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PODCAST

Emerging Brands Podcast

Welcome to Emerging Brands Podcast® with Kelly Bennett This is the podcast where you’ll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You’ll also hear from industry experts—brand builders, investors, and

business entrepreneurship

All Episodes

27:05

Denimrush Experience

Emerging Brands Podcast ·

2025/08/18

Aparna Avasarala is the founder of Denimrush Experience, an agency working at the intersection of merchandise and brand experience for CPG and lifestyle companies. In this episode, she shares how merch can become a powerful brand tool—and what every emerging founder needs to know before investing. Aparna breaks down how to choose the right merch, when it’s worth launching, and how to maximize impact without wasting time or money. Inside the Episode: When merch makes sense (and when it doesn’t) for

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29:58

Gelée

Emerging Brands Podcast ·

2025/08/18

Chef and artist Zoe Messinger created Gelée to inspire play, connection, and joy around the table. Gelée blends the wisdom of gelatin’s ancient origins with modern molecular science to reimagine a timeless classic—transforming it into luminous delights that are gut-healing, collagen-rich, and endlessly versatile. Born from a time of personal healing, Zoe combines her culinary artistry, hospitality background, and playful creativity to craft jiggly creations that are as nourishing as they are

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32:21

GoodPop

Emerging Brands Podcast ·

2025/08/18

Daniel Goetz founded GoodPop with a mission to create clean, nostalgic treats that taste amazing—without the artificial sweeteners or additives. What started with just four sales at a music festival has grown into a 16-year journey of building a purpose-driven brand that’s now a leader in the frozen treats category. In this episode, Daniel shares his early entrepreneurial beginnings, why he wanted to build a business with a positive impact, and how he’s scaled GoodPop into a household name while

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37:39

A Peek Inside Brand Strategy

Emerging Brands Podcast ·

2025/08/12

In this solo episode of Emerging Brands Podcast®, I’m taking you behind the scenes of building a brand strategy that can turn an early-stage idea into a standout CPG brand. I share how I help first-time, bootstrapping food & beverage founders create a clear roadmap for success—one that earns shelf space, generates buzz, and connects deeply with consumers. From crafting a compelling brand story and defining clear differentiators to identifying your hero product and truly understanding your ideal

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24:34

Kif

Emerging Brands Podcast ·

2025/08/08

Kif was founded by Caroline Brain, the fermentation fan girl herself—a Midwest native with a tenacious entrepreneurial spirit. Passionate about ethical food systems, holistic health, and gut-friendly living, Caroline blends culinary craft with strategy to make gut health delicious. Born and brewed in Los Angeles, Kif crafts kefir water using only real, natural ingredients, delivering a probiotic-packed, low-sugar, fizzy beverage that gives your gut the love it deserves. Coined ‘Nature’s Soda’ Inside

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28:08

Sababa Foods

Emerging Brands Podcast ·

2025/08/08

Sababa Foods was founded by Amy Dell, a passionate food entrepreneur with deep roots in Middle Eastern foods. With a background in marketing, hospitality, and customer service, Amy is on a mission to make authentic, high-quality Middle Eastern flavors accessible for modern kitchens. Sababa Foods offers convenient, nutritious options that bring families and food lovers together over delicious meals. Inside the Episode: How Amy turned her love for Middle Eastern cuisine into a CPG brand Making

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28:54

Launch Grow Exit

Emerging Brands Podcast ·

2025/08/02

Kelly Anne Parker is a self-funded founder who built Send Ribbon, a corporate gifting company, from the ground up—all the way to acquisition by UrbanStems in 2020. Now, through her advisory firm Launch Grow Exit, Kelly helps fellow founders navigate the full lifecycle of being a founder, from getting started to scaling and preparing for a successful exit. She’s on a mission to demystify the founder journey and make exits feel possible especially for female-founded, bootstrapped brands. Inside the

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35:03

It’s All Happening

Emerging Brands Podcast ·

2025/08/02

Danielle Calabrese is a seasoned CPG strategist, advisor, and two-time founder with over 16 years of hands-on experience launching and scaling food and beverage brands. From Juice Served Here to De La Calle Tepache, she’s led high-growth teams across sales, operations, and marketing—and now channels that expertise into her own agency, It’s All Happening. Through her Launch Lab course and Women in CPG podcast, Danielle equips first-time founders (especially women) with the tools, strategy, and

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32:59

Eat Senza

Emerging Brands Podcast ·

2025/08/02

Krista D’Archi and Jake Block are the co-founders of Eat Senza, an allergen-friendly food brand on a mission to make eating with dietary restrictions easier—and more joyful. After 10 years in creative roles, the duo made the leap from supporting brands to building their own. The result? A bold, confident take on allergen-free comfort food, starting with their debut product: Lil Pastina—a gluten-free twist on classic Italian pasta shapes. Inside the Episode: From creative careers to co-founding a

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27:19

Cadence

Emerging Brands Podcast ·

2025/07/27

In this episode, I’m joined by Steph Hon, founder and CEO of Cadence—a pioneering consumer systems brand redefining how we store and carry the essentials. With a vision to transform the everyday with the same level of intention and innovation as Apple or Dyson, Steph launched Cadence in 2020 to bring form, function, and sustainability into the personal care category. Cadence creates beautifully designed, endlessly refillable containers made from ocean-bound plastic and scrap materials. Built for

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26:00

DateWorthy

Emerging Brands Podcast ·

2025/07/27

In this episode, I’m joined by Hailey Yaffa, founder of DateWorthy—a frozen, date-based snack brand redefining what indulgence looks like with real, high-quality ingredients. Hailey moved to NYC post-grad and began her career in finance before pivoting to create something more meaningful. With a lifelong sweet tooth and a personal history of disordered eating, she became passionate about raising her standards—not just in food, but in every aspect of her life. Dateworthy is a decadent-yet-clean snack

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29:38

Peepal People

Emerging Brands Podcast ·

2025/07/27

In this episode, I’m joined by Alyzeh Rizvi, co-founder and CEO of Peepal People—a bold, modern South Asian pantry brand reimagining traditional condiments for the way we eat today. With a background in architecture and product design from RISD, Alyzeh spent years leading brand innovation and impact-driven research at IDEO.org and the Gates Foundation, working with clients like Gallo, Smoothie King, and Coca-Cola. She launched Peepal People in 2021 with a mission to build a more inclusive food

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22:28

Cure Hydration

Emerging Brands Podcast ·

2025/07/22

n this episode, I’m joined by Lauren Picasso, CEO and founder of Cure Hydration—the only science-backed, plant-based electrolyte mix with no added sugar. A Harvard MBA and triathlete, Lauren’s own struggle with hydration led her to create a clean, better-for-you solution she couldn’t find on the shelf. She launched Cure in 2019, and today it’s one of the fastest-growing brands in the category, recently ranking 568th on the Inc. 5000’s 2024 list. Cure is formulated for all ages, delivering daily

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23:46

Fancypants

Emerging Brands Podcast ·

2025/07/22

n this episode, I’m joined by Maura Duggan, founder of Fancypants Baking Co., a brand baking cookies that feel downright good—made with real, recognizable ingredients and a whole lot of heart. After earning a master’s degree in Mind, Brain, and Education from Harvard, Maura found herself drawn back to baking as a way to shake off the stress. Since 2004, Maura has grown Fancypants into a company known for incredible taste, quality ingredients, and sustainability. Today, their cookies are made with

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26:25

PlantChi

Emerging Brands Podcast ·

2025/07/22

In this episode, I’m joined by Jessica Hamel, founder of PlantChi—a brand on a mission to make wellness effortless, rebellious, and packed with real plant power. With over 20 years in branding and experience as a former CPG founder, Jessica is also an ultra-runner and competitive sailor—her drive and passion for performance deeply inform how she approaches nutrition and product development today. PlantChi’s superseed blends are designed to simplify nutrition: easy to use, packed with protein, fiber,

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35:53

Cien Chiles

Emerging Brands Podcast ·

2025/07/13

In this episode, I’m joined by Maria Covarrubias, Mexican-American chef and founder of Cien Chiles, a brand bringing the vibrant flavors of her childhood to kitchens everywhere. Inspired by the wisdom of her Abuela and a desire to share her cultural heritage, Maria created a line of hot sauces that do more than bring heat—they celebrate flavor, creativity, and culture. Inside the Episode: How Maria’s family roots, culinary background, and CPG experience inspired the creation of Cien Chiles The

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29:54

Chunk

Emerging Brands Podcast ·

2025/07/13

In this episode, I’m joined by Amos Golan, founder and CEO of Chunk, a company redefining what’s possible in plant-based meat through cutting-edge fermentation technology. Amos brings an impressive background spanning organic chemistry, human-computer interaction, agtech, biotech, and food innovation—including time leading Ferrero’s Open Innovation team. He’s also a trained chef with a personal passion that deeply influences his approach to product development. Chunk uses proprietary fermentation

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31:11

Fresh Thyme Market

Emerging Brands Podcast ·

2025/07/13

In this episode, I’m joined by Celena Ruiz, Category Manager at Fresh Thyme Market, where she oversees the poultry and seafood departments and plays a key role in bringing fresh, innovative products to shelves. Celena is passionate about supporting local businesses and helping emerging brands succeed in a competitive retail environment. We dive into what category managers look for when evaluating new brands, how Fresh Thyme Market approaches innovation and differentiation. Inside the Episode: How

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23:00

Kind Laundry

Emerging Brands Podcast ·

2025/07/09

In this episode, I’m joined by Angie Tran, co-founder of Kind Laundry—a modern laundry care brand on a mission to make laundry better for the planet, pets, and people. Angie’s path to entrepreneurship began after more than a decade in corporate marketing, followed by an early investment in a healthy fast-food chain. But it was ecommerce and the CPG wellness space that captured her heart—and where she saw an opportunity to innovate. Kind Laundry offers high-performance, sustainable laundry products

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24:50

Daily Crunch

Emerging Brands Podcast ·

2025/07/09

In this episode, I’m joined by Laurel Orley, CEO and co-founder of Daily Crunch Snacks—a women-owned, Inc. 5000 snack company shaking up the category with its Uniquely Crunchy™ sprouted nut snacks. Laurel brings over 15 years of marketing experience, much of it at Unilever, where she led flagship brands like Dove and Hellmann’s before launching Daily Crunch in March 2020. Daily Crunch satisfies those irresistible crunch cravings with nutrient-dense, superfood snacks that deliver on taste, texture,

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211 results

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