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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

35:20

DoorDash Vice President of Ads, Toby Espinosa

Wharton Marketing Matters ·

2025/08/28

Toby Espinosa, Vice President of Ads at DoorDash, joins Dr. Americus Reed to discuss his journey from the company’s early days to its rapid growth into a global marketplace, offering lessons on sales, scaling complex ecosystems, and the future of retail media innovation. Hosted on Acast. See acast.com/privacy for more information.

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26:42

Wharton Marketing Matters Highlight: Founder of Youth...

Wharton Marketing Matters ·

2025/08/21

Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson’s partnership with the NBA, relationships with players, the brand’s ambassadorship with Caitlin Clark, and the role of technology in product

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27:43

CMO of Rezzy, an American Express company

Wharton Marketing Matters ·

2025/08/14

Hannah Kelly, Chief Marketing Officer at Rezzy, an American Express company, joins Barbara Kahn to share how her team leverages technology, partnerships, and curated experiences to connect diners with top restaurants, support hospitality businesses, and enhance customer engagement in an evolving dining landscape. Hosted on Acast. See acast.com/privacy for more information.

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19:04

Take 5 Oil Change CMO, Doug Zarkin

Wharton Marketing Matters ·

2025/08/07

Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn to discuss how brands can forge emotional connections with consumers by embracing human truth, strategic partnerships, and creative campaigns like "Take 5 Clive"—all while balancing modern marketing tools such as AI. Hosted on Acast. See acast.com/privacy for more information.

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31:58

Inside Sprite, McDonald's, and Dude Wipes: Branding...

Wharton Marketing Matters ·

2025/07/30

Chris Kelly, Senior Reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights into recent brand campaigns—from Sprite’s culturally nuanced partnership with Jalen Hurts to McDonald’s targeted approach in the Chicken Wars, and the unexpected rise of Dude Wipes—highlighting how companies craft relevance through identity, humor, and deep consumer understanding.Ask ChatGPT Hosted on Acast. See acast.com/privacy for more information.

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31:12

Founder of Fiametta, Merill Hollander

Wharton Marketing Matters ·

2025/07/24

Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, joins Barbara Kahn and Americus Reed to discuss how she entered the traditionally insular jewelry industry to create a bold, identity-driven collection centered on lab-grown diamonds, sustainability, and empowering self-purchase for modern consumers. Hosted on Acast. See acast.com/privacy for more information.

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31:05

Adobe's Chief Communications Officer, Stacy Martinet

Wharton Marketing Matters ·

2025/07/17

Adobe's Vice President of Marketing and Communications and Chief Communications Officer, Stacy Martinet, speaks with Barbara Kahn and Americus Reed about the company’s transformation from its PDF roots to a global leader in creativity and digital experience solutions, offering insight into Adobe’s strategic reinvention, generative AI integration, and data-driven consumer behavior research like its latest findings on Prime Day. Hosted on Acast. See acast.com/privacy for more information.

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5:32

Wharton Marketing Matters Highlight: Spotify's Global...

Wharton Marketing Matters ·

2025/07/10

A highlight from Barbara Kahn and Americus Reed's conversation with Damian Valdes, Global Consumer Product Marketing Lead at Spotify, discussing how the company designs personalized, tech-driven listening experiences, the evolution of music consumption, and the future role of AI and identity in marketing digital products. Hosted on Acast. See acast.com/privacy for more information.

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27:27

Damian Valdes, Spotify's Global Consumer Product...

Wharton Marketing Matters ·

2025/07/03

Damian Valdes, Global Consumer Product Marketing Lead at Spotify, joins Barbara Kahn and Americus Reed, to explore how Spotify designs personalized, tech-driven listening experiences, the evolution of music consumption, and the future role of AI and identity in marketing digital products. Hosted on Acast. See acast.com/privacy for more information.

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30:53

PhotoRoom's Head of Brand & Content | Co-founder of Ludo

Wharton Marketing Matters ·

2025/06/12

Lauren Sudworth, Head of Brand and Content at PhotoRoom, joins Barbara Kahn and Dr. Americus Reed to talk about AI photo editing, the digital photo landscape, the metaverse, and more. They are also joined by Annie Reardon, Co-founder and Co-CEO of Ludo, to discuss the Ludo founding story, loyalty rewards, rebranding the company, and gamification. Hosted on Acast. See acast.com/privacy for more information.

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27:45

Meta's Head of Consumer Marketing | Sazerac's Chief...

Wharton Marketing Matters ·

2025/05/15

Eshan Ponnadurai, the Head of Meta’s Consumer Marketing, joins Barbara Kahn & Dr. Americus Reed to discuss his background in the industry, how Meta connects with consumers, and WhatsApp's campaign with F1 driver Lewis Hamilton. They are also joined by Sara Saunders, Chief Marketing Officer at Sazerac, to talk about their TikTok campaign for Fireball whiskey, responsible digital advertising, and more. Hosted on Acast. See acast.com/privacy for more information.

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23:43

Ashley Cummings, Owner of Content Connect & SaaS...

Wharton Marketing Matters ·

2025/03/26

Ashley Cummings, Owner of Content Connect, and SaaS content writer, joins Barbara Kahn and Dr. Americus Reed to talk about her "March Brandness" campaign, and the use of AI in marketing and crisis response. Hosted on Acast. See acast.com/privacy for more information.

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25:58

Cheryl Guerin, EVP of Global Brand Strategy &...

Wharton Marketing Matters ·

2025/03/26

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard "Priceless" campaign and experiential marketing, and the pace of change in the marketing landscape for brands. Hosted on Acast. See acast.com/privacy for more information.

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20:22

Ryan Heuser, SVP of Experiential for Liquid Death

Wharton Marketing Matters ·

2025/03/19

Ryan Heuser,the SVP of Experiential for Liquid Death joins Barbara Kahn and Dr. Americus Reed to talk about the origins of the company, their brand partnership with the Philadelphia Eagles, their approach to experiential marketing, and how their marketing strategy sets Liquid Death apart from other brands in the category. Hosted on Acast. See acast.com/privacy for more information.

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21:25

Asa Hiken, Technology Reporter for Ad Age

Wharton Marketing Matters ·

2025/03/19

Asa Hiken, Technology Reporter for Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about Walmart's immersive commerce initiative, the use of gaming in immersive commerce, digital consumer engagement, and the partnership between WPP and Stability AI. Hosted on Acast. See acast.com/privacy for more information.

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24:25

David Chriswick, SVP of Brand & Communications at...

Wharton Marketing Matters ·

2025/01/23

David Chriswick, SVP of Brand & Communications at Orangetheory, joins Barbara Kahn and guest co-host Annie Wilson to talk aboutwhat sets their brand apart from other fitness brands, how they keep their gyms welcome to people at all fitness levels, developing the new campaign to freshen up the brand, and the importance of community when it comes to fitness brands. Hosted on Acast. See acast.com/privacy for more information.

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28:52

Asa Hiken, Ad Age Technology Reporter

Wharton Marketing Matters ·

2025/01/23

Asa Hiken, a technology reporter for Ad Age, joins Barbara Kahn and guest co-host Annie Wilson to talk about CES, Agentic AI, the increasing role of AI in marketing, AI online search, social media, and Avocados from Mexico. Hosted on Acast. See acast.com/privacy for more information.

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28:47

Ludovica Cesareo, Assistant Professor of Marketing at...

Wharton Marketing Matters ·

2025/01/16

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Barbara Kahn and Dr. Americus Reed about Walmart's "Birkin" bag, and brand dupes & counterfeits. Hosted on Acast. See acast.com/privacy for more information.

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21:44

Leslie Serro, Vice President of Marketing, Sweet...

Wharton Marketing Matters ·

2025/01/16

Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova, joins Barbara Kahn and Dr. Americus Reed about the brand identity of Kellanova, building a brand on legacy and heritage, what it takes to standout in today's marketplace, and their college football bowl game sponsorship. Hosted on Acast. See acast.com/privacy for more information.

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24:31

Whitney Bonrud, the Director of Marketing and...

Wharton Marketing Matters ·

2025/01/09

Wharton's Dr. Americus Reed speaks with Whitney Bonrud, the Director of Marketing and Communications at charity: water, the world’s leading clean water nonprofit, about the history and mission of the brand, their brand strategy, their messaging using the pantone color of the year, using Spotify wrapped trend to create content around the impact they've had throughout the year, and more. Hosted on Acast. See acast.com/privacy for more information.

en

295 results

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