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PODCAST

The NAB Podcast

The voice for America’s broadcasters goes behind the mic, covering the topics, issues and innovations that impact America’s broadcasters the most.

business

All Episodes

20:23

Storytelling Secrets that Yield Direct Revenue Gains

The NAB Podcast ·

2023/05/31

Recorded live at NAB Show! Succinct storytelling in commercials and when pitching clients can lead to more impactful audience connections and increased revenues. Hear from renowned audio storytelling experts Valerie Geller and Jeffrey Hedquist as they discuss audio storytelling techniques that keep your listeners engaged longer, detail the cornerstones of crafting engaging commercial copy and overview interpersonal storytelling tactics that deepen client engagement and lead to tangible results.

en

26:26

Exploring Impactful PSA Campaigns with Disabled...

The NAB Podcast ·

2023/05/24

Recorded live at NAB Show! Dan Clare, chief communications and outreach officer, Disabled American Veterans (DAV), sits down to detail his organization’s goals and how public service campaigns with broadcast partners further DAV’s initiatives and amplify their messages. Hear best practices for crafting these campaigns and building win-win charitable partnerships.

en

26:30

Strengthening Artist-Audience Connections on Radio

The NAB Podcast ·

2023/05/17

Recorded live at NAB Show! Marshall Altman, producer/songwriter, Nettwerk Music Group and Justin Chase, chief content officer, Beasley Media Group, join Joe D'Angelo, senior vice president, Broadcast Radio and Digital Audio, Xperi, for an in-depth look at how new technology, specifically Xperi’s DTS AutoStage, deepens listener connections to music and artists on the radio in vehicles. You’ll also hear how new music discovery, consistency and artist engagement are all strengthening and evolving.

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22:04

Driving Digital Sales in Local Television

The NAB Podcast ·

2023/05/10

Recorded backstage at NAB Show! Paul Fritz, director, Digital Channel Development, Phase 3 Digital, and Shane Pittser, director, Digital Sales, Phase 3 Digital, detail how they help parent company Morgan Murphy Media’s sales teams effectively craft, pitch and close digital business. Hear how they tailor and showcase offerings, keep explanations simple, educate clients and empower sellers.

en

35:43

Building and Branding a Comprehensive Content Portfolio

The NAB Podcast ·

2023/05/03

Recorded LIVE at NAB Show! From news and sports to music and podcasts, Audacy has built one of the nation’s largest daily content portfolios in the country. Hear from Paul Suchman, chief marketing officer, Audacy, and J.D. Crowley, chief digital officer and president, Podcasting and Streaming, Audacy, as they share how they create and aggregate content, brand themselves to consumers and tell their vast audience engagement stories to marketers large and small. Hosted by Mike McVay, president, McVay

en

24:32

Assembling a Multiplatform Local News Ecosystem

The NAB Podcast ·

2023/04/12

Mike Bair, executive vice president, Spectrum Networks, takes you behind-the scenes and details the multiplatform approach to delivering in-depth local news that Spectrum Networks delivers in markets across the country. What can local broadcasters learn? How does audience engagement factor in and what are best practices for delivering engaging, investigative journalism stories across multiple content streams at once? Listen and find out.

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18:39

How Broadcasters are Evolving to Find Success with...

The NAB Podcast ·

2023/04/05

Bo Bandy, general manager, Digital, senior vice president, Marketing, Marketron, joins the NAB Podcast in advance of her appearances at NAB Show. Digital advertising is undeniably pervasive and a key component of strategic advertising programs. Bandy discusses how broadcasters are in the best position to win digital dollars in their markets, but only if they continue to evolve their current strategy and partnerships.

en

25:58

ChatGPT – What Broadcasters Need to Know

The NAB Podcast ·

2023/02/27

Daniel Anstandig, founder and CEO, Futuri Media turns his AI-focused eyes to ChatGPT and what the new technology means for broadcasters. Learn what ChatGPT is, how fast it’s growing, what it competes with and the potential implications and opportunities widespread adoption will afford TV and radio broadcasters. Plus hear about RadioGPT, Futuri Media's latest innovation.

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30:42

Launching a Podcast as a Business Development Tool

The NAB Podcast ·

2023/02/22

John MacLeod, chief executive officer, Rivet360 shares insights and details on how his podcast “Talking the Drive,” is specifically designed for business development purposes. Learn how a podcast can initiate business conversations that otherwise wouldn’t take place and discover the benefits of using a podcast to target a very specific audience.

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25:42

What’s New and What’s Next with NEXTGEN TV

The NAB Podcast ·

2023/01/26

Anne Schelle, managing director, Pearl TV discusses the continued expansion and rollout of NEXTGEN TV. Hear about the latest market activations, new product rollouts, current and future consumer features plus what it all mean for local television stations across the country.

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20:00

The Secrets to Angela Yee’s Success

The NAB Podcast ·

2022/12/07

Recorded LIVE at NAB Show New York! Breakout Premiere Networks’ morning show personality Angela Yee’s success didn’t just happen by accident, it’s the culmination of a nearly two-decade journey filled with hard work, community connection and unwavering determination. Sitting down with Heather Cohen, executive vice president, The Weiss Agency, hear how this Brooklyn native crafted her candid on-air persona, built her personal brand and endeared herself to audiences across the country. Plus, learn how

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20:36

The Powerhouse Programming Consultant Panel

The NAB Podcast ·

2022/11/30

Recorded LIVE at NAB Show New York! All Access President and Publisher Joel Denver leads a powerhouse programing consultant panel that delves into the benefits of spot load consolidation, ratings currency stability, digital content creation and a whole lot more. Hear from Jason Barrett, owner and operator, Barrett Sports Media; Tony Gray, president, Gray Communications; and Angela Perelli, president, Angela Perelli Coaching.

en

21:46

What’s Your Stations Local Podcast Play?

The NAB Podcast ·

2022/11/16

Recorded LIVE at NAB Show New York! Amplifi Media’s Steve Goldstein discusses local podcast monetization, audience growth and competition with a panel that includes David Plotz, chief executive officer, City Cast; Sheryl Worsley, vice president, Podcasting, KSL Podcasts; Jeremy Sinon, vice president, Digital Strategy, Hubbard Radio, and Jason Barrett, owner and operator, Barrett Sports Media.

en

23:03

Insights and Outlooks from Radio’s Top Group PDs

The NAB Podcast ·

2022/11/09

Recorded LIVE at NAB Show New York! Renowned programming consultant Mike McVay discusses audience engagement, multiplatform strategy and the evolving role of radio personalities with a stalwart panel. In this podcast you’ll hear from Beasley Media Group Chief Content Officer Justin Chase, Radio One/Reach Media Senior Vice President of Programing Colby Colb, iHeartMedia Executive Vice President of Programming Thea Mitchem and Audacy Executive Vice President and Head of Programming Jeff Sottolano.

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20:43

The 2022 National Radio Award Recipient Interview

The NAB Podcast ·

2022/11/02

Recorded LIVE at NAB Show New York! Just hours before receiving the 2022 National Radio Award together, industry stalwarts Fred and Paul Jacobs sat down with April Carty-Sipp, executive vice president, Industry Affairs, NAB. Hear excerpts of the conversation as the duo discuss their beginnings in radio, the advent of their annual tech survey, what successful radio stations of the future will have in common and more.

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14:03

DTS AutoStage – Radio’s On-Ramp to Big Data

The NAB Podcast ·

2022/10/27

Recorded LIVE at NAB Show New York! Xperi’s Senior Vice President, Broadcast Radio Joe D’Angelo and Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard detail the wealth of audience data available to stations via DTS AutoStage, Xperi’s global, hybrid infotainment platform in vehicles that is future-proofing radio right now.

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17:48

Preparing, Covering, Helping – Surviving Hurricane...

The NAB Podcast ·

2022/10/17

Beasley Media Group Ft. Myers/Naples Market Manager AJ Laurie shares stories from his cluster’s experience staying on-air during Hurricane Ian. Hear how they got ready, pulled together, served their local listeners and ultimately helped in the immediate aftermath and recovery efforts.

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17:34

Meet the Broadcasters Foundation of America

The NAB Podcast ·

2022/10/13

Broadcasters Foundation of America President Tim McCarthy and Chairman Scott Herman join the NAB Podcast to detail the vital work their organization does to help broadcasters in need. Learn about the Foundation’s history, the various fundraising events it holds and how you can help further their important cause.

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18:48

Updated COVID-19 Vaccine FAQ with the White House’s...

The NAB Podcast ·

2022/10/05

White House Coronavirus Response Coordinator Dr. Ashish Jha, MD, MPH sits down with NAB Chief of Staff and Executive Vice President, Public Affairs Michelle Lehman to discuss the importance of the recent FDA authorized and CDC recommended updated COVID-19 vaccines for all Americans 12 and above. Dr. Jha also details the vaccine’s availability, it’s use in conjunction with flu vaccines, the potential for a winter surge and the various ways broadcasters can help educate our audiences.

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18:55

Behind the Build II - NAB's New LED Wall and Set Design

The NAB Podcast ·

2022/08/17

Representatives from Planar, The Launch Group and Video Visions discuss the creation of NAB's new state-of-the-art media production facility, including a deep dive into the space’s overall studio set design and signature LED video wall.

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154 results

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