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PODCAST

Becoming Preferred

Michael Vickers

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael"s experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today"s turbulent and competitive marketplace.

business entrepreneurship

All Episodes

44:17

Dr. Derek Alessi – Don’t Wait for the Engine Light:...

Becoming Preferred ·

2025/06/09

SEASON: 5 EPISODE: 16Episode Overview:Welcome back to the 'Becoming Preferred' podcast, the show dedicated to empowering business professionals and entrepreneurs to become preferred in the markets they serve. Today we're diving into a topic foundational to sustained success, yet often overlooked in the relentless pursuit of business growth: our health and well-being.It's no secret that we're living longer, but are we living healthier? Many of us wait for the engine light to come on – that health

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42:37

Courtney De Ronde – Scaling Priorities: What Thriving...

Becoming Preferred ·

2025/06/02

SEASON: 5 EPISODE: 15 Episode Overview:Welcome back to the Becoming Preferred Podcast, the show dedicated to fueling the drive of business professionals and entrepreneurs like you. Today, we have a guest who is a true architect of achievement, a guiding force for growth, and a master of strategic advancement.She's the visionary behind Forge Ahead, a company dedicated to empowering businesses and leaders to not just meet their goals, but to shatter them. With a deep understanding of the

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36:12

Dr Yaniv Zaid – Don't Sell to Your Clients - Make...

Becoming Preferred ·

2025/05/26

SEASON: 5 EPISODE: 14Episode Overview:Welcome back to the Becoming Preferred Podcast. The show is dedicated to equipping you with the insights and strategies to become preferred. Today, an absolute powerhouse is joining us to share with us strategies and insights to help us with our presentation, sales, marketing and persuasion capabilities.He's a popular author, an international speaker, and a consultant who has empowered countless individuals and organizations to achieve unparalleled success

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42:52

Nicole Greer – Building a Vibrant Culture

Becoming Preferred ·

2025/05/19

SEASON: 5 EPISODE: 13Episode Overview:Welcome back to the Becoming Preferred podcast. Building a vibrant culture with happy people working to their full potential can be a real challenge. Today, we're joined by Nicole Greer, CEO of Build a Vibrant Culture™. Nicole's not just talking theory; she's giving us the practical, actionable steps to transform our teams.Nicole isn't just a leadership and organizational development expert; she's a culture architect, a catalyst for transformation, and the

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39:14

Dana Lindahl – Podcasting is the New Frontier for...

Becoming Preferred ·

2025/05/12

SEASON: 5 EPISODE: 12Episode Overview:Welcome back to the Becoming Preferred podcast! We have a true connector and amplifier of voices joining us – Dana Lindahl. Dana is the founder of a leading podcast booking agency and has become the secret weapon for countless founders, executives, and industry leaders looking to share their stories on top podcasts. He doesn't just book appearances; Dana crafts messages that resonate and builds strategies that deliver real results, helping his clients grow their

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35:35

John D. Hanson – Leveraging LinkedIn for Maximum Impact

Becoming Preferred ·

2025/05/05

SEASON: 5 EPISODE: 11Episode Overview:Welcome back to the podcast and get ready for an insightful conversation with a true relationship-building guru! Our guest today, John D. Hanson, has built his incredible career on the foundation of "win-win relationships," and he's here to share his secrets.You will learn how to cultivate these genuine connections in our fast-paced world, especially on platforms like LinkedIn, where John himself built a global network of over 30,000 from zero in just a few

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44:07

Scott McCrady – Understanding Cyber Security and How...

Becoming Preferred ·

2025/04/28

SEASON: 5 EPISODE: 10Episode Overview:Welcome to anotherepisode of Becoming Preferred, where we explore the latest strategies and tactics to help you level up your knowledge and improve your skills. Ourguest is Scott McCrady, the CEO of SolCyber. With over 25 years of experience, Scott has been at the forefront of protecting people and businesses around the globe.In this episode, we'll delve into the misconceptions that small businesses, entrepreneurs, and business professionals have about

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32:16

Beverly Beuermann-King – Work Smart, Live Smart

Becoming Preferred ·

2025/04/21

SEASON: 5 EPISODE: 9Episode Overview:On today’s episode, we have a fantastic guest joining us who knows exactly what it's like to feel completely drained and overwhelmed, and more importantly, how to break free.Beverly Beuermann-King is an expert in guiding individuals and organizations from that state of burnout and stress, to a place of true resilience and vibrant engagement.With years of experience and a wealth of knowledge, Beverly is here to share her invaluable insights. In this episode, we're

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34:09

Nick Foy – The Power of Process

Becoming Preferred ·

2025/04/14

SEASON: 5 EPISODE: 8Episode Overview:On this episode of Becoming Preferred, we’re tackling a challenge every growing business faces: scaling without chaos. My guest, Nick Foy, is here to show us how. Nick is an expert in aligning technology to build seamless processes, helpingbusinesses escape the disruption that comes from disconnected solutions.Nick’s passion lies in empowering businesses to scale efficiently, creating streamlined workflows that eliminate bottlenecks and foster sustainable growth

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35:50

Ken Lundin – Strategic Selling Unleashed

Becoming Preferred ·

2025/04/07

SEASON:5 EPISODE: 7Episode Overview:Welcome back to Becoming Preferred, and get ready tosupercharge your sales strategy! Today, we welcome Ken Lundin, a true sales powerhouse. With over 20 years of experience, and a staggering $1 billion in revenue generated, Ken brings the science of sales to life. He's not just talking theory; he's delivering results.Author of "Strategic Selling Unleashed," Ken's insights have graced Forbes, stages, and podcasts worldwide. If you're ready to transform your sales

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35:05

Katie Smith – How to Escape Stagnation and Thrive

Becoming Preferred ·

2025/03/31

SEASON: 5 EPISODE: 6Episode Overview:Welcome back to Becoming Preferred! Today, we're diving deep into the art of customer connection with a true visionary. Get ready to meet Katie Smith, the Queen of the Customer Journey! Katie transforms marketing chaos into strategic success, empowering businesses to build meaningful relationships and promote real values. She's not just about clicks and conversions; she's about crafting experiences that resonate.Katie understands that in today's world, consumers

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32:22

Fabiana Lacerca-Allen – Crisis Capable: Building Your...

Becoming Preferred ·

2025/03/24

SEASON: 5 EPISODE: 5Episode Overview:Crisis can strike at any moment. Are you or your business crisis capable? My guest today will share with us strategies and tactics to become crisis capable, how we can build our capacity to survive, and succeed in every environment.She will also be sharing her key messages on how to approach negotiations as relationship-building opportunities, how to think through scenarios and formulate a plan in advance, how to notice details that others may overlook, how to

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43:27

Brook Shepard – The Future of Digital Marketing

Becoming Preferred ·

2025/03/17

SEASON: 5 EPISODE: 4Episode Overview:The digital landscape is constantly shifting, making it harder than ever to connect with your audience and achieve your goals. With the rise of AI, the explosion of voice search, and the ever-increasing demand for personalized experiences, how can marketers stay ahead of the curve? How can businesses adapt to emerging technologies like augmented reality and virtual reality?That's why we've invited a true expert to help us unpack these complexities. Joining us

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40:33

Joyce Odidison – Building Resilient Minds and Workplaces

Becoming Preferred ·

2025/03/10

SEASON: 5 EPISODE: 3Episode Overview:Are you, your team, or your organization struggling with high levels of workplace stress and burnout? Are you seeing rising conflict and declining team morale? Are you experiencing poor mental health and productivity issues?My guest today will share strategies to intervene, stabilize and revitalize team harmony, growth, resilience, and well-being. Please join me for my conversation with best-selling author, speaker and coach, Joyce Odidison.Guest Bio: Joyce

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39:55

Wayne Stanley – Your Brand Story Matters

Becoming Preferred ·

2025/03/03

SEASON: 5 EPISODE: 2Episode Overview:Marketing and positioning your products or services in a congested marketplace can be challenging. Today, we're diving into the world of strategic marketing and PR with Wayne Stanley.As the founder of Bowe Digital, Wayne helps businesses cut through the noise and build impactful brands. He's a master at crafting compelling narratives and driving real results. Get ready for insights you can use, straight from the digital trenches.Join me now for my conversation

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33:01

Sam Mallikarjunan – Accelerating Customer Acquisition...

Becoming Preferred ·

2025/02/24

SEASON: 5 EPISODE: 1Episode Overview:Ever feel like your company's stuck in a rut? This week, we're talking withan expert who helps even the best companies get unstuck. He’s worked with some of the biggest names out there, and he knows that sometimes, it takes an outsider's perspective to see what's really going on.He'll be sharing his insights on why even seasoned teams need fresh training and guidance in today's rapidly changing business world. Get ready for some game-changing advice with author,

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39:46

Jane McCarthy – Embrace Your Strengths

Becoming Preferred ·

2025/02/17

SEASON: 4 EPISODE: 36Episode Overview:Ever feel like you're not quite living up to your full potential? My guest today is Jane McCarthy, a force of nature dedicated to helping you clear mind clutter, embrace your strengths and thrive with hope.Jane's a coach, speaker, and strategist who empowers individuals to unlock their hidden talents and create a life they truly love. Get ready to be inspired as we dive into Jane's powerful strategies for maximizing your potential,and living your best life. Join

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41:37

Dr. Stefanie Boyer – Sales Enablement with AI

Becoming Preferred ·

2025/02/10

SEASON: 4 EPISODE: 35Episode Overview:Ever feel like you are working hard, but not always smart? This week on Becoming Preferred, we're diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field.Stefanie helps businesses equip their sales teams with the tools, resources, and strategies they need to close deals and boost revenue. She's here to break down what sales enablement really is, why it matters, and how you can implement it in your own organization. Get ready

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28:30

Returning Guest, Sandie Eggers – Cultivating...

Becoming Preferred ·

2025/02/03

SEASON: 4 EPISODE: 34Episode Overview:Are you experiencing adversity or challenges, personally or professionally? Life’s storms are inevitable. These storms affect us by bringing anxiety and worry, depression, and lack of motivation.They rob us of our physical, mental, and emotional well-being.Either you are just coming out of one, you are currently in one, or you will soon be in one.We cannot escape them, but learning how to navigate them is the key. To help us cultivate gratitude, even in

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34:41

Behdad Jamshidi – Finding the Right Marketing Partner...

Becoming Preferred ·

2025/01/27

SEASON: 4 EPISODE: 33Episode Overview:Marketing can be tricky, and expensive if you get it wrong. Choosing the right strategy, and agency partners can be a real game-changer. That’s where my next guest comes in. His company has vetted over 800 marketing agencies to find the best at what they do.If you are looking to save time and money finding the perfect agency or contractors for business, then you are going to enjoy my conversation with the founder of CJAM Marketing, Behdad Jamshidi.Guest

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180 results

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