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PODCAST

Bad Decisions

Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.

business management & marketing

All Episodes

06:06

Mini episode 5 - Why do i get so many notifications...

Bad Decisions ·

2021/09/23

Marcel in Camberwell wants to know why DHL insists on telling him every intricate detail about his new tennis racquet's cross continental journey.

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06:25

Mini episode 4 - Why do I keep ordering the same...

Bad Decisions ·

2021/09/09

Adam from Bondi wants to know why he cant say no to that bur-ri-to

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07:00

Mini Episode 3 - Why do cans of Coke, diet Coke and...

Bad Decisions ·

2021/08/24

Bianca from Prahran wants to know what's behind Coca Cola's gigantic packaging u-turn.

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06:31

Mini Episode 2 - Why do people queue up outside full...

Bad Decisions ·

2021/08/13

A very hungry Laurence from Elizabeth Bay wants to know why more people don't just cross the street.

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08:20

Mini Episode 1 - Why do we keep the boxes from...

Bad Decisions ·

2021/07/25

Carli from Melbourne gets us rolling with a listener question that's way too close to home.

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07:59

An update from the Bad Decisions team

Bad Decisions ·

2021/07/25

We've got some big news from Dan and Dr Mel (OK fine, mainly just Dr Mel). What's happening? When? Why? How? Then what? Great questions. Invest the seven minutes (or three and a half at double speed) and all will be revealed.

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22:53

Authority bias: Why nine in ten dentists recommend...

Bad Decisions ·

2021/04/11

Doesn't it seem strange that from the moment we're born, we're taught that following instructions is the right thing to do? In this episode, Mel and Dan discuss the authority bias, and why carrying around a clipboard could be the best thing you ever do.

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22:45

The Scarcity Bias: why you always want what you can’t...

Bad Decisions ·

2021/02/19

Given the choice between two items, why do our brains try to convince us to choose the rarer one? In this episode, Mel and Dan explore the Scarcity Bias, and why people line up for days to buy sneakers.

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28:05

Commitment Bias: Why you should shout it out loud

Bad Decisions ·

2020/12/24

Ever stuck to your guns even though you knew deep down you were wrong? In this episode, Mel and Dan unpack the Commitment Bias and how to make sure your New Years Resolution actually sticks this time.

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01:00

A special announcement from Bad Decisions

Bad Decisions ·

2020/11/18

Dan shares some big news on the launch of the first ever Built on Behaviour Bootcamp.

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20:40

Dunning-Kruger Effect: Why you might know just enough...

Bad Decisions ·

2020/10/30

Ever notice how novices tend to be highly opinionated, while those with more experience are a little less sure? In this episode, Mel and Dan unpack the Dunning-Kruger Effect, and why your social media feed is often so infuriating.

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22:23

Pratfall Effect: Why you can afford to make a mistake

Bad Decisions ·

2020/09/21

People and brands often go to great efforts to manage the impressions others form of them, but what if we stopped trying to be perfect, and instead owned our flaws? In this episode, Mel and Dan explore the Pratfall effect, and why tripping up the stairs on your way to a presentation could be a winning strategy.

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19:51

Reciprocity Bias: Why you should always buy the first...

Bad Decisions ·

2020/08/17

It might not always feel like it, but we’re wired with an inherent desire to cooperate and collaborate with others. That means when someone does us a favour, we can’t help but want to settle the score. In this episode, Mel and Dan consider how this social and emotional drive can direct people to pay for things they didn’t even know they wanted.

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20:20

Ostrich effect: Why you really should just go to the...

Bad Decisions ·

2020/07/01

If information can help us make good decisions, why would we sometimes actively avoid it? In this episode, Mel and Dan discuss the ostrich effect, and how brands can overcome the tendency we have to bury our heads in the sand.

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18:08

Zero Risk Bias: Why there’s so much value in nothing

Bad Decisions ·

2020/05/07

Turns out that one of the most ‘sure things’ in life, is people’s likelihood of picking a ‘sure thing’. In this episode, Mel and Dan look at how we make choices around risk, and why our desire to avoid uncertainty can sometimes end up costing much more.

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22:38

Barnum Effect: Why smart people believe ridiculous...

Bad Decisions ·

2020/01/02

Do you generally feel like you’ve got your life together, but sometimes wonder what the hell you’re doing? In this episode, Mel and Dan explore the Barnum effect and why 'clairvoyant' could still be a promising career choice

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19:02

Halo Effect: Why judging a book by its cover is...

Bad Decisions ·

2019/10/23

Why is it that the baddies in cartoons are always so ugly? And why do we assume that handsome people are also going to be charismatic? In this episode, Mel and Dan look at why neat hair and a firm handshake are more important than we could ever imagine.

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26:06

Mere Exposure Effect: Why turning up is half the battle

Bad Decisions ·

2019/09/10

What is it that makes retro fashion take off, and is the Eurovision completely rigged? In this episode, Mel and Dan explore what happens when we see, hear or experience the same thing over and over again.

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25:02

Status Quo Bias: Why old, stubborn people kind of...

Bad Decisions ·

2019/07/28

Everybody loves change, right? Hell no! And it’s not entirely our fault. In this episode, Mel and Dan explore why we'll often go to huge lengths just to make sure everything stays exactly the same.

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22:28

Projection Bias: Why shopping whilst hungry is a...

Bad Decisions ·

2019/06/16

We all know that empathy is in short supply, but we often don’t realise how hard it is to be empathetic towards our future selves. In this episode, Mel and Dan look at what happens when we try to make decisions for tomorrow based on how we feel today.

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61 results

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