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PODCAST

The Storytelling Lab

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

24:40

Save the Cat (and Your Story) with Blake Snyder’s...

The Storytelling Lab ·

2025/06/09

“Your story comes from your heart, and then you structure it to deliver it in the best way.” — Rain BennettEver hear the term "story beat" and wonder what it really means? In this episode, Rain breaks down the mysterious middle ground between scenes and acts—the story beat. And he uses Blake Snyder’s popular (and sometimes polarizing) Save the Cat beat sheet to do it.You’ll get a clear explanation of what a beat is, how the 15-beat structure works, and why it's helped thousands of storytellers—from

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56:50

The Key to Building a Creative Career That Actually...

The Storytelling Lab ·

2025/06/02

“People want to feel heard. If you don’t create a collaborative space, they won’t come back.” — Stewart CohenHow do you build a long, successful creative career when you are the brand? In this episode, Rain sits down with director and visual storyteller Stewart Cohen to explore the balance between artistry and entrepreneurship. With decades of experience in commercial production, photography, and branded storytelling, Stewart has mastered the dance of creating great work while sustaining strong

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1:06:40

Joseph Campbell’s Legacy of Myth and Why It Still...

The Storytelling Lab ·

2025/05/26

“The stories we take on as children are often the ones we spend the rest of our lives trying to rewrite.” — John BucherWhat if the story you’re living isn’t the one you were meant to live? In this episode, Rain sits down with John Bucher, President of the Joseph Campbell Foundation, to explore how the ancient patterns of mythology still shape our modern lives. Together, they dive deep into Joseph Campbell’s enduring influence on storytelling—from Star Wars to brand narratives—and how we can harness

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26:48

Nancy Duarte's Sparkline: The Secret Structure Behind...

The Storytelling Lab ·

2025/05/19

“You don’t just present a pitch—you present a world your audience wants to live in.” — Rain BennettWhat do the Gettysburg Address, I Have a Dream, and your next sales pitch have in common? They all follow a specific structure—one that Nancy Duarte calls the Sparkline. In this solo episode, Rain breaks down how this framework works, why it resonates so deeply, and how you can use it to capture attention, build trust, and persuade your audience—whether you're on a stage, pitching a product, or

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1:01:23

How to Build Resilience and Rewrite Your Story with...

The Storytelling Lab ·

2025/05/12

“It’s okay to not be okay. It’s just not okay to stay that way.” — Nina Sossamon-PogueWhat do you do when life knocks you flat? Former U.S. gymnast turned Emmy-winning journalist, tech exec, and resilience coach Nina Sossamon-Pogue has fallen—and learned how to get back up more times than she can count. In this episode of The Storytelling Lab, Rain sits down with Nina to explore how we build personal resilience, reframe failure, and use storytelling to take control of our lives when everything feels

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1:10:30

Fiction Storytelling as a Form of Self-Discovery with...

The Storytelling Lab ·

2025/05/05

"Most nonfiction books could’ve been blog posts—but fiction sticks with you for life." — Nathan BaughIs fiction just entertainment—or is it the best self-help you’re not reading? In this episode, Rain Bennett sits down with storyteller, writer, and World Builders creator Nathan Baugh to talk about the power of fiction in a world obsessed with productivity, optimization, and self-help checklists. Together they explore the overlooked lessons hiding in classic novels, the creative trap of only

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55:58

Psychedelics, Creativity, and the Future of Work in...

The Storytelling Lab ·

2025/04/21

"The drugs we've accepted in society—alcohol, nicotine, caffeine—were chosen for productivity, not well-being." — Paul AustinWhat if the stories we’ve been told about psychedelics were wrong? In this episode, Rain Bennett sits down with Paul Austin, founder of Third Wave and Psychedelic Coaching Institute, to explore how microdosing and intentional psychedelic use are helping people heal, focus, connect, and live more purposeful lives. With a background in education and entrepreneurship, Paul has

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1:21:03

Create Impact with Your Documentary through...

The Storytelling Lab ·

2025/04/14

"It's not just what you say—it's how you say it. And who you're saying it to." — Esther OyetunjiWhat makes a story unforgettable? At this year’s Full Frame Documentary Film Festival in Durham, North Carolina, Rain Bennett spoke with three sets of storytellers, each using a different medium, subject, and method—but all working toward the same goal: to move their audience. In this special episode, Rain shares his conversations with Jennifer Tiexiera and Guy Mossman, the co-directors of SPEAK, the

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1:03:44

How to Learn, Adapt, and Build a Lasting Business on...

The Storytelling Lab ·

2025/03/31

"You have to give yourself permission to be terrible at being a business owner when you start." — Keenya KellyIn a world where social media platforms change by the week, how do you stay visible, build a loyal audience, and run a profitable business? Keenya Kelly has done just that—amassing over 500,000 TikTok followers and building a thriving brand across multiple platforms. In this episode of The Storytelling Lab, she sits down with Rain to talk about the reality behind going viral, how to grow

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15:16

The Simple Story Framework That Built Pixar’s...

The Storytelling Lab ·

2025/03/24

"It's not the frame of your house that makes it a beautiful home—but without it, the house falls apart. It's the same with your story. " — Rain BennettWhat if we told you that some of the best stories of all time—from Toy Story to Finding Nemo—were all built on the same simple 8-step framework? In this episode of The Storytelling Lab, Rain breaks down the Story Spine, a storytelling structure originally developed by improv teacher Kenn Adams and later adopted by the storytelling giants at Pixar.Rain

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59:12

Beyond Followers: Creating a True Community Around...

The Storytelling Lab ·

2025/03/17

"Social media isn’t just a tool; it’s an opportunity to co-create stories with your audience. They don't need more information. They need insights, emotion, and most importantly, connection." - Cyndi ZaweskiBuilding a supportive community as a solopreneur, artist, or small business owner can feel overwhelming—especially if you’re an introvert. In this episode of The Storytelling Lab, Rain Bennett sits down with storytelling expert Cindy Zaweski to explore how sharing your authentic journey online

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16:55

Two Simple Words from South Park's Creators to...

The Storytelling Lab ·

2025/03/10

"South Park’s creators cracked the code on storytelling, and their method will instantly improve your stories." - Rain BennettIn this episode of the Storytelling Lab podcast, Rain discusses the common pitfalls that storytellers face, particularly the challenge of tying together various elements of a story to maintain audience engagement. But there is a simple yet powerful storytelling principle to help avoid this, straight from the creators of South Park: the "But, Therefore" model. This method

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1:09:34

How to Turn Your Pain into Purpose By Sharing Your...

The Storytelling Lab ·

2025/03/03

"You've got to get out of your own way. Put yourself out into the world, and just give it to the universe. Lean into the space shared with the world." — J. R. MartinezIn episode 184 of The Storytelling Lab podcast, J.R. Martinez, a best-selling author, keynote speaker, and actor, shares his inspiring journey of resilience and personal growth after being injured in the military. As Martinez recounts his experience of turning pain into power, he delves into the transformative power of mindset, the

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18:12

Kurt Vonnegut's Simple Theory of the Eight Shapes of...

The Storytelling Lab ·

2025/02/24

"We so rarely stop and realize when we're in good fortune. We don't understand when we're in ill fortune that we won't be there forever. It's just part of the shape of our story." — Rain BennettIn this episode of The Storytelling Lab podcast, Rain Bennett delves into Kurt Vonnegut's "Eight shapes of stories" theory, emphasizing its relevance in understanding the simplicity of storytelling, both in entertainment and real life. Using examples from popular culture, Rain explores each story shape,

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58:23

The Art of Crafting Simple and Authentic Stories...

The Storytelling Lab ·

2025/02/17

"A great story will always win and find its home and its place in the world. So get better, do better, be better. And if you're in it to win it, then you stay with it and you evolve." — Rodes PhireIn this episode of The Storytelling Lab, Rodes Phire, an independent filmmaker, dives deep into her directorial debut film, Farewelling, and shares her insights on the challenges and triumphs of independent filmmaking.She emphasizes the significance of simplicity in storytelling, discussing her intentional

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25:25

The 6 Emotional Story Shapes that Science Found...

The Storytelling Lab ·

2025/02/10

"It's okay for you to use inspiration from other stories that have been there. The point is for you to know how do you tell your story differently" — Rain BennettIn this episode of The Storytelling Lab, Rain dives into the emotional arcs of stories, drawing from his experience as a filmmaker and author.He discusses the six emotional story shapes artificial intelligence identified through Project Gutenberg and emphasizes the universal nature of these patterns in storytelling.Through examples from

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25:31

Top 3 Screenwriting Lessons Learned from My First 3...

The Storytelling Lab ·

2024/12/23

"You have to show up every day and produce because you need the reps. And that is because you need the data from those reps. You can't take one shot in the dark—one stab at it with your one idea—and it not work out, and learn anything valuable from that experience." - Rain BennettIn this episode of the Storytelling Lab podcast, Rain Bennett shares his personal journey as a storyteller and screenwriter, discussing the importance of consistency, character understanding, and professionalism in the

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52:54

Content Creation Secrets: How I Grew to One Million...

The Storytelling Lab ·

2024/12/16

"Once I found my way through the jungle of social media, I found that when I was authentic and spoke from my heart, it resonated with a tribe. That was my tribe." — David GriffithsIn this episode of The Storytelling Lab, host Rain Bennett sits down with David Griffiths, a successful content creator and musician, to delve into the power of authentic storytelling. David's journey was profoundly influenced by his father's guidance and his own pivotal moments, leading him to pursue his passion for music

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1:02:51

Banking Brand Confidence: Tactics to Build Trust, Add...

The Storytelling Lab ·

2024/12/09

"You're hiring me because you believe I know better, and you shouldn't hire me if you don't think that." - Pia SilvaIn this episode of The Storytelling Lab, branding expert Pia Silva shares her expertise on building authentic brand identities for small service-based businesses.Pia emphasizes the importance of crafting branding based on the genuine experiences of the client, rather than creating an artificial image.She challenges the traditional notion of the customer as the hero, advocating for

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59:45

Using Biometric Data to Create Visual Stories that...

The Storytelling Lab ·

2024/12/02

"All companies need chief storytellers. If you don't know where to find them, hire a former journalist." - Sarah HillIn this episode of The Storytelling Lab, Sarah Hill, the Chief Storyteller and CEO of Healium, shares her journey from journalism to entrepreneurship, highlighting the transformative power of immersive storytelling experiences. Sarah Hill's journey into immersive storytelling began as a television journalist, where she uncovered the power of sharing individuals' stories. Her deep

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216 results

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