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PODCAST

The Underground

The Underground Pod

Exploring the future of garden care. The underground podcast is a place where the disparate worlds of horticulture and marketing collide. Kate Turner, the Gardener Guru and Phil Wright, co-founder of creative agency WrightObara, team up to discover the trailblazers and innovators shaping the future of garden care in the UK. With content that’s as relevant to start-ups as it would be to established players, we look to cover the hottest topics and trends you need to know. From plants to products,

leisure home & garden

All Episodes

00:55:50

Greener Homes & Wild Spaces with Neil Beamsley & Debi...

The Underground ·

2025/02/04

In this episode of The Underground, Phil & Kate continue their deep dive into the role of green spaces in our built environment. They sit down with Neil Beamsley, Group Head of Biodiversity at Bellway Homes, to uncover how one of the UK’s major housebuilders is tackling biodiversity net gain. Neil shares insights on the legal requirements for developers to improve biodiversity, the challenges of balancing nature with new homes, and why small changes—like hedgehog highways and native planting—can

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00:47:51

The Spaces In Between: Rethinking Forgotten Green...

The Underground ·

2025/01/28

In this episode of The Underground Podcast, Phil and Kate dive into the often-overlooked green spaces that weave through our urban environments—verges, car park borders, roundabouts, and other ‘in-between’ spaces. These utilitarian landscapes may seem insignificant, but as horticultural consultant and garden designer Tom Angel explains, they have an enormous role to play in biodiversity, social wellbeing, and urban resilience.Tom brings his unique perspective, shaped by his background in geography,

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00:43:47

The Future of Garden Centres with Peter Burks

The Underground ·

2025/01/21

In this episode of The Underground Podcast, Phil and Kate are joined by Peter Burks, CEO of the Garden Centre Association (GCA), to dig into the evolving landscape of garden centres. With over 40 years in the industry, Peter shares his fascinating journey from growing up on a farm to leading the GCA, offering insights into how garden centres have adapted to challenges and consumer trends.They explore the shift to peat-free compost, the rise of garden centre cafés and farm shops, and the crucial

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00:54:17

Growing British: The Vision Behind Horti House with...

The Underground ·

2025/01/14

In this episode of The Underground Podcast, Phil and Kate sit down with Ed Hill, founder of Horti House, a groundbreaking collective of British houseplant nurseries. From his unconventional journey—from professional sailing to working in tech start-ups—Ed shares how his diverse background equipped him to champion British growers and reshape the houseplant industry.Discover how Horti House is bridging the gap between nurseries and retailers, solving logistical challenges, and advocating for

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00:44:00

Seeds of Legacy - Samantha Cook

The Underground ·

2025/01/07

In this captivating episode of The Underground Podcast, Phil and Kate sit down with Samantha Cook, head gardener at the historic Bardney Manor. But there’s more to Sam than meets the eye—she’s not only the visionary behind the garden’s restoration but also the custodian of an extraordinary legacy.Sam shares her journey from a childhood immersed in horticulture to becoming a Lady of the Manor and a champion of seed preservation. Discover the fascinating history of Bardney Manor, once home to renowned

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00:41:30

Birds, Business, and Biodiversity: Insights from...

The Underground ·

2024/12/17

In this episode of The Underground, Phil and Kate sit down with Tony Clare, the Commercial Director of Henry Bell, a premium manufacturer of wild bird food and care products. With over 200 years of history, Henry Bell is leveraging its legacy and expertise to bring innovation and sustainability to a rapidly evolving market.Tony shares the company’s journey from manufacturing for other brands to launching its own. He discusses the growing importance of bird feeding for biodiversity, how garden

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00:50:36

Peat Free and Proud: Inside Durston Garden Products’...

The Underground ·

2024/12/10

In this episode, Kate and Phil chat with Dan Durston, National Sales Director of Durston Garden Products, and Simon Blackhurst, a consultant working on Durston’s groundbreaking peat-free compost range. Join the conversation as Dan delves into the rich history of this Somerset-based family business, from humble beginnings to its modern, innovative approach to sustainable horticulture.Simon shares his expertise on the challenges and triumphs of creating high-performing, peat-free growing media,

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00:40:21

Disrupting the Garden Sector with Nigel Thompson

The Underground ·

2024/12/03

In this episode of The Underground, Phil and Kate sit down with Nigel Thompson, Sales and Marketing Director at Sipcam, to uncover the story behind this innovative and agile challenger brand in the garden industry. From its agricultural roots to the development of standout consumer gardening products, Sipcam is proving that being smaller doesn’t mean thinking small. Nigel shares insights into the brand’s unique culture, which fosters creativity and collaboration, and discusses how Sipcam’s

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00:42:21

Growing Minds with Ross Dyke & The Skinny Jean Gardener

The Underground ·

2024/11/26

In this inspiring episode of The Underground, Phil and Kate are joined by Ross Dyke from The Plant Pod and Lee Connelly, aka The Skinny Jean Gardener, to discuss the power of horticulture in early years education. Ross shares the journey behind his “Get Children Growing” initiative, a creative programme designed to introduce primary school children to gardening with sustainable sunflower grow kits. From engaging hands-on activities to educational materials, the initiative aims to spark a lifelong

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00:53:43

Growing Together: Insights from Ade Sellers and David...

The Underground ·

2024/11/19

In the first episode of Season 3 of The Underground Podcast, hosts Kate and Phil return with a focus on the thriving Grow Your Own movement. Kicking off with Ade Sellers, known as The Good Life Gardener, the conversation explores how sustainable gardening is empowering communities, particularly in urban areas. Ade shares practical tips and insights on how garden care businesses can cater to beginner gardeners, highlighting the importance of accessibility and education. With his passion for

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00:45:59

Glee Special - Alan Down - HTA & Terri Jones - Joy of...

The Underground ·

2024/11/12

In this final episode of The Underground at Glee 2024 interview series, we welcome Alan Down, former President of the Horticultural Trades Association (HTA), and Terri Jones, co-founder of Joy of Plants. Down shares stories from his long career, his commitment to peat-free growing, and his efforts to highlight horticulture’s role in environmental solutions. Jones, with a background in technology, explains how she combines her passion for plants with digital tools, creating plant guides and services

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00:36:59

Glee Special: Steve Harper - Southern Trident & Matt...

The Underground ·

2024/11/05

In this episode Kate and Phil sit down with Steve Harper from Southern Trident and Matt Bryant from Harvest Pet Products. Harper discusses the benefits of coir, a sustainable alternative to peat, and shares updates on Southern Trident’s award-winning products. Bryant talks about Harvest’s journey from a family pet shop to a major wild bird food supplier and their focus on supporting biodiversity in British gardens.Both guests delve into the environmental challenges and opportunities within their

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00:39:43

Glee Special - Anthony Creaby - GfK & David Denny - HTA

The Underground ·

2024/10/29

Data analytics isn't always the first thing that springs to mind when you're considering the Garden Sector, but getting your head around the numbers can give your business a significant advantage. Continuing our special episodes recorded live at Glee, we talk with two people who are all about the numbers: Anthony Creaby, Customer Success Manager from GfK and David Denny, Director of Research & Insights from the HTA.GfK: https://nielseniq.com/global/en/ HTA: https://hta.org.uk/ Discover more

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00:42:50

Glee Special - Nat Boynton - YPHA & Happy Plants and...

The Underground ·

2024/10/21

Continuing the conversations we recorded live at Glee 2024, this episode highlights among other things the fantastic work of the Young People in Horticulture Association (YPHA). Nat Boynton is one of the founders of the YPHA as well as being the Sales Director of Happy Plants, while Jess Dabell is the Brand Manager for Meadow View Stone, she's also a member of the YPHA and an ambassador for the Greenfingers Charity. YPHA: https://www.ypha.org.uk/ Happy Plants: https://happyplants.co.uk/ Meadow View

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01:01:38

Glee Special: Edd Cantle - Gardena, Jenny Douthwaite...

The Underground ·

2024/10/15

In this bumper episode we chat with representatives from three very different manufacturing businesses, but all of whom play a pivotal role within the garden sector. Edd Cantle is a Channel Sales Manager at Gardena, suppliers of watering equipment and other garden tools. Jenny Douthwaite is the Managing Director of Primeur, a company that uses recycled rubber to create a multitude of garden products. And Scott Gammon is the General Manager at Pelsis, specialists in pest control. Gardena:

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00:34:51

Glee Special - Simon Mayhew - eBay & Seb Bartlett -...

The Underground ·

2024/10/08

This episode features two very different companies, but both of which might not immediately come to mind when you think of the garden sector: eBay and Shark Ninja. Simon Mayhew from eBay discusses how the online platform can be a valuable channel in your sales arsenal. And Seb Bartlett from Shark Ninja discusses the meteoric rise of the brand and how they're developing outdoor and leisure products with the UK market in mind. eBay: https://www.ebayinc.com/company/ Shark Ninja:

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00:52:40

Glee Special - Rachel Eunson, Feverfew & Jennifer...

The Underground ·

2024/10/04

In this bumper edition of the podcast we talk with three female leaders how's brands have distinctive, but equally captivating stories: Rachel Eunson is the founder of the Feverfew Garden Company specialising in workwear specifically designed for women. Jennifer Susan is the founder and inventor of Halliesphere, a beautifully crafted aid for flower arranging. And Shona Young is the CEO of Nutscene Twine, at the helm of a company with a long history, but that still embraces the traditional

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00:28:09

Glee Special - Chris Holgreaves & Charles Dowding and...

The Underground ·

2024/10/01

In this episode we have two conversations, both passionate about sustainability, biodiversity and great growing results. Chris Holgreaves from Urban Wyrm has won the support of No-Dig Guru, Charles Dowding for their new range of compost enriched with worm casts. Kim O'Brien AKA Dahliafarmerama is a garden designer, but has won fame online as a specialist grower of dahlias. Urban Wyrm: ⁠https://www.urbanwyrm.co.uk/ Kim O'Brien: ⁠https://www.instagram.com/dahliafarmerama/ Discover more about our

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00:46:36

Glee Special - Adam Taylor & Jayne Hickling

The Underground ·

2024/09/27

In the second of our special episodes recorded live at Glee 2024, we’re joined by two passionate guests: Adam Taylor from Taylors Bulbs and Jayne Hickling, The Allotment Cook. Adam shares insights into welcoming and inspiring new gardeners, while Jayne talks about her deep love for cooking with the homegrown produce from her allotment. Taylors Bulbs: http://gleebirmingham.com Jayne Hickling: https://www.theallotmentcook.co.uk Discover more about our hosts: Kate Turner: ⁠www.gardenerguru.co.uk Phil

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00:48:53

Glee Special - Michael Perry, Matt Mein & Linda Petrons

The Underground ·

2024/09/24

In this first of our special episodes recorded live at Glee 2024, we spoke with three people who help mould the Glee experience: Michael Perry, AKA Mr Plant Geek, who curated the future plants stand at Glee, Matt Mein the Glee Show Director and Linda Petrons the Director of Fundraising at Greenfingers Charity, responsible for putting the fun into fundraising at Glee. Glee: http://gleebirmingham.com Michael Perry: https://mrplantgeek.com Greenfingers

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