PODCAST

Diederik Gelderman Podcast

Dr Diederik Gelderman

Training for Veterinary Practice Owners and Practice Managers

business training

All Episodes

06:51

Staff Induction - is your great or ordinary!

Diederik Gelderman Podcast ·

2018/09/09

We all know about first impressions - formed quickly and last for years. Your staff induction - is it a WOW or a HO-HUM? Does it engage your new team members in your practice culture or in your rules, policies and procedures? Does it set them up for long-term success or failure (BTW - in most practices it's the latter)? Is it done 'the Disney way', the Apple way, the Nordstrom way or the .............. way? Again - in most practices it's the latter. Read on to find out how to create a brilliant

06:40

They stuff up your day

Diederik Gelderman Podcast ·

2018/08/13

No shows and clients who run late - they stuff up your day, they stuff up you and your team's workflow and they (negatively) impact on your other clients. As well - they make your whole workplace and team feel - tense and maybe even angry! In summary - they're a right, royal pain (PIA) Want to fix it...? Well - just use the strategies in this short podcast

06:18

One extra question

Diederik Gelderman Podcast ·

2018/01/31

11:01

How to hold effective Veterinary Practic staff meetings

Diederik Gelderman Podcast ·

2018/01/08

What is the vet practice owner's and manager's second biggest HATE ? Did you guess what the 2nd biggest 'hate' of most practice owners and managers is? It's STAFF MEETINGS - how to have them and how to make them effective. Did you guess the answer - well done if you did. In this quick video I talk about; WHY holding regular staff meeting is one of the MOST IMPORTANT things you can do for you and your practice and I share the MAGIC FORMULA to Holding Effective staff meetings I help my inner circle

10:38

How long does it take before your client...

Diederik Gelderman Podcast ·

2017/12/18

How long does it take before your client decides that they like, trust, respect you and wants you to treat their pet or farm stock. The answer will shock and amaze you - and also scare the pants off you! No kidding - it will. And it's all due to what's called 'THIN SLICING' Read the transcript, watch the video or listen to the podcast and learn what Thin Slicing is and how it affects you.

16:06

How do you stay motivated?

Diederik Gelderman Podcast ·

2017/11/26

being a practice owner or manager can be a lonely job, a frustrating job and it can be really hard to stay motivated and 'up'. - 'motivated and up' is what you NEED to be when you're running a practice and managing a team. I always receive my dose of monthly inspiration from a CD or a podcast from Business Essentials. And I have done so since the early 80s. Today I interview the managing director Nick Shildberger at a time which is a HUGE milestone for BE. Warmly Diederik p.s. - if you want to

05:57

How can your vet practice benefit from a Greek...

Diederik Gelderman Podcast ·

2017/11/22

There's a really powerful people managing tool called The Pygmalion effect, or The Rosenthal effect. Are you using this 'effect' to get more out of your people? If not, then you should. It will cost you NOTHING and it really works Above all, you need to avoid using The Golem Effect.

09:20

Does your practice create a great last impression

Diederik Gelderman Podcast ·

2017/11/12

We hear so much these days about First Impressions being so important when a new clients comes to your practice. Equally important is EVERY client's Last Impression. Are you creating a WOW last impression, one which is memorable, leaves them with great feelings, one which has them wanting to come back again and one which they are going to rave to their friends about? If you say "YES" to that question - then let me ask you - does it happen EVERY time? Today's blog is about how you can create a great

08:32

What's the number one killer practice building tool

Diederik Gelderman Podcast ·

2017/11/05

It's being used big-time by all the fast-growing practices. You've got till Christmas to make it happen.

04:13

People can tell when you are nervous

Diederik Gelderman Podcast ·

2017/10/05

When we're nervous most of us make what are called 'comfort' or 'self-soothing' gestures. When we do this, at some level the other person know that we're nervous, afraid or not in control. This happens one-on-one, in a small group and even when you're presenting or on stage. When this happens you lose all your credibility and power. Watch the video, read the transcript or listen to the audio to learn what these self-soothing gestures are and how people can tell when you're nervous

03:31

Longer consults may in fact be dis-servicing your...

Diederik Gelderman Podcast ·

2017/09/28

Do you think that extending your consultations from 15 or 20 mins is doing your clients a service or a disservice? The answer may surprise you and maybe losing your clients. Listen to the podcast to discover the answer and why

03:26

Are you making accidentally making people feel...

Diederik Gelderman Podcast ·

2017/09/24

When you are meeting with a team member or consulting with a customer or client there is often one easily overlooked 'thing' that can cause that other person to feel 'inferior' and negatively impact on that consultation or the outcome of that meeting.

11:49

Make dental care a permanent part of 'this is the way...

Diederik Gelderman Podcast ·

2017/07/24

If you've been taking action on this month's podcasts, then you now have all the elements in place to have an awesome dental month. And let's go one step further. Why stop with just one pet dental health month - why don't we make this an on-going dental program for your practice.... Why not make what we've been discussing 'The way that we do this here..." Think of the great patient outcomes, the really happy clients and... ... - maybe this is important too - the extra cash in your pocket. This

13:39

Wow - how good are they....

Diederik Gelderman Podcast ·

2017/07/17

That's what you want your client to think and say when they leave your practice during dental month. This video is all about building massive value for your client so that they tell all their friends about how good you are!

16:21

You must train your Veterinary team

Diederik Gelderman Podcast ·

2017/07/10

Aside from not marketing pet dental health month early enough, the next reason why I see this opportunity 'fail', is because no-one has trained the team. You might think that everyone understands their role and understand the object and outcome of the month, but I'll bet you that the majority of your team don't. Let's go back to basics and look at dental grading - I'll bet that your team members even grade differently - even the vets. This blog is all about getting your team on board for pet dental

19:55

Your best pet dental health month ever

Diederik Gelderman Podcast ·

2017/07/03

Would you like to have your BEST pet dental health month ever.... Of course you would! Use the strategies, tips and techniques that we're going to share in the month of July to make that happen. Just make sure that you take action.

11:07

Only for advanced veterinary marketers

Diederik Gelderman Podcast ·

2017/06/26

This is the last of your four-part marketing series for June and it's only for the ADVANCED Veterinary marketer. The fastest way to jet-propel getting new clients into your practice is to leverage off other local like-minded businesses. This is called a JV (Joint Venture) relationship. And almost NO practice that I know actually does this. It takes a little bit of effort to find the right like-minded business(es) to work with and... it takes a little bit of effort to set it up. but once that's done,

07:46

You've GOT to keep in touch

Diederik Gelderman Podcast ·

2017/06/19

In this frantic, fast-paced, modern world, unless you stay in contact with your clients at least every month, you are at a BIG risk of loosing your client to 'the opposition' - another service provider. And this is because we are all being overwhelmed by so many different advertising mediums. Staying in contact is easy via newsletters, blogs and the regular use of Facebook BUT - I see so many practices that can't even collect their clients' email addresses quickly and easily. Today I show you how to

13:10

This vet really cares

Diederik Gelderman Podcast ·

2017/06/12

Do you get lots of clients coming into your practice saying; "You guys REALLY care don't you!" Would you LIKE to get that sort of feedback? Just apply the strategies that I share in this podcast

14:49

How bonding with your clients will grow your practice

Diederik Gelderman Podcast ·

2017/06/05

I'm sure you know that simply increasing your client retention by 5% to 10% will increase your practice profits by a WHACKING 50%-125%. WOW. Increasing your client retention is the quickest, easiest and most profitable way to grow your veterinary business - and it's also easier than trying to 'find' new clients. So - what are you currently doing s to bond your clients with your practice? If you feel like sharing - I'd love to hear. In the meantime let's get stuck into WELCOMING your client to your

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