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PODCAST

Truelogic DX Podcast

Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills.Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and

business

All Episodes

00:16:17

Ep. 105: AI in the Philippines

Truelogic DX Podcast ·

2024/06/06

There’s been a lot of news in the AI space. There’s nVIDIA’s stock soaring by 240% in 2023 and another 60% in 2024. There’s OpenAI's GPT-4o and Google's Gemini Live. We got SORA. And while all of this is exciting, we will talk about AI adoption in the Philippines.

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00:19:58

Ep. 104: State of E-commerce in the Philippines

Truelogic DX Podcast ·

2024/05/31

The e-commerce industry in the Philippines is experiencing significant growth, driven by increasing internet penetration and changing consumer behaviors. Let's explore the current e-commerce landscape in the Philippines, diving into weekly online shopping activities, key drivers of purchases, top consumer goods, and some tips on how you can leverage this for your business.

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00:34:53

Ep. 103: Top Industries to Watch in the Philippines...

Truelogic DX Podcast ·

2024/05/10

In 2023, the Philippines stole the spotlight as the fastest-growing economy in Southeast Asia with a growth rate of 5.6 percent—a strong contrast to other countries like Singapore, Thailand, and Malaysia. Let's dive into the key industries driving growth in the Philippines alongside projected expansion, current trends, and business opportunities.

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00:17:26

Ep. 102: Digital Primer | Navigating the Digital Rush...

Truelogic DX Podcast ·

2024/05/03

Join host Ibarra Villaseran as he talks with Tanya Deakin, Vice President and Head, Corp Comms and Brand of Security Bank Corporation on Digital Primer. From reminiscing about initial encounters with digital marketing to discussing current challenges and opportunities in the Philippines, Tanya provides invaluable insights and practical advice for businesses striving to keep pace with the digital rush.

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00:36:39

Ep. 101: Generational Digital Habits of Filipinos

Truelogic DX Podcast ·

2024/04/26

We keep hearing such labels as Baby Boomers, Generation X, Millennials, and more recently, GenZ, especially in media and advertising.So, how do we make sense of generational terms within the Philippine setting? Join us as we define each generation, explore their key behaviors, discuss their preferred digital channels, and offer valuable tips for businesses aiming to connect with diverse age groups.

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00:38:32

Ep. 100: A Look Back at the 100 Episodes

Truelogic DX Podcast ·

2024/04/12

Truelogic Managing Partner Bernard San Juan III takes a journey down memory lane to celebrate a significant milestone - our 100th episode! Join us as we look back on our beginnings and learnings, revisit some of our favorite Truelogic DX podcast episodes from the fundamentals of digital marketing to branding, and share our excitement about what's to come.

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00:18:05

Ep. 99: Connected Cats vs Digital Dogs

Truelogic DX Podcast ·

2024/04/05

Filipinos are a nation of animal lovers with two-thirds owning a dog and over 40% of households having at least one cat. Interest in pets rose significantly during the pandemic and, as a result of the larger number of pet owners in the country, it is expected that the pet food market will increase in the coming years. Who won the internet and what does it mean for your business?

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00:25:28

Ep. 98: Winners and Losers: Google Ads Behavior

Truelogic DX Podcast ·

2024/03/22

Did you know that we spent $1.76 billion on digital advertising in 2023? According to the latest report of We Are Social and Meltwater, this is more than half, 59.1% to be exact of the total ad spend of the country. What industries are doing great with Google Ads, and who needs help with the costs and getting people interested?Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through

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00:37:08

Ep. 97: Digital Primer | The Power of Mobile First...

Truelogic DX Podcast ·

2024/03/15

Join host Ibarra Villaseran for an insightful discussion on Digital Primer with Cecille Mariño, the General Manager of Lionsgate Play Philippines. With over 25 years of expertise in telecommunication and fast-paced consumer industries, Cecille offers a unique perspective on the transformative power of mobile-first strategies in today's rapidly evolving market.

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00:27:35

96. Cebu Pacific vs Philippine Airlines: SEO Battle...

Truelogic DX Podcast ·

2024/03/09

Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac) dominate the skies in their bid to compete with each other. While the former is a long-standing figure in local aviation, the latter is a budget airline whose entry into the market has shaken up the industry. But what are the strengths and weaknesses of both airline giants when compared side by side in terms of SEO?Digital Marketing - Any marketing that uses electronic devices and can be used by

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00:29:53

Ep. 95: How People Respond to Social Media Ads

Truelogic DX Podcast ·

2024/03/01

In this episode, we delve into the intricate world of social media advertising and explore how users engage with ads online. From scrolling through feeds to clicking on sponsored content, we uncover the various ways people interact with social media ads and the underlying motivations driving their actions. Join us as we dissect the psychology behind user behavior and uncover strategies for creating more effective and engaging ad campaigns in the digital landscape. Whether you're a marketer

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00:25:16

Ep. 94: Integrating AI into your Content Marketing...

Truelogic DX Podcast ·

2024/02/23

Artificial intelligence (AI) is a rapidly evolving field that has changed how businesses operate across various industries, including content marketing. But how do you effectively integrate it into your marketing mix?

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00:23:02

Ep. 93: Digital Primer | Embracing Mobile-First...

Truelogic DX Podcast ·

2024/02/16

Join host Ibarra Villaseran as he talks with Patrick Marcelo, Marketing Manager & PR for IKEA Philippines, on Digital Primer. Explore the evolution of social media, the rise of mobile-first approaches, and the changing dynamics of digital marketing. Gain insights into IKEA's journey in the Philippines and the power of real-time analytics in shaping marketing strategies.

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00:19:04

Ep. 92: Local Languages in the Digital Campaign

Truelogic DX Podcast ·

2024/02/09

Discover the pivotal role of integrating local languages, notably Filipino in building authentic audience connections in your digital marketing campaign.

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00:17:41

Ep. 91: Understanding the 2024 Filipino Digital...

Truelogic DX Podcast ·

2024/02/05

Explore the evolving landscape of Filipino digital consumers in 2024, exploring their demographics, online behaviors, e-commerce trends, and the impact of culture on their digital interactions.

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00:21:02

Ep. 90: How Not to Mess Up Your Site's Moving Day

Truelogic DX Podcast ·

2024/01/26

Over the years, we've probably seen dozens of “Site Migrations” from big brands. Except for a handful, the site migration usually ends with “and they all moved from one crisis to another.” That being said, we're going to talk about the process of site migration, but we'll do it using a house-moving analogy.

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00:22:54

Ep. 89: Cookie Apocalypse

Truelogic DX Podcast ·

2024/01/19

In 2024, a big change is coming– the start of Google’s third-party cookies phase-out which marks a major shift in digital advertising and website tracking. Google has already testing this since January 4th, so the time without cookies is getting closer. What does this bring to the online advertising world? What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies?TRUELOGIC SHOW NOTES Digital Marketing - Any marketing that uses

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00:26:55

Ep. 88: Why Users Don’t Like Your Website?

Truelogic DX Podcast ·

2024/01/12

Conversion Rate Optimization is used to increase the percentage of visitors who take a desired action on your website. It will likely encourage more of your website visitors to become engaged followers and purchasers. Let’s take a look at things that you can control to influence your users when it comes to your website.

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00:23:49

Ep. 87: The 2023 Philippine Digital e-Conomy

Truelogic DX Podcast ·

2024/01/08

It's that time again when we close out one year and we enter another. So in today’s episode, let’s take a deep look at how the Philippine Digital e-Conomy has progressed over the years, especially in 2023.

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00:23:31

Ep. 86: Are Backlinks No Longer a Google Ranking Factor?

Truelogic DX Podcast ·

2023/12/22

Last September, Google announced backlinks as not one of the biggest factors for ranking anymore. Gary Illyes, an Analyst on the Google Search team and one of the best sources of insider Google information, suggested SEOs may be overestimating the importance of backlinks by saying that he no longer believes that they are a top 3 ranking signal. In today’s episode, let’s explore how Google’s perspective on the importance of backlinks has evolved, as shared by key figures within the company, and what

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