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PODCAST

Conversations with MarTech

As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn

technology marketing

All Episodes

35:12

Playbook Broken: Ripping Up the Rulebook: Marketing's...

Conversations with MarTech ·

2025/07/09

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the intricacies of delivering personalized, contextually rich messaging and the evolving relationship between sales and marketing. Vidibor shares insights...

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13:06

How to lead marketing through economic uncertainty...

Conversations with MarTech ·

2025/06/25

This podcast is produced by MarTech, a Third Door Media property.

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32:28

Hyper Adaptive: Redefining Organizations in the Age...

Conversations with MarTech ·

2025/06/18

In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her upcoming book, organizational restructuring, and the need for dynamic governance over static playbooks. She also shares insights on the importance ...

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23:39

Playbook Broken: The Innovator's SEO: Navigating the...

Conversations with MarTech ·

2025/06/11

Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference. They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversation covers the rise of new search platforms like TikTok, the pitfalls of performance marketing, and the importance of brand building in the cur...

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36:01

Playbook Broken: Rethinking Marketing with Molly St....

Conversations with MarTech ·

2025/06/04

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measurement in today's AI-driven landscape. Molly shares insights from her career in media and marketing, including her personal journey of adap...

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9:57

Share of search is the marketing metric you need to...

Conversations with MarTech ·

2025/03/19

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share. Liam Moroney is the CEO of Storybook Marketing an...

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16:59

Is the way we build and measure brands changing?

Conversations with MarTech ·

2025/03/12

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to reframe brand and, in the process, the role of the CMO and marketing, with marketers acting as the coordinator of all brand activity. He sees th...

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13:38

AI agents will infiltrate your martech stack

Conversations with MarTech ·

2025/03/05

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, they’re making headway in martech stacks, where they can take requests for data, then reach out to variou...

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12:42

Why it's harder to build an audience than ever before

Conversations with MarTech ·

2025/02/26

A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to master. Today, when people put a question into a search engine, they often get back… the ...

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14:28

Want to really understand marketing ops? Talk to this...

Conversations with MarTech ·

2025/02/19

Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone. Alongside marketing ops in some revenue organizations, there are roles in revenue operations (RevOps), sales operations (SalesOps) and even GTM Ops.&...

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12:59

How influencer marketing became an essential...

Conversations with MarTech ·

2025/02/12

There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. It’s also big business for both content creators and brands. But how did we get here? In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going ...

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13:51

What do C-level execs think of their GTM strategies?

Conversations with MarTech ·

2025/02/05

Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies. In this episode of Conversations with MarTech, Stouse shares some of what he heard from executives who feel they lack the analytics to truly und...

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12:34

Voice agents will change how you think about your...

Conversations with MarTech ·

2025/01/29

The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines.But the way people look for information about brands is changing. Artificial intelligence is just one example. As more people turn to generative AI to conduct searches, the familiar game of search engine optimization is changing.As consumers become more comfort...

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14:01

What can marketers learn from the Savannah Bananas?

Conversations with MarTech ·

2025/01/23

It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment.The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudeville thrown in for good measure.It’s a concept almost perfectly designed for social media and online video, and that’s exactly where the Savannah Bana...

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49:12

Coffee Talk: Take your AI beyond content creation

Conversations with MarTech ·

2024/12/06

During the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting, for a stimulating discussion on the limitless potential of AI beyond its traditional role in content creation. Discover how AI can revolutionize various aspects of your business, from enhancing customer experiences to optimizing operations.In this interactive coffee talk, they explored:AI-powered customer servic...

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47:05

Coffee Talk: Having success with intent data

Conversations with MarTech ·

2024/11/22

During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to:Identify and target high-value prospects: Discover how intent data can help you pinpoint the ideal customers who are actively seeking your products or s...

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15:29

Coffee Talk: First-party data strategies

Conversations with MarTech ·

2024/11/15

During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses looking to understand their customers better and drive effective marketing campaigns.In this discussion, Greg & AnnMarie explored:The importanc...

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29:36

Coffee Talk: Navigating Modern Email Marketing

Conversations with MarTech ·

2024/11/08

During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover:Ensure your emails reach your subscribers' inboxesTailoring your emails to individual subscribers for maximum impactLeveraging automation to streamline your campaigns and save time.Tracking key metrics and analyze your email performance.Wheth...

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12:49

What's next for Google's third-party cookie saga?

Conversations with MarTech ·

2024/11/01

Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial Director at MarTech, for a discussion of where things go from here. Host: Mike Pastore, Editorial Director, MarTechGuest: Konrad Feldman, CEO and co-founder, Quantcast

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9:44

What's the role of marketing in a crisis?

Conversations with MarTech ·

2024/10/09

When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role in crisis response. We're discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. Host: Mike Pastore, Editorial Director, MarTech Guest: Jessica Shapiro, CMO, LiveRamp

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