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PODCAST

The Digital Tourism Show

Learn from the industry"s top business and marketing experts. The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing. Every episode has one aim, to help you grow your business and better understand your customers purchase journey.

business management & marketing

All Episodes

43:52

258: How to Generate Revenue from Retail & Merchandise

The Digital Tourism Show ·

2021/06/03

In this event, we speak with Brandon Gonski of Glacier Raft Company who generates more profit margins from the retail and merchandise side of his business than tours and activities. We discuss how you can effectively use retail to help grow your business, especially important in a post-pandemic world. -- About Brandon -- Brandon Gonski has spent his whole life in the outdoor tourism and recreation industry. He currently serves as the General Manager of Glacier Raft Company in West Glacier,

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31:18

257: Travel Planning for Consumers

The Digital Tourism Show ·

2021/05/13

In this episode, we speak with Jennifer Hong of Levantr, who's aim is to help traveller better plan their trips. We discuss the consumer journey and how Levantr fits into the all important planning/dreaming stage while generating revenue for travel providers. -- About Jen -- Jen is a Go-to-Market and Customer Experience specialist with over 9 years of strategy experience at tech enterprises, most recently at Uber. She has also helped startups launch new products and scale their operations

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45:55

256: Marketing Through Covid and Beyond

The Digital Tourism Show ·

2021/03/11

In this episode we are joined by Sandra Thomas-Comenole, an award-winning travel marketing professional and behavioural economist with over 10 years of experience leading marketing and sales teams in the travel industry. Sandra is a ground-up & turnaround visionary leader known for breakthrough results that consistently delivers 3x revenue gains, brand expansion & increased customer base. With both Sandra and Chris' marketing expertise, this episode contains a load of marketing advice

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49:49

255: Traveller Mindset and Intent in 2021 and Beyond

The Digital Tourism Show ·

2021/02/25

As every destination around the world has been affected by this pandemic in some form or another, the last year has been devastating and heartbreaking for almost everyone in the tourism industry — not just tours and activities. But I am not here to talk about what has just passed; I’m here to offer my thoughts on what l feel lies ahead. I, for one, feel the future is looking very bright indeed. My team and I have taken it upon ourselves to conduct market surveys with real consumers, asking the

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67:06

254: Pivoting a Tour Business During Covid – Real...

The Digital Tourism Show ·

2020/12/03

In this episode, we are looking at how tour operators have successfully pivoted their business during Covid. We will chat with... Lauren Hefferon – ciclismoclassico.com Daud Grewal – seesight-tours.com Don Littlefield – themainebrewbus.com Gábor Bánfalvi – tastehungary.com All of whom will share their insights and real life examples of how they pivoted their business.

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69:27

253: How Covid Has Affected Tours, Attractions,...

The Digital Tourism Show ·

2020/10/29

An incredible discussion between leaders within tours, attractions, accommodation and hospitality. In this multi-industry discussion, Chris is joined by: Bridgeen Mullen: https://www.theclydeside.com Zakia Moulaoui: https://invisible-cities.org Deborah Macken: https://www.lochlomondholidaycottage.com Laura Mckenzie: https://cathedralhouseglasgow.com In this chat we will discuss the effects that Covid has had within the tourism sector in Glasgow and Scotland as well as how each business is

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76:51

252: The Fundamentals of a Good Website in Tours and...

The Digital Tourism Show ·

2020/10/15

Chris is joined by Russel Astle-Coates, Business Development Manager for TourismTiger, a website developer focused on tours and activities. We discuss the fundamentals of creating a website that enhances the consumer purchase journey as well as providing tips for the optimum layout.

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61:45

251: The Rise of the Artificial Intelligent Tour Guide

The Digital Tourism Show ·

2020/10/01

Alex Bainbridge's influence within the industry should not be underestimated. Alex founded TourCMS, the original leader in tours & activities online travel agent distribution providing reservation system and distribution technology to hundreds of local tour operators, and ran that business for 10 years until its successful sale in October 2015. Highlights of this period include working with the industry leading sightseeing brand Gray Line providing online travel agent distribution services

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48:38

250: Selecting a CRM While Building Automated Sales...

The Digital Tourism Show ·

2020/09/24

Hubspot, ClickFunnels, Active Campaign etc etc can all be very expensive. Especially Hubspot! You can part with the best part of $10k and more per year. Not many operators could afford that, even pre-covid. With this episode, I hope to highlight cheaper options and a possible set up, while still using Hubspot's free CRM. Please leave comments on what you think of my set up and please do suggest how you manage this without paying the crazy prices by these other systems.

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7:16

249: GetYourGuide Hiding Customer Details from...

The Digital Tourism Show ·

2020/09/21

In mid September (2020) GetYourGuide sent out an email to all operators stating that they will no longer pass on the email address of the customer who books your experience but will provide a temporary GetYourGuide branded email instead. This email will only be active for 7 days after the experience has been delivered. This, as it states in the email, is to provide a better customer experience. Now, while I can understand some of the reasoning behind it, this move from the OTA is yet another

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26:12

248: How Brand Scotland are Shaping the Destination...

The Digital Tourism Show ·

2020/08/27

A marketing and strategy specialist, Cat Leaver is the director of Brand Scotland, the first shared/centralised role for Scotland working across Scottish Government, Scottish Enterprise and VisitScotland to coordinate international marketing activity, pool talent, resource and expertise, in order to raise Scotland's profile and reputation on the world stage. This includes responsibility for managing brand image, digital infrastructure and talent development. Outside of work until 2019, Cat was

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32:45

247: What it Took to Preserve The Waverley, the...

The Digital Tourism Show ·

2020/08/20

Paul Semple is General Manager of Waverley Excursions Ltd which operates Waverley – the last seagoing paddle steamer in the World. Paul is also Vice Chairman for the charity which owns and preserves Waverley but has an associated with the iconic vessel since the 1990s when he first worked on her as a student while at University. After a seventeen year career as a Chemistry and Physics teacher Paul took up his current post in early 2019. Following the discovered of structural defects in the ship’s

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42:21

246: The Cultural Rebirth of Glasgow and How it’s...

The Digital Tourism Show ·

2020/08/13

Cultural Perspectives Limited is run by Peter Trowles. For 30 years Peter was Curator at Glasgow School of Art overseeing the heritage of the Charles Rennie Mackintosh building and its important collections. During that time he curated art and design exhibitions worldwide, contributed to multiple books and journals, and has been a speaker at numerous international conferences. He has extensive experience of working with corporate clients, cultural agencies such as the British Council, and is a

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33:07

245: Marketing your Tour Business in the Post-Covid...

The Digital Tourism Show ·

2020/07/30

Chris Torres provides insights into the future of tours and activities over the next 2-3 years, showing real life stats that prove domestic should be the main focus for tour operators for the next 18-24 months. Chris will also highlight key demographics that you should be targeting now as well as current Google trends.

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33:52

244: Starting a New Tour Business in Scotland... The...

The Digital Tourism Show ·

2020/07/09

Chris is an Adventure Guide/Instructor and avid Traveller, having worked in Scotland's Outdoor Activity and Customer Services industry for over 25 years. He would like to take this opportunity to share his experience with you in creating adventures and experiences to last a lifetime - this is why he has created Unique Adventure Tours Scotland. Helping people get the best out of their time in Scotland has always been a pleasure for his, and by adding that bit extra attention to detail, he feels he

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38:08

243: Digital Marketing Fundamentals... Be Visible in...

The Digital Tourism Show ·

2020/07/02

Patrick O'Shaughnessy of Visit Scotland shares his thoughts and advice on how tourism businesses can be visible at the right moments.

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36:33

242: Virtual Tours - A Distraction or a Valid...

The Digital Tourism Show ·

2020/06/12

Chris is joined by Kelsey Tonner to discuss the validity of virtual tours and if they are a worthwhile product to create. An interesting discussion as both Chris and Kelsey share differing views, while finding some common ground. Kelsey also has some resources for those interested in Virtual Tours... Virtual Tour Business Summit - Free On-Demand Replays https://www.beabetterguide.com/Replay/ Virtual Tour Business Program - Information

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52:02

241: Creating Opportunity From Disaster – Surviving...

The Digital Tourism Show ·

2020/06/10

Peter Syme once again joins us on The Digital Tourism Show to share his thoughts and ideas on how to look for opportunities from the Covid crisis, as well as being his usual, candid self.

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26:11

240: Taking Selfie’s from Space and COVID-19 Spelfie...

The Digital Tourism Show ·

2020/06/08

Chris Newlands of Spelfie served in the Royal Navy for six years from October 1982 to June 1988, he left the service and studied to become a Chartered Financial Planner. He embarked on a new adventure in 2017, as the CEO of both Spelfie and Tripsology Ltd, in partnership with AIRBUS and the space industry, bringing a new use-case for the highest resolution satellites in orbit around Earth. On December 3rd, 2019, he was awarded the title of Innovator Of The Year, by the Ex-Scottish Forces In

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36:26

239: How The Edinburgh Dungeon Has Kept Scaring...

The Digital Tourism Show ·

2020/05/19

Emma Jamieson has been Marketing Manager at the Edinburgh Dungeon since June 2018, recently a finalist in the ASVA Marketing Awards, Emma enjoys the creative-side of marketing with a focus on digital, online and content development – an advocate of keeping it simple and listening to your audience at all times. Emma will chat how the Edinburgh Dungeon create and innovate ideas to bring in new and repeat business.

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279 results

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