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PODCAST

Martechture

In Under 15 Minutes, Get the Latest On How AI is Shaping Modern Marketing - with real-world case studies, research, and CMO-level takeaways. Subscribe now to the top podcast for modern marketing strategy - brought to you by Martechture: Engineering Modern Marketing.

business marketing

All Episodes

11:20

AI Marketing Mindset: Episode 9

Martechture ·

2025/07/16

AI agents are moving from experiment to enterprise.In this episode, we explore how agentic AI is reshaping the future of marketing systems, not just as tools, but as intelligent collaborators. From Claude’s growing autonomy to multi-cloud AI strategies, we break down what CMOs need to know about deploying AI agents at scale. You’ll hear why the next wave of marketing transformation isn’t just about data - it’s about unstructured intelligence, dynamic orchestration, and the governance frameworks

en

11:01

AI Marketing Mindset: Episode 8

Martechture ·

2025/07/10

AI is rewriting the rules of how brands connect, convert, and scale.In this episode, we explore how generative AI is fundamentally changing consumer behavior — shifting discovery from search engines to direct answers, and forcing marketers to rethink visibility through strategies like Answer Engine Optimization (AEO).We break down how companies like Unilever are using AI to scale creative production in influencer marketing, and why the distinction between predictive and generative AI matters for

en

14:00

AI Marketing Mindset: Episode 7

Martechture ·

2025/07/03

In this episode, we explore how CMOs are integrating Agentic AI and Model Context Protocols (MCP) to orchestrate complex workflows and unlock radical relevance at scale. From merging data fluency with creative strategy to automating across fragmented platforms, we unpack how AI is shifting the role of the CMO from brand steward to systems architect. You’ll hear why the future belongs to leaders who don’t just adopt AI — but amplify human insight through it.

en

13:52

AI Marketing Mindset: Episode 6

Martechture ·

2025/06/19

AI is creating a new kind of fluency in marketing leadership.In this episode, we dive into how CMOs are evolving beyond strategy — embracing backend infrastructure, data fluency, and AI orchestration as core competencies. From the renewed value of third-party data to the urgency of measuring AI’s real impact, we explore what it takes to personalize at scale and lead through disruption. You’ll hear why success now depends not just on knowing AI — but on engineering it into every layer of your

en

13:42

AI Marketing Mindset: Episode 5

Martechture ·

2025/06/05

AI is redefining what it means to lead in marketing.In this episode, we explore how the most forward-thinking CMOs are adopting Agentic AI and system thinking to engineer performance at scale. From breaking down silos to building orchestrated ecosystems, we unpack the rise of the Modern CMO as an architect of integrated strategy. You’ll hear why the future demands more than channel tactics — it requires data governance, AI-ready talent, and a mindset built for engineering modern marketing.

en

8:30

AI Marketing Mindset: Episode 4

Martechture ·

2025/05/22

AI is no longer optional — it’s the operating system for modern marketing. In this episode, we dive into how CMOs are using AI to reshape strategy, drive measurable performance, and lead through complexity. From Morgan Stanley’s marketing engine to the rise of Agentic AI, we unpack real-world examples, emerging challenges, and critical gaps in talent, integration, and governance. You’ll hear why success now demands more than tools — it requires strategy, structure, and the right leadership

en

15:33

AI Marketing Mindset: Episode 2

Martechture ·

2025/05/08

AI isn't just a buzzword anymore – it's transforming marketing. This episode dives into how marketers are using AI for everything from creative content to brand compliance. We'll explore why proprietary data is the new competitive edge and how to spot genuine AI from simple automation.

en

12:17

AI Marketing Mindset: Episode 3

Martechture ·

2025/05/08

AI is reshaping the future of marketing — especially as budgets tighten and measurable impact becomes more critical than ever. In this episode, we explore how marketers are leveraging AI not only to boost efficiency and optimize performance but also to better predict customer behavior. We’ll discuss the rise of AI agents and the importance of adopting strategies that effectively engage with these technologies. Plus, we’ll highlight why transparency, data-driven insights, and strategic integration of

en

12:26

AI Marketing Mindset: Episode 1

Martechture ·

2025/05/08

AI isn't just an option for marketers anymore – it's essential. This episode tackles the complex reality of integrating AI into marketing strategies. We'll weigh the benefits of efficiency against the concerns of losing control with platforms, and discuss how to move beyond simple tool adoption to truly strategic AI investment.

en

29 results

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