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PODCAST

The CX Leader Podcast | A resource for customer experience leaders

Walker Information

The CX Leader Podcast provides insights for customer experience (CX) and experience management (XM) leaders to improve their business results by unlocking the potential of their customer experience, helping their customers and prospects want to do more business with them. The CX Leader Podcast is produced by Walker, an experience management consulting firm that helps companies accelerate their XM success.

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All Episodes

30:11

Work Friction: Less is More

The CX Leader Podcast | A resource for customer... ·

2024/04/23

We’ve all experienced it: that nagging, frustrating, and sometimes maddening feeling we get when something collides with our productivity. And while it can sometimes feel trivial, that type of friction adds up and affects our interactions with customers, thus affecting the customer experience. So how do we minimize those points of friction in the workplace? Host Pat Gibbons welcomes Christophe Martel, CEO and founder of FOUNT, a software platform designed to help reduce friction and improve

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07:20

Bonus Content: The Empathetic Frontline

The CX Leader Podcast | A resource for customer... ·

2024/04/18

Bonus content are audio clips of interviews that we couldn’t include in an episode but still contains great advice for our listeners, and this content is only available to those that follow the show through their favorite podcast provider. In the episode " The Empathetic Frontline" (episode #307) released back in March, guest Victoria Stephens from Flywire discussed the importance of employee experience as it relates to providing the best possible customer experience. Host Sara Walker asks how

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29:25

Encore: Your CX Career

The CX Leader Podcast | A resource for customer... ·

2024/04/16

Producer's Note: This episode originally released on March 7, 2023. Natalie Onions discussed how she became a customer experience professional and offered some great advice for newer CX pros on how to grow their careers in customer experience. Please note that this was recorded back in March of 2023, so some parts of the discussion may be outdated. There have been many guests on this show, each with unique stories and backgrounds about their path to becoming a customer experience professional. But

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18:11

The Death Care Experience

The CX Leader Podcast | A resource for customer... ·

2024/04/09

It's an often-misunderstood industry that exists between healthcare and hospitality and includes all the complexities of strict regulation and event management. And to add more complication, it includes an element of emotional support. Funeral homes and cemeteries walk a fine line of making the final arrangements of a loved one as frictionless as possible, all while knowing there are no second chances at delivering a positive experience. Host Sara Walker welcomes Walker expert Hannah Warren for a

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30:52

Redesigning from Start to Finish

The CX Leader Podcast | A resource for customer... ·

2024/04/02

Just like any other business process, customer experience programs can sometimes get a little stale or outdated. As CX leaders, it’s our responsibility to pay attention to the customers’ needs and expectations, and adjust accordingly. But sometimes it’s best to take a step back and look at the entire customer journey and, if needed, redesign the journey from start to finish. Host Pat Gibbons welcomes Jaya Sudarshan, a customer experience manager for HP, the global technology company, for a

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37:41

The CX Conundrum of Benchmarking

The CX Leader Podcast | A resource for customer... ·

2024/03/26

What are some of the more common challenges you encounter with your CX program? Have you noticed a particular common problem among CX programs when you converse with fellow CX pros? Benchmarking is an often-tackled problem for customer experience professionals and is not as simple as comparing your numbers with another company's scores. This episode is the inaugural show of a new series we’re calling “CX Conundrums,” where we’ll address common CX challenges and possible ways CX leaders can address

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25:55

Don't Forget Your Invoice

The CX Leader Podcast | A resource for customer... ·

2024/03/19

There are many companies today that have embraced customer experience as a key strategic practice, working hard to put the customer first. But there’s often a part of the customer’s journey that is overlooked: when it’s time to pay the bill. Even in a recent episode, our host Pat Gibbons gave an example of a company dismissing customer feedback that identified invoicing as a pain point. So why do companies often adopt this mentality? Host Pat Gibbons welcomes Philip Rürup, founder and CEO of troy,

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28:39

The Empathetic Frontline

The CX Leader Podcast | A resource for customer... ·

2024/03/12

Great customer experiences comes from great employee experiences. It’s something we’ve discussed in several past episodes of this podcast and you can listen to our CX plus EX episodes on cxleaderpodcast.com. But how can you improve employee engagement for a large group of front-line employees, say a call center or large customer support operation? Host Sara Walker welcomes Victoria Stephens, director of client and payment experience at Flywire, a global payment software company, and a CXPA 2023

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16:25

Encore: Your Opinion Counts

The CX Leader Podcast | A resource for customer... ·

2024/03/05

Producer's Note: March 8th, 2024 is International Women’s Day. This global event celebrates the social, economic, cultural, and political achievements of women, and serves as a call to action for accelerating women’s equality. To join in this celebration, we’d like to encore an episode that originally aired back in August of 2022 when Sara Walker hosted to highlight the wisdom of women CX leaders that were guests on the show. If you’d like to know more about International Women’s Day, you can go to

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31:21

The Data that Drives Change

The CX Leader Podcast | A resource for customer... ·

2024/02/27

If you're a CX professional then you've read your fair share of customer feedback comments. While most CX leaders love to read great comments from customers, there's always feedback that isn't so flattering, and your instinct may be to spring into action to fix whatever it was that caused the less than stellar review. Customer insights can be a powerful change agent, so leveraging feedback can be a great way to influence change within your company. What if we had some advice from someone on the

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28:11

Products for Your Customers

The CX Leader Podcast | A resource for customer... ·

2024/02/20

It goes without saying that designing any kind of product is no easy task. And in the case of software, balancing the engineering needs versus customer expectations can be daunting. Simple things like moving a button from the place it’s been for several versions can cause confusion and frustration. So it’s important to understand customers’ needs and communicate those needs to product designers. Host Sara Walker welcomes Naina Tahnilramani, a senior customer experience manager at Intuit and winner

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26:38

AI: The CX Power Tool

The CX Leader Podcast | A resource for customer... ·

2024/02/13

Ever see the old classic Alfred Hitchcock movie, “The Birds”? There’s a famous scene when a flock of crows attack a group of fleeing school children, swarming without mercy and terrifying everyone in their path. It sometimes feels like that with A.I. - people pecking and swarming at you to try and integrate it into your business in any way possible. And many CX pros are feeling pressure to find ways of incorporating artificial intelligence into their programs. So how can we approach this technology

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05:27

Bonus Content: Becoming Customer Obsessed

The CX Leader Podcast | A resource for customer... ·

2024/02/08

Bonus Content! We interview many great customer experience professionals and they have a ton of great advice to share. But sometimes we have leave some of the interview out of the final episode in order to keep our podcasts a reasonable length. So you're not left out of hearing all the wonderful content our guests provide, we'll occasionally release material that was left out of the final episode as bonus content. This content is only available to those that follow the show through their favorite

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32:41

Becoming Customer Obsessed

The CX Leader Podcast | A resource for customer... ·

2024/02/06

Chances are, if you're a regular listener to this show, you at the very least have a healthy respect for customer experience and the value it brings to your organization. But there are a few brands out there that have a following like none other brands like Apple, Costco, Trader Joe's, Chick-fil-A, and, one of our host's personal favorites: Chewy, the online pet supply retailer. These companies are obsessed with customer experience, but what does that mean? And how can you get your company to adopt

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29:43

Encore: Service Design

The CX Leader Podcast | A resource for customer... ·

2024/01/30

Producer's Note: This episode originally dropped on February 14, 2023. Steve Walker interviewed Justin Zalewski on how CX professionals can take an ordinary journey mapping process and do more than just find problems and build empathy - instead, Justin describes how to turn your journey mapping process up to "11". Please note that some details and situations described in the episode may not necessarily be the same as when it originally was released. Most CX pros are familiar with customer journey

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34:31

Welcome to 2024

The CX Leader Podcast | A resource for customer... ·

2024/01/23

That’s right - 300 episodes! Walker has been producing this podcast since January of 2018 and collected over 150 hours of content, discussed trends and events that included everything from COVID to artificial intelligence, and met some amazing customer experience professionals along the way. And at the beginning of each year we like to take a look at what to expect in CX over the next 12 months. Host Pat Gibbons welcomes Walker experts Sonya McAllister, Sean Clayton, and Tanner Smith, to reminisce

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32:34

Open the Box

The CX Leader Podcast | A resource for customer... ·

2024/01/16

The famous quantum theory thought experiment called "Schrodinger’s Cat" imagines a cat is placed in a box with a vial of poison. Schrodinger suggests that until you open the box and observe the fate of the poor animal, it is simultaneously alive and dead – its fate isn’t determined until you’ve observed its condition. Leaders in a company can sometimes feel that way about the benefits of customer experience, and the fault really doesn’t lie with them – as a CX pro, you need to open the box and prove

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33:42

Everyone Has a Customer

The CX Leader Podcast | A resource for customer... ·

2024/01/09

Let’s face it: not every person is well-suited to be, quote, “customer-facing.” Whether it’s their personality, their specific job requirements, or just their preference or personal talents, some people do better on the “behind the scenes” aspects of the company. And it’s easy to assume a mentality that they don’t necessarily need a customer-centric focus in their work. But an organization’s employee experience can impact not only their perspective of why they do what they do for the company, but

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06:49

Quick Tips Minicast: How many survey types are there?

The CX Leader Podcast | A resource for customer... ·

2024/01/04

Most customer experience pros know about transactional and relational surveys, but did you know there's a third kind of survey you may need to use? Add the confusion of which surveys are best sent often or once a year, versus how long they should be, it can get frustrating for you - or your customer - on deciding what survey to use when. Walker expert Heather Koiro clears up the "survey confusion" with her Quick Tip Minicast! Listen to more Quick Tips at http://cxleaderpodcast.com/quicktips/ Explore

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37:48

Celebrating the Heart of Your Audience

The CX Leader Podcast | A resource for customer... ·

2024/01/02

Think about a time when you visited someplace that’s meaningful to you: a special museum, the distillery of your favorite beverage, a presidential library – you walked away from that exhibit or tour with a heightened understanding and appreciation for that particular interest. Or possibly gained a deeper understanding of something new. That experience was likely designed to better connect you with the product, person, and/or brand. Host Troy Powell welcomes Christian Lachel, chief creative officer

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