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PODCAST

Social Pros Podcast

Convince & Convert

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that

business marketing

All Episodes

31:21

Why Social Goes to the Dogs

Social Pros Podcast ·

2024/11/22

Managing social media for 275 locations might sound like a daunting task, but for Dogtopia, it’s a chance to connect with dog lovers everywhere. Toni Teplitsky, Senior Director of Marketing, reveals how her team keeps content fresh, local, and heartfelt—while staying true to their playful brand. From leveraging AI to embracing the power of real, raw storytelling, Toni shares what it takes to stand out in a world full of adorable dog content. Full Episode Details Dogtopia’s social media isn’t

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35:11

Cut Through the Noise with the King of Clarity, Steve...

Social Pros Podcast ·

2024/11/15

Getting your message heard in today’s crowded digital world isn’t easy, but clarity in communication can make all the difference. Steve Woodruff, the King of Clarity, shares his 4-step formula to help social marketers create impactful, memorable messaging. With insights tailored for a content-saturated landscape, Steve offers practical advice to sharpen your messaging and truly connect with your audience. Full Episode Details In today’s digital chaos, clarity is your secret weapon for cutting

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33:12

Navigating Social with Your Friendly Neighborhood Gen-Z

Social Pros Podcast ·

2024/11/08

For the past few years, we’ve seen all kinds of brands scrambling to learn more about their Gen-Z audiences. Cue a wave of brands rushing onto TikTok to learn their secrets… But what about the Gen-Z marketers on the other side of the content? As social media natives, Gen-Z are a goldmine of social media wisdom and insights that could transform your social strategy. In this episode, we hear from Gen-Z Content Strategist, Mitchell Sauve, on how to connect with Gen-Z audiences and what this generation

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27:38

Social Pros Podcast Live at Content Marketing World

Social Pros Podcast ·

2024/11/01

Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Content Marketing Institute, and Amber Naslund, LinkedIn’s Enterprise Sales Leader. Together with host Zontee Hou, they explore strategies for creating real impact on social platforms, building authentic thought leadership, and finding the sweet spot where creativity meets AI. Full Episode Details Robert begins by sharing his journey with

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39:52

How a Legacy Brand Ran with Their TikTok Boom

Social Pros Podcast ·

2024/10/25

TikTok’s the place for dance trends, DIY hacks… and, apparently, for reviving iconic products from the ‘80s! When Lenox’s Spice Village collection started trending on the platform, it sparked a social media success story that no-one saw coming. Caitlin Gillard, Social Media Marketing Manager at Lenox, joins us to share how her small but mighty team turned TikTok virality and real-time feedback into a full-on product relaunch, proving that sometimes, the fans know best. Full Episode Details

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35:40

The Sweet Tooth of Social Media

Social Pros Podcast ·

2024/10/18

Candy fans unite! This episode is for you. Grab your favorite flavor of Nerds or indulge in some controversial candy corn and tune in to hear Annie Belgrade, Senior Manager of Integrated Content Marketing at Ferrara Candy Company, talk about finding the sweet spot in your social strategy. Full Episode Details Annie Belgrade joins us in the run-up to Ferrara Candy Company’s busiest time of year aka the “Super Bowl” of candy season, Halloween. With months of advance planning to real-time

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36:55

Greatest Hits: Unlocking Better Partnerships - A Deep...

Social Pros Podcast ·

2024/10/11

How can brands build stronger partnerships with creators? We revisit this ever-important topic with Lucy Quick who joined us last year to talk about the secrets to successfully collaborating with influencers. This episode is a must-listen if you missed it the first time around and want some solid examples and tips on how to build brilliant partnerships with creators. Lucy is the Creator Partnerships Manager of Global E-Commerce Operations at TikTok, and she shares her unique perspective on how

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39:44

Bridging the Generational Divide on Social

Social Pros Podcast ·

2024/10/04

Generational perspectives collide in this episode as three social pros from different age groups share their insights on the evolution of social media. Leanna Pham, CEO of Pham & Fams and a Gen Z digital marketer, joins millennial Hannah Tooker and Gen X Sunny Hunt to explore how each generation has experienced and adapted to the ever-changing world of social. Full Episode Details From MySpace coding to the rise of social media as a career path, this conversation looks into the transformative

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32:37

"Hiding the Veggies" in Higher Ed Social

Social Pros Podcast ·

2024/09/27

Curating content for higher ed social channels can be a balancing act. How do you pair fun, engaging, and relatable content with important messages students need to pay attention to? Emily Stulz, the Director of Social Media at the University of Arizona says it’s all about “hiding the veggies” in your content. Full Episode Details We uncover the secrets behind what makes the University of Arizona’s social content so impactful. Emily reveals her approach to assessing content effectiveness and

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35:16

Nailing Down Paid Social for Your Brand

Social Pros Podcast ·

2024/09/20

We see paid social ads every day, scrolling through our feeds, watching YouTube videos… And a lot of the time it can leave us frustrated and eager to swipe past. So how can social pros pause that never-ending scroll and get people interested? Sammy Lent, Creative Strategist and Growth & Acquisition Specialist, joins Social Pros to take us through her strategies for winning the battle against low attention spans and ad-resistant consumers. Full Episode Details Sammy Lent has worked with several

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32:45

Building Ideal Customer Profiles for Social Media...

Social Pros Podcast ·

2024/09/13

A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust Insights, works with clients to identify their Ideal Customer Profiles (ICPs) and refine their marketing messages to speak directly to customers. She joins Social Pros to let us in on her strategy for using data insights, AI and targeting messaging. Full Episode Details The

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32:42

Greatest Hits: How Community, Creation, and Culture...

Social Pros Podcast ·

2024/09/06

Canva has opened the doors for just about anyone trying their hand at creating visual content, whether you’re a pro graphic designer or brand new to it all. So, it’s no surprise that it’s an incredibly popular tool for marketers, brands, and social pros alike. We decided to revisit this episode from last year with Jacky Barker, formerly the Social Lead at Canva, to remind ourselves of how Canva’s social strategy brings the brand to life. Full Episode Details Canva is a marketer’s best friend

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43:27

A Social Pros Special: Looking At Q4 and 2025

Social Pros Podcast ·

2024/08/30

What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now... Full Episode Details In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and

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31:57

An AI Storytelling Masterclass with Mike Allton

Social Pros Podcast ·

2024/08/23

Can AI help us to become better storytellers? Your immediate thought might be no, of course not! But while an AI tool won’t craft a compelling narrative out of nowhere, it can help us to become better at our jobs by saving time and acting as an advisor and assistant. For this episode, Mike Allton, the Chief Storyteller at Agorapulse, drops a masterclass on using AI to craft intriguing stories that all marketers and social pros can learn from. Full Episode Details As Chief Storyteller, Mike has

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37:51

Greatest Hits: Creating Harmony in Creative Work with...

Social Pros Podcast ·

2024/08/16

We take a look back at one of our favorite episodes from last year this week. When Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, joined us in episode 601, he brought plenty of wisdom and some mic drop moments. Full Episode Details If you want your creative team to make magic, then you’ve got to foster a healthy environment for them to thrive in. As Creative Director, Joél believes there needs to be more “harmony” within the creative process. And part of that is by

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39:26

How Quizlet Turns Fans into Friends on Social

Social Pros Podcast ·

2024/08/09

When people head to social media, usually the last thing on their minds is studying. But Quizlet, the widely popular learning platform, has managed to build an impressive social media presence that engages learners around the world. Tori Mueller, Senior Social Media Manager, joins Social Pros to clue us into their strategies. Full Episode Details Quizlet has perfected the formula for “edutainment” content with its unique blend of educational content, pop culture references, and community

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39:47

How Uber Turns Cultural Moments into Social Success

Social Pros Podcast ·

2024/08/02

What does it take to manage social media for a global brand like Uber? We hear the secrets to their social success in this episode with N'Yaisha Aziz, the Global Social Media Lead at Uber, who takes us through Uber’s strategy and approach to building winning campaigns that resonate. Full Episode Details How can we make our social media content resonate and create a real impact online? N'Yaisha Aziz joins the podcast to share Uber’s approach to community, adapting to cultural trends, and creating

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38:42

[Bonus] How Marketing Can Lead the Way with Data

Social Pros Podcast ·

2024/07/30

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. What happens when marketing truly takes the driver's seat with data and insights? In this episode, we hear from Jenn Chase, Chief Marketing Officer and Executive Vice President at SAS, a company that operates with a data-first culture. Translating Data into Meaningful Insights Jenn explains what insights SAS focuses on from a marketing perspective and how that

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35:47

How to Learn from Trend-Signals & Social-First Content

Social Pros Podcast ·

2024/07/26

Leaning into social-first content can help you connect to the trends that your audience is already engaged with. The key to great social-first content? Being a content consumer yourself, says our guest this week, Byron Stewart, Associate Director of Social Media at Team Epiphany. Full Episode Details By tapping into the current online culture and trends, you’re in the perfect position to jump onto new opportunities to expand your brand’s reach. That’s what Bryon found when he worked at Foot

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40:01

How Brands, Creators, and Communities Can Face the...

Social Pros Podcast ·

2024/07/19

It’s time to put aside those rigid, long-term social media strategies. Social is changing, and flexibility is the new superpower. In this episode of Social Pros, Jayde Powell, Founder and Head of Creative of Em Dash, shares her tips for brands and creators to achieve success in today’s social era. Full Episode Details As a true “creatorpreneur,” Jayde isn’t just the Founder and Head of Creative at Em Dash, a content and creative development agency. She has a ton of other projects, including

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