x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Name Drop

A marketing podcast hosted by Molly Baker, founder and CEO of Indie Consulting. Each episode, Molly will be joined by a thought-leader in the industry to chat about their experience, insights, hot takes, and more. The catch? The guest’s identity is not revealed until the end of the episode, after you’ve had a look inside their marketing mind. This is Name Drop.

business marketing

All Episodes

38:03

Navigating Career Transitions and the Future of Sales...

Name Drop ·

2025/01/06

In this episode of Name Drop Podacast, Molly Baker sits down with this week’s guest, a veteran sales leader reflects on her career evolution, moving from a high-profile corporate role to independent consulting. She delves into how AI is revolutionizing sales and marketing, emphasizing the role of authentic relationships and strategic flexibility in unlocking growth. If you're contemplating a career pivot or seeking fresh ways to approach sales in today’s digital world, this episode provides

en

46:44

Mastering Sales Through Connection: Timeless Tactics...

Name Drop ·

2024/12/16

In this episode of Name Drop Podcast, Molly Baker sits down with this week's guest, a seasoned packaging salesperson at the Stephen Gould Corporation, to explore his incredible journey through B2B sales. From a surprising start in the funeral industry to becoming a respected figure in packaging sales, he shares candid insights into his 30+ years in the field. He reflects on the evolution of sales tactics, emphasizing the enduring importance of communication, relationship-building, and perseverance

en

40:11

Lessons Learned on the Journey from Professional...

Name Drop ·

2024/12/02

In this special episode of Name Drop, Molly Baker, Founder of Indie Consulting, and our guest discuss the keys to building lasting customer loyalty in the highly competitive consumer packaged goods (CPG) market. Our mystery guest shares their expert POV on the importance of community engagement, how to stay true to a brand’s identity while adapting to evolving consumer expectations, and the biggest mistakes brands make when trying to build loyalty. We also explore their professional journey,

en

41:39

Amanda Faibis: Navigating Omni-Channel Marketing:...

Name Drop ·

2024/11/18

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting and Amanda Faibis, Head of Media, Health & Wellbeing at Unilever delve into the current state of omni-channel media planning and buying, discussing the latest trends shaping the industry and how consumer behavior is evolving in response to multi-channel paths to purchase. We also explore the challenges brands face in delivering seamless experiences across platforms, and offer advice for staying ahead in the competitive

en

33:08

Kat Baker: Going Social First: The Nuances of...

Name Drop ·

2024/11/04

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting, sits down with Kat Baker, Creative Client Strategy Director at Indie Consulting to explore the importance of a ‘social first’ approach in today’s creative marketing landscape. Listen along to shared insights on why this strategy is essential for success, how it shapes creative and strategic decisions, and the evolving creative production landscape. We also dive into our guest’s career journey, discussing the balance between

en

33:57

Communication Strategy Defined: Insights on...

Name Drop ·

2024/10/21

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting, and our mystery guest dive into the art of crafting effective communication strategies across various sectors. Listen along for shared insights on balancing concise messaging with today’s complex communication channels, managing reputational risk, and the influence of cultural sensitivities on brand communication. We also explore key elements of developing a client’s communication plan, professional challenges, and the future of

en

26:19

Six Years In: A Reflection on Growth, Leadership, and...

Name Drop ·

2024/10/07

In this special episode, Molly Baker, CEO of Indie Consulting, reflects on the company’s six-year journey. She shares the lessons learned, the challenges overcome, and the importance of strategy in marketing today. Tune in to hear her thoughts on leadership, empowering female entrepreneurs, and what lies ahead for Indie Consulting.

en

38:23

The Art of Brand Innovation in Today’s Market

Name Drop ·

2024/09/23

Brand innovation takes center stage in this conversation, where Molly Baker, Founder of Indie Consulting our guest delve into the delicate balance between change and consistency. They explore how brands find inspiration for product innovation and how this influences marketing strategies. With a fresh take on today’s marketing landscape, our guest highlights trends, discusses the “lost arts” of brand marketing, and shares her experience building a creative and collaborative team. Tune in for an

en

45:56

The Intersection of Corporate Activism and...

Name Drop ·

2024/09/09

Join Molly Baker, Founder of Indie Consulting and our mystery guest as they dive into the intersection of corporate activism and purpose-driven marketing, exploring how brands can authentically support social causes. Our guest shares insights on where companies often go wrong, how activism has evolved in the marketing world, and how cultural moments have shaped brand marketing work. Chris also offers advice for those looking to break into the CPG and activism space, blending personal reflections

en

44:50

Innovating in Health and Wellness Through Customer...

Name Drop ·

2024/08/26

Join Molly Baker, Founder of Indie Consulting as she explores the latest trends and strategies in the health and wellness industry with our expert guest. Tune in as they discuss how to differentiate offerings in a crowded market and attract and retain customers effectively. Learn how customer feedback and industry trends drive innovation. Discover how our guest maintains her well-being while managing a successful business and her growing family.

en

47:31

Exploring Professional Growth and the Art of Partnership

Name Drop ·

2024/08/12

Join Molly Baker, Founder of Indie Consulting and our mystery guest for a conversation on professional growth and the power of partnerships. Listen along for shared insights on enhancing brand visibility through synergistic partnerships and events in today's digital age. Discover effective strategies for approaching potential partners, promoting events, and leveraging digital marketing. Tune in to gain valuable insights into collaboration and professional development.

en

40:34

Adapting Marketing Strategies for Start-Ups vs....

Name Drop ·

2024/07/29

Join Molly Baker, Founder of Indie Consulting, as she explores the dynamic world of marketing with our mystery guest, focusing on the unique strategies for start-ups and legacy brands. Listen as they discuss what makes a good marketer today, the essential platforms and channels to prioritize, and the biggest opportunities and challenges in the current marketing landscape. Our guest also shares their professional journey, revealing key insights into their role and daily work life, while reflecting on

en

34:40

The Value of a Varied Career Path: Professional...

Name Drop ·

2024/07/15

Join Molly Baker, Founder of Indie Consulting, as she explores the benefits and challenges of a varied career path with a seasoned professional. Discover how diverse experiences can enrich both professional development and personal fulfillment. Listen along to gain valuable perspectives on choosing a career in marketing, navigating various industries, and the surprises along the way.

en

29:26

How to Create Viral Content and Build Powerful Teams

Name Drop ·

2024/07/03

Join Molly Baker, Founder of Indie Consulting, as she explores the evolving landscape of influencer marketing with an industry expert. Discover the key elements of a successful campaign, strategies for choosing the right influencers, and the importance of timing for viral content. Tune in for shared insights on balancing authenticity with viral potential and inspiring stories to elevate your influencer marketing game.

en

42:11

The Do’s and Don'ts of Business Development:...

Name Drop ·

2024/06/19

Join Molly Baker, Founder of Indie Consulting, and Ben Sharf, Co-Founder of Platter, as they dive into all things Business Development. From professional thoughts for the day to his definition and approach to BD, and common mistakes in the field, Ben shares his thoughts on the 'salesperson' stereotype and how to form influential relationships. We also explore the challenges of building a remote team and the biggest opportunities ahead for Platter. Tune in for an insightful episode!

en

37:33

Why Brands Evolve: Navigating the Death of...

Name Drop ·

2024/06/05

In this episode, Molly Baker, founder of Indie Consulting, is joined by an experienced professional from the CPG sector, specializing in the alcohol and spirits industry. Together, they explore the death of traditional marketing and uncover the foundational elements that brands need today. In their discussion, the two touch on which brands are leading the way and the key qualities to look for when hiring top talent. Tune in for an enlightening conversation on the evolving landscape of brand

en

53:57

Why Creative Burnout is a Good Thing and Storytelling...

Name Drop ·

2024/05/22

Today we are joined by an entrepreneur who has built an impressive business by harnessing the power of storytelling. Tune in as we discuss the pros of creative burnout, why it’s important to follow your interests, and what it looks like to bet on yourself.

en

36:29

Lessons Learned From A Successful Service Business...

Name Drop ·

2024/05/08

Get to work! Who said it first? Kim K or our Mystery Guest? Join Molly and her special mystery guest to hear about what it takes to be a successful entrepreneur, what it’s like to go from a successful exit to launching a start-up, and why we should all be drinking tea.

en

33:25

The Importance of Embracing Change in Your Personal &...

Name Drop ·

2024/04/24

Tune in to hear Molly and her mystery guest discuss the continuum of the digital transformation, what it really means to create and have a data strategy, and the impact of leaning into change across all aspects of life.

en

33:18

Why Prioritizing Customer Retention is Critical for...

Name Drop ·

2024/04/10

Today we are joined by a mystery guest from a loved brand who specializes in all things growth marketing to discuss how to balance acquisition vs. retention, prioritize channels for growth, and the importance of building a relationship with your customers.

en

47 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF