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B2B Marketing Podcast

B2B Marketing

The essential resource for B2B marketers.

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00:24:25

Episode 181: Want to win UK agency of the year?...

B2B Marketing Podcast ·

2025/02/12

In this week’s episode of the B2B Marketing Podcast, we spoke with The Think Tank about their win for ‘UK B2B agency of the year’ at our 2024 B2B Marketing Awards.We were joined by Liam Bateman, Founder & Managing Director, The Think Tank and Ros Rowlatt, Digital Media Director, The Think Tank. The duo discuss everything from how they executed one of their most successful campaigns to how they were able to upskill their employees through a unique training program. If that wasn’t enough, Liam

00:32:12

Episode 180: How to take on an agile approach in the...

B2B Marketing Podcast ·

2025/02/05

In this week’s episode of the B2B Marketing Podcast, we spoke to Paul Collier, CMO, FunnelFuel to discuss the current digital advertising landscape in 2025. Last year, we reflected on the demise of third-party cookies in bespoke research with FunnelFuel, and this year, we’re looking beyond cookies and addressing tangible solutions for marketers. We discuss everything from IP targeting and curation platforms to contextual advertising and much more. Plus, if you want to find out the mindset

00:30:00

Episode 179: The secrets to becoming B2B marketer of...

B2B Marketing Podcast ·

2025/01/15

In this episode of The B2B Marketing Podcast, David Rowlands catches up with Matt Allen, Director of Business Development & Marketing at real estate adviser Bidwells. In November 2024, Matt was awarded Marketer of the Year at our annual B2B Marketing Awards for his outstanding work at Bidwells, which put the company at the heart of a £60 billion opportunity for the economy.In this episode, David and Matt talk through Matt’s approach to B2B marketing, the specifics of the aforementioned initiative,

00:27:11

Episode 177: Who Won Big At The B2B Marketing Awards?...

B2B Marketing Podcast ·

2024/12/11

In this week’s exciting episode of the B2B Marketing Podcast, we broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason Talbot, Managing Director, The Croc, Colin Wheeler, Managing Director, Survey Solutions, Paul Collier, Fractional CMO, FunnelFuel and lastly Rich Watts, Board Member & Co-Founder, SiteBox.We sat down to discuss all the highlights from ‘Best use of customer insight’ to ‘B2B marketer of the year’ and ‘B2B marketing team of the year’. Plus, they

00:31:00

Episode 178: Lessons for launching a successful...

B2B Marketing Podcast ·

2024/12/04

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Radish team about some of the global brand campaigns they’ve achieved. From the key to gaining C-suite buy-in on a global scale to their brilliant KellyOCG ‘No Fluff’ campaign, this episode is jam-packed with insights from Head of Strategy, Chris Willocks, Radish and Renaye Edwards, Co-founder and MD, Radish. If that wasn’t enough, they also share some advice on how to keep your

00:20:47

Episode 176: We asked AI to evaluate award-worthy ABM...

B2B Marketing Podcast ·

2024/11/14

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and patterns this year.And with our 2024 B2B Marketing Awards on the horizon, we fed every submission for our ‘Best use of ABM’ category through secure AI technology. And the results? Robert and Dave discuss everything from why thought leadership and ABM go hand-in-hand to whether or not intent data is a

00:48:21

Episode 175: Pipeline to paycheck: Overcoming B2B...

B2B Marketing Podcast ·

2024/11/11

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with a handful of marketing leaders about the challenges with both recruitment and retention in B2B marketing. This episode in association with Hello Kindred features Sarah Thomas, Group Chief Marketing Officer, EVP, Capgemini; Roland Glass, Chief Commercial Officer, Hello Kindred; and Nick Burbidge, Managing Director, 368. They delve into everything from the challenges that exist in the

00:26:00

Episode 174: Leading a B2B marketing transformation,...

B2B Marketing Podcast ·

2024/11/07

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Rachel Exton, VP of Global Marketing at Pearson English Language Learning. Rachel chats through the recent transformation she led within the marketing organisation, explaining the steps she went through, as well the core things all B2B marketers should keep in mind.

00:30:24

Episode 173: Striking an emotional chord: Inside an...

B2B Marketing Podcast ·

2024/10/31

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Michael Ruby and Greg Cavaluzzo from Park & Battery to discuss their Gold win at the 2024 B2B Marketing Elevation Awards for ‘Best use of content’.The trio discuss everything from how music therapy can impact one’s mental health to how they were able to obtain significant media placements pro bono and much more. And if that wasn’t enough, Michael and Greg share the key learnings from

00:26:52

Episode 172: How Trilliad is pioneering a new...

B2B Marketing Podcast ·

2024/10/25

How do you build a B2B growth services business from scratch? That was the key question that we wanted to ask Craig Dempster, the founding CEO of Trilliad, which has announced its arrival with a clutch of acquisitions (including 2023 Global B2B Agency of the Year Just Global) and the promise of more to follow. We interviewed Craig for the latest episode of the B2B Marketing Podcast, where we discussed the significance of Trilliad’s strategy to build a services business that could deliver against

00:34:20

Episode 171: Inside FunnelFuel’s research on fading...

B2B Marketing Podcast ·

2024/10/16

In this week’s episode of the B2B Marketing Podcast, Paul Collier, Fractional CMO and Business Development Consultant at FunnelFuel sat down with Kavita Singh, Senior Content Editor, B2B Marketing, to talk about their newest report: Future-ready: How to adapt to fading cookies: https://www.b2bmarketing.net/reports/future-ready-how-to-adapt-to-fading-cookies/As B2B marketers face a huge shift away from cookies, the report highlights some insights to help navigate the transition seamlessly. In our

00:24:51

Episode 170: Debunking the four biggest...

B2B Marketing Podcast ·

2024/10/10

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Ross Howard, Product Marketing Director, Inbox Insight. The two chat about the research Inbox Insight presented at our Propolis Leader’s Forum this year. They chatted about some of the biggest misconceptions when it comes to purchasing decisions, what content channels buyers are utilising, as well as the importance of trust - and how to cultivate this from a brand perspective over a

00:49:40

Episode 169: Let’s talk about the ‘new’ customer...

B2B Marketing Podcast ·

2024/10/03

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Alison Dodd, Chief Strategy Officer, Revere and Chris Scott, Chief Digital Officer, Revere. The three delve into how buying behaviors have changed and what the new process looks like today.Plus, Alison and Chris give sage advice on how to handle the start and stop for a potential buyer, as well as some top tips for navigating the new buying journey from a brand perspective. If you

00:33:57

Episode 168: How NetApp CMO, Gabie Boko, is driving...

B2B Marketing Podcast ·

2024/10/02

In this episode of The B2B Marketing Podcast, Joel Harrison, Editor-in-Chief of B2B Marketing, caught up with Gabie Boko, the CMO of intelligent data infrastructure company, NetApp. Gabie is a passionate advocate for: the evolution of the CMO in response to changing corporate responsibilities; the importance of marketing agility; the opportunity to use AI to improve CX and sustainability, and much more. Joel and Gabie chat through what gets her motivated as a CMO, the levers she’s pulling to drive

00:39:33

Episode 167: The B2B Marketing Awards Shortlist...

B2B Marketing Podcast ·

2024/09/24

In this week’s episode of The B2B Marketing Podcast, we’re joined with Colin Wheeler, Managing Director, Survey Solutions and Jason Talbot, Managing Director, The Croc to discuss the B2B Marketing Awards 2024 shortlist which was announced earlier this month. Kavita Singh, Senior Content Editor, B2B Marketing spoke with the duo about some of the exciting categories from ‘Most commercially successful campaign’ to ‘B2B marketer of the year’ and ‘Best use of creative’. If that wasn’t enough, Jason

00:40:10

Episode 166: What’s wrong with B2B lead generation,...

B2B Marketing Podcast ·

2024/09/06

It’s an open secret that B2B lead generation has some big problems. The sector has grown exponentially in recent years, with growth in self-service tech platforms and offshore telemarketing expanding the options available to marketers, driving down costs but too often taking quality with it. As an industry veteran of 30 years standing, Tony Uphoff felt it was time to speak out, writing an open letter to the industry, calling out bad practice and defining what’s required to set the lead gen sector

00:34:35

Episode 165: What does a healthy relationship between...

B2B Marketing Podcast ·

2024/08/28

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Adam Preis, Director of Product/Solution Marketing, and Marta George, Head of EMEA ABM Programmes – both of Ping Identity.In this episode, Marta and Adam chat through the importance of working in close alignment with the product team in order to drive commercial success. This follows the recent revelation in Propolis – the global community for B2B marketers – that senior marketing leaders feel more detached from the

00:36:09

Episode 164: How to strike the perfect balance of...

B2B Marketing Podcast ·

2024/08/23

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with the Creative Director at Revere, Dan Sillifant, alongside the Chief Digital Officer at Revere, Chris Scott. The trio discuss Revere’s journey with AI from both a creative and business point of view. Plus, the two share advice for those who aren’t implementing AI into their agency, as well as the common mistakes that might be happening. Want to find out how to implement the ideal

00:26:40

Episode 163: How star power is putting Juniper center...

B2B Marketing Podcast ·

2024/08/15

Juniper needed a bold approach to make its new campaign, which highlighted its ability to enable the ongoing AI revolution via its network technology and stand out amidst a tidal wave of AI-related messages. Its solution? Front the campaign with Hollywood and former Mad Men star Christina Hendricks – the latest in a growing trend for B2B brands to buy into star quality. But as Jean English explains in the latest edition of the B2B Marketing Podcast, the results have been excellent and fully

00:52:23

Episode 162: How B2B challenger brand Allica Bank...

B2B Marketing Podcast ·

2024/08/09

Which marketing tools should you prioritize if you’re launching a new business banking brand into the crowded UK market? That was one of the questions that Joel Harrison, Editor-in-Chief, B2B Marketing asked Conrad Ford, Head of Innovation and Strategy at Allica Bank - which was recently crowned the UK’s Fastest Growing Company by The Sunday Times, when he interviewed him for the B2B Marketing Podcast. Forget cutting-edge social media or dynamic content formats, Conrad’s surprising answers were

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