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PODCAST

Beyond The Shelf

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David"s past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify,

business marketing

All Episodes

33:29

How to Spend the Next Dollar – with Edgewell’s Nate...

Beyond The Shelf ·

2025/05/27

This week we’re joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights into impact. In this conversation, Nate and host Dave Feinleib explore the evolving relationship between analytics, creative, performance mark...

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27:06

How to Hire, Connect, and Lead with Trust – with The...

Beyond The Shelf ·

2025/05/20

What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it’s about trust, not transactions. Daniel wears a few hats—he’s the Co-Host of The FMCG Guys podcast and Director of Executive Search at Dwyer Partners—and at the heart of both roles is one thing: helping people find the right fit. Whether that’s matching a candidate to a role, a guest to a show, or a brand to its story. In this episode, Daniel and Dave dig into: - Wh...

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26:28

The Infinite Loop of E-Commerce – with Russell...

Beyond The Shelf ·

2025/05/13

This week we’re joined by Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates. With a background spanning media, data, neuroscience, and digital commerce, Celia brings a rare and well-rounded perspective to the fast-evolving world of retail media and e-commerce. She and Dave cover everything from aligning marketing and sales for seasonal campaigns to how neuroscience influences creative performance. Celia shares how Russell Stover is modernizing a 100-year-old brand ac...

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35:47

Cutting Through the Clutter in Modern CPG – with Tina...

Beyond The Shelf ·

2025/05/06

Dave sits down with Tina Mehta, former CMO at Chloe’s, to explore what it really takes to grow a challenger brand in today’s CPG landscape. With a background that also spans powerhouse companies like Mars Chocolate and Chobani, Tina brings deep experience across brand management, shopper marketing, and e-commerce. She shares how her team at Chloe’s redefined frozen treats, how to stretch every marketing dollar, and why creativity, cross-functional collaboration, and retail partnerships are ke...

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30:36

How Brands Can Regain Control in Online Retail – with...

Beyond The Shelf ·

2025/04/29

In this episode of Beyond the Shelf, host Dave Feinleib sits down with Manu Sareen, Founder & CEO of I2O Retail, to explore the evolving challenges of brand protection, unauthorized resellers, and AI’s role in retail transformation. With deep experience at Amazon and Best Buy, Manu brings a sharp lens to the nuts and bolts of e-commerce—from the basics of availability, pricing, and PDP optimization to the power of automation and the realities of AI at scale. You’ll hear how I2O Retail was...

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39:35

REWIND: The Future of Retail Media with Media, Ads +...

Beyond The Shelf ·

2025/04/22

This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe. Andrew is a predictions guru, and he unpacks his various methodol...

en-us

30:16

How AI & Data Are Transforming Sports E-Commerce –...

Beyond The Shelf ·

2025/04/15

From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the meteoric rise of pickleball, and how AI and data are transforming e-commerce. Scott shares how Franklin Sports—the official batting glove of Major League Baseball—stayed ahead of the curve by jumping into new markets, leveraging analytics, and using AI to optim...

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37:17

The Future of AI in E-Commerce and Retail Media with...

Beyond The Shelf ·

2025/04/08

How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and automation to drive business growth, creative strategy, and better consumer experiences. With a background in retail transformation, including the launch of Walmart Connect, Matthew brings unique insights into how AI and automation are shaping the next generation of retail. ...

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28:57

Elevating Digital Commerce Content at Scale with...

Beyond The Shelf ·

2025/04/01

How do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digital shelf strategy, and automation play a critical role in winning in eCommerce. With over 10 years at Mondelēz, Eric has helped drive content innovation across brands like Oreo, Chips Ahoy, and BelVita. He walks us through the evolution of eCommerce within CPG, t...

en-us

30:01

Optimizing Amazon & Marketplace Growth with Jungle...

Beyond The Shelf ·

2025/03/25

For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to sales@itsrapid.io with code "JS2025" to find out more! Expanding on Amazon and beyond requires a deep understanding of marketplace trends, retail media investments, and digital shelf strategies. In this episode, Chris Barnes, GM, Retail and Alternative Channels at Jungle Scout, shares how brands can optimize their Amazon strategy, expand into new market...

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23:47

E-Commerce, AI & Big Brand Strategy with Mike Geller...

Beyond The Shelf ·

2025/03/18

This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling one of his first startups to John Sculley (former CEO of Apple & PepsiCo), and later helped shape e-commerce strategies at Fortune 500 companies. He is currently a Non-Executive Director at Brimar Industries. Mike shares how he built and sold a sta...

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29:56

Mastering Automation & Optimization: Insights from...

Beyond The Shelf ·

2025/03/11

This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the evolution of eCommerce, retail media, and AI-driven optimization, what has changed and what remains constant. She begins by reflecting on the early days of eCommerce, when it was more of an experiment than a necessity (4:28). As the landscape has ...

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29:51

Defining Your eCommerce Playbook with Royal Canin’s...

Beyond The Shelf ·

2025/03/04

Dave’s guest this week is Elise Barry, Digital Communications Manager at Royal Canin, one of the world’s largest manufacturers and suppliers of dog and cat food. An eCommerce and Digital Marketing specialist with more than 10 years of experience in diverse marketspaces, Barry understands the importance of defining and maintaining a strong digital presence that is specific to your company’s goals. She explains how the pet food industry has seen a post-pandemic shift from brick-and-...

en-us

32:21

Digital Shelf Dominance: Understanding CPGs with...

Beyond The Shelf ·

2025/02/25

Dave’s guest this week is Hayden Consultancy Founder, Eleanor Hayden. Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the industry for more than 10 years, both as an entrepreneur and as a Shopper Marketing expert, Eleanor understands that every brand needs to find their own unique approach when it comes to getting in front of the consumer. Eleanor talks about how COVI...

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25:34

Starting with Search Before Anything Else with VML’s...

Beyond The Shelf ·

2025/02/18

Dave’s guest this week is Kristy Meinzer, Discoverability Director for Performance Content at VML, a creative agency that helps brands grow by combining brand experience, customer experience and eCommerce insights. With expertise in search capabilities, content strategy and brand awareness, Kristy provides insights into the ever-changing world of eCommerce and discoverability, weighing in on how brands are shifting focus, incorporating new technologies and finding new ways to bring awareness ...

en-us

35:24

AI Is No Longer a Trend - It's Fundamental with...

Beyond The Shelf ·

2025/02/11

Dave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail section. Previously she founded Bobsled Marketing, which was acquired by Acadia in 2022. Kiri shares why it’s so difficult to find a true definition of “retail media” (3:28), why specific RMNs need to be treated as their own channels (13:48), her POV on the in...

en-us

37:50

2025 Predictions with Media, Ads + Commerce's Andrew...

Beyond The Shelf ·

2025/02/04

This week we welcome Andrew Lipsman back to the show! Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe. Andrew is a predictions guru, and he unpacks his various methodologies with Dave (4:42). He also shares what he got r...

en-us

40:10

It’s All Commerce with Sam Gagliardi

Beyond The Shelf ·

2025/01/28

Dave’s guest this week is one of the most sought-after leaders in the E-Commerce and Retail Media spaces: Sam Gagliardi. Sam’s 20-plus year career has included senior roles with both leading brands including Colgate-Palmolive, J&J and Barilla, as well as with SaaS enterprises Reckitt and, most recently, Circana - making him a veteran on both sides of the aisle. Sam shares what originally got him excited about e-commerce (3:49), the power of having effective PDPs (10:00), why i...

en-us

37:57

The Next $10 Trillion of Retail Growth with Retail...

Beyond The Shelf ·

2025/01/21

We’re thrilled to welcome Bryan Gildenberg back to the show. Bryan was the very first guest on Beyond the Shelf, back in August 2023. It’s amazing how much the retail landscape has changed in such a short period of time!Bryan is currently keeping busy as Managing Director of Retail Cities, a global retail data and insights firm, primarily focused on fast growth industries and markets. He balances this with his continuing role as Founder and CEO of Confluencer Commerce, helpi...

en-us

32:32

AI is Everywhere with IntentWise’s Sreenath Reddy

Beyond The Shelf ·

2025/01/14

Dave’s guest this week is Sreenath Reddy, Founder of Intentwise. Intentwise provides unified, comprehensive, and reliable analytics and advertising applications for Amazon and Walmart.Sreenath provides overviews of machine learning (8:32) and Intentwise (11:21), and how they’re solving the problem of connecting scattered sources of data to help customers reach profitability faster (14:52). He also shares his journey as an entrepreneur (22:01). Connect with Sreenath: https://www.lin...

en-us

96 results

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