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PODCAST

Digital Coffee: Marketing Brew

Welcome to Digital Coffee: Marketing Brew, your go-to podcast for a steaming cup of marketing insights and strategies in the digital realm. Hosted by the ever-knowledgeable Brett Deister, this dynamic and informative channel is designed to kickstart your day with a jolt of inspiration and knowledge to fuel your marketing endeavors. Each episode of Digital Coffee delivers a rich blend of content, covering the latest trends, tools, and techniques in the ever-evolving world of PR and digital

business marketing

All Episodes

37:10

Amazon FBA Success: Brand Building, Profit Margins,...

Digital Coffee: Marketing Brew ·

2025/04/30

Welcome to another episode of Digital Coffee: Marketing Brew! In today’s show, host Brett Deister sits down with Neil, CEO and cofounder of Voltage Holding Company, to dive deep into the fast-moving world of Amazon FBA and e-commerce growth. With more than fifteen years of experience building, launching, and acquiring brands, Neil shares his invaluable insights on how businesses can thrive on Amazon by avoiding common mistakes, building strong brands, and navigating the ever-changing challenges of

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42:24

Social Media Mastery for Small Businesses with Peg...

Digital Coffee: Marketing Brew ·

2025/04/23

In this episode of Digital Coffee Marketing Brew, host Brett Ey welcomes social media expert Peg Fitzpatrick. The episode delves into the importance of video content for businesses and the evolving landscape of social media platforms. Peg shares her extensive experience, tips for engaging content creation, and key strategies for leveraging platforms like YouTube, Instagram, Pinterest, and LinkedIn. The conversation also touches on essential tools for video editing and repurposing content, while

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01:11:04

Gaming Industry Truths: Who’s to Blame for Gaming’s...

Digital Coffee: Marketing Brew ·

2025/04/18

In this episode of Digital Coffee Gaming Brew, host Brett Geiser dissects the latest dramatic revelations from BioWare concerning the favoritism of Mass Effect over Dragon Age. The episode also delves into updates on Lords of the Fallen 2.0, the next Battlefield game, and NVIDIA's new GPU drivers, among other gaming news. Brett critiques Ubisoft's marketing of Assassin's Creed Shadows and discusses new developments in Overwatch 2's Stadium mode and Dune Awakening. He also explores government claims

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30:25

From Storytelling to PR Trends: Katie Zeppieri's...

Digital Coffee: Marketing Brew ·

2025/04/16

Welcome to another insightful episode of Digital Coffee: Marketing Brew, where we dive deep into the world of branding and brand strategies that businesses need to thrive. This week, your host Brett Deister sits down with Katie Zeppieri, a renowned two-time TEDx speaker, author, social media influencer, and founder and chief brand strategist of the Mic Drop Agency, to explore the essential elements necessary to elevate your brand's presence. Listen in as Katie shares her compelling journey from

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24:25

How AI is Shaping the Future of Marketing with Angela...

Digital Coffee: Marketing Brew ·

2025/04/09

In this episode of Digital Coffee Marketing Brew, host Brett Deser talks to Angela Frank, a fractional CMO and founder of the Growth Directive, about the future trends in marketing. Angela discusses the impact of AI on search results, data analytics, and content creation, while also emphasizing the importance of maintaining a human element in marketing copy. They delve into influencer marketing, emerging marketing technologies, and the convergence of traditional and digital marketing. Angela also

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21:48

Navigating Fintech Marketing: Strategies for Building...

Digital Coffee: Marketing Brew ·

2025/04/02

In this episode of Digital Coffee: Marketing Brew, host Brett Deister welcomes Anne Laffin, a seasoned marketing strategist and content creator with a wealth of experience in fintech marketing. Anne shares her insights into the intricacies of marketing in the fintech space, emphasizing the importance of balancing features with benefits to resonate with consumers. She also discusses the challenges of integrating AI into financial services while maintaining privacy, and the critical need for

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29:13

Unlocking AI's Potential for Small Marketing Teams...

Digital Coffee: Marketing Brew ·

2025/03/26

In this episode of Digital Coffee Marketing Brew, host Brett Geiser chats with Caroline Crawford, a seasoned marketer and communications expert with 13 years of experience. They discuss strategies for building an effective marketing team on a scrappy budget, emphasizing the importance of being adaptable, organized, and leveraging tools like AI. Caroline shares insights on creating a strategic plan, repurposing content, and making smart hiring decisions between full-time and contract roles. She also

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28:16

Understanding the Essentials of Customer Acquisition...

Digital Coffee: Marketing Brew ·

2025/03/19

Welcome to this week's episode of Digital Coffee: Marketing Brew! I'm your host, Brett Deister, and we're diving into the fascinating world of customer acquisition and data-driven strategies with our special guest, Trey Robinson. With a wealth of experience in financial services, Trey has been instrumental in transforming marketing channels and growing client acquisitions for major industry players. Join us as we explore the most effective channels for acquiring new customers in today's digital

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26:25

The Art of Conversation: Creating Community in Your...

Digital Coffee: Marketing Brew ·

2025/03/12

Welcome to this episode of Digital Coffee: Marketing Brew! I'm your host, Brett Deister, and today we're diving into the magic of building community through email marketing. Joining me is Paul Gowder, owner of powwows.com, an esteemed online community celebrating Native American arts and culture for over 25 years. Paul shares his unique insights into transforming email from a simple communication tool into a vibrant community hub. We discuss the old-school charm of email marketing, how to

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23:04

Embracing Breaks: Manish Dudharejia on Balancing...

Digital Coffee: Marketing Brew ·

2025/03/05

Welcome to another episode of Digital Coffee: Marketing Brew, where we blend insightful conversations with industry experts to perk up your marketing strategy. In today's episode, your host Brett Deister is joined by Manish Dudharejia, a seasoned entrepreneur and the founder of e2m Solutions, a leading digital agency specializing in white label outsourcing services. Manish discusses the importance of taking real breaks to combat burnout and maintain creativity, sharing insights on the effective lion

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25:28

Press Releases 101: The Art of Storytelling for Small...

Digital Coffee: Marketing Brew ·

2025/02/26

Brett Deister and PR whiz Mickey Kennedy kick things off by diving straight into the nitty-gritty of press release marketing, highlighting its crucial role in boosting visibility and credibility for small businesses. Mickey, with a whopping 25 years in the game, spills the tea on how earned media can be a game-changer, especially for startups looking to make a mark without breaking the bank. He emphasizes the power of storytelling and strategic content—turning press releases into a goldmine of

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26:58

Navigating the Influencer Marketing Maze: Tips & Tricks!

Digital Coffee: Marketing Brew ·

2025/02/19

Brett and Dan drop some serious knowledge bombs about influencer marketing, stressing that small biz peeps don’t need to splurge on those big-name influencers right outta the gate. They vibe with the idea of starting small, working with micro-influencers, and gradually leveling up as businesses get the hang of the game. The convo dives deep into the rising costs of influencer partnerships post-COVID and how AI is shaking up the marketing scene—hello, future! They highlight the importance of picking

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35:49

From Zero to 20k: How Paul Became a YouTube Realtor...

Digital Coffee: Marketing Brew ·

2025/02/12

Brett Deister dives into a chill convo with Paul, a realtor from Southeast Florida who's rockin' a YouTube channel with over 20,000 subscribers. They kick things off by exploring how Paul uses AI tools to up his game, making video creation smoother than a fresh cup of coffee. From crafting eye-catching thumbnails to balancing long-form content with snappy shorts, Paul spills the beans on how he keeps his audience engaged and coming back for more. He stresses the importance of consistency and finding

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40:47

From Beer to Boeing: Surviving PR Nightmares with...

Digital Coffee: Marketing Brew ·

2025/02/05

Crisis communication is a game-changer for businesses, and in this episode, Brett Deister and John David dive deep into navigating those stormy waters. With John's 35 years of experience, he breaks down the key differences between issues and crises, emphasizing that preparation is everything. They get real about recent fiascos like Bud Light and Boeing, unpacking how social media can turn a little hiccup into a full-blown disaster faster than you can say "viral." Plus, they touch on the shifting

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35:02

The Art of Experiential Marketing: Insights from...

Digital Coffee: Marketing Brew ·

2025/01/29

Sheila Rondeau, an accomplished executive in experiential marketing, joins Brett Deister to discuss the transformative power of experiential marketing in building trust and engagement with consumers. She highlights the importance of authenticity in brand messaging, especially in today's politically charged climate, where brands must navigate diverse consumer perspectives. Sheila shares insights on how technology, including AI and VR, can enhance marketing strategies by creating memorable experiences

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26:40

Is Blogging Really Dead? Ashley Mason Debunks the Myth!

Digital Coffee: Marketing Brew ·

2025/01/22

Content marketing remains a vital strategy for businesses, as Ashley Mason emphasizes the importance of having a diverse content approach that includes social media, email marketing, and blogging. She discusses how to effectively leverage video content and AI tools to enhance audience engagement while maintaining authenticity. Ashley also highlights the significance of understanding where your audience spends their time, noting that being adaptable in your marketing strategy can lead to better

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39:28

Coffee, Content, and Customer Engagement: A Marketing...

Digital Coffee: Marketing Brew ·

2025/01/15

Embracing change is essential for success in digital marketing, as discussed by host Brett Dystra and guest La Lorena, an experienced entrepreneur and professional speaker. They explore the critical role of social media content and user-generated content in modern marketing strategies. The conversation highlights the significance of short-form video and the growing influence of AI tools in content creation. Practical tips for enhancing video and audio quality are shared, making it easier for small

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32:47

Breaking the Cycle of Pseudo Productivity in Marketing

Digital Coffee: Marketing Brew ·

2025/01/08

Marketers today face the pervasive culture of "pseudo productivity," where the pressure to constantly generate activity often overshadows the need for strategic thinking. Veteran marketer Marcus shares his insights on overcoming common challenges in B2B marketing, emphasizing the importance of slowing down to focus on quality over quantity. He discusses the pitfalls of chasing fleeting trends on platforms like TikTok and the role of AI tools like ChatGPT in content creation, advocating for a more

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21:01

Unlocking the Secrets of PR: Insights from Heather of...

Digital Coffee: Marketing Brew ·

2025/01/01

Brett Deister interviews Heather, the founder of Publicity for Good, to delve into the current landscape and future trends of public relations (PR). Heather emphasizes the crucial distinction between marketing and PR, highlighting that while marketing focuses on self-promotion, PR thrives on external endorsements and organic visibility. The conversation explores how brands can successfully integrate PR with digital marketing strategies, leveraging AI to enhance efficiency while maintaining the

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25:08

Mastering the Art of Blogging: Strategies for Success

Digital Coffee: Marketing Brew ·

2024/12/18

Blogging remains a vital component of content marketing, as John emphasizes the importance of maintaining a consistent and sustainable cadence for posting. He highlights that whether it's once a week or biweekly, the key is to find a rhythm that works for you. With the rise of various content forms, such as podcasts and videos, John asserts that written content still holds its ground, especially for quick information access. He advises businesses to use tools like AI for brainstorming blog topics

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81 results

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