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PODCAST

The Changemakers

We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and

business marketing

All Episodes

68:54

How different cultures shape creative careers: Part 1

The Changemakers ·

2025/01/14

Most of our previous episodes to date on The Changemakers have focused on a particular area of B2B tech marketing or branding that has the power to be elevated by creativity.For this one, we’re taking a bit of a departure from that, and going deep into one creative leader’s journey. Why? Because it’s equally inspiring, especially for designers out there who may not have everything figured out just yet!Dave Breckon is Creative Lead at the fintech firm Carta. In this episode, our Dave chats wit...

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44:43

Branding at the speed of light: Vincent Sacco,...

The Changemakers ·

2024/11/21

Vincent Sacco is a brand leader who has been in the trenches and, having built brands from the ground up at multiple fast-growing tech companies, has wisdom to impart in absolute spades. He currently leads the creative team at Fivetran, a data management platform that has seen explosive growth, expanding from around 400 to over 1100 employees during Vincent's 3.5 year tenure. Previously, he built the brand at fintech startup Blend as they underwent rapid scaling. Vincent’s unique backgro...

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29:00

Byte-Size: When B2B Got Its Bold Back with Alex & Nick

The Changemakers ·

2024/10/24

Here's the second of our new Byte-Size episodes! These are little natters between our team at Shaped By, on...well, anything really. Mostly related to creativity in B2B, But maybe the odd one about cake or something.In this one, hosts Nick Farrar, Founder and CEO, and Alex Waite, Marketing Director at Shaped By, dissect key insights from the Bring Your Own Bold (BYOB) Virtual Summit. Themes include the importance of authentic and bold branding in the B2B sector, strategies to stand out in com...

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48:31

Making great work happen: Li-Anne Dias, Executive...

The Changemakers ·

2024/09/27

Li-Anne Dias is a design leader who has shaped world-class brands and led high-impact design teams. Currently she leads brand and enterprise growth design at Handshake, a software firm that enables schools, companies, and students come together to help students and recent grads make career moves. Her previous achievements include building Reddit’s first brand identity and design systems as the company’s first brand designer, and scaling Grammarly’s brand design team as the company grew r...

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27:01

Byte-Size: Dave & Alex discuss BYOB

The Changemakers ·

2024/09/24

Welcome to our new byte-size episodes! These are little natters between our team at Shaped By, on.....well, anything really. Mostly related to creativity in B2B. But maybe the odd one about cake or something.In this one, Dave and Alex, Shaped By's marketing director, chat about the agency's annual virtual summit, 'Bring Your Own Bold' (BYOB), scheduled for October. The event features back-to-back webinars and discussions centred on building bolder B2B brands. Dave and Alex discuss why they pu...

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48:38

Staying creative at a corporate giant: Omar Fahmi,...

The Changemakers ·

2024/07/09

We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency.Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on:The challenge of combining two distinct consumer brands - and adapting them for a business audienceBuilding an agile and motivated in-house agency teamKeeping the creative spark alive in a corporate environmentThe sec...

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47:36

How to refresh your brand expression: Nick Levesque,...

The Changemakers ·

2024/04/17

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26:35

The secret art of sound design: Adam Legg

The Changemakers ·

2024/03/01

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56:56

How Fintech firms use design to elevate their brand

The Changemakers ·

2024/01/29

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43:59

Understanding and embracing neurodiversity: Becca...

The Changemakers ·

2023/11/16

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49:27

Disruption by design: Christian Flaccus, Celonis

The Changemakers ·

2023/08/24

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55:41

Building an extraordinary brand from scratch: Ari...

The Changemakers ·

2023/07/27

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39:00

How great collaboration builds bold brands: Kaite...

The Changemakers ·

2023/07/13

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39:53

How to scale your tech firm through great PR: Kirsty...

The Changemakers ·

2023/06/30

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50:44

Brand design in the age of AI: Aaron Poe, Zapier

The Changemakers ·

2023/06/15

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49:39

Mastering the art of creative leadership: Matt Price,...

The Changemakers ·

2023/05/30

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43:56

How to optimize your digital marketing strategy:...

The Changemakers ·

2023/05/04

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45:57

Building and leading an internal newsroom: Meghan...

The Changemakers ·

2023/04/21

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47:03

How to be an authentic thought leader: Steve Stone,...

The Changemakers ·

2023/03/31

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41:11

Evolving your brand without losing its identity:...

The Changemakers ·

2023/03/16

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71 results

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