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PODCAST

CX Files

Mark Hillary and Peter Ryan

CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading analysts, thinkers, and practitioners focused on managing the Customer Experience (CX). In each episode Mark and Peter talk to their guests about the future of CX, the important trends, and what customers really expect from brands today.

business management

All Episodes

32:41

Jon Florence - Xima Software - AI In The Contact Center

CX Files ·

2025/07/17

Jon Florence is the SVP of Industry Solutions at Xima Software. He is based in South Jordan, Utah. Xima is a contact center software company that is focused on AI solutions. Peter Ryan called Jon to discuss AI in CX. Beyond the hype, how can companies managing their own CX and BPOs all benefit from the use of AI in the contact center? What are the genuine and practical use cases that move the dial and which claims are just hype? What can you really do with AI today

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30:31

Thomas Oronti - Advensus - From Beaches to BPO: How...

CX Files ·

2025/07/10

Thomas Oronti is the CEO at Advensus. He is based in Santo Domingo, Dominican Republic. The CX Files has explored many different nearshore options in the Caribbean region, but has never explored the Dominican Republic before and yet this location has the advantage of being able to easily offer customer support in English, Spanish, and French - thanks to Haiti also sharing the island of Hispaniola. https://maps.app.goo.gl/wgpE2LoSLp9tu6TX6 Peter Ryan talked to Thomas about the growing importance of

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40:21

PANEL: In Face of Stagnating Favorability Ratings,...

CX Files ·

2025/07/03

PANEL: In Face of Stagnating Favorability Ratings, What’s Next for South African Offshore CX? When Ryan Strategic Advisory published the most favorable offshore location study last May, South Africa had dropped to third position, compared to more recently topping the poll. This survey features feedback from over 800 CX decision-makers and is potentially the largest survey that explores where CX leaders will consider operations.

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35:42

Pete Jones - Grypp - Why Are We Still Asking Agents...

CX Files ·

2025/06/26

Pete Jones is the founder and CEO of Grypp. He is based in the UK between London and Birmingham. Grypp is a visual platform that aims to help contact centers and the agents working within them see what their customers can see. This can be a transformative technology for many support environments and it is low cost and proven - in contrast to many of the AI projects we have covered recently on the podcast. Mark Hillary called Pete to get an ouline of the various ways in which a visual approach to CX

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42:51

Mythbusting AI In CX - The Truths No One Tells You

CX Files ·

2025/06/19

Nicola Collister and Jerry Briggs talk to Peter Ryan about AI in CX We have talked many times on this podcast about AI and the hype aound what it can do for CX designers and managers. But what can it really do? We are being flooded with AI-themed ideas on LinkedIn daily, but it is also clear that many AI projects are failing (Gartner says that 85% of AI projects are failing at present). In this episode Peter Ryan aims to do some myth-busting. Where is AI in CX today? What are the real use cases and

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24:57

Owen Campbell - Kura - How BPOs Can Work With...

CX Files ·

2025/06/12

Owen Campbell is the operations director at Kura. He is based in Glasgow, Scotland. Kura is a BPO based in the UK, but also with operations in South Africa. They have a number of clients from various regulated industries and Owen talked to Mark Hillary about the differences between a client that has complete control over all their services and a client from a more regulated environment. What needs to be considered when working to design CX for a regulated industry

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32:07

David Neale - GBPO Solutions - Building Trust In BPO...

CX Files ·

2025/06/05

David Neale is the Founder and CEO of GBPO Solutions. He is based in the UK. David has experience as a buyer of BPO services and as a representative of BPOs. With this insight he decided that one of the missing ingredients in the BPO sales process is transparency - how does anyone know that what a BPO says about their services is really true? David founded GBPO Solutions to provide accreditation to BPOs, so if they do make claims about their capabilities then they can point to the accreditation to

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30:25

CXOutsourcers 2025 - Feedback From Munich Delegates

CX Files ·

2025/05/29

The 2025 CXOutsourcers event took place earlier in May in Munich, Germany. Peter called on a few of the delegates to get their feedback and key takeaways from the event. https://cxoutsourcers.com/ https://nearshoreamericas.com/cxoutsourcers-forum-trade-and-cx-disruptions-take-center-stage/ https://ryanadvisory.com/cxoutsourcers-2025/ --- Peter Ryan talked to: Carrie Ramskill - COO HGS (UK) https://www.linkedin.com/in/carrie-ramskill-503446223/ https://hgs.cx/ Ahmed Refky - CEO Planovate (Orlando,

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25:31

Mark Zucker - MCVO Talent - Four Weddings And A BPO

CX Files ·

2025/05/22

Mark Zucker is the Co-Founder of MCVO Talent Outsourcing. He is based in Chicago, Illinois. Mark shares his journey from founding a wedding album manufacturing company (almost 30 years ago) to starting MCVO, which specializes in helping small businesses in North America. He highlights the benefits of the Philippines as a BPO destination, citing its respectful culture, strong English proficiency, and service-oriented mindset. Zucker emphasizes the importance of understanding client needs,

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44:04

Martin Hill-Wilson - Brainfood Training - Beyond The...

CX Files ·

2025/05/15

Martin Hill-Wilson is the founder of Brainfood Training and Brainfood Consulting. He is based in Milton Keynes, close to London, UK. Martin has a long history as a leader inside the CX and BPO industry. For the past 15 years he has focused on strategy consulting and advising on CX leadership and culture. Brainfood Training is a more recent focus on helping non-technical teams to understand the implications of and opportunities for the use of AI - particulary for CX teams. Brainfood Training is

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26:31

Michael Aronowitz - VXI - The Reality Of Creating A...

CX Files ·

2025/05/08

Michael Aronowitz is the Senior Vice President of Revenue Growth at VXI Global Solutions. He is based in Miami, Florida. Mark Hillary called Michael to discuss the importance of turning contact centers from cost centers to profit centers, emphasizing the need for revenue generation through customer interactions. Michael highlights VXI's success in winning three Stevie awards for retention, win-back, upsell, and cross-sell. Michael stresses the significance of the human touch in customer

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22:08

Jonas Berggren - The CX (R)evolution Book

CX Files ·

2025/04/30

Jonas Berggren writes the popular Transform Customer Service newsletter on LinkedIn. He is the Chief Business Development Officer EMEA and member of the executive leadership team at Transcom. Jonas is based in Stockholm, Sweden. Mark Hillary and Jonas have published a new book together called The CX (R)evolution - so Mark called Jonas to talk about how the book project started out. In this conversation they talk about how Mark's comments on the newsletter formed the initial idea for a book and how

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36:27

Amas Tenumah - Amas Talks - The Worst Job in...

CX Files ·

2025/04/24

Amas Tenumah is the host of the Amas Talks podcast. He is based in Oklahoma City, Oklahoma, US. Amas has a long history focused on customer service and service innovation. He regularly advises companies and speaks at events forcused on CX. On his LinkedIn Amas says: "I’m a digital philosopher, keynote speaker and customer service thought leader. My thoughts are featured on NPR, NBC, Fox-business and other outlets. I have spent over 20 years in the customer service industry and now advise executives

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25:34

Phil Kitchen - Customer Contact Panel - Jamaica Is...

CX Files ·

2025/04/17

Phil Kitchen is the Founder & Managing Director of Customer Contact Panel. He is based in Sheffield, UK. He recently attended the Outsource 2 Jamaica conference in Montego Bay, Jamaica. Peter Ryan caught up with him to discuss what Jamaica is offering to potential clients in locations such as the UK - outside their more traditional US nearshore market. https://www.linkedin.com/in/phil-kitchen-ccp/ https://customercontactpanel.com/ Phil's LinkedIn comments on Outsource2Jamaica 2025

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25:46

Juan Caire & Jim Farnsworth - Alliance BPO - To...

CX Files ·

2025/04/10

Juan Caire is Co-Founder and CEO of Alliance BPO Services, based in Hermosillo, Sonora, Mexico. Jim Farnsworth is the CEO and Founder of Octayne Ventures, based in Denver, Colorado. Peter recently visited Hermosillo and talked to Juan and Jim about the potential for growth in the BPO industry and the importance of value over cost in outsourcing. The event in Hermosillo also emphasized the strategic partnerships Alliance BPO has formed globally to enhance service delivery. An important part of the

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42:40

Chris Dumpleton - Limitless - Is GigCX + AI The...

CX Files ·

2025/04/03

Chris Dumpleton is the Chief Sales Officer at Limitless Technology. He is based in London, UK. Limtless is a GigCX platform that offers a connection to freelance customer service agents to brands - replacing the need for a more traditional customer service contact center as all the agents work from home, choosing their own hours and the brands they want to work for. Chris describes it as "Uber for CX." But how does the gig economy work in the CX environment and what are the challenges that clients

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35:39

Dave Rumble - Maistro - Using Gen AI To Find B2B...

CX Files ·

2025/03/27

Dave Rumble is Director and Executive Chair of the Maistro Group. Maistro has long been a specialist in helping companies with RFPs and vendor selection. The Maistro platform helps companies to make better sourcing decisons adn their database has very prescise details on thousands of suppliers. Maistro recently introduced the ability to have natural conversations with the database using generative AI, so B2B buyers can engage with the information in the database without needing to build complex

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32:09

CCW Berlin 2025 Feedback - with Raya CX and CXHero

CX Files ·

2025/03/20

Peter Ryan recently attended the CCW Berlin show in Germany. He talked to a lot of people at the show and recorded a conversation with a couple of the CCW stars for their views on BPO in 2025 and what to look out for based on the show in Berlin... This episode featured Peter talking to: Sherif Kamel Poland GM @ Raya CX --- Rachel Poku Founder, CXHero https://www.ccw.eu/en/ https://www.linkedin.com/in/peter-ryan-montreal/ https://www.linkedin.com/in/sherifmk/ https://rayacx.com/get-in-touch/

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20:55

What Is Wrong With LinkedIn?

CX Files ·

2025/03/17

Mark and Peter take a diversion from the usual CX discussion to talk about LinkedIn. Why is it filled with garbage today and what can be done about it? Is there a way back for Microsoft to restore the function of the business networking tool? https://www.linkedin.com/in/markhillary/ https://www.linkedin.com/in/peter-ryan-montreal/

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34:57

IWD 2025 - Women In CX In 2025

CX Files ·

2025/03/13

Last Saturday was International Women's Day 2025. To mark the occasion, Peter Ryan reached out to three leading women working in CX in three different global locations. Listen to his discussion with them about the challenges and opportunities for women in CX in 2025... ---- Samar ElShafie - Egypt Head of Commerical and Client Relations - Octopus Outsourcing https://www.linkedin.com/in/samar-elshafie/ https://octopusoutsourcing.com/ Sabrina Labonte - Canada Marketing Director, Laivly

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102 results

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