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PODCAST

Ecommerce Building Blocks

Ecommerce Building Blocks is a podcast hosted by Jason Wong, serial eCommerce entrepreneur and investor. Each episode is a lightning quick 20 minute interview with an eCommerce founder or expert to hone in on the concepts behind their most successful ideas. This is not about tactics, but about the story behind a strategy. Tactics get outdated as technology changes, but strategies and principles last forever. Jason wants to know how people strategize and how we can make those ideas last.

business entrepreneurship

All Episodes

00:27:45

Ep. 16 Savannah Sanchez’s Winning TikTok Strategy

Ecommerce Building Blocks ·

2022/05/11

Savannah Sanchez is a paid social and media buying expert who runs an agency that seamlessly pivoted from helping clients advertise on Facebook and Snapchat to making millions for advertisers on TikTok. She and Jason Wong pick apart what it means to truly succeed at marketing on TikTok, and why it is so much more exciting than previous social media platforms. In this episode of Ecommerce Building Blocks Savannah Sanchez and Jason get into the workings of TikTok content and what is most important to

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00:19:56

Ep. 15 Charles Tichenor on Why Facebook Ads Still Work

Ecommerce Building Blocks ·

2022/05/04

Charles Tichenor IV has made millions of dollars for his clients through Facebook ads and trains other businesses and marketers advertise on Facebook. If anyone has the learnings to make the most of changes to the platform in the wake of ios14 and TikTok’s emergence it is this guy. He shares his insight and philosophy in this - dare we say optimistic ?- episode of Building Blocks. Jason and Charles sit down to talk about what Charles has learned from a decade of successful advertising on Facebook

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00:27:33

Ep. 14 Jon MacDonald's CRO Starter Pack

Ecommerce Building Blocks ·

2022/04/27

Jon MacDonald is one of the world’s top CRO experts and he just came out with a book outlining the principles that have allowed him to lead brands like Nike and Adobe success and longevity. In this conversation with Jason, he breaks down some of the laws of Conversion Rate Optimization with advice for how any company can use data to increase customer retention. In this episode Jason asks Jon MacDonald, the President and Founder of The Good - a CRO firm - about the CRO principles that have led him to

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00:24:36

Ep. 13 Patrick Couddou on Standing Out in a Saturated...

Ecommerce Building Blocks ·

2022/04/20

In this episode, Jason talks with Patrick Coddou - pronounced like canoe! - co-founder and CEO of Supply Razors about what it was like to have a great idea for a product in an already crowded space, how he found the room for inventing something new and identified his customers needs, and why interpersonal relationships transformed the way he thinks about his business. Before Patrick and his wife launched Supply Razors and took their product onto Shark Tank, he cut his teeth selling fighter jets to

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00:32:24

Ep. 12 Shane Hegde on Revolutionizing Visual Content...

Ecommerce Building Blocks ·

2022/04/13

Shane Hegde founded Air.inc, which is superseding platforms like Dropbox and Google Drive in organizational visual asset management. Not only is Air revolutionizing how companies collaborate on media projects, it also has a reputation for being a truly great place to work. Jason and Shane get into what it takes to innovate products and being a great employer in this value-packed conversation. In this episode of Ecommerce Building Blocks, Jason talks to Shane Hegde, the co-founder and CEO of Air.inc

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00:32:21

Ep. 11 Andrew Goble on Marketing Jambys Through...

Ecommerce Building Blocks ·

2022/04/06

Jason talks with Andrew Goble about founding Jambys, the crowd pleasing performance inactivewear brand. They get into the details of why product development was Jambys’ priority, how branding came from customer feedback, and risks to embrace or avoid during a company’s early days. In this episode of Ecommerce Building Blocks, Jason talks with Andrew Goble, co-founder and co-CEO of Jambys, about what it took to go from idea to market in 4 months, and how the Jambys team built the brand on a

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00:33:17

Ep. 10 Kevin Lee from immi on Growing a Team from...

Ecommerce Building Blocks ·

2022/03/30

Kevin Lee, co-founder of immi, comes from a background in VC and product management, and brought his learnings from those experiences to guide his success as a founder. In this episode he shares his insights on making the most of every hire, delegation, and creating processes and culture that allow the whole business to grow and thrive. In this episode Jason was curious about how Kevin Lee and his partner developed immi, the world’s first high-protein plant-based instant ramen, but more than the

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00:32:23

Ep. 9 Ben Jabbawy from Privy on Solving the Right...

Ecommerce Building Blocks ·

2022/03/24

Ben Jabbawy on how Privy hit its stride through focusing its energy on customer feedback, what problems early stage founders should focus on and they should be trying to please, and why you can never go wrong by providing value (especially to people with proven intent to use your brand). In this week’s episode, Jason sits down with an old friend, Ben Jabbawy, the founder and CEO of Privy.com, to talk about how Privy (and email marketing) have evolved over the last decade, and what it was like to

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00:27:17

Ep. 8 Building a Real Lifestyle Business with Olamide...

Ecommerce Building Blocks ·

2022/03/15

Olamide Olowe on building a real lifestyle brand and how she got Topicals into major retailers like Sephora. Jason invited Olamide onto the show to catch up, founder to founder. Olamide shares her founding story, fundraising story, cash flow management learnings and how she was able to get on Sephora shelves. It’s hard to break into the beauty industry, learn how Olamide went from trackstar to founder of a darling DTC startup. #sephora #fundraising #startup Olamide's Twitter:

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00:27:02

Ep. 7 James Camp on Flipping & Monetizing Great Sites

Ecommerce Building Blocks ·

2022/03/09

James Camp on how to acquire and monetize great niche content sites. If you’re looking to get into entrepreneurship and making money online James’ story will show you where to start. On this week’s episode, Jason sits down with web property flipper, James Camp from Nanoflips. Jason and James dive into the rabbit hole on how to acquire niche content sites, how to improve them and what size of business is great to get your feet wet in the flipping space. They discuss how to analyze a web property, how

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00:31:02

Ep. 6 Kevin Miller from Gr0 on Driving Traffic with SEO

Ecommerce Building Blocks ·

2022/03/02

Jason talks with Kevin Miller about how he became an expert in SEO and organic revenue, and what it was like to start Gr0, which has been called the best SEO agency in the United States. In the conversation, Kevin reveals what he believes it takes to be the kind of CEO it takes to run a company that employees want to be at, and how he has achieved that in his workplace. In this episode of Ecommerce Building Blocks, Jason talks with his old friend Kevin Miller. Kevin is an astute expert on organic

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00:34:40

Ep. 5 Nick Saltarelli on Why Building A Factory Was...

Ecommerce Building Blocks ·

2022/02/23

Jason talks to Nick Saltarelli about what it was like to start the fastest growing chocolate brand in North America, what building a factory from the ground up in the 21st century looks like, and why Nick thinks manufacturing is the next great opportunity for ecom entrepreneurs who are really serious about their product. In this episode of Ecommerce Building Blocks with Jason Wong, Jason introduces us to the world of manufacturing with his guest, Nick Saltarelli, the coFounder of Mid Day Squares

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00:26:58

Ep. 2 Chris Meade on Bootstrapping CrossNet into 3000...

Ecommerce Building Blocks ·

2022/02/16

Chris Meade with the from-the-ground-up story of CrossNet, the 4-way volleyball game, how he got into 3000 stores while also being a viral ecom brand, and his philosophy of learning along the way. In this episode of Building Blocks, Jason Wong talks with Chris Meade, co-inventor of CrossNet, entrepreneur, Forbes 30 under 30, and now a self-taught ecom and wholesale expert. It’s rare for a DTC ecom product to make it so deeply into the world of wholesale, and Chris talks openly about all of the

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00:29:13

Ep. 3 Eli Weiss on Olipop’s Obsession with Customer...

Ecommerce Building Blocks ·

2022/02/16

Eli Weiss on using CX to build customer retention and word of mouth, how Olipop uses CX as a primary acquisition channel, and what’s next for Olipop. Jason invited Eli onto the show because he has not only been a part of Olipop’s meteoric rise from a niche DTC healthy soda brand to an expanding presence in major retail chains like Target, but he has done it through focusing deeply on customer service. As Eli and Jason agree, so much of customer service feeds into retention if it’s done right, which

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00:29:39

Ep. 4 Chase Dimond on $100 Million in Attributed...

Ecommerce Building Blocks ·

2022/02/16

Chase Dimond on how email marketing changed in 2021, how to segment and run tests to make your marketing program effective, and why specializing opened up his entire career and community. Chase Dimond, self-described email marketing nerd and partner at Structured Digital Marketing Agency was the very first guest on Ecommerce Building Blocks. In this pilot episode, Chase and Jason apply the Building Blocks framework to trends in email marketing in 2021. Chase shares his breakdown of how email

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00:29:19

Ep. 1 Nik Sharma on Taking Brands from 0-1

Ecommerce Building Blocks ·

2022/02/10

Jason talks to Nik Sharma about how community always overpowers bells and whistles, what works in building a community for (and with) your customers, and his thoughts on how NFT’s will impact ecommerce. For the launch episode of Building Blocks with Jason Wong, Jason sits down with an old friend and DTC expert, Nik Sharma from Sharma Brands. Both Jason and Nik agree that the hardest part of any brand’s story is taking it from 0 to 1, and Nik recently had a big success doing just in one of the most

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36 results

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