like to get paid to grow your email list and how I’ve been using this strategy for almost a decade. Get Digital Product JumpstartConnect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠All the Links!⁠⁠ I’m ready to reveal what I’ve been doing and how I’ve been doing it, and give you guys the roadmap

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45:09

979: Starting a Business without a Single Follower

Strategy Hour | Online Marketing for Business Growth ·

2025/08/12

Today, I want to dig into how I would start a business if there’s no existing audience — how I would get off the ground, how we would get momentum, how I would create a community of people who are actually listening to what I have to say and how I would make real tangible dollar bills as early as possible in the process. But before we get into the strategies, I just want to say that I have never met someone who actually has no audience. ⁠⁠⁠Join The Co-op – The Membership for Online

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30:05

978: How I’m Prepping My Business to Run Without Me...

Strategy Hour | Online Marketing for Business Growth ·

2025/08/07

You’re not going to bring your entire wardrobe on a trip, you’re just going to bring what you need! I am leaving the country very soon and I thought I’d show you how I’m preparing my business to run without me while I’m gone. I am headed to the UK for seven days, and I am so excited because I haven’t left the USA in 13 years! ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠ Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠All the Links!⁠⁠ Last August, I joined a leadership

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58:15

977: Showing Up Mid-Shift & Getting Consistent with...

Strategy Hour | Online Marketing for Business Growth ·

2025/08/05

Are you evolving in your business but struggling to show up and bring your audience along for the ride? In this live coaching session, I sit down with Latoya Shanell, CEO and Principal Event Strategist of L’ Shanell + Co., to tackle the visibility challenges that come with shifting from corporate clients to serving small businesses. ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠ Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠All the Links!⁠⁠ Latoya runs an events

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50:38

976: Doing Less Than You’re Capable Of – A...

Strategy Hour | Online Marketing for Business Growth ·

2025/07/31

What is it that you’re ultimately trying to do? What is the legacy you’re trying to create? Considering these things is so important when building your personal brand. Today’s episode is a little bit different. We are flipping the tables as we rerun an interview I had on the Branded Impact Podcast, hosted by Jo Espejo. ⁠⁠⁠The conversation was so good, I want to have it on the Strategy Hour too! Join The Co-op – The Membership for Online Businesses⁠⁠⁠ Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

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41:51

975: Behind the Build: Why I Started 100 Day...

Strategy Hour | Online Marketing for Business Growth ·

2025/07/29

I am posting for 100 days in a row on social media, and I am putting out content that is meant to help people grow their visibility, their followers, their email subscribers, or their buyers. I specifically wanted to put this out into the world so that I could also grow my own list, with the goal of adding 10,000 subscribers in 100 days. Now, this episode is the full behind-the-scenes, why I decided to do it, how it’s different from my 100-Day LinkedIn experiment, and why I’m scared out of my mind

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35:27

974: Why Dreaming Small is the New Power Move

Strategy Hour | Online Marketing for Business Growth ·

2025/07/24

I’m sure you’ve heard “go big or go home” before. But what if the real flex was going small and staying home on purpose? I used to chase more because I thought that more was always better, and it almost completely broke me. Today, I’m going to help you reframe success and show you why dreaming smaller might actually lead to more money, more impact, and a life you can’t wait to wake up to!⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠ Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

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51:35

973: I’m Writing a Book—and It Might Be the Dumbest...

Strategy Hour | Online Marketing for Business Growth ·

2025/07/22

For as long as I can remember, I have always wanted to write a book! It feels weird to say out loud, but I know that by sharing this with you, I will also hold myself accountable and publish this thing. I’ve had a few books stewing around in my brain for a few years now. But, after taking a swing at a partnered brand deal a few years ago and deciding it wasn’t the right fit for my first book, I’ve been a bit deflated. But people like Justin Moore, who wrote Sponsor Magnet, and Jay Clouse, whom I

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43:21

972: The Future of Search: SEO vs LLM Optimization...

Strategy Hour | Online Marketing for Business Growth ·

2025/07/17

Is traditional SEO dead, or just evolving? If you’re wondering how the rise of large language models (LLMs) like ChatGPT and AI-powered search features is changing the rules, you’re not alone! That’s why I brought in Sam Dunning, founder of Breaking B2B and host of the Breaking B2B Podcast, to help us decode what’s happening and how you can adapt. ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠ Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠All the Links!⁠⁠ Episode

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49:44

EP 971: My 100-Day LinkedIn Experiment: My Growth...

Strategy Hour | Online Marketing for Business Growth ·

2025/07/15

I’m 28 days into a 100-working-day LinkedIn experiment, and I’ve already learned so much! In this episode, I break down exactly what I’ve done so far: how I updated my profile to attract the right audience, how I’m structuring my posts for engagement, what type of content is actually landing, and how I’m coming up with fresh ideas daily without burning out or overthinking. I also share the unexpected wins that came from simply showing up, from weekly podcast invites to new genuine relationships, a

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16:20

970: Part 4 - The Exit Ramp to Your Scaleable Offer...

Strategy Hour | Online Marketing for Business Growth ·

2025/07/10

In the final installment of The Accelerator Series, we talk through the Sustainability Stack a practical, repeatable system for building a business that generates income without burning you out. If you’ve been craving structure, alignment, and breathing room in your business, this episode is your exit ramp from the hustle-fueled Cycle of Doom™. You’ll learn how to align your strategy, sales, and systems so your business can scale without sacrificing your peace, energy, or priorities.⁠⁠⁠Join The

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14:40

969: Part 3 - How I Stopped Being the Product

Strategy Hour | Online Marketing for Business Growth ·

2025/07/09

Learn more about your ad choices. Visit megaphone.fm/adchoices

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18:57

968: Part 2 - What If You’re Building the Wrong...

Strategy Hour | Online Marketing for Business Growth ·

2025/07/08

Part 2 of The Accelerator Series, we reveal the Clarity Filter™ as the exact method to help entrepreneurs make decisions from alignment, not pressure. If you’ve ever felt stuck, burnt out, or tempted to burn it all down, this episode is your lifeline. Learn how to evaluate your offers, set sustainable boundaries, and build a business that actually works for you. No more guessing. No more overcommitting. Just simple, aligned, strategic growth.⁠Join The Co-op – The Membership for Online

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25:49

967: Part 1-Why Working Harder Isn’t Working

Strategy Hour | Online Marketing for Business Growth ·

2025/07/07

Working harder isn’t working and deep down, you already know it. In this raw and honest episode, Abagail Pumphrey pulls back the curtain on the hidden costs of hustle culture and why the “do more to earn more” mindset is breaking your business (and your body). If you’re stuck in the Cycle of Doom, constantly launching, grinding, and barely keeping up this is your wake-up call. Learn why burnout isn’t your fault, how the current business model wasn’t built for your life, and what sustainable success

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40:13

966: Can I Really Replace My 1:1 Income with Courses...

Strategy Hour | Online Marketing for Business Growth ·

2025/07/03

Can you really replace your one-on-one income with courses or digital products? It’s a question that many creators have been contending with for a while now, and if you ask the wrong people, they might just try to sell you on a false vision. So, today, I dig into this topic and separate fact from fiction! ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠ Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠All the Links!⁠⁠ Tuning in, you’ll learn what the transition to digital

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50:02

965: How to Build a Magnetic Personal Brand on...

Strategy Hour | Online Marketing for Business Growth ·

2025/07/01

Forget everything you thought you knew about LinkedIn. Jayde I. Powell is here to flip the script and blow your mind! A powerhouse creator and the brilliant mind behind standout campaigns for global brands like Netflix, Timberland, and Coca-Cola, you might know her as the vibrant voice behind Creator Tea Talk, or from her refreshingly real, fun, and magnetic presence on LinkedIn, the app she affectionately renamed The Briefcase App. ⁠⁠⁠Join The Co-op – The Membership for Online

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54:18

964: Create for Who You’re Becoming & Tap into the...

Strategy Hour | Online Marketing for Business Growth ·

2025/06/26

Imagine a world where money isn’t something you have to chase, but something you effortlessly attract. That’s exactly what today’s guest, Gabby Beckford, has created, and she’s here to show you how to do the same. With over 800,000 followers, multiple successful businesses, and a bold, unapologetic approach to money and opportunity, Gabby believes that money is everywhere. She doesn’t just create content that sells, she creates content for the future she’s stepping into. By stacking platforms

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55:29

963: Behind Gymshark’s 1.5M to 20M Follower...

Strategy Hour | Online Marketing for Business Growth ·

2025/06/24

What if your brand could build the kind of fiercely loyal community that turned Gymshark into a billion-pound business? Today, I’m talking with Elfried Samba, the marketing mastermind behind Gymshark’s rise from 1.5 million to over 20 million followers. He is the CEO and Co-Founder of Butterfly Effect, the go-to agency behind powerhouse campaigns for Netflix, Bumble, McDonald’s, Square, and so many more. With a proven track record for turning passive audiences into highly engaged communities,

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61:14

962: Exactly How I’d Grow Your Podcast as a Host with...

Strategy Hour | Online Marketing for Business Growth ·

2025/06/19

I’m trying a whole new format, and I cannot wait for you to listen to this one! It’s part life coaching, part podcast strategy, and I’m dishing the tea on pretty much everything I think about when it comes to having a successful podcast! Join me as I sit down with Azara Krovatin, who hosts The Mystical Business Coach Podcast, and I’m giving her a real-time coaching session on how she can grow her show, deepen her impact, and leverage her incredibly unique expertise. Whether you’re podcasting

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53:53

961: How to Land Celebrity-Level Press Without Being...

Strategy Hour | Online Marketing for Business Growth ·

2025/06/17

You don’t have to be Oprah, the Beach Boys, or a big box brand to land major press, but you do have to know what you’re doing. During this episode, I talk to Lydia Bagarozza, the co-founder of Visibility on Purpose. With more than 4000 media placements in outlets like Forbes, Entrepreneur, and more, she’s making top-tier press accessible for small brands and founders without hiring a publicist. On this episode, she’s giving away all her best secrets, so let’s dive in. ⁠⁠⁠Join The Co-op – The

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