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PODCAST

Building With Buyers: Startup Marketing and Growth Fueled By Customers

You"re a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you"re stuck. There"s always one thing I ask: have you talked to your customers? This is a show about startup growth that explores the role that customers play in helping startups build to their next round. Hosted by Anna Furmanov. Anna turns customer insights into compelling positioning and messaging, visit furmanovmarketing.com to learn more.

business marketing

All Episodes

00:48:32

246 - While AI Gives You Logic, GrowthMentor Gives...

Building With Buyers: Startup Marketing and Growth... ·

2025/07/23

Foti Panagiotakopoulos is Founder at GrowthMentor. GrowthMentor helps you get unstuck quickly with 1:1 advice from vetted startup mentors. Growth is tough, and sometimes you just want to talk to someone.I’ve been mentoring on GrowthMentor since 2022 and have recently started using it as a mentee as well.Here’s what we cover:How you incorporate customers as part of growth efforts;Insights from talking to people that are on the fence;How adding friction actually strengthens human connection;What is

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00:51:08

245 - SEO Hasn't Really Changed & Why The Sky Isn't...

Building With Buyers: Startup Marketing and Growth... ·

2025/07/16

Brendan Hufford is Founder at Growth Sprints where he helps take SaaS companies from $10M to $100M ARR using the SaaS Growth Sprint Framework. Brendan is also a Navattic advisor and that's how we met. He has 4 kids which is double what I have so already a ton of respect.Here’s what we cover:Simon Sinek and AI ramblings (oh so good);What's different with SEO today and how're you help companies navigate with success;Companies that incorporate customers as part of their growth;You find your

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00:08:34

244 - BONUS: Focused Growth Clinic For Wordbrew

Building With Buyers: Startup Marketing and Growth... ·

2025/07/11

Hey builders, it's Anna! This BONUS episode is a focused growth clinic for Georgia Austin, Founder & CEO at Wordbrew. Wordbrew makes it simple for teams to create unique content with expert insights. They have 20 paying customers.In our last episode, Georgia talked about her main challenges: positioning, packaging, distributing, lean team, small budget, and limited manpower for posting on LinkedIn. I'm going to try to help.For more content, subscribe to Building With Buyers on Apple or

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00:26:29

243 - Our Best Growth Channel Is Our Customers...

Building With Buyers: Startup Marketing and Growth... ·

2025/07/09

Georgia Austin is Founder and CEO at Wordbrew. Wordbrew makes it simple for teams to create unique content with expert insights. Collaborate with experts on the platform (and AI) to create unique content at scale. They have 20 paying customers at the moment.How I met Georgia: she reached out to me on LinkedIn to see if I could help them with something as they're building their product and of course I was excited to help.Here’s what we cover:Give me your best customer’s Wordbrew use case;What’s

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00:42:52

242 - How Did I Get Here?

Building With Buyers: Startup Marketing and Growth... ·

2025/07/02

It's my birthday week and I'm droppin' an episode where I explore my career, why I went solo, on landing my first client, on noticing the seasons after leaving corporate, solo business ups & downs, adapting to market shifts, turning perspectives into sales momentum, future goals and reflections, what would be my last meal, and more. I recorded this episode with Nick Bennett on his podcast 1,000 Routes. This is my route, one route out of many, and I hope you'll tune in.For more

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00:06:01

241 - BONUS: How To Grow Your Podcast Based On My...

Building With Buyers: Startup Marketing and Growth... ·

2025/06/27

Amanda Natividad (VP of Marketing at SparkToro) asked me her burning question in this week's episode and I do my best to answer it. Also check out Jeremy Enns, he's Founder of Podcast Marketing Academy and he knows his podcast creation and growth stuff.Jeremy Enns on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/jeremy-ennsFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to

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00:49:39

240 - AI-First Messaging Means Nothing To Your...

Building With Buyers: Startup Marketing and Growth... ·

2025/06/25

Amanda Natividad is VP of Marketing at SparkToro. SparkToro is a free-to-try market research & audience intelligence tool. Been a big fan of Amanda and Rand Fishkin (Co-Founder and CEO) for a while.Founders like to hide behind their products, but the thing that makes you unique is not your product. There are so many companies solving the same problem you’re solving, and they have customers too. The thing that makes you unique is your superfan customers. That’s your moat. And you need to know

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00:25:34

239 - Why Everyone's Talking About Customer Led...

Building With Buyers: Startup Marketing and Growth... ·

2025/06/18

Greg Portnoy is CEO and Co-Founder at Euler. Euler allows you to manage your partner programs, end to end. Founded in 2023, bootstrapped, 60 customers, they just doubled their business in Q1. They've never done a single outbound sales message.Here’s what we cover:What's working well;What’s hard right now;How do you incorporate customers as part of your growth efforts;How do you incorporate customer research at Euler;Where are you placing big bets in 2025;Greg asks me his burning

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00:44:14

238 - Your Customers (Not Your Product) Are Your Moat...

Building With Buyers: Startup Marketing and Growth... ·

2025/06/11

Emily Kramer is creator of the MKT1 Newsletter and new Dear Marketers podcast. I am a huge fan. Emily was on the show before:Ep. 141 “Mistakes To Avoid When Hiring Your First Head of Marketing” is a Top 5 most listened to episode.Ep. 183 “If Your Startup Can't Win On GTM, We Won't Invest”Here’s what we cover:How's the pod going;In what (creative) ways have you seen companies leverage customers as part of their growth efforts;What’s important for customer marketing efforts to impact

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00:27:00

237 - From $800K to $10M Without A Growth Hacker...

Building With Buyers: Startup Marketing and Growth... ·

2025/06/04

Jennifer reached out to me after listening to me speak on Riverside’s content repurposing panel. Jennifer Tsay is CEO and co-founder at Shoott. Shoott is a marketplace connecting photographers with customers. Founded in 2018, they've grown from $800K to $10M.Here’s what we cover:What does it take to go from $800K to $10M;What’s hard right now;How do you incorporate customers as part of growth efforts;How do you incorporate customer research at Shoott;Where are you placing big bets in

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00:10:25

236 - Beyond JTBD: Your Customers Are Whole People So...

Building With Buyers: Startup Marketing and Growth... ·

2025/05/28

Hey, it’s Anna, and today I want to talk about something I’ve been quietly refining over the last five years, working with founders and marketing teams. It’s called Whole-Person Customer Research and it’s the foundation for how I help startups get clarity on their positioning, messaging, GTM and content strategy.For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented

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00:29:16

235 - Do You Empathize With Your Customers Socially,...

Building With Buyers: Startup Marketing and Growth... ·

2025/05/21

It was really fun recording this episode with my longtime friend! We go waaaay back. Anna Baskin is Co-Founder and CEO at Hightail. Hightail is a low-dose THC infused beverage for when you want to sip in some fun. Here’s what we cover:What you're building;Wow I’m just so proud of you;How’re you growing your customer base;What’s hard right now;How you incorporate customers as part of your growth efforts;Customer research and the insights you're finding;Where are you placing big bets in 2025;Anna asks

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00:55:11

234 - Listen To Your Top 3% Superconsumers And Find...

Building With Buyers: Startup Marketing and Growth... ·

2025/05/14

Christopher Lochhead is 3X Silicon Valley public company CMO, the father of category design, and makes content for entrepreneurs and marketers with a different mind.I invite Christopher on the show to talk about certain topics but I always know we will be twisting and turning to other topics which is why it's so fun to hang with him.Listen to these other episodes if you want more with Christopher:Ep. 44 - Why 98% Of Startups And Marketers Waste Their Time Ep. 108 - Why Most Content Is 100%

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00:25:55

233 - We're Productizing Journalism And Leaning More...

Building With Buyers: Startup Marketing and Growth... ·

2025/05/07

Always fun when folks refer me to founders building cool products, and that's exactly how I met Melissa. Melissa Rosenthal is Co-Founder at Outlever. Outlever helps companies become the #1 news source in their industry. They're self-funded and $5M in revenue. Here’s what we cover:How’s it going;What’s hard right now;How do you incorporate customers as part of your marketing and sales efforts;How do you incorporate customer research;Tell me about your superfan customers, what are they like;Where are

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00:24:22

232 - BONUS: Setting The Record Straight On Some...

Building With Buyers: Startup Marketing and Growth... ·

2025/05/02

Every so often I like to set the record straight on some terms that people like to toss around. Erin Balsa (Founder of Bland To Bold) and I were emailing back and forth about Positioning, Messaging, Category Design, and Strategic Narrative. And then I realized, hey, I really just want to talk this through.Erin was on the show before, you can listen to Ep. 203 "Hashing Out The Perfect Content Strategy Visual Framework"Here’s what we cover:Define each of these terms;Which path to take? Or do

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00:40:48

231 - How To Uncover Juicy Customer Insights And...

Building With Buyers: Startup Marketing and Growth... ·

2025/04/30

Georgiana (Gia) Laudi is co-founder and chief strategist at Forget The Funnel. She's author of the book "Forget The Funnel" that's about Customer-Led Growth and a customer-led approach for driving predictable, recurring revenue.Here’s what we cover:I have to ask why did Gia and April Dunford bash Voice of Customer (VoC) on April's podcast because I'm honestly curious;How to pick the right insights and turn those into positioning and messaging;How to create your messaging guide;How often should you

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00:09:42

230 - BONUS: What Impact Does AI Have On Customer...

Building With Buyers: Startup Marketing and Growth... ·

2025/04/25

I'm answering Udi Ledergor's questions in this BONUS pod episode: 1. How is AI changing the work that we do on customer research?2. How should we as consultants and advisors prepare for this change?For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:

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00:43:35

229 - Why Your Customers Aren't Talking About You...

Building With Buyers: Startup Marketing and Growth... ·

2025/04/23

Udi Ledergor is Chief Evangelist and former CMO at Gong. You can centralize all your revenue workflows in Gong’s Revenue AI Platform. Gong is a Unicorn (last valuation was $7.25B). Total funding $583M. Also check out Ep. 156 “Gong’s Marketing Evolution From Early Stage To Unicorn”.Here’s what we cover:In what ways have customers helped Gong build to the next round;How to create raving fans;Where is Gong placing big bets in 2025 (e.g. redefining category boundaries);How do you sell to large strategic

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00:37:29

228 - How To Throw A Successful Customer Event...

Building With Buyers: Startup Marketing and Growth... ·

2025/04/16

Natalie Marcotullio is Head of Growth & Product Marketing at Navattic. Navattic makes buying easier with interactive demos. Seed funded. Also check out Ep. 139 (be the company that seems to be everywhere), Ep. 180 (podcast, ads, positioning, what’s the ROI) and Ep. 218 (launching the free forever plan).Here’s what we cover:The Navattic Fanatic Customer Event in NYC, what was your goal for the event and did you achieve it;What do you think made the customer event so successful;Anything that

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00:22:39

227 - Navigating Startup Uncertainty With Product and...

Building With Buyers: Startup Marketing and Growth... ·

2025/04/09

Taylor Jennings is lead UX Researcher at Chili Piper. Chili Piper is your all-in-one Demand Conversion Platform. The only solution that consolidates Chat, Routing, and Scheduling all in one platform. They've raised $54.4M.Here’s what we cover:How do you incorporate customer research at Chili Piper;Product research and goals with this research;Pricing research, goals with this research, how you actually did this in the weeds;How have you actually used the research insights;What are your

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