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PODCAST

Unofficial Partner Podcast

Unofficial Partner

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who"s who of the international sports industry talking about the big issues.

sports management

All Episodes

65:44

Inside Edge - Peter Hutton on Cricket, India and the...

Unofficial Partner Podcast ·

2025/08/12

This is an episode of Inside Edge, our series on the cricket business with regular co-host Mike Jakeman. Today's guest is Peter Hutton, and nobody knows more about the relationship between television and cricket than Peter Hutton. Strap yourselves in, this is a masterclass. This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport. Sid Lee Sport believes that sponsorship activation has lost its edge. Same formats. Same ideas. Same old playbook. They call i...

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45:59

UP495 Joey D'Urso on how football shirts explain the...

Unofficial Partner Podcast ·

2025/08/05

Every shirt tells a story. Joey D'Urso, an award-winning journalist from The Times and formerly of The Athletic, joins UP to discuss his new book: More Than A Shirt: How Football Shirts Explain Global Politics, Money and Power. • How the Gazprom sponsorship on FC Schalke 04's shirts reflects Russia's geopolitical strategies leading up to the invasion of Ukraine. • The criminal ties and money laundering schemes highlighted by clubs like Colombia's Envigado FC. • The dark side of the glob...

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51:01

UP494 The Bundle - Women's Euromania; F1 and Apple,...

Unofficial Partner Podcast ·

2025/07/29

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational d...

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45:22

UP493 What's Sport Selling? Ridgeon on Ozempic,...

Unofficial Partner Podcast ·

2025/07/21

This is episode three of a four-part series created in collaboration with Redtorch called What's Sport Selling? It's a conversation with John Ridgeon, the chief executive of World Athletics. Previous episodes in the series: UP443 Big Sugar, Big Pharma...Where's the Big Sport Lobby? UP458 Fitness, Toxicity and the Importance of the ASICS Message Jon Ridgeon bio Athletic Career (1980s-1990s) Born: February 14, 1967, Bury St. Edmunds, SuffolkKey Achievement: Silver medal at the 1987 ...

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43:10

UP492 Wedge Issue Live @ The Open Championship

Unofficial Partner Podcast ·

2025/07/18

This is a live episode of Wedge Issues, our golf business series recorded at Callaway Clubhouse at The Open Championship this week at the Royal Portrush Golf Club. Niall Horan: One Direction star and co-founder of Modest Management Company is globally famous and deeply involved in the business of golf. Inci Mehmet: Former Ladies European Tour pro golfer, now a presenter of Sky Sports award winning golf coverage. Dan Rapaport: Golf journalist, broadcaster and content creator....

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66:10

UP491 'Don't use AI to replace thinking'

Unofficial Partner Podcast ·

2025/07/15

Arvind Iyengar is chair of Sportz Interactive and CEO of the Sportz Solutions, the global parent company. As such he now oversees a company with 700+ employees working across 40 sports worldwide, with marquee clients including UEFA, The Olympics, NBA, F1, Google, BCCI, Dream11 and multiple IPL franchises. The company is in an aggressive expansion phase, particularly in Europe. So Arvind is the perfect guest to talk AI, betting, fan engagement and how McKinsey teaches its alumni how to think, ...

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59:33

UP490 Inside Edge - Cricket's Analytics Arms Race

Unofficial Partner Podcast ·

2025/07/08

Inside Edge is Unofficial Partner's regular series on the business of cricket, co-hosted by Richard Gillis and Mike Jakeman. Freddie Wilde represents the new generation of cricket analytics professionals who have emerged to play a central role in team strategy. His journey from journalist to CricViz to England's white-ball analyst, combined with his recent role in RCB's maiden IPL title triumph, positions him as one of cricket's most influential data minds. Career Trajectory 2015-2017: One of...

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44:57

UP489 Expected Goals Live @ SOOO London

Unofficial Partner Podcast ·

2025/07/04

A special live episode of our sister publication, Expected Goals, hosted by Maggie Murphy and Matt Cutler. Sponsored by Evelyn Partners. Expected Goals Live - Investment in Women's FootballEvent Summary & Analysis This live podcast episode from Expected Goals captured a pivotal moment in women's football investment, featuring industry experts discussing the money flowing into the sector and entrepreneurs pitching their businesses. Chapter 1: The Investment Panel - Who's Writing the ...

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56:43

UP488 The Business of Rugby: Lions Inc, R360, CVC...

Unofficial Partner Podcast ·

2025/07/01

Guest: Paul Morgan, Rugby World Editor and Premiership Rugby Comms Director Running List: The Business of Rugby Episode 1. British Lions Commercial Strategy Ticket pricing controversy: Struggling to sell out Dublin match at £163 per ticketMajor commercial partnerships: Qatar Airways (title sponsor), Patron Saint whisky, Rhino, Oxford Landing, Charles Tyrwhitt, Howden, Canterbury, FanaticsDigital strategy: World Rugby/Lions collaboration on RugbyPass App for Australia tourBroadcasting: S4C ...

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52:14

UP487 The Big Idea: Cliches, Tumbleweed and the Cost...

Unofficial Partner Podcast ·

2025/06/27

Today's guests are Laura Randall, Creative Director, and Jack Kenney-Herbert, Director of Sponsorship at Sid Lee Sport, the agency declaring war on what they call "sponsorship tumbleweed." That's their term for the boring, forgettable activations plaguing sports marketing - endless skills challenges, carpool karaokes, and grey sofa interviews that cost millions but deliver little for the client. They've created a list of seven ideas they'll never pitch again. Join us as they dissect why sport...

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47:26

UP486 The Buy Side: B2B + ROI = WTF?

Unofficial Partner Podcast ·

2025/06/24

B2B is big business for sports rights holders. But why are business-to-business brands paying billions in sport sponsorship rights? From the IOC to Formula One, categories such as consulting, accountancy, logistics, financial services and tech are growing rapidly. In the IOC's programme, Deloitte and Allianz replaced Dow and GE as TOP Olympic sponsors. IBM's technology partnerships with Toronto sports teams, VMware's McLaren Formula One partnership, and Dell China's Chinese...

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44:24

UP485 Other People's Money: Venture Studios and a...

Unofficial Partner Podcast ·

2025/06/17

Other People's Money is our series on sport and finance, with regular co-host Matt Rogan. Today's guest is Danny Menken, who many people in the industry will remember as the managing director of Eurosport Television. He was also chief exec of Infosrada Sports Group and held senior executive positions within Eleven Sports. More recently though, Danny co-founded Ve2.Ventures, a sports focused venture studio, There's also talk about a European sports investment fund. If the financ...

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65:02

UP484 Inside Edge: Cricket's Digital History

Unofficial Partner Podcast ·

2025/06/13

The story of Cricinfo is the history of sport's relationship with the internet and digital culture. It remains central to the experience of millions of cricket fans. But what does it tell us about how the internet changed what we define as sporting fandom? Alex Balfour co-founded the site and sold it to ESPN in the noughties and he is a global expert on sports relationship with the internet and digital channels. He was head of digital for the London 2012 Olympic and Paralympic G...

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55:35

UP483 Wedge Issues: Overthinking the Golf Business

Unofficial Partner Podcast ·

2025/06/09

Is there a market for a women-only golf talent agency? Suzann Pettersen is about to find out. Pettersen is one of the most recognized players in the women's game, a two-time Major winner, 15 time LPGA Tour winner and Solheim Cup winning captain. Now she's launched VOXA, a talent management group in conjunction with 54. It's asking questions about what the market wants from women players today. The balance between performance and the creator market, and attempting to reproduce a te...

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65:04

UP482 The Bundle: Disney and Women; Pirates and Sky;...

Unofficial Partner Podcast ·

2025/06/04

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. What are the stories the sports media industry is talking about and what do they mean? Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations ...

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56:04

UP481 Fussball Crazy: Bayern dominance, 50+1 and the...

Unofficial Partner Podcast ·

2025/06/03

Norway's greatest export Jan Age Fjortoft and his son and former player Marcus Fjortoft, together host The Fussball Channel on YouTube, covering German football in English. This gives them the ideal platform to compare the myths and realities surrounding Bundesliga and the Premier League, globalism and competitive balance, fan culture and the realities of the famous 50+1 Rule in German football. This episode of Unofficial Partner is brought to you by Sid Lee Sport. Sid Lee Sport ...

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56:32

480 Chat-UP: The Product-Algo Fit and how AI will...

Unofficial Partner Podcast ·

2025/05/27

We are jumping into the maze that is artificial intelligence for the first in a series of conversations with decision makers from across the sports business. Our guest today is Sam Sadi, chief executive of Live Score, the scores and betting app. There are more questions than answers, but it's exciting and it's scary and it's what everyone is talking about. So it's perfect Unofficial Partner material. This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport. Sid...

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61:54

UP479 Wedge Issues: The Most Interesting Golf Brand...

Unofficial Partner Podcast ·

2025/05/20

This is an episode of Wedge Issues where we focus on the business of golf, with regular co-host, Jasmine Sanders, The Jazzy Golfer. Today we've got Luke Davies and Jojo Regan, founders of Manors Golf, the challenger brand that's rewriting the sport's marketing rule book. This episode of Unofficial Partner is brought to you by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery. And ...

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60:03

UP478 UP Live in Lausanne: How much entertainment can...

Unofficial Partner Podcast ·

2025/05/16

A live recording of the Unofficial Podcast, on stage at the Olympic Museum for The SPOT conference. Guests Jo Redfern, Futrhood Damjan Rudež, Former NBA player & Sunset Sports Media Festival Program Director Michael D'hulst, founder and CEO of SuperTri Matt Wilkinson, Creative Director of Entertainment at Whisper Featuring Ana Jelusic Black, who in addition to being the organiser of the event, is herself a three time Olympian and World Cup alpine ski champion. Unofficial Partner is ...

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67:49

UP477 The Bundle: 'The others are addicts, Apple just...

Unofficial Partner Podcast ·

2025/05/13

The inside gossip from the sports media and streaming business, with co-hosts Yannick Ramcke, the general manager of OTT streaming service OneFootball. And Murray Barnett, founder of 26 West Consulting, formerly of Formula One, World Rugby and ESPN Disney. This episode is sponsored by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery. And a culture of marketing effectiveness. We've ...

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516 results

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