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Digital Marketing Radio

Digital Marketing Radio is the show for in-house, agency and entrepreneurial marketers who want to stay on top of the latest tools, tactics and trends shared by today"s modern marketing masters. Join David Bain as he interviews the world’s leading marketing minds, including the likes of Larry Kim, Rand Fishkin and Roberto Blake, sharing step-by-step, tactical strategies on topics such as online ads, SEO and YouTube success. Follow the conversation on to the second part of each epsiode where guests

business marketing

All Episodes

32:03

How to generate leads on LinkedIn - with Bob Low

Digital Marketing Radio ·

2021/07/05

How is your LinkedIn lead generation going?Are you actively trying to generate leads on LinkedIn? Or do you just view LinkedIn as a serendipitous content sharing opportunity?My guest on episode 251 of Digital Marketing Radio treats LinkedIn lead generation seriously - and gets serious results for him and clients.He’s trained individuals from companies including Ernst & Young and Accenture - and he currently helps businesses generate more revenue through LinkedIn Lead Generation - welcome to DMR,

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34:39

How does LinkedIn Ads compare with other ad...

Digital Marketing Radio ·

2021/06/29

Have you tried LinkedIn Ads yet? And if you have tried LinkedIn Ads, are you still actively using the platform?If not, and you’re spending money on ads elsewhere, why? Do you think that LinkedIn Ads are more expensive? Did you even use LinkedIn Ads correctly?On today’s episode of Digital Marketing Radio we’re going to be exploring what’s different about LinkedIn Ads compared with other ad platforms - how you need to adapt your campaigns so that they’re better suited to LinkedIn - and what kind of

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38:14

Product Hunt Launch Strategy: Get your product to #1...

Digital Marketing Radio ·

2021/06/24

How do you launch your new product in tech?Do you run a big virtual summit, partner with similar brands or spend big bucks on paid ads?Maybe you should consider Product Hunt as part of your launch strategy.Overlooked by many, this could be the product launch lynchpin that you’re looking for. My guest today has started, grown and sold a digital agency - and his current startup went to number 1 for his launch day and number 2 for his launch week on Product Hunt.He’s the founder of Postaga - welcome to

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41:42

How to Produce SERP-topping Viral B2B Content - with...

Digital Marketing Radio ·

2021/06/18

It’s common to have SEOs and social media experts in digital marketing teams. But unfortunately it’s also too common to have SEOs and social media marketers produce content by themselves for their own specific needs.What would happen if SEOs and social media marketers worked more closely with each other, producing incredible content that’s more powerful than the sum of its parts?That’s what I’m going to discuss on Digital Marketing Radio episode 248 with a man who’s content’s been featured on

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30:40

How to Get a Google Knowledge Panel in 2021 - with...

Digital Marketing Radio ·

2021/06/08

Knowledge panels are information boxes that appear on Google when you search for entities (i.e. people, places, organisations and things) - but what purpose do they serve and how valuable is it for your brand to appear in a Google Knowledge panel?Those are just 2 of the questions that I’m going to be asking my guest on Digital Marketing Radio, episode 247.He’s been a musician, a screenwriter, a songwriter and a cartoon blue dog - but he’s currently the Brand SERP Guy - a digital marketer who

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43:42

How to use livestreaming to build a community - with...

Digital Marketing Radio ·

2021/05/25

There are pros and cons to livestreaming. Livestreaming is a great way to get content out there quickly - but livestreams may not be as well produced as pre-recorded content. However, another great benefit of livestreaming is the engagement factor. You get to interact with your audience directly with a real, personal approach.But what do you do with those relationships that you start to build? How do you use livestreaming to foster and build a community? Those are just 2 of the questions that I’m

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43:25

How to build a successful content marketing strategy...

Digital Marketing Radio ·

2021/05/21

There’s a lot more content out there than there used to be. This means that to be a success, you’re going to have to do something different to everyone else out there.So what content should you be publishing in 2021 and how do you get it seen by your target audience?Those are just two of the questions that I’ll be asking my guest on Digital Marketing Radio Episode 245.He’s a prolific Keynote Speaker & Trainer, a digital skills evangelizer and the founder of Talk Dygital - welcome to DMR - Andrew

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37:16

What are the foundation stones required to create a...

Digital Marketing Radio ·

2021/05/14

We all know that communication channels have evolved radically over the last 10 years – but how has that changed what a brand can be and do?On this, episode 244 of Digital Marketing Radio we look at what it takes to create a super-successful brand in 2021.Joining me to discuss that is a man who’s a brand ambassador, a strategic advisor - and founder of The Brand Bucket Company – welcome to DMR, Barnaby Wynter.

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32:48

The Future of Events… Post-COVID - with Kathryn...

Digital Marketing Radio ·

2021/04/30

How is the event industry going to change post-COVID? As a marketer should you plan to get back in the events game soon? Or are we more likely to see hybrid events in the future - a combination between virtual and physical events? If so, what does that mean for marketers?Those are just some of the questions that I’m going to be asking my guest on Digital Marketing Radio episode 243. She’s a lady who’s as passionate about storytelling as she is about marketing and sales - and those two masterminds

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43:29

What are Brand Influencers and Does Your Business...

Digital Marketing Radio ·

2021/04/26

We’ve all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing?What precisely do brand influencers do... and does your business actually need a brand influencer?That’s the topic for episode 242 of Digital Marketing Radio where I’m joined by a man who’s an authority on helping innovative businesses digitally transform their sales and marketing.He’s a Fractional CMO and the author of 4 sales and marketing books

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33:10

Word of Mouth Marketing in 2021 - with JP Clement...

Digital Marketing Radio ·

2021/04/21

What exactly is word-of-mouth marketing and how does word-of-mouth marketing manifest itself in 2021?How do you measure the impact of word-of-mouth marketing and how does word-of-mouth integrate with other marketing channels?Those are just some of the questions that I’m going to be asking today’s guest on Digital Marketing Radio Episode 241 - a man with over 30 years of experience in marketing, digital strategy and product management, for companies ranging from startups to global brands such as

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33:46

How to Integrate Virtual Events into your Digital...

Digital Marketing Radio ·

2021/04/08

I’m sure that you’re well aware of the value of virtual events. Build great relationships with industry thought leaders, foster an engaged community around your content - and drive more revenue.But where do virtual events sit in relation to the rest of your marketing mix and how can you better leverage the content generated and the relationships made as a result of your virtual event?Those questions and more are covered in this, episode 240 of Digital Marketing Radio - How to Integrate Virtual

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35:33

How to establish clear business systems for your team...

Digital Marketing Radio ·

2021/03/31

Have you built a business that keeps you busy busy busy? Do you struggle to initiate any new digital marketing activities, simply because you’re snowed under with whatever you’re currently doing?In episode 239 of Digital Marketing Radio we help you to establish clear business systems for you and your team, as your company scales, so that you never have to say ‘no’ to the next business or marketing opportunity.Joining me to discuss that is a lady who has the systems, knowledge and experience to

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38:01

How to be an effective brand ambassador in the...

Digital Marketing Radio ·

2021/03/29

Do you wish that you were a smooth, energetic and articulate brand ambassador? Do you desire to be a podcast or video show guest that every host and viewer resonates with, delivering your message in a clear, calm and personable manner?In episode 238 of Digital Marketing Radio we look at how to be an effective brand ambassador in the digital world - with a lady who used to have a fear of public speaking but ended up with a 20+ year career in news and business broadcasting.In 2019 she decided to help

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33:31

How to Use Google Ads in 2021 - with Mike Rhodes

Digital Marketing Radio ·

2021/03/24

Have you been using Google Ads in the same way for several years? Maybe you’re not even actively using Google Ads because it seems just a little bit too complicated at first glance. Perhaps you want to use Google Ads in 2021, but you’re not quite sure where to start.My guest today has been running Google Ads campaigns for brands around the globe for the past 15 years. He’s a speaker, an investor, a mountain biker, the co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to

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35:53

Email Marketing in 2021 - with Teresa Heath-Wareing

Digital Marketing Radio ·

2021/03/23

Email marketing has been around for a very long time, longer in fact than the world wide web. It seems that every few years we hear about another technology that’s going to replace email, but email stubbornly clings on, retaining its high level of importance for e-business communication more than 40 years since the first mass email campaign was sent.In episode 236 of Digital Marketing Radio, we look at email marketing in 2021, how email marketing strategy has changed and how best to incorporate

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43:53

Social Media Strategy for B2B Brands – with Andy...

Digital Marketing Radio ·

2021/03/16

https://www.youtube.com/watch?v=na3XGYIVWn0Is it possible to make your B2B brand popular on social media?It seems a lot easier to be on social media as an individual or as a personal brand – or even a B2C brand, compared with a B2B brand. But is social media really that more difficult for B2B brands? And what precisely should B2B brands be doing on social media?We’ll find the answer to those questions and more from today’s guest - a man who counts the NHS, Virgin and Specsavers among his clients

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33:42

What is FOMO Marketing and why should you care? |...

Digital Marketing Radio ·

2021/03/12

Consumers get exposed to an enormous volume of content each and every day – but how do you cut through the noise and capture your target consumer’s attention - and persuade them to act before the opportunity passes them by?My guest today specialises in creating FOMO campaigns for her clients by helping to get hashtags to trend through her Facebook live interviews, live tweets and countless other live content publishing strategies.She’s a digital trainer, a live social media reporter and a FOMO

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38:48

Google's Core Web Vitals Are Becoming Ranking Signals...

Digital Marketing Radio ·

2021/03/02

Back in November 2020 Google announced that page experience ranking signals for Google Search (SEO) will launch in May 2021, meaning that if users don’t like your page, Google won’t like it either. Joining me to discuss this for Digital Marketing Radio episode 233 is Pam Aungst from Pam Ann Marketing.Secret software:KW Finder: Find long tail keywords with low SEO difficultyhttps://kwfinder.com/Next on the list:Social advertising platforms like Snapchat or Tik TokMagical marketer:Kerry Barrett: Video

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36:23

iOS14, Apple vs. Facebook and the Impact on...

Digital Marketing Radio ·

2021/02/25

Apple and Facebook are fighting again! This time it’s over ads and user privacy. Apple is rolling out its iOS 14 updates with a privacy change that could result in Facebook experiencing a significant cut in its advertising revenue.Today we’re discussing what impact this has on you as an advertiser or as a publisher - and what you need to do about it.Joining me today to discuss that is a man who’s been a leader in the online ads industry for the past 20 years. He’s a former Head of Biddable Media at

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256 results

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