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PODCAST

The Storytelling Lab

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

1:21:03

Create Impact with Your Documentary through...

The Storytelling Lab ·

2025/04/14

"It's not just what you say—it's how you say it. And who you're saying it to." — Esther OyetunjiWhat makes a story unforgettable? At this year’s Full Frame Documentary Film Festival in Durham, North Carolina, Rain Bennett spoke with three sets of storytellers, each using a different medium, subject, and method—but all working toward the same goal: to move their audience. In this special episode, Rain shares his conversations with Jennifer Tiexiera and Guy Mossman, the co-directors of SPEAK, the

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1:03:44

How to Learn, Adapt, and Build a Lasting Business on...

The Storytelling Lab ·

2025/03/31

"You have to give yourself permission to be terrible at being a business owner when you start." — Keenya KellyIn a world where social media platforms change by the week, how do you stay visible, build a loyal audience, and run a profitable business? Keenya Kelly has done just that—amassing over 500,000 TikTok followers and building a thriving brand across multiple platforms. In this episode of The Storytelling Lab, she sits down with Rain to talk about the reality behind going viral, how to grow

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15:16

The Simple Story Framework That Built Pixar’s...

The Storytelling Lab ·

2025/03/24

"It's not the frame of your house that makes it a beautiful home—but without it, the house falls apart. It's the same with your story. " — Rain BennettWhat if we told you that some of the best stories of all time—from Toy Story to Finding Nemo—were all built on the same simple 8-step framework? In this episode of The Storytelling Lab, Rain breaks down the Story Spine, a storytelling structure originally developed by improv teacher Kenn Adams and later adopted by the storytelling giants at Pixar.Rain

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59:12

Beyond Followers: Creating a True Community Around...

The Storytelling Lab ·

2025/03/17

"Social media isn’t just a tool; it’s an opportunity to co-create stories with your audience. They don't need more information. They need insights, emotion, and most importantly, connection." - Cyndi ZaweskiBuilding a supportive community as a solopreneur, artist, or small business owner can feel overwhelming—especially if you’re an introvert. In this episode of The Storytelling Lab, Rain Bennett sits down with storytelling expert Cindy Zaweski to explore how sharing your authentic journey online

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16:55

Two Simple Words from South Park's Creators to...

The Storytelling Lab ·

2025/03/10

"South Park’s creators cracked the code on storytelling, and their method will instantly improve your stories." - Rain BennettIn this episode of the Storytelling Lab podcast, Rain discusses the common pitfalls that storytellers face, particularly the challenge of tying together various elements of a story to maintain audience engagement. But there is a simple yet powerful storytelling principle to help avoid this, straight from the creators of South Park: the "But, Therefore" model. This method

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1:09:34

How to Turn Your Pain into Purpose By Sharing Your...

The Storytelling Lab ·

2025/03/03

"You've got to get out of your own way. Put yourself out into the world, and just give it to the universe. Lean into the space shared with the world." — J. R. MartinezIn episode 184 of The Storytelling Lab podcast, J.R. Martinez, a best-selling author, keynote speaker, and actor, shares his inspiring journey of resilience and personal growth after being injured in the military. As Martinez recounts his experience of turning pain into power, he delves into the transformative power of mindset, the

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18:12

Kurt Vonnegut's Simple Theory of the Eight Shapes of...

The Storytelling Lab ·

2025/02/24

"We so rarely stop and realize when we're in good fortune. We don't understand when we're in ill fortune that we won't be there forever. It's just part of the shape of our story." — Rain BennettIn this episode of The Storytelling Lab podcast, Rain Bennett delves into Kurt Vonnegut's "Eight shapes of stories" theory, emphasizing its relevance in understanding the simplicity of storytelling, both in entertainment and real life. Using examples from popular culture, Rain explores each story shape,

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58:23

The Art of Crafting Simple and Authentic Stories...

The Storytelling Lab ·

2025/02/17

"A great story will always win and find its home and its place in the world. So get better, do better, be better. And if you're in it to win it, then you stay with it and you evolve." — Rodes PhireIn this episode of The Storytelling Lab, Rodes Phire, an independent filmmaker, dives deep into her directorial debut film, Farewelling, and shares her insights on the challenges and triumphs of independent filmmaking.She emphasizes the significance of simplicity in storytelling, discussing her intentional

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25:25

The 6 Emotional Story Shapes that Science Found...

The Storytelling Lab ·

2025/02/10

"It's okay for you to use inspiration from other stories that have been there. The point is for you to know how do you tell your story differently" — Rain BennettIn this episode of The Storytelling Lab, Rain dives into the emotional arcs of stories, drawing from his experience as a filmmaker and author.He discusses the six emotional story shapes artificial intelligence identified through Project Gutenberg and emphasizes the universal nature of these patterns in storytelling.Through examples from

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25:31

Top 3 Screenwriting Lessons Learned from My First 3...

The Storytelling Lab ·

2024/12/23

"You have to show up every day and produce because you need the reps. And that is because you need the data from those reps. You can't take one shot in the dark—one stab at it with your one idea—and it not work out, and learn anything valuable from that experience." - Rain BennettIn this episode of the Storytelling Lab podcast, Rain Bennett shares his personal journey as a storyteller and screenwriter, discussing the importance of consistency, character understanding, and professionalism in the

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52:54

Content Creation Secrets: How I Grew to One Million...

The Storytelling Lab ·

2024/12/16

"Once I found my way through the jungle of social media, I found that when I was authentic and spoke from my heart, it resonated with a tribe. That was my tribe." — David GriffithsIn this episode of The Storytelling Lab, host Rain Bennett sits down with David Griffiths, a successful content creator and musician, to delve into the power of authentic storytelling. David's journey was profoundly influenced by his father's guidance and his own pivotal moments, leading him to pursue his passion for music

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1:02:51

Banking Brand Confidence: Tactics to Build Trust, Add...

The Storytelling Lab ·

2024/12/09

"You're hiring me because you believe I know better, and you shouldn't hire me if you don't think that." - Pia SilvaIn this episode of The Storytelling Lab, branding expert Pia Silva shares her expertise on building authentic brand identities for small service-based businesses.Pia emphasizes the importance of crafting branding based on the genuine experiences of the client, rather than creating an artificial image.She challenges the traditional notion of the customer as the hero, advocating for

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59:45

Using Biometric Data to Create Visual Stories that...

The Storytelling Lab ·

2024/12/02

"All companies need chief storytellers. If you don't know where to find them, hire a former journalist." - Sarah HillIn this episode of The Storytelling Lab, Sarah Hill, the Chief Storyteller and CEO of Healium, shares her journey from journalism to entrepreneurship, highlighting the transformative power of immersive storytelling experiences. Sarah Hill's journey into immersive storytelling began as a television journalist, where she uncovered the power of sharing individuals' stories. Her deep

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22:11

Captivate Your Audience By Shifting the Scene...

The Storytelling Lab ·

2024/11/25

"Variation is the first key to keeping people engaged. Visual variation, tonal variation, variation in shots, variation in speed and pace and tempo, and all of that. When you become monotonous, you become boring. When your story becomes boring, people will tune out."In episode 176 of The Storytelling Lab, Rain delves into the art of storytelling, highlighting the crucial role of tension in captivating audiences. Drawing parallels to a roller coaster ride, Bennett emphasizes the necessity of changing

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29:56

The 3 Things Your “Our Story” Section Must Have (and...

The Storytelling Lab ·

2024/11/18

"Yes, it is about you, but it's always about you through the lens of your audience. So think about that as you're crafting the Our Story section." In this episode of The Storytelling Lab, host Rain Bennett delves into the critical role of storytelling in branding and marketing. Through a thorough analysis of various brand stories, including those of a bourbon company, coffee bean company, cooler company, cheese shop, farm, and waste management company, Rain highlights the significance of effectively

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51:58

Just Go Make It: Lessons on Bringing Your Story to...

The Storytelling Lab ·

2024/11/11

"I refuse to listen to the 'I need $25,000 to go make something.' You might need $25,000 to make that thing that you're talking about, but go make something else, you know?" - Luke BarnettIn this episode of The Storytelling Lab, filmmaker Luke Barnett shares valuable insights on the art of storytelling and the practicalities of bringing creative visions to life. He challenges the misconception that a significant budget is necessary to produce a short film, emphasizing the value of taking action and

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57:12

Hero's Journey vs Heroine's Labyrinth: Understanding...

The Storytelling Lab ·

2024/11/04

The labyrinth, while it may be a metaphor for sociocultural conflicts, the choices you have to make at home in your culture in order to succeed, which have consequences. While that works there, it also works as psychologically, because it's an inward journey." - Douglas BurtonGrowing up in the 80s, Douglas Burton was immersed in a world of iconic films that ignited his imagination. From Star Wars to Raiders of the Lost Ark, these stories captured his attention and left an indelible mark on his

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21:33

The Secret to Building Tension in MrBallen's...

The Storytelling Lab ·

2024/10/28

Tension is the driving force behind any good story. You need to do is understand that it is a constant ebb and flow of tension. You're increasing the tension and you're releasing the tension. That is the rhythm of storytelling. That's all storytelling is, is cause and effect. " - Rain BennettIn this episode of The Storytelling Lab podcast, Rain Bennett dives into the captivating storytelling techniques of YouTuber and storyteller John Allen, also known as "MrBallen" on YouTube and TikTok. Rain

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59:54

The Edenton Seven: Telling the True Story of a...

The Storytelling Lab ·

2024/10/21

"It was my moment in the universe to make this wrong a right, and I knew I had the skills to do it." - Betsy HesterBetsy Hester's journey into the world of true crime storytelling began during her 25-year teaching career, where she instilled in her students the importance of critical thinking and fact-based research. It was the haunting tale of the Little Rascals daycare scandal that deeply affected her and her husband, a criminal defense attorney, as they were young parents when the story first

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57:22

The Domino Framework: A Simple Structure for...

The Storytelling Lab ·

2024/10/14

"The next revolution in information won't be about knowledge. It will be about implementation, because we all know so much more than we're able to put into practice." - Jyoti GuptaraCurious about how a novelist and business storyteller found their way to a cutting-edge technology summit? Discover how this unexpected journey led to a groundbreaking intersection of creativity and AI. Jyoti Guptara, a published novelist known for fantasy thrillers, discovered the power of storytelling in business

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209 results

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