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PODCAST

Digital Discussions Unfiltered

Digital Discussions: Unfiltered is the podcast designed to make all of ’that digital stuff’ 100 times easier for you. It’s the conversational business podcast that you never knew you needed! Lorna Scully your host, digital marketing coach & consultant, will openly & honestly answer your bug bearing questions week after week through to-the-point solo shows, insightful conversations with experts, and also fascinating conversations with YOU - the fabulous small business owners willing to share their

business marketing

All Episodes

41:37

Which Email Platform Is Best For Small Business?

Digital Discussions Unfiltered ·

2021/06/23

One of the most common questions I get is 'Which platform is best'? And now, I'll be upfront, you might not like my answer.BUT, in this episode, I share some personal opinions (yes we all have them!) about at least 5 different Email Service Providers (ESPs), the pros and cons of each including pricing and my experience of using them. Plus, if you're just starting out / if you want to jump in feet-first, my personal recommendation for which platform to pick. If you found value in this episode, any

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15:13

How to get started with Segmentation in Email Marketing

Digital Discussions Unfiltered ·

2021/06/09

In today's episode, I talk about how you can start using segmentation within your email campaigns. It's pretty important.89% of business currently do not use segmentation within their email strategy and that's crazy! I cover what segmentation is, why it's important and some examples of how it could drive some real results for your business.Ps. Don't be like ASOS. (You'll have to listen to the episode to find out what I'm talking about 😉)Get your ticket to The Email Challenge - June

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01:01:10

Copywriting & Commerciality with Em from Inkpot & Press

Digital Discussions Unfiltered ·

2021/06/02

Emily Mumford is the brains behind the fabulous brand that is Inkpot & Press. The copywriting pro is a countryside-dwelling, English graduate with over 15 years of copywriting experience.She clearly has a passion for helping value-led brands level up their words across all digital platforms. Whether it's a sales page, product descriptions or Instagram captions you need help with, Em is your girl!In this episode we chat about;→ Emily's background and how she became such a fabulous copywriter→

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50:46

Behind The Scenes At Lone Owl Studio with Sarah Woollen

Digital Discussions Unfiltered ·

2021/05/26

Lone Owl Studio is the incredible brand that today's lovely guest, Sarah Woollen has created. It's a clothing and personalised gift brand that creates products that are proudly vegan and free of any animal-derived materials and adhesives (right down to the recyclable packaging). And also donates monthly to animal charities too!In this episode we chat about:→ The book that helped Sarah jump from her marketing manager position in to the full-time business owner→ The challenges she faced whilst

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01:00:31

SEO & Shopify with Liane aka The Content Creator

Digital Discussions Unfiltered ·

2021/05/19

When you first start out in business, sometimes we just have to get things done, right? None of us knows everything. Or do everything we're 'supposed' to do. SEO is generally one of those things.In today's episode, I invited my pal Liane Abrams aka. The Content Creator to come and give us the DL on how we can get started with SEO, specifically for Shopify websites.Now, don't get me wrong, we covered A LOT in this episode, so even if you haven't got a website on Shopify, you'll likely pick up a thing

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28:09

How to build my list and get more email subscribers

Digital Discussions Unfiltered ·

2021/05/12

We're carrying on with the Q&A from my Instagram Stories where I'm answering all of your questions about email marketing.Today I'm answering the question 'How do I build my email subscriber list?'In this episode, I give you an explanation about value exchange, what that actually means, why it's important and what it could look like for you.Plus, give you some of the best spots with examples of where you can be promoting your email list!Are you ready to get on top your email game?The Email

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13:05

Email Marketing and Etsy

Digital Discussions Unfiltered ·

2021/05/05

Answering your questions, one by one, about email marketing.In this episode, I share my personal thoughts and feelings about building a business on a 3rd party selling site. BUT more importantly, how you can start to build your own database of fabulous email subscribers if that's where you're at right now.The Email Challenge, 5 prompts in 5 days: Get your ticket!Episode 52: How Often Should I Email My Subscribers?Episode 26 with Ruth from XOXO DesignsUse a link shortener: try bit.ly31 email content

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19:15

How Often Should I Email My Subscribers?

Digital Discussions Unfiltered ·

2021/04/28

Answering your questions, one by one, about email marketing.If you're looking for a quick fix answer to this question, then this episode probably isn't for you. However, I do give some ideas and questions for you to think about to be able to answer this question for yourself in a way that works for you and your business.Get the 31 content prompts mentioned in the episode > https://www.lornascully.com/emails/Share your thoughts or send me your question on Instagram @LornaScullyUK

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01:02:47

The Good, The Bad & The Ugly of Female Owned Business...

Digital Discussions Unfiltered ·

2021/04/21

Fi Grayson, the absolute powerhouse behind the fabulous brand that is She Can. She Did. The brand going through a complete overhaul currently, but with a continuous, empowering mission.Fi and her lovely team are on a mission to help female business owners in the UK. She's created the first benefits programme to do just that.In this episode we chat about:→ The journey of She Can. She Did. so far→ How she pivoted and what that looked like for a business like SC.SD.→ How the launch of the UK's first

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42:01

7 Lessons From Creating 49 Podcast Episodes

Digital Discussions Unfiltered ·

2021/04/14

I asked, you answered. I wanted to know what you wanted to hear from me for episode 5 - maybe not a milestone to many, but it feels like it for me.So in this episode I share 7 (possibly ramble lessons) I've learnt in creating 49 podcast episodes. And I think each and every one of them could probably be associated to some other area of business or even life in general.If you make it all the way through, there is a cheeky little giveaway at the end. You've got to be in it to win it! Don't forget to

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20:31

Convert More Customers on Your Website

Digital Discussions Unfiltered ·

2021/04/07

After running a poll on my Instagram Stories ask you what you'd like episode 49 of the podcast to be, Converting More Customers on You Website came out top! So here we are. In this episode I quickly cover 3 of the common things to look in to/consider if you feel that you're not converting enough visitors on your website. If you found this episode useful then please give it a share on social media and tag me @LornaScullyUK - I'll be sure to share each and every one. Plus, If you listen to the whole

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58:42

Creating Captivating Content with Carmela from...

Digital Discussions Unfiltered ·

2021/03/31

Today I'm sharing my conversation with the wonderful Carmela Elizabeth. She's the Founder of Belvedere Marketing (spelt like the Vodka but not based on it at all!) And she's on a mission to take a full 360° view and create eye capturing content that will stop the endless scroll of followers for small businesses on social media.With a passion for helping female-led, product businesses with their social content, especially Instagram, I knew I just had to get Carmela on the podcast.During our

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42:16

Building a Personal Brand with Ash Jones from Great...

Digital Discussions Unfiltered ·

2021/03/24

Personal branding has been a terms that’s been used A LOT in the last couple of years and to me, this guy is THE Personal Branding Guy.Meet Ash Jones, the Founder of Great Influence, the personal branding agency behind the UK's Biggest CEOs & Founders including;Steven Bartlett (Founder, Social Chain)Oliver Cookson (My Protein),Umar Kamani (Pretty Little Thing)Dom McGregor (Founder, Social Chain)Katy Leeson (MD, Social Chain)Carrie Rose, (Rise At Seven)I think you’ll agree with me - the guy knows

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43:49

From 1500 to 15k Followers in 3 Months with Laura...

Digital Discussions Unfiltered ·

2021/03/17

The pandemic has had an affect on all of us in one way or another. But for todays guest it literally put a halt on one business, and changed the immediate direction of the other.In this episode I'm chatting to Laura Hopkins, founder of Elegant Designs Ltd. & The Wedding Emporium. Laura is a client and a great friend, and when I shared screenshot of her analytics after we worked on her Instagram strategy in January, I just HAD to get her on the podcast. The amount of DMs I received was crazy! You

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35:08

Making The Highstreet Visible Online With Markie Reeds

Digital Discussions Unfiltered ·

2021/03/10

Markie Reeds, from Digital Reeds, has made it her mission to help small, local, independent business be visible in the online world.In this episode we chat about:✨ The big differences between corporates & small business✨ The common challenges and mistakes small businesses are making online✨ Where local businesses should start if they're going online for the first timeIf you find this episode useful, please do share and tag myself and Markie and we'll be sure to share them!Find Markie: Website |

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14:23

Clean Your List - Email Marketing Tip in 10 Minutes

Digital Discussions Unfiltered ·

2021/03/05

Every day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.It's one of those channels that can seem daunting to small business owners and it really doesn't need to be. For the free download mentioned in the episode, head to www.lornascully.com/emails

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13:27

Test Everything - Email Marketing Tip in 10 Minutes

Digital Discussions Unfiltered ·

2021/03/04

Every day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.It's one of those channels that can seem daunting to small business owners and it really doesn't need to be. For the free download mentioned in the episode, head to www.lornascully.com/emails

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14:18

Send Non-Sales Emails - Email Marketing Tip in 10...

Digital Discussions Unfiltered ·

2021/03/03

Every day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.It's one of those channels that can seem daunting to small business owners and it really doesn't need to be. For the free download mentioned in the episode, head to www.lornascully.com/emails

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14:29

Using Templates - Email Marketing Tip in 10 Minutes

Digital Discussions Unfiltered ·

2021/03/02

Every day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.It's one of those channels that can seem daunting to small business owners and it really doesn't need to be. For the free download mentioned in the episode, head to www.lornascully.com/emails

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14:59

Sign Up Forms - Email Marketing Tip in 10 Minutes

Digital Discussions Unfiltered ·

2021/03/01

Every day this week, I'm giving you a simple, actionable tip in 10 minutes all about email marketing.It's one of those channels that can seem daunting to small business owners and it really doesn't need to be. For the free download mentioned in the episode, head to www.lornascully.com/emails

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