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PODCAST

How We Bloom

Sharon McGukin AIFD, AAF, PFCI

How We Bloom is an oasis of inspiring ideas for floral professionals and flower enthusiasts alike. Hosted by Sharon McGukin, each episode features conversations with guests who dare to do things differently. We explore challenges, embrace change, and uncover new opportunities. Sowing the seeds of fresh ideas that blossom into success stories. Brought to you by Smithers-Oasis North America, we share insights in floral design and education, sales and marketing, and innovative business strategies. We

arts design

All Episodes

46:10

Valentine's Day Prep Tips w/ Chris Norwood

How We Bloom ·

2022/11/10

How can florists turn chaos into cash this Valentine's Day? Chris Norwood AIFD, PFCI, AAF of Tipton & Hurst in Little Rock, Arkansas offers valuable time and money-saving tips for successful procurement, prep, design and delivery of Valentine flowers. As a bonus, Chris shares his story of making online followers "Happy!"

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47:11

Master Floral Designer w/ Dr. Jim DelPrince

How We Bloom ·

2022/10/07

Dr. Jim DelPrince loves people and petals. This Mississippi State University floral professor taught students for 23 years. As a Mississippi Extension Service Specialist, he now teaches floral design to consumers. This hybrid online/onsite Master Floral Designer course draws attendees from multiple states. From small children to senior citizens, eager participants learn to create beauty by arranging botanicals. Interested? Click here! Jim shares the details with Sharon McGukin in this podcast.

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34:51

Marketing in a Digital Age with Renato Sogueco

How We Bloom ·

2022/06/29

For your business to thrive “You’ve got to be found,” says Renato Sogueco, Vice-President of Digital Strategy and Education at BloomNet. Renato shares with us practical tips for a holistic approach to “Marketing in a Digital Age.” “This requires your business execute a well-planned digital strategy,” Renato explains. Constant change and development in the digital space may make you feel that you’re coming into it late. But, now is a great time to catch up and move forward to the benefit of your

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40:01

Moss Mountain Farm with P. Allen Smith

How We Bloom ·

2022/06/21

P. Allen Smith, a fifth-generation nurseryman, has parlayed a passion for nature and a southern upbringing into his life’s mission. Becoming one of America’s most talented garden designers. This award-winning designer, Master Gardener, author, and celebrity lifestyle expert, is followed by a worldwide audience. Allen is known sharing for his tried-and-true methods and cutting-edge knowledge with small farm and garden communities. You'll enjoy the entertaining stories he shares today with ‘How

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27:32

Invest in Yourself with Jackie Lacey

How We Bloom ·

2022/04/10

Investing in yourself is essential for continued personal growth. Learning new skills. Networking with peers. Building confidence. Feeding your passion for the work you do. As the format of business continues to change, so do our educational opportunities. Which learning strategy works best for you?In this podcast, Sharon McGukin and Jackie Lacey explore the pros and cons of in-person, virtual, and on-demand classes. Which style of instruction is best for you? What is your style of learning?

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46:30

Mastering the Art of Floral Paint w/ Gretchen Sell

How We Bloom ·

2022/02/14

Are you "Mastering the Art of Floral Paint" in this time of flower shortages, painted foliage trends and on-trend metallics? We see the different types of paint (aka color spray) products on shelves in wholesale supply departments. Do you know how each is best used? In this podcast, we explore the latest tips and techniques for using color spray with flowers by asking the master. Design Master. Education and Creative Director Gretchen Sell of DM joins us to answer our questions.Is color

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41:50

Pricing for Profits with Joyce Mason-Monheim

How We Bloom ·

2021/12/16

When it comes to floral design - don't just make it pretty, make it profitable. In 'Pricing for Profits," Joyce Mason-Monheim AIFD, AAF, PFCI, AzMF offers tips on building a strong foundation for your floral business by pricing professionally.There’s no ‘one size fits all’ rules for numbers, percentages, or price categories. This isn't ‘what to charge,' it’s how to ‘calculate’ what 'you need to charge’ for the success of your business.- Fixed price or Calculated price

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41:59

Locally Grown - Flower Farming with Lia Fleming

How We Bloom ·

2021/10/16

When advertising exec, Lia Fleming, discovered her budding passion for flowers – she dug in deep. Lia and her family began selling locally-grown flowers from their Flora Fields Farms in New Franklin, Ohio. Lia shares expert advice for getting your flower farm dream to take root. Branding. Marketing. Social media positioning. Connecting with the customer. Finding joy in the journey. Lia guides us on 'How We Bloom.'

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51:26

Marketing on a Shoestring with Laura Rich

How We Bloom ·

2021/09/23

"Spoiler Alert! There is no silver bullet for marketing," explains Laura Rich, Marketing Director for Smithers-Oasis North America. "It's a series of small consistent steps that connect you with your customer." Laura offers practical, actionable tips that you can use to grow your floral business while ‘Marketing on a Shoestring.’

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36:58

Flower Healing with Jill Manson

How We Bloom ·

2021/09/09

South African floral designer, Jill Manson, believes in the powerful energy of flowers and plants. “The ‘power of the plant’ can help us heal by offering comfort and calm,” she explains. Based in Johannesburg, Jill offers intuitive hands-on flower arranging classes called “Flower Healing”. Jill shares with her students a thoughtful blend of floral elements with spiritual elements and floral design with personal introspection. “Connecting with nature is a beautiful way to find balance, re-align to

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27:56

Trend Story: 'Less is More' with Klaus Wagener

How We Bloom ·

2021/08/19

“Less is more" says Klaus Wagener of Minden, Germany. Explaining the emerging post-pandemic trend. That doesn't mean doing without. It suggests developing a lifestyle of "consuming consciously while preserving natural resources."Klaus is the CEO and creative director of BLOOM's Medien publishing house. This well-respected trends forecaster, floral stylist, teacher, and author is fascinated by trends. He encourages florists to develop trend stories that connect new

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11:32

How We Bloom with Sharon McGukin & Smithers-Oasis

How We Bloom ·

2021/07/15

This newly-released flower trend podcast with Sharon McGukin AIFD, AAF, PFCI interviews enterprising guests who dare to do things differently. They share innovative flower tips, design techniques, personal growth plans, marketing and business ideas. Brought to you by Smithers-Oasis, this podcast encourages people who are passionate about petals to listen, learn, grow. "And, that's How We Bloom!"

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32:40

Partnering with Your Customer - with Drew McGukin

How We Bloom ·

2021/06/19

"Partnering with your customer creates a spirit of collaboration," suggests Drew McGukin of Drew McGukin Interiors - based in NYC. One of the leading contemporary designers in today’s market, Drew understands the power of connection. Offering client-focused communication techniques, Drew suggests adapting to the client’s vision rather than insisting on your own experience. Grow your business by being "the guy who gets it right." Drew reminds us that it’s not about winning …

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19:49

Commit to Change - with Todd Bussey AIFD

How We Bloom ·

2021/06/09

While it might be painful, we often grow during challenging times. Personal skills. Business savvy. How can we create successwhile under stress? Commit to Change! In this podcast, retail florist Todd Bussey AIFD shares insights for how he 'met challenge with change' for positive growth in his post-pandemic flower shops. He offers practical and profitable steps as easy as 1-2-3 you can use for growing your business. We .. listen .. learn .. plant seeds .. grow ideas .. and that's

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