PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

From Clinician to CEO: How to Work ON Your Practice...

The Dental Marketer ·

2025/08/07

Are you trapped in the daily grind, or are you steering your practice towards real growth?In this episode, we explore the heart and mind of dental practice success with Lisa Grogan, a respected dental coach whose journey began by chance and evolved into a passion for transforming practices.Lisa pulls back the curtain on what it takes to elevate a dental practice beyond clinical excellence. She shows why dentists must step up as business leaders, not just healthcare providers, and how this shift

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Fire Up Your Team! Creating a Lasting Motivation...

The Dental Marketer ·

2025/08/04

How do you keep your team fired up for the daily grind of marketing when every door knocked or flyer handed out feels like a small battle? This episode dives into the motivations that fuel ground marketing success, not just today, but for the long haul. Michael offers strategies that blend the science of internal drive with the enticing pull of external rewards, revealing why relying on only one kind of motivation just doesn’t cut it for ongoing, high-energy performance.Discover practical ways to

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Protecting Tiny Teeth: What Your Practice Can Do to...

The Dental Marketer ·

2025/07/31

Many infants and toddlers struggle with feeding, sleep, or jaw development, and your practice could offer the help they need!In this episode, Michael sits down with Joy Lantz, an expert in myofunctional therapy and pediatric oral health, to reveal how early dental care can unlock happier, healthier outcomes for children long before their first permanent tooth appears.Joy shares her groundbreaking approach to identifying issues like tongue ties and low oral muscle tone that often slip past

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Five Signs Your In-Person Marketing Needs an...

The Dental Marketer ·

2025/07/28

Have you ever felt like your practice’s ground marketing efforts are falling flat, no matter how many times you show up in your community? This episode uncovers exactly when (and why) it’s vital to make adjustments to your on-the-ground outreach before wasted time and resources start piling up.We’ll break down the five telltale signs your ground marketing needs a fresh approach, from dwindling engagement and stalled ROI to resistance from your own team. Drawing on real examples and proven

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17X Your Pediatric Practice: Behind-The-Scenes...

The Dental Marketer ·

2025/07/24

From hiring hundreds of top performers to opening 17 practice sites, here’s how one dental leader maintains cohesion, culture, and continuous growth.Today we have Evelyn Lahiji, a veteran consultant and manager behind a pediatric orthopedic dental empire with 17 carefully-positioned offices around Los Angeles. Evelyn pulls back the curtain on the systems, strategies, and mindsets that fueled her team’s explosive growth—sharing candid stories, practical tactics, and the exact formulas that keep their

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Beyond the Holidays: Innovative Seasonal Campaigns...

The Dental Marketer ·

2025/07/21

Stop waiting for the next big holiday—learn how summer camps, back-to-school buzz, and even heat waves can spark growth for your practice!This episode unpacks the secret sauce behind high-impact seasonal ground marketing—going way beyond just holiday-focused promotions. Michael breaks down the psychology behind why these timely campaigns work so well, highlighting how shifting routines, local events, and changing interests throughout the year offer fresh and relevant opportunities to connect with

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Growth Is Expensive! Navigating Construction,...

The Dental Marketer ·

2025/07/17

If building your own dental startup sounds overwhelming and expensive, here's a real-world look behind the curtain on tough decisions and smart spending as a practice owner!In this episode, Dr. Katie Mathis shares her rollercoaster journey from ambitious associate to proud owner of Prairie Creek Dental, revealing what it really takes to bring a single-doctor practice to life in Cedar Rapids, Iowa. You’ll get a front-row seat to the pivotal decisions that shaped her path, from navigating complex

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How Pediatric Dentists Win Families with Smart Ground...

The Dental Marketer ·

2025/07/14

Why do some pediatric practices become local favorites while others fade into the background?In this episode, Michael delves into the psychology of ground marketing tailored for pediatric dental practices, revealing why trust is the foundation for building lasting relationships with local families. He unpacks the dual priorities facing dentists: winning over discerning parents with micro trust-building moments, while making sure kids feel safe and comfortable from the first hello. Through real-world

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Building Trust at Every Touchpoint: The...

The Dental Marketer ·

2025/07/10

What if every step of your patient’s journey—not just your care—felt extraordinary? In this episode, Michael sits down with Santosh Patel for a deep dive into building a practice where being obsessed with patient experience is the rule, not the exception. From the very first online interaction to the moment patients step out the door, you’ll discover how reputation and practice growth thrive when you exceed expectations at every touchpoint.Together, Michael and Santosh uncover the real-world

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Nonprofit Partners: Grow Your Practice with Causes...

The Dental Marketer ·

2025/07/07

Nonprofit partnerships could be your new secret to building an unshakeable reputation in your local community!In this episode, Michael pulls back the curtain on why people trust causes more than advertising—and how dental practices can borrow that trust to spark greater engagement and genuine social proof. You’ll discover the psychology behind strategic nonprofit collaborations, learning why this is more than marketing—it's a calculated reputation-building move that offers real return for your

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Press Start to Innovate: The Dentist Who Coded a...

The Dental Marketer ·

2025/07/03

Discover how this dentist used high-tech innovation and low-overhead strategies—powered by his love for video games—to build his startup from the ground up!In this episode, Dr. Tej Shah invites us into his multifaceted world, sharing how his early love for gaming and programming evolved into a drive for innovation in dentistry. You’ll hear about his journey from designing games and solving engineering puzzles at Lockheed Martin to navigating rigorous coursework at Carnegie Mellon and Tufts—all

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The Invisalign Day Playbook: Building an Organic...

The Dental Marketer ·

2025/06/30

What if one afternoon could fill your Invisalign schedule and turn your practice into a buzzing local hotspot—all without relying on social media algorithms?This episode dives into the blueprint for hosting a high-converting Invisalign Day using battle-tested ground marketing strategies. You’ll discover why simply putting up a few flyers or sending out generic emails rarely moves the needle—and how a proactive approach, rooted in real-world connection, creates true urgency and trust among

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DIY Dental Insurance Negotiation: Tips for Taking...

The Dental Marketer ·

2025/06/26

Unlocking better insurance reimbursements isn’t about luck—it’s about knowing the rules of the PPO game and playing to win!In this episode, we sit down with Dana Moss, an expert in PPO insurance allowables, to reveal the negotiation secrets that empowered her (and countless dental practices) to dramatically boost revenue. Dana’s hands-on approach, honed over two decades of successfully managing and negotiating on behalf of dental offices, proves that with the right tactics, dentists can finally take

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Keep Showing Up: The Secret to Ground Marketing...

The Dental Marketer ·

2025/06/23

Ever felt discouraged after being turned away by a local business, wondering if your efforts in ground marketing were truly worth it? This episode of the Ground Marketing Series unpacks why the most successful marketers are the ones who keep showing up, even after a "no." We dig deep into the art and science of persistence, revealing how a single visit rarely seals the deal—but a strategic, consistent approach can turn every interaction into an ROI goldmine.Divided into actionable sections, we

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Kindness Meets Marketing: Mastering Patient Calls for...

The Dental Marketer ·

2025/06/19

Who’s picking up your office phone—and are they turning callers into loyal patients or missed opportunities?In this episode, we meet Eric Hubbard, founder of Pain-Free Dental Marketing, to uncover the remarkable origin story behind his company. Eric shares raw memories from his rural Oklahoma upbringing, his mother’s courageous fight with cancer, and the pivotal moment when a compassionate dentist, Dr. John Barroso, offered more than just dental care—he offered hope. Years later, this gratitude

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The Top 8 Traits for Hiring the Ultimate Ground...

The Dental Marketer ·

2025/06/16

What are the must-have qualities of an excellent ground marketer for your practice?This episode pulls back the curtain on the secrets to building an unstoppable ground marketing team—one that doesn’t just spread the word, but truly connects with the people you want to serve.Today we dive deep, cutting through the noise of traditional marketing to reveal why the right personalities matter more than experience. Learn how to identify individuals whose warmth, curiosity, and storytelling instincts can

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Escaping "Marketing Handcuffs": How Dentists Can...

The Dental Marketer ·

2025/06/12

Why do so many dentists feel trapped in contracts with marketing agencies that just aren’t delivering results?This episode gets right to the heart of the issue, revealing the hidden pitfalls that can turn a well-intentioned marketing investment into a costly mistake—and, most importantly, how to avoid the same fate.Ali is back on the podcast to pull back the curtain on the world of dental marketing, exposing the sneaky tactics agencies use to overcharge and overpromise. From the dangers lurking in

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How to Transform Ground Marketing Events Into Lasting...

The Dental Marketer ·

2025/06/09

Imagine your ground marketing efforts echoing through your community long after in-person events end—all thanks to smart social media strategies.In this episode, we unpack the often-overlooked connection between in-person ground marketing and dynamic social media engagement. We reveal how to ensure your impact lingers far beyond the event, making your practice more recognizable and trusted both online and offline. By sharing three core reasons why ground marketing needs a digital extension—like how

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Reduce Dental Staff Turnover with These Proven...

The Dental Marketer ·

2025/06/05

Does your practice lose good people faster than you can hire them? Effective onboarding could be the missing link transforming costly turnover into a thriving, loyal team. In this episode, we sit down with dental practice consultant Malika Azargoon to break down what truly effective onboarding looks like—why it matters, how to implement it, and the critical details too many practice owners miss.Malika shares a clear roadmap for getting new hires up to speed while building the kind of supportive

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Will Your Flyers Really Make People Act? How to Make...

The Dental Marketer ·

2025/06/02

Are your marketing materials truly working for you, or are they just adding to the noise? In this game-changing episode, we reveal why treating your flyers, brochures, and signs as "micro sales machines" can make the difference between wasted effort and measurable results. Forget flashy designs that impress your peers but fall flat with your target audience—the secret lies in creating pieces that stop people in their tracks, stir emotion, and drive action.Dive deep as we introduce the innovative

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The Dental Marketer

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