This Social Cottage

Can you really create content in just 15 minutes a day?! Um, yep. I'm breaking down my exact process that I've taught to over 6,000 people, because honestly, life's too short to spend all day creating content when life is life-ing!You'll learn why spending less time on content actually makes it perform better (yess, really!)Inside this episode:My 30-minute Friday planning session that sets up the entire weekThe stories, skills, shifting objections, and symptoms framework that takes the guesswork out

If you've ever thought "content prompts work for everyone except me" then you're not alone, friend.I'm sharing two real client stories that show exactly how simple shifts in messaging and content can completely transform your account.You'll see how drilling down your messaging (not niching down; there's a difference) can turn generic content into scroll-stopping posts that actually convert.Inside this episode: How Snooze and Suckle went from 350 to 2,000 followers in weeks with twin toddlers and a

If you've ever thought "the algorithm HATES me" or "I just can't get Instagram reach right now" then this episode is for you.You’ll walk away understanding why shifts on the platform aren’t the enemy and that algorithm updates are only ever audience behaviour updates. I’m giving you practical, easy-to-implement tips you can do right away and finally create content quickly and easily.Inside this episode:Why Instagram keeps changing & why that's a good thingHow to create content like a creator and

In this episode, I talk about: Why I often don’t use hashtags in my Instagram captionsWhat a CTA really is — and how sometimes there’s one even when it doesn’t look like itHow Instagram is shifting towards becoming a searchable platform, much like TikTokThe importance of using natural, relevant keywords within your content instead of forcing them inThe benefit of focusing on content that mirrors the language your audience is already usingHow to save time and make caption writing easier with my free

If you've ever said:“Hooks feel too salesy”“Hooks never work for my niche”“I just want to post my pretty photos!”Then this episode is for you! In this episode I talk about:Why hooks feel uncomfortable (and how to fix that)How to write hooks that actually stop the scroll and connect with your audienceWhy the real issue with hooks is unclear messaging — not your niche, the algorithm, or your creativityHow to reframe hooks to sound like you're texting a friend (and why that works so well!)Real examples

In this episode I talk about:The jargon around content pillars, niche pressure, and Instagram strategyMy own perspective: that niching is simply knowing the outcome you provide to your audienceReal examples, like how my friend Sarah the "website girl" makes content easier by anchoring to a clear outcomeWhy vague niches like “motherhood” often lead to overthinking — and how to avoid that trapHow to look at your Instagram objectively and answer: “What’s the result someone gets from following me?”Have

In this episode I:Welcome you to the show.Share with you why I believe in making content creation easy and fluff-free.Explain why stepping into your expert era can totally transform your content and visibility.Open up about building a six-figure business with two young children, a dog, and minimal childcare.Share how I'll be giving you a real-life, behind-the-scenes look at what’s working for me so you can simplify and succeed too.Welcome to The Social Cottage with me, Gemma, where I give you the

I am so excited to be launching 22nd May!I can't wait to share this space with you!Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.Quick links 🔗 Instagram🔗 Threads🔗