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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

53:36

313. Charging $30K Per Keynote: A Fighter Pilot’s...

Cubicle to CEO ·

2025/08/25

In less than six months, Michelle “Mace” Curran went from being a $20K speaker to commanding $30K per keynote—while scaling her speaking business to over 20 high-level engagements a year and crossing six figures in revenue. In today’s case study, Michelle briefs us on how she applied the tactical frameworks from her career as a fighter pilot to grow her speaking business with military precision, and the needle-moving decisions that made her 50% rate increase successful. Connect with Michelle:

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52:11

312: How the “Hot 100” Method Generated $100K in 6...

Cubicle to CEO ·

2025/08/18

After leaving her corporate career to start a coaching and consulting business, Brianca Johnson Kirkman wanted a lean, high-impact growth strategy that could generate trust — and clients — fast.In her first six months, she crossed six figures in revenue without a team, paid ads, or social posting, thanks to her self-created Hot 100 Method: a focused visibility strategy built on intentionally nurturing 100 highly aligned people in her network through personalized outreach, generous visibility, and

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39:05

Bonus #73: In-person Clinic to Online Clicks: The...

Cubicle to CEO ·

2025/08/13

Dr. Lauryn Brunclik didn’t rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it.In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that’s generated over $1.6 million online (long before she ever hit 10,000 followers.) With over 1,000 podcast downloads in the first week of her show launch with a brand new Instagram account, Lauryn quickly proved

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55:36

311. How Customer Storytelling 5X’d Roadster’s Sales...

Cubicle to CEO ·

2025/08/11

When Michelle Denogean joined Roadster as CMO, the company had a great product—but no one knew who they were or why their solution mattered. Digital retailing in the automotive space was still emerging, and skeptical dealerships weren’t ready to dive into their innovative model. Eighteen months later, Roadster had grown its sales pipeline 5X, slashed its sales cycle by 25%, and increased branded search volume by 10X. Not only that—it was acquired by the largest tech company in auto retail for $360

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46:03

310. Outperforming In-Person Teams: Inside The Remote...

Cubicle to CEO ·

2025/08/04

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠⁠Many remote teams struggle with connection, culture, and performance, but Ginni Media is raising the bar. Founder Ginni Saraswati Cook recently led a company-wide culture assessment to evaluate how her remote team was experiencing work satisfaction across five core drivers: Sense of Progress, Challenge, Autonomy, Meaningful Goals, and Team

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48:50

Bonus #72: 4 Website Pages That Convert Clicks Into...

Cubicle to CEO ·

2025/07/30

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠ 70% of buyers will visit your website before they make a purchase, and they’ll form an opinion in just 0.05 seconds. That means your homepage isn’t just a digital brochure. It’s your first impression, your credibility check, and your silent sales rep — all in one. Sisters Krissy and Claire, the powerhouse duo behind K+C Creative, have helped

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50:54

EP 309: From Bottleneck to Breakthrough: How One...

Cubicle to CEO ·

2025/07/28

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠ In just one year, Emma Tessler restructured her agency to increase revenue by 45% with a single strategic hire. The founder of Ninety Five Media, Emma hit a ceiling with her fast-growing social media agency. Client work was thriving, but her personal involvement in every project bottlenecked growth and drained capacity. The solution? Hiring a

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50:17

308. Built for Flexibility: How In-House Production...

Cubicle to CEO ·

2025/07/21

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠Most companies in the custom closets and home organization industry outsource their manufacturing, but Jennifer Q. Williams did the opposite, and it changed everything. As the founder of Saint Louis Closet Co., Jennifer invested in bringing the entire production process in-house from day one, a bold move that allowed her to deliver fully

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31:15

Bonus #71: Marketing Advice Experts Should Ignore

Cubicle to CEO ·

2025/07/16

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠The most qualified expert doesn’t always get the client — the best communicator does. That’s where Dr. Michelle Mazur comes in. With a PhD in communication and two decades of experience helping brilliant business owners get crystal clear on their message, Michelle’s built a reputation for transforming experts into go-to authorities. She’s the

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54:46

307. The Proposal Process Powering a $300K...

Cubicle to CEO ·

2025/07/14

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at https://www.cubicletoceo.co/bloomtogether A 30 minute sales call. A 5 minute proposal. $4K clients signed, sealed, and paid—no chasing required. Taylor Hedden has built a $300K+ revenue stream with her premium Dubsado setup service by rethinking the traditional sales process. Her white-glove VIP offer has served over 200 creatives and service providers, without a big team, ads or burnout

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49:07

306. A Viral Video Turned A $19 Offer Into A $10K...

Cubicle to CEO ·

2025/07/07

A $19 offer completely transformed her business model.While running a fully booked social media agency and raising two kids, Katelyn Rhoades launched a $19 Instagram Reels Challenge—just a PDF and video training promoted solely through organic Reels. One of her reels promoting the offer went viral, and within 72 hours, that tiny product brought in $10,000 in sales. But she didn’t stop there. Katelyn turned that single offer into a scalable revenue engine: building a funnel, layering in upsells,

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39:36

Bonus #70: How to Lead Across Different Personality...

Cubicle to CEO ·

2025/07/02

When 85% of leaders don’t have the tools to develop their teams, the cost of that gap shows up in more than just morale—disengagement costs U.S. companies an estimated $550 billion per year. Enter Dr. Kristine Medyanik of Shattered Glass Leadership. Known for designing leadership experiences that spark real growth, Dr. K has coached leaders across industries and generations. In this episode, she shares the overlooked difference between managing performance and developing people, how personality

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57:23

305. From 1 Client to 200+ Weekly 1:1 Students:...

Cubicle to CEO ·

2025/06/30

She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week. In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100+ in just six weeks—then launched her first associate coaches with ready-to-book clients. With tiered

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48:00

304. How To Find Dream Clients In Non-Business Spaces...

Cubicle to CEO ·

2025/06/23

Most people think the best clients come from vetted business networks. But in today’s case study, you’ll hear how this founder quietly generated $40,000 in additional annual revenue from casual conversations inside non-business spaces.Flo Esho, CEO of virtual executive assistant agency The Easy Flow Life, landed one high-ticket retainer client at a dinner with a local mommy group, and another through a single Facebook comment in a 28,000-member lifestyle group. The secret? Intentional presence

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40:11

Bonus #69: Uncommon Ways to Use AI In Your Business...

Cubicle to CEO ·

2025/06/18

AI isn’t limited to content generation, it’s your A-player you haven’t called off the team bench—yet. Anne Murphy’s AI-first company generated an extra $100K in revenue in just one year — without growing her team or burning out. With just three full-time employees and a few contractors, they operate at the pace and output of a 10-person team. How? By scaling AI across every layer of their business. As the founder of She Leads AI, Anne has trained over 4,000 professionals — mostly women — to

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51:13

303. Inside the Free Summit with an 83% Opt-In Rate...

Cubicle to CEO ·

2025/06/16

What does it take to host a summit where your registration page converts at 83% and drives $63,000 in back-end course sales and $77,000 in total revenue? In today’s case study, Summit in a Box® founder Krista Miller breaks down the behind-the-scenes of her 2020 virtual summit that attracted 1,250 attendees and led to her highest-converting course launch at the time. With a two-tier all-access pass offer and a brilliant scholarship incentive that led to a 40% LIVE show-up rate for the end-of-

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35:56

Bonus #68: How To Protect Your Business Before,...

Cubicle to CEO ·

2025/06/11

Nobody wishes for it, but it’s a reality for many... What happens to your business when your marriage ends?Financial advisor, Alicia Martinez, is pulling back the curtain on one of the most overlooked risks to your business: divorce. With a client retention rate that rivals the best in the industry, she’s known for turning complex financial topics into actionable insights — and this episode is no exception. Inside, she breaks down: How your state’s laws can directly impact what you walk away

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61:54

302. The Event Pricing Strategy That Made VIP the...

Cubicle to CEO ·

2025/06/09

How do you turn a passion-fueled event into a six-figure signature offer? Today’s case study features Elysia Skye, intuitive mentor and founder of The Brilliance Method®, who generated over $150K in net profit by merging high-end video production, coaching, and energy work into a transformative in-person experience called Content Camp. Each cohort served 11–14 coaches, healers, and authors with themed experiences (including Back to the Future events and manifestation exercises in nature). Ticket

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45:46

301. The Automated $130K/Quarter LinkedIn Client...

Cubicle to CEO ·

2025/06/02

Most people treat LinkedIn like a billboard, a place to update their resume or tout their career achievements. Corina Calugaru turned it into a $130,000-per-quarter sales engine instead.As the founder of The Orange Notebook, Corina helps entrepreneurs with their brand identity and business strategy—but when her own lead pipeline was moving too slowly to create scale, she knew content alone wouldn’t cut it. After getting scammed by a lead gen agency and seeing minimal traction from organic posts,

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44:02

300. We’re Doing What?! See You in September

Cubicle to CEO ·

2025/05/26

Thank you for 300 (Monday) episodes of Cubicle to CEO! Our show producer Sabrina Nasser is joining us to celebrate and putting Ellen in the guest seat to get the inside scoop on our biggest venture yet! We won’t spoil the surprise, just hit play! And if you like what you hear… We’ll see you September 4th: https://cubicletoceo.co/bloomtogether Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠⁠ Want to hear

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413 results

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