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PODCAST

Gentle Power

Gerta and Alex at YourNegotiations.com

Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2

business careers

All Episodes

00:27:33

16. Six tips to increase your next offer by 5-6 figures

Gentle Power ·

2025/07/17

For this week’s episode, we are sharing our recent interview with Lauren McGoodwin from Career Contessa, where we focused on practical tips to improve your next job offer by 5-6 figures. We covered topics and strategies including:Why oversharing destroys your leverage, and how to tactfully deflect “What’s your number?” questionsThe surprising power of genuine enthusiasm in negotiationsHow to ask multiple open-ended questions, embrace strategic silence, and keep the dance goingLetting employers know

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00:51:59

15. The negotiator’s state of mind & euro adventures

Gentle Power ·

2025/07/10

In this episode, we cover: Focusing on fairness can sabotage the negotiation Sometimes the best move is to just settle and spend your energy elsewhere Your job offer isn’t something you’re lucky to receive; it’s a mutual value exchange Do what’s best for you, not just what benefits the company Don’t take what an employer says at face value Negotiation is a game, and you’re allowed to play itWe also share: Gerta’s Sandbox retreat in rural Spain: tribal percussion, spider-ridden tent nights, and

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01:16:22

14. How to master high-stakes negotiations & create...

Gentle Power ·

2025/06/27

For this week’s episode, we’re sharing Gerta’s recent conversation on the “Glasp Talk” YouTube series with Glasp cofounders, Kazuki Nakayashiki and Kei Watanabe. Glasp is a social web-highlighting tool that helps readers capture, organize, and share knowledge, empowering users to amplify their human insights with AI-driven intelligence.This talk dives into Gerta’s journey from MIT-trained engineer to negotiation coach, why she and Alex focus on “gentle power,” and exactly how to grow the pie so that

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00:24:28

13. The One Word That Unlocks Bigger Offers

Gentle Power ·

2025/06/19

In this episode, we cover:Why you should insist on receiving a signable written offer before you start negotiating, and when to stop insisting if the company keeps stalling.How adding a simple “because” makes decision-makers say “yes” more often, and exactly how to use it in your comp ask. Don’t just take our word for it - read the study here: https://www.psychologytoday.com/us/blog/brain-wise/201310/the-power-of-the-word-because-to-get-people-to-do-stuffBuilding a “reason bank” before you

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00:18:41

12. How To Negotiate To The Best And Final Offer

Gentle Power ·

2025/06/12

In this episode, we cover:Why there’s no magic “round limit” in negotiations.How “this is our best and final offer” usually signals when to stop - and when to read between the lines.Why “first offer = best & final” is almost never true - and how one client added six figures to an allegedly unmovable package.Strategies for fixed pay‑band roles (government, academia, teaching): what you can still negotiate when base pay is capped.Dealing with recruiter personalities: why both overly aggressive and

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00:34:39

11. How To Negotiate A Raise And Chainsmokers Show Recap

Gentle Power ·

2025/06/05

We recorded this week’s show in the gorgeous GoSpread.ai podcast space in San Francisco - thank you, team! (Yes, we instantly wanted to crank out a dozen episodes in those vibes.)Here’s what we covered:Negotiation behind-the-scenes of a dream weekend: Alex recently performed an opening DJ set at The Chainsmokers show (nearly 10K attendees!) in San Francisco—LED screens, crowd-surfing friends, and even a robot DJ trying to steal the show. But getting there wasn’t straightforward: he was already

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00:55:53

10. How Alex DJed For The Chainsmokers & What it’s...

Gentle Power ·

2025/05/30

In this episode, we share about Alex’s most exciting performance to-date for his side hobby, DJing. We also share exactly how we work with you:DJing for The Chainsmokers: Alex is on deck as the opening DJ for The Chainsmokers’ SF block party, and the two of us are gearing up to join Titanic’s End for our first-ever Burning Man.What “negotiation coaching” really looks like:Free 15–30 min consult on Zoom to see if we’re a mutually good fit and share some negotiation tips.One‑page Google‑Doc contract

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00:44:12

Expanding The Pie: The Art and Science of Business...

Gentle Power ·

2025/05/22

For this week’s episode, we are sharing an interview that Gerta did with the Shift to Freedom Podcast. Led by transformational life coach Ben Easter, this podcast helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity. In this conversation, Gerta and Ben dispel common negotiation myths, provide actionable insights, and share practical tips and strategies to transform negotiation outcomes from “dividing the pie” to “expanding the pie” - from identifying

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00:29:28

Negotiation Capital And Our Messaging App Multiverse

Gentle Power ·

2025/05/16

In this episode, we cover:Our “Messaging App Multiverse” and why choosing the right channel matters for different communitiesWhether unstructured banter builds rapport or just eats into your negotiation capitalA deep‑dive case study: how a new‑mom’s breast‑milk delivery ask morphed into a $40K base‑salary winThree key tactics: strategic prioritization, timing your asks, and translating niche requests into straightforward dollarsWe also share behind‑the‑scenes moments, including:Gerta’s Viber family

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00:38:27

Don't Fall For "I Don't Want To Play Games"

Gentle Power ·

2025/05/08

In this episode, we cover:How “I don’t want to play games, just give me your number” is itself a negotiation moveExact scripts to deflect that request and get them to share their total compensation budget firstWhy the salary range on a job post rarely equals the company’s true internal budgetThe rare times it’s okay to name your number (competing offers, true peer‑to‑peer deals)We also share stories from our week apart, including:One of us at a wild Tulum bachelor party, the other in a surprisingly

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00:29:37

The One Trait That Makes You A Bad Negotiator

Gentle Power ·

2025/05/01

In this episode, we cover:Why over-communicating is a career asset but a negotiation liabilityExact scripts to deflect salary-history questions and ask for their budget firstA real client story: turning a lowball salary-history request into leverage for a higher offerCritical mistakes to avoid: from sharing your numbers too soon to skipping the written offerBehind-the-scenes SF community highlights that shape our negotiation philosophyWhether you’re navigating job offers, consulting contracts, or

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00:58:28

Our Social Lives In SF And Negotiating Side Gigs

Gentle Power ·

2025/04/24

In this episode, we explore how the same mindset that helps you conquer FOMO in your social life can supercharge your negotiation power. We reveal how cultivating an “abundance mentality” lets you pause, ask smarter questions, and never undersell yourself. We also talk about our community in San Francisco and give you a peek into our vibrant social lives here, including attending events with top tech leaders and robot DJs, friends who want to recreate the animated movie Up in real life, Korean

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00:18:03

How To Ace Your Verbal Offer Negotiation

Gentle Power ·

2025/04/16

In this episode, we dive into one of the trickiest parts of the job offer process: the verbal offer. Many candidates mistakenly believe this stage means they’ve sealed the deal, but it’s actually where the stakes are highest. Learn why negotiating too early can backfire, and how to protect your leverage until a written offer is in hand.We also unpack how small comments can unintentionally weaken your position, and explore why sharing your competing offers (even proudly!) can hurt more than help

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00:24:22

Don’t Name Your Price Too Soon

Gentle Power ·

2025/04/09

This episode has it all—quirky tales about discovering a newfound love for dogs, overcoming allergies, and the realization that sometimes we just need to “see it in writing” before saying yes. Tune in to hear how we moved from skeptical pet observers to full-on dog aficionados, peppered with fun stories about apartment living, unexpected pet-sitting experiences, and family pets that captured our hearts.On the professional side, we unpack the single biggest rule of salary negotiations: never name

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00:16:19

Don't Share a Number or Range

Gentle Power ·

2025/04/01

Ever feel like the first offer you get is never the best you can do? In this stitched-together episode of Gentle Power, we share some behind-the-scenes bloopers (hello, muted microphone!) and dive into the essentials of salary negotiations. You’ll hear how our scrappy startup life has taught us to “just ship it”—even if it’s not flawless—and why the universe seems to step in with helping hands (like a pro designer who unexpectedly revamped our entire website).We explore:Why the first offer is almost

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00:32:25

SF Communities & Crushing Salary Questions

Gentle Power ·

2025/03/25

Ready to stop waiting for “perfect” and just start? That’s our vibe—and it begins right now.We dive into personal passions, community living, and key job-offer tips.Watch us tackle one big job-hunt headache: salary expectations.Never reveal your desired number too soon—here’s how to respond instead.You’ll also learn about GFF (“Gift Your F***s”) and the power of caring less.Stick around for an intro to Fami the llama! and to learn about Alex’s DJing. And find out why Gerta’s moving into a co-living

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36 results

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