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PODCAST

Podcast Perspectives

Jeff Umbro, The Podglomerate LLC

Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, this Signal Award winning show speaks to leaders in the podcast space through longform interviews and panel discussions. The goal is to walk through not only the important news and issues of the day in the podcast landscape, but also to go deep on the topics that podcasters need to know today. Named PR Daily"s 2025 Best Podcast Production and Marketing Agency, The

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All Episodes

30:42

Introducing The Podcast Advertising Playbook

Podcast Perspectives ·

2025/01/29

This week on the podcast, we’re excited to share an episode from The Podcast Advertising Playbook, hosted by Heather Osgood, founder and CEO of True Native Media. In this episode, Heather sits down with Maggie Beyer, Associate Director, Digital Media at Veritone One, to discuss the future of podcast advertising and how emerging technologies are reshaping the way brands engage with audiences. Maggie shares insights into the growing role of artificial intelligence in content creation, audience

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41:15

From Impact to Acquisition: Wonder Media Network...

Podcast Perspectives ·

2025/01/22

What will Wonder Media Network look like after its acquisition by Acast?Co-founder of Wonder Media Network Shira Atkins joins the podcast to discuss the history and growth of WMN and its acquisition by Acast. Shira discusses Wonder’s early challenges in monetization and distribution and how the company adapted to find success. Shira and I also talk about WMN’s mission of amplifying underrepresented voices and how that will continue at Acast. She explains how they’ve balanced mission-driven content

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57:45

Podcast Marketing 101 with The Podglomerate and The...

Podcast Perspectives ·

2025/01/15

What’s in the “secret marketing sauce” for podcasts from Netflix and PBS to hit the top of the charts, reach target audiences, and win coveted awards? Whether you’re interested in launching a podcast or want to scale up your current show’s audience growth strategy, today’s episode is for you.Last month, The Podglomerate co-hosted a special Podcast Marketing 101 webinar with The Webby Awards, the annual competition that has been named “the internet’s highest honor” by The New York Times. This

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45:26

The Business Side of Podcasting: Insights from Room...

Podcast Perspectives ·

2025/01/08

Are podcast creators overlooking some business aspects of a growing industry? Ben Riskin, co-founder of Room Tone, joins me to discuss his advisory firm, which focuses on podcasting's business development side. We explore Ben’s journey from lawyer to podcast producer to professional services. He also elaborates on Room Tone’s three tiers of strategy consulting, business development, and project representation, as well as its new subscription channel Selects, which preserves and promotes archived

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36:55

How to Create a Podcast Interview That Doesn’t Suck...

Podcast Perspectives ·

2025/01/01

In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own CEO and Founder, Jeff Umbro! We’ve all tuned into awkward interviews – maybe the guest wasn’t prepped correctly, maybe the host went too far off-script – either way, they can be entertaining to watch, but when you’re in the hot seat it’s a completely different story. To help make sure your podcast interview is memorable (for the right reasons), Fatima Zaidi (Founder/CEO of Quill) and her co-host Quincy

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36:41

Stop Paying for Audience: Master The Power of Organic...

Podcast Perspectives ·

2024/12/25

In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own SVP of Podcast Marketing and Audience Development, Joni Deutsch! Paid marketing isn’t the only way to grow a show. Discover the immense value of non-paid strategies to grow your audience. Join Ausha’s Odile Beniflah and her panel of top podcast marketing experts – including The Podglomerate’s Joni Deutsch, The Podcast Academy’s Christy Mirabal, Tink Media’s Lauren Passell, and Cumulus Media/Westwood

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51:36

Introducing: Feed the Queue

Podcast Perspectives ·

2024/12/18

In today’s episode, we’re sharing an episode of Feed the Queue, the ultimate podcast discovery podcast from Tink Media, the award-winning podcast marketing and PR company. If you’ve experienced the struggle of finding new podcasts, then you’ll love Feed the Queue! It’s a podcast dedicated to sharing new and unique podcasts with you. Each episode features a different podcast and gives you a chance to listen to a show you might not have known about before. On this special episode of Feed the Queue,

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48:30

Where to Start With Advertising Attribution in...

Podcast Perspectives ·

2024/12/04

Podcast advertising is unique in the world of advertising. Impact can be challenging to gauge and Chartable, a leading product in this space, is sunsetting.To understand the world of ad performance and measurement now, I’m joined in this episode by Pete Birsinger, the founder and CEO of Podscribe, and Cameron Hendrix, founder and CEO of Magellan AI. Both companies measure how effective podcast ads are using prefix and pixel technology, allowing you to see how many people heard your podcast ad and

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51:00

Introducing The Sound Off Podcast: Jeff Umbro

Podcast Perspectives ·

2024/11/27

In this episode of The Sound Off Podcast, Podcast Perspectives host (and The Podglomerate's CEO/Founder) Jeff Umbro discusses his transition from book publicist to podcasting, highlighting The Podglomerate's evolution since 2017. He emphasizes the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shares his insights on video's role in podcasting, noting its potential for discovery and engagement. Additionally, Jeff addresses the

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38:05

Predictions and Retrospectives with 18 Podcast...

Podcast Perspectives ·

2024/11/20

As we look towards the New Year, we’ve gathered some of the brightest minds in podcasting to reflect on a transformative year. From indie creators to network executives, our guests share their most humbling lessons, unexpected wins, and the moments that made them rethink everything. Plus, they reveal what’s keeping them up at night – and what’s getting them excited – as we head into 2025.I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services

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42:04

How has iHeart Reigned Supreme? with Will Pearson

Podcast Perspectives ·

2024/11/13

How has iHeartMedia reigned supreme in podcasting? Will Pearson, president of iHeartPodcasts, joins me to discuss how curiosity and collaboration have shaped his career and approach to creative development. From starting Mental Floss to holding executive roles at HowStuffWorks and now iHeart, we explore how Will and his team at iHeart have put the spotlight on underrepresented voices, the role that iHeart’s radio network plays in podcast development, his opinions on brand collaborations and

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39:32

The Audio Intrapreneur with Molly Barton of Realm

Podcast Perspectives ·

2024/10/30

Are audiobooks the key to landing big-time clients like Marvel and DC Comics? My guest, Molly Barton, Realm's co-founder and CEO, has done just that. She dove into the world of audio after leaving her job at Penguin Random House to co-found Serial Box, an audio story company that reimagined what an audiobook could be. In 2021, Serial Box was rebranded as Realm, and Molly and her team are now devoted to creating podcasts for clients like Marvel and DC. We discuss her episodic approach to audiobooks,

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46:11

The Journey to CEO with Gretta Cohn of Pushkin...

Podcast Perspectives ·

2024/10/16

Gretta Cohn, CEO of Pushkin Industries, has had a fascinating career path, from cellist for Cursive and Bright Eyes to intern at the Village Voice, to producer at WNYC and Earwolf, to founding her own company. We discuss what she's learned throughout her career, her experience founding the production company Transmitter in 2017, her feelings about the 2022 acquisition by Pushkin, and what her day-to-day has been like since her 2023 promotion to Pushkin's CEO. We also discuss the company's recent

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38:58

The Importance of Story with Hyperfixed’s Alex Goldman

Podcast Perspectives ·

2024/10/02

How does it feel to go from being a podcast co-host to the owner of a brand-new podcast venture? My guest, Alex Goldman, host and creator of Hyperfixed, shares his experience of taking the big leap to podcast ownership. We discuss his previous show, Reply All, how he's built his new business with a lean team, the role Supporting Cast subscribers play in story development, and why he turns to Kurt Vonnegut for inspiration.You can listen to Hyperfixed now wherever you get your podcasts or at

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44:55

The Wild West of Podcast Development with WaitWhat’s...

Podcast Perspectives ·

2024/09/18

What’s the next frontier of podcasting? My guest, Leital Molad, the Head of Podcasts at WaitWhat and podcast trailblazer, has some answers. We discuss her approach to developing groundbreaking shows, like Paul McCartney’s A Life in Lyrics and A Slight Change of Plans. I also get her thoughts on AI – including her insight into WaitWhat’s Listener’s Bill of Rights in the Age of AI and their new show, Pioneers of AI. You can find Leital Molad online at LinkedIn, and you can also find her on

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30:03

Navigating the Evolution of Ads with TWiT.tv’s Lisa...

Podcast Perspectives ·

2024/09/04

How do you create a meaningful podcast advertising campaign in today's market?In this episode, I’m talking with Lisa, CEO of TWiT.tv. She's led the company for 16 years and has witnessed many ebbs and flows, especially when it comes to ad sales. Lisa and I talk about the range of podcast advertising options, her approach to sales partnerships, and how the pandemic continues to impact sales. She also shares the story of how she convinced her partner to start calling “netcasts” podcasts. You can find

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45:15

Panel: Community in Audio with Jemma Rose Brown, Davy...

Podcast Perspectives ·

2024/08/21

Podcasts are intimate. Listening to them is often a solitary experience, and although fandoms emerge, building community within the industry can be a challenge.In this episode, I’m talking with three guests who have extensive experience developing community in the podcast world through festivals and awards: Jemma Rose Brown, general manager of the Signal Awards; Davy Gardner, head of Tribeca Audio at the Tribeca Festival, and Chioke I’Anson, founder of the Resonate Podcast Festival. Together, we

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37:22

The Hitmaker with Wavland’s Jason Hoch

Podcast Perspectives ·

2024/08/07

What do wrestling and podcasting have in common? Jason Hoch, who ran WWE’s digital team during the early social media days and is now a leading podcast producer.In this episode, I talk with Jason, now the CEO and Chief Creative Officer at Wavland. Jason and I chat about his experience at the WWE, what it was like to work at HowStuffWorks on the hit podcast Atlanta Monster, and with Taylor Sheridan on the TV adaptation of Boomtown starring Billy Bob Thornton. To learn more about Wavland, visit

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36:42

The Client Whisperer with Pod People’s Rachael King

Podcast Perspectives ·

2024/07/24

The podcast industry, like all media and entertainment, is undergoing a course correction, which is leading to companies doing “good” and not great.In this episode, I speak with Rachael King, CEO of Pod People. Rachael and I chat about podcast marketing strategies, team building advice, her latest predictions for the future, and why her first question to client has nothing to do with podcasts. To learn more about Pod People, visit podpeople.com. Rachael is on all the socials, just Google her

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44:15

From Private Equity to Podcasting with Blanchard...

Podcast Perspectives ·

2024/07/10

Storytelling podcasts are a unique subsection of podcasting, and one with many obstacles and challenges to overcome.In this episode, I’m talking with Hassan Chaudhry, head of partnerships and strategy at Blanchard House, a UK-based independent podcast company which focuses on storytelling. Hassan is the former director of business and strategy with HBO. Hassan and I chat about his experience at Blanchard House, his beginnings as an investment banker, his career progression at HBO, and the world of

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