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PODCAST

Your Digital Marketing Coach with Neal Schaffer

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital

business marketing

All Episodes

36:27

The Three Things Your Website Needs to Actually Work

Your Digital Marketing Coach with Neal Schaffer ·

2025/05/08

In this episode of the Your Digital Marketing Coach podcast, I’m joined by James Hipkin, author of Journey to Success: Digital Marketing for Small Business Owners. James brings decades of experience helping businesses build smarter, more effective websites — and more importantly, explains why websites are still the most important piece of your digital marketing puzzle. We talk about why your website is the only part of your digital marketing you truly own, how to stop treating it like just an...

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20:24

Beat the AI Box: SEO Strategies for the New Google...

Your Digital Marketing Coach with Neal Schaffer ·

2025/05/05

In this episode of the Your Digital Marketing Coach podcast, I’m diving into one of the biggest changes to how we show up in Google search results—the AI overview box. If you’ve noticed a drop in your traffic, you’re not alone. These new AI summaries are changing how people click, what links they trust, and which brands get noticed. I went deep into the data—10 studies from the past year—to find the real patterns that help content get featured. From building stronger topic clusters to writing...

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35:58

Make ChatGPT Your CMO: The Smartest AI Strategy...

Your Digital Marketing Coach with Neal Schaffer ·

2025/04/24

In today’s episode, we’re diving deep into a fresh way to look at AI—one that goes beyond writing content or summarizing documents. My guest, Stephen Lewis, a seasoned journalist and copywriter with decades of experience, shares how businesses can use AI not just as a helper, but as a full-blown strategic partner. We explore how to create synthetic personas—AI-powered customer models that give honest, detailed feedback. This isn’t just about tech. It’s about using smart tools to better unders...

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30:53

Monetizing Your Personal Brand in the Post-AI Era:...

Your Digital Marketing Coach with Neal Schaffer ·

2025/04/16

Monetizing your personal brand isn't just about brand deals anymore. With AI, content creators, entrepreneurs, and influencers now have powerful tools to uncover fresh income streams and build deeper connections with their audience. In this episode, I share advanced strategies pulled straight from my UCLA Extension class, showing how to use AI to grow your influence, better understand your audience, and create new digital products and services. Whether you’re just starting out or already have...

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44:52

How a Podcast Funnel Built a Real Estate Brand from...

Your Digital Marketing Coach with Neal Schaffer ·

2025/04/09

In this episode I talk with David Sidoni, the founder of HowToBuyAHome.com. David took his passion for educating first-time homebuyers and turned it into a digital-first brand and thriving business, built almost entirely from a podcast. This episode is full of lessons on niche marketing, the power of organic content, and how to build trust through education. If you're trying to grow your brand, connect with your audience, or use content to drive your business forward, David’s story will inspi...

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23:52

Double Down or Ditch It: The Power of a Quarterly Audit

Your Digital Marketing Coach with Neal Schaffer ·

2025/04/01

Are you spending time on the right things in your marketing? Or just doing more for the sake of it? In this episode, I’ll walk you through the simple but powerful quarterly audit I use to double down on what’s working and ditch what’s not. It’s helped me grow faster and save time—and it can do the same for you. Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon ...

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37:40

The Power of Storytelling in Digital Marketing:...

Your Digital Marketing Coach with Neal Schaffer ·

2025/03/27

In today's digital world, where AI can write a blog post in seconds and content is everywhere, the one thing that still sets you apart is your ability to tell a great story. And not just any story—a strategic one. That’s why I’m excited to introduce Cathy Goodwin, a true expert in the field of strategic storytelling. Cathy has built her brand around helping entrepreneurs and small business owners tell stories that connect, convert, and grow their business. In this episode, we’ll dig into why ...

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14:25

The Secret Power of LinkedIn Newsletters (And How to...

Your Digital Marketing Coach with Neal Schaffer ·

2025/03/24

In this episode of the Your Digital Marketing Coach podcast, I dive into a surprisingly powerful but underused tool: LinkedIn newsletters. As more people focus on short-form content, newsletters offer a way to go deep and truly connect with your audience. I’ll explain how newsletters not only get more views and engagement than normal posts, but also help you grow your leads and even improve your SEO. Whether you're just getting started or looking to improve your current strategy, this episode...

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45:46

The 5-Step Digital Marketing Success Plan with Corey...

Your Digital Marketing Coach with Neal Schaffer ·

2025/03/17

Digital marketing is constantly changing, but one thing remains the same: success requires more than just chasing the latest trends. In this episode, I’m joined by Corey Morris, agency owner and author of The Digital Marketing Success Plan, to talk about how businesses can build a strategic, data-driven approach to their marketing efforts. Corey shares his journey from SEO expert to agency owner, his five-step START framework for creating a winning marketing plan, and his insights on the bigg...

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58:17

Influencer Marketing in 2025: What’s Working Now?

Your Digital Marketing Coach with Neal Schaffer ·

2025/03/14

Influencer marketing is no longer about just finding someone with a big following and paying them to promote your brand. It’s about building trust, leveraging content creators, and creating meaningful relationships that drive long-term brand awareness and conversions. In this episode, I speak with Yash Chavan, founder and CEO of the influencer marketing platform Saral, about how brands can navigate the Age of Influence. We discuss the evolution of influencer marketing, the shift from follower...

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45:38

Marketing with Meaning: How to Build a Purpose-Driven...

Your Digital Marketing Coach with Neal Schaffer ·

2025/03/10

Marketing isn't just about selling—it’s about purpose, meaning, and engagement. In this episode, I sit down with Minter Dial to explore how brands can align internal culture with external messaging, create meaningful customer relationships, and even incorporate play into work. We’ll also dive into the power of self-awareness and how knowing thyself can transform both business and life. This is an episode filled with inspiration and actionable insights. Guest Links Connect with Minter on Linke...

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15:06

The Death of Traditional Social Media Marketing (And...

Your Digital Marketing Coach with Neal Schaffer ·

2025/03/07

Social media has changed, and if you're still using it like a business instead of a content creator, you're falling behind. The truth is, algorithms don’t care about follower count anymore—they care about content. So what does that mean for your business? You have two choices: become a content creator or leverage user-generated content. Which path will you choose? I’m breaking it all down in this episode. Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Ma...

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39:05

Beyond the Numbers: How to Unlock Marketing Insights...

Your Digital Marketing Coach with Neal Schaffer ·

2025/03/04

Data is everywhere in digital marketing, but are you truly using it to your advantage? In this episode of the Your Digital Marketing Coach podcast, I sit down with Brett Townsend, Senior VP of Strategy at Quester, to break down how brands can go beyond the numbers and uncover real insights that drive action. Marketing analytics is more than just reporting results—it’s about finding the hidden patterns and consumer narratives that can shape better campaigns, stronger products, and deeper custo...

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11:11

The LinkedIn Growth Hack No One Is Talking About (Yet!)

Your Digital Marketing Coach with Neal Schaffer ·

2025/02/28

If you're trying to grow your business on LinkedIn but struggling to get traction, you’re not alone. What if I told you that LinkedIn content could be optimized just like SEO? In this episode, we’re diving into a brand-new way of approaching LinkedIn content—using AI tools that analyze top-performing posts and provide insights to maximize your reach and engagement. I’ll break down how these tools work, why I’m giving them my official thumbs up (even after recommending sticki...

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37:45

Brand Building is Not a Luxury—It’s a Growth Strategy

Your Digital Marketing Coach with Neal Schaffer ·

2025/02/25

Brand awareness isn’t just for big companies with deep pockets—it’s a critical part of growing any business, including startups and small businesses. But many companies focus only on short-term sales and performance marketing, missing out on the long-term benefits of building a strong, recognizable brand. In this episode, I sit down with James Hurman, the founder of Previously Unavailable, to explore the science behind advertising effectiveness. James shares why businesses struggle to grow be...

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27:34

From Digital First to AI First

Your Digital Marketing Coach with Neal Schaffer ·

2025/02/20

This episode explores the imperative shift from a digital-first mindset to an AI-first approach in marketing, emphasizing how to incorporate AI into internal processes for enhanced efficiency and creativity. Throughout, I discuss strategic alignment, process documentation, custom AI models, training with quality data, and automation for maximum impact. • Discussing the transition to an AI-first mindset • Importance of aligning AI with marketing objectives • Utilizing AI as ...

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37:54

Is AI Content Hurting Your Google Rankings? Insights...

Your Digital Marketing Coach with Neal Schaffer ·

2025/02/18

This episode dives into the pressing issue of AI's role in content marketing and its implications for search engine rankings. We discuss the risks of over-reliance on AI while emphasizing the importance of maintaining quality, originality, and a human touch in content creation. • Exploring the balance between AI efficiency and content quality • Google’s stance on AI content and implications for rankings • The role of Originalityai in ensuring high-quality content • Re...

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33:36

400 Episodes, 7 Themes: The Digital Marketing...

Your Digital Marketing Coach with Neal Schaffer ·

2025/02/15

This 400th episode of this podcast revolves around insights into 7 pivotal digital marketing themes that have emerged from the top 25 episodes of my recent 100 over the last 2 years. You will learn how to integrate essential aspects like artificial intelligence, content creation, branding, and influencer partnerships to thrive in an ever-evolving digital landscape. • Embracing AI for enhanced marketing efficiency • Importance of authentic content in social media • Developing strategi...

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44:13

The Digital Marketing Success Cycle: A Smarter Way...

Your Digital Marketing Coach with Neal Schaffer ·

2025/02/11

Unlock the secrets of successful small business marketing with insights from Dave Charest, director of Small Business Success at Constant Contact. Discover how even small, impactful actions can create "wow experiences" that fuel word-of-mouth marketing and elevate your brand's digital presence without emptying your wallet. Join us as we promise a transformation in your marketing approach, leveraging email, social channels, and automation to not only engage but also build lasting relationships...

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18:52

The Truth About Marketing Agencies: Why a Fractional...

Your Digital Marketing Coach with Neal Schaffer ·

2025/02/06

Marketing is essential to growing your business, but hiring the right support can be confusing. Should you work with a marketing agency, bring in a consultant, or hire a Fractional CMO? Each option has its pros and cons, and making the wrong choice could mean wasted budget and minimal results. In this episode, I break down the differences between agencies, consultants, and fractional CMOS—so you can decide which is best for your business. I’ll share real insights from my experience in all thr...

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438 results

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